Science Communication and Social Marketing

Social Marketing and Social Change

If you need another support, or reference, for why segmentation is important when talking with people - try this one, and be sure to emphasize THE National Academy of Sciences report says…” And what are other ways to think about people rather than 'knowledge-deprived human beings.'.

Where’s the Love: Is Your Communications Strategy LGBTQ Inclusive?

Kivi's Nonprofit Communications Blog

Rather, they work to help their partners understand the importance of creating a welcoming environment that would help all youth focus on health. Crystal also suggested asking people being interviewed or quoted in your promotions how they’d like to be referred to in the third person.

What the Web Renewal ( Initiative is missing

Public Sector Marketing 2.0

For those of you not familiar with what I am referring to, the Government of Canada (Goc) Web Renewal Initiative aims to streamline the GoC’s web presence through a single central website, .

How to Communicate In The Midst Of Tragedy: 9-Step Checklist

Getting Attention

It’s never productive to communicate into that environment at the moment of. T hese are some of the most-used references, usually used in a positive way (but there is no positive now). Such references can’t be used gratuitously for the immediate future.

RESOURCE REVIEW: “A Progressive’s Style Guide” Helps Unlock Power of Language to Shape and Change the World

Kivi's Nonprofit Communications Blog

There’s a ton of research here — over 266 endnotes cite references for terms and ideas mentioned in the guide. ENVIRONMENT/SCIENCE. I am a nonprofit copy writer. I believe that words can move people to act, and inspire people to change the world for the better.

#Enviro: Looking For Work? Jobs For Greenbacks And For A Green Mid-Atlantic

Non Profit Marketing 360

The MARC we are referring to allows you to search via keywords, ZIP codes, and commuting radius from your home for a job that is listed as working for the environment and/or making strides to reduce use of un-renewable resources. The search for a job in this environment can be a job unto itself, without even the decency of a paycheck (yet). Click here for jobs. The jobs numbers continues to tetter between 9% and 9.3%

How Content Marketing Is Different – The Terminology

Kivi's Nonprofit Communications Blog

You become known as a great source of information on your topic, so that others see you as the expert and refer their friends and family to you. On Tuesday, I shared a Theory of Change for nonprofit marketing.

The Marketing Mix: Ps, Cs and Everything Else

Social Marketing and Social Change

Social marketing and social change: Strategies and tools for improving health, well-being and the environment. any marketing element in a program, whether it starts with a “P” or not, needs to be modifiable to meet the unique needs, problems, and aspirations of a priority group.

Would you like to learn how to grade your boss? Here’s your checklist

Wild Woman Fundraising

Creates environment where people focus on the larger good. Strives to understand the other person’s frame of reference. Develops ideas to meet the needs of a new environment. Are you a nonprofit employee? Do you want a clear system to figure out if your nonprofit boss is doing right by your organization or not? Or are you a nonprofit board member? How do you provide oversight and make sure that your organization stays on track?

12 Features for Successful Obesity Prevention and Control Programs

Social Marketing and Social Change

Utilize community-based programs and citizen engagement to facilitate collaborations and create healthier environments and policies. References.

Name Creation/Change Guidance: Case Study—Part 2

Getting Attention

First, we hired Edge Research to do an objective situation analysis of the environment we’re communicating into. To smooth the way, we’ve created a style and tone guide for easy reference. Part 1: Name Change Why, When & Hows.

Asante Sana Tanzania!

Public Sector Marketing 2.0

A big part of our two-week phase 1 mission was to provide training, conduct a macro-scan of the environment and set the initial terms of reference for primary research that will need to be conducted. The first phase of our project in Tanzania is now over. What an experience.

Top Posts of 2012 – Social Marketing Meets Social Innovation


” Their fuller definition includes references to creating benefit to both “people and planet”, being “systems-changing”, sustainable and changing perceptions, behaviors and structures. This encompasses social design, social capital, social entrepreneurship, social value, social business and B corporations, the built environment movement, impact investing, philanthro-capitalism, studying innovation models and more.

Acquisition: Premiums, Crack Cocaine And Nonprofit Suicide

The Agitator

We’ve all probably heard premiums semi-jokingly referred to as ‘the crack cocaine of fundraising’ Well, as Kevin points out, the comparison is literally true. Provide an environment and, in turn, an ask or offer that gives the donor: A sense of autonomy, control and ownership (myriad of possibilities here; and yes, directed giving is one, but only one); A sense of mastery (think results, progress for the cause but also, the DONOR); A sense of purpose.

Mass Media Campaigns and Social Marketing

Social Marketing and Social Change

By direct effects they refer to using mass media campaigns to influence the decision-making processes at the individual level – e.g., by targeting knowledge, beliefs, intentions, attitudes, emotional responses. I begin many talks on social marketing and social media with the 5% solution.

Are you a wage slave at your nonprofit? Take this quiz!

Wild Woman Fundraising

According to Wikipedia, Wage slavery refers to a situation where a person’s livelihood depends on wages, especially when the dependence is total and immediate. Are You a Wage Slave? Do you spend more each month paying down your debts than buying new things?

7 Step Secret Sauce Recipe For Social Media Success

Diva Marketing Blog

How will you know (refer to #1)if your end game is met? He: I need more traffic to my blog, more followers to my Twitter account and more likes on my Facebook. Me: So I told him the 7 Step Secret Sauce Recipe For Social Media Success.

How to pick a fundraising job that you will absolutely love! -with Abbi Haggerty

Wild Woman Fundraising

It’s not good for the organization, and really if we would just take a little bit more time upfront to get to know the people we’ll be working with and spend some time in that environment, it might give us some more clues about what that culture is. Mazarine Treyz: Hey, everybody. Welcome.

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Being More Creative

Social Marketing and Social Change

Unless you have had direct experience working with one or more creative directors (and that only happens in well resourced environments that can contract with outside agencies), the mystery of what they do can seem impenetrable and difficult to do on your own.

The Best of Social Marketing in 2014

Social Marketing and Social Change

Pick up most textbooks on social marketing and read the references. The Global Alliance for Improved Nutrition (GAIN) is supporting large-scale, voluntary, staple food fortification in Rajasthan and Madhya Pradesh because of the high burden of malnutrition, availability of industries capable of and willing to introduce fortified staples, consumption patterns of target foods and a conducive and enabling environment.

How Do You Know When It’s Time to Re-Brand?

Kivi's Nonprofit Communications Blog

The Union Square Greenmarket – the largest and most successful open-air farmers market in the country – is a New York City icon, but few people are aware that this was a program of the 40-year-old Council on the Environment of NYC (CENYC). Julia Reich.

Co-creating the Social Marketing Discipline and Brand

Social Marketing and Social Change

or the environment… transportation… financial or math & science education. First assume that something might be wrong in people’s environment (or the marketplace). More Reading and References Brown, T.

Seed Grants for Projects Effectively Co-Stewarding National Wildlife Refuge Natural Resources

Seeking Grant Money Today

Capacity building refers to projects that enhance an organization's abilities while allowing them to achieve measurable and sustainable results. RFP grants environment the foundation centerFrom The Foundation Center. [If If you are interested in this grant opportunity, click "Link to Complete RFP" at the end of this blog post for more information].

The Micro-Macro Problem in Social Marketing

Social Marketing and Social Change

I offer that to fully develop the discipline of social marketing and its promise to be a positive force for social change, we must think about change as it occurs among groups of people (segments, social networks) and at different levels of society (organizations, communities, physical environments, markets, and public policies)…[Ed Note: See Transformative Social Marketing (pdf)]. Reference.

A Social Media Gift of Little Miracles

Diva Marketing Blog

Customers would not be coerced into buying what they did not want; however, the real courage was if another store had a better or less expensive product Macy's would refer them there. . leading to creating an environment where people truly matter. "We'll be known as the helpful store.

The Empathy Link in Social Marketing

Social Marketing and Social Change

Social marketing and social change: Strategies and tools for improving health, well-being and the environment (San Francisco: Jossey-Bass, expected 2013). References Brown, T.

Does Marketing Make Us Fat?

Social Marketing and Social Change

They provide an integrative review of marketing, consumer research, social science disciplines that rarely appear in health and medicine publications on the topics of food, obesity and health (269 references!). "Does food marketing need to make us fat?

Social Marketing and Wicked Problems

Social Marketing and Social Change

For the next 14 weeks of so, I intend to post a brief excerpt from each of the chapters of Social Marketing and Social Change: Startegies and Tools for Improving Health, Well-Being and the Environment. References.

The Introduction to Social Marketing and Social Change

Social Marketing and Social Change

Social marketing and social change: Strategies and tools for improving health, well-being and the environment (San Francisco: Jossey-Bass, expected 2013). Reference.

Social Marketing and Social Change: A Review

Social Marketing and Social Change

Reference. Social Marketing and Social Change: Strategies and Tools for Health, Well-Being, and the Environment (Book and Media Review).

The Best in Social Marketing in 2013

Social Marketing and Social Change

Phillip Kotler wrote about it: "This collection is a superb reference source for anyone involved in promoting better health, education, environments, and communities to start their search for great ideas and guidance."

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How Social Marketing Can Improve the Effectiveness of Social Entrepreneurs

Social Marketing and Social Change

Aqua did seem to be an attractive environment in which to make behavioral commitments, but there was weak evidence that any long-term relationship was established (despite having a website and Facebook page) to foster actual and durable behavior change. Reference.

Donor Retention Survey Results

The Agitator

The most robust of these comments — from Stephen Best at Animal Alliance Environment Voters — The Agitator published last week. Targeting the second ‘ask’ with reference to the initial gift’s focus … that is, if possible, avoid sweeping the new donor into some broad appeal in which they might not have any particular interest. Nothing fancy about last week’s Agitator survey.

Stories from Mary Part II: Better diversity among your donors

Nonprofit Marketing Blog

The sisters were referred to the community foundation by a friend who had a fund.) That means having a diverse board, creating an environment where all people can have a hand in shaping programs, and celebrating and spreading stories of success.

‘Commander’s Intent’ and Cause Marketing

Cause Related Marketing

All references to the military refer to the American military. Warfare is a very fluid environment. The military, like your cause, has a sense of mission. Sometimes their mission is very narrowly defined and time-limited. When a squad goes out on patrol at night their mission may be reconnoiter, or intercept. Sometimes the military's mission is very broad and open-ended, like ending another country’s ability to wage asymmetrical warfare.

Incentives for Change in Public Health and Social Marketing Programs

Social Marketing and Social Change

Social marketing and social change: Strategies and tools for improving health, well-being and the environment (San Francisco: Jossey-Bass, expected 2013). References.

Read the Book: On Social Marketing and Social Change

Social Marketing and Social Change

What I have done in putting this book together is to refer to my web analytics and selected from the most popular pages for many of these posts.

Natural Helper Networks in Community Social Marketing Programs

Social Marketing and Social Change

Social marketing and social change: Strategies and tools for improving health, well-being and the environment (San Francisco: Jossey-Bass, expected 2013). References Boehm, A.

Social Marketing Begins With Values

Social Marketing and Social Change

People and their physical environment are interdependent. References. What does social marketing , or your social marketing organization, stand for? I believe your answer to this question needs to be an integral part of any discussion we have in social marketing.

Day in the Life of a Nonprofit Communicator – Lisa Northrop

Kivi's Nonprofit Communications Blog

Six years later, she helps volunteers create the homelike environment that makes guests feel at ease at the Family House. Lisa Northrop.