The Three Sentence Rule – Yeah, I Stole It

Kivi's Nonprofit Communications Blog

When clients say, “we should have a few paragraphs on that&# , I say, “if i can explain the latest on the Ethiopia/Eritrea border war in 25 seconds worth of copy, we should be able to explain any concept in three sentences or less.&#. Claire and Kivi at the Book Party.

Rules 257