How to Get Your Nonprofit’s Story Told During Covid-19

Kivi's Nonprofit Communications Blog

This can be a huge differentiator as reporters are working in virtual environments. Nonprofit PR Thought Leadership coronavirusFlickr Creative Commons photo by Steve Bustin. By Peter Panepento. It’s not easy for nonprofits to get news coverage.

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News Releases to Tweets: Getting Your Story Straight and Composing Effective PR Writing

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After her time as a journalist, she founded ZDS Communications, a national public relations, marketing and writing firm specializing in energy and the environment, education, the arts and healthcare. As your organization works to stay top of mind for supporters and the media, you may stare at your blinking cursor wondering how to create the most effective bang for your public relations buck: "What makes a nonprofit press release pop?"

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#TECH: Look What We Did To Apple! Welcome Back To EPEAT.

Non Profit Marketing 360

Apple bruised by PR cuts over EPEAT. No, MKCREATIVEmedia doesn’t wield that kind of influence over 1 Infinity Loop. Or any influence, really.

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You’re the PR person for a green charity funded by BP: What to do, what to say?

Nonprofit Marketing Blog

Which got me thinking: If you were head of PR for the Nature Conservancy or Conservation International or another organization happily accepting grants from BP these past years, what would you do now? Me : Nancy, imagine you’re head of PR for one of these charities.

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#ENVIRO: CBS/EcoMedia Partnership Expands To Bring Advertising To Green Nonprofits

Non Profit Marketing 360

The program is surely only going to expand as all sides benefit: corporations foster good PR for the relationships they have with green projects, CBS Media enjoys credit for its socially and environmentally conscientious efforts, and of course a growing number of greening projects across the country get much needed funding and advertising.

Quien es Mas Macho? More Cause Marketing for Dudes

Cause Related Marketing

In the lead-up to World Environment Day , Sunday, May 5, 2011 Budweiser is asking men to save water by forgoing shaving. GOSAM is primarily Facebook and PR-driven. Budweiser BOGO Bill Murray World Environment Day River Network Parks and Recreation Nick Offerman Saturday Night Live

The News Business is Changing and So Should Your Media Strategy

Kivi's Nonprofit Communications Blog

Want to learn more about what you need to do in today’s environment to get press coverage? Tags: Media Relations nonprofit PR Claire Voyant By Nonprofit Marketing Guide’s Media Maven, Claire “Voyant&# Meyerhoff. Extra! Extra! Read all about it!

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Ask the Expert: Starting and Hosting a Podcast

Kivi's Nonprofit Communications Blog

Erik Jacobson @erikbison is Co-Founder & CEO of Be My Guest , a podcast PR and publicity agency for entrepreneurs. Heil PR 40 (if you want to go highest end). Your Environment. Podcasts are growing and can be wonderful communications tools for nonprofits.

When Reporters Are Looking for You: How to Respond to Journalists’ Queries

Kivi's Nonprofit Communications Blog

Other options include: ProfNet — A service of PR Newswire, ProfNet is built for public relations professionals who want to find opportunities to pitch their organizations to journalists. Like other PR tactics, services like HARO are competitive.

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How a Little Communications Research Can Yield Big Results

Kivi's Nonprofit Communications Blog

Our team blends methods from cultural anthropology, such as in-depth interviews, with analytics and traditional marketing and PR methods – think focus groups, media analysis, and message testing. Does the media provide a friendly environment for the issues your supporters care about?

Day in the Life of a Nonprofit Communicator – Erika Olson

Kivi's Nonprofit Communications Blog

The challenge of working in different environments, with different teams and different resources, makes each day fresh and keeps her on her toes. Erika Olson.

It's a CAUSEWORLD after all!

GenerationYGive

I have not posted to this blog for a while, but today I came across something that HAD to be shared! Recently, I received a e-newsletter from one of our clients, and it listed all sorts of ways one could get involved, one of which was "dowloading a Causeworld application." Being the curious bee that I am, I had to go check this out, and I found something totally amazing! So, what is CauseWorld ?

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More Than Words: Why Visuals Are Critical in Pitching Your Story

Kivi's Nonprofit Communications Blog

In today’s environment, when competition for media attention is more fierce than ever and many media organizations are looking for ready-made content, you need something more. That’s why 86 percent of those PR Newswire releases are text only. Peter Panepento.

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5% of $500 Million Would Be the Super Bowl of Cause Marketing

Cause Related Marketing

The sub rosa intent of the site, however, is to encourage global ad/marketing and PR agencies to convert 5% of the global ad spend to support the global good. All told more than 1400 companies in 38 countries have signed up and donated to more than 2,000 environment groups worldwide.

Butts in Seats: 5 Tips for Event Marketing Using Social Media

Kivi's Nonprofit Communications Blog

If you don’t have your own ticketing system or if this is an occasional event, try an online service like EventBrite.com or BrownPaperTickets.com that creates an easy environment for ticket buying. Ceci Dadisman. This week, you are hearing from four guest bloggers about nonprofit events.

Pitching Your Cause: Effectively Working with the Media to Spread Your Story

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After her time as a journalist, she founded ZDS Communications, a national public relations, marketing and writing firm specializing in energy and the environment, education, the arts and healthcare. Download the audio recording below 'Related Documents'! As your organization works to stay top of mind for supporters and the media, you may be feeling overwhelmed by the prospect of public relations, pitches and press releases. You think to yourself: What grabs a reporter's attention?

Listen in: Hot Technology Topics Nonprofits Are Talking About in 2012

JCA Insights

Transitioning from Social Dabbling to Social Immersion: Nonprofits have embraced social media for PR, advocacy and awareness, and some even offer a link to a basic transaction opportunity. As servers and hardware purchased prior to the 2008 economic shake-up are approaching the end of their useful lives, nonprofits face a decision of reinvesting in infrastructure or moving to a hosted or Cloud environment.

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The importance of “context”

Public Sector Marketing 2.0

Wikipedia defines it as: “the surroundings, circumstances, environment, background, or settings which determine, specify, or clarify the meaning of an event.&#. In the world of marketing, communications, PR, social media, etc…I see this happen over and over again. It’s official, “context&# is my favourite word of the year. This old classic has had a huge comeback for me. I’ve noticed myself using it more and more in all of my various presentations.

What’s your organization’s role in the wake of a man-made disaster?

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But you know that it will take more than just BP’s response to rebuild businesses, reclaim livelihoods, reestablish wildlife and restore the environment. For example, the Louisiana Bucket Brigade , an environmental health and justice nonprofit, in conjunction with students at Tulane University, established an oil spill crisis map that displays the disaster’s impact on the environment, wildlife, health, livelihoods and other factors.

Can Soda Companies Engage in Social Marketing?

Social Marketing and Social Change

Who better than the marketers of these products to put their energies into ‘doing the right thing’ and making a contribution to reducing the obesogenic environment in the US?

Radian6 #Social2011 Debrief

Public Sector Marketing 2.0

Hopefully one day soon I’ll be able to also integrate data from other sources such as Environics Nexalogy , Rapleaf and Google Insights for Search. Social is not a PR move but a customer care move. Last week I attended the Social 2011 Conference in Boston (put on by Radian6 ).

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Social Marketing Begins With Values

Social Marketing and Social Change

Practitioners from the PR world would suggest the PRSA as a possible model. People and their physical environment are interdependent. What does social marketing , or your social marketing organization, stand for?

Get Oil On Your Hands

The Agitator

Let America help — Put up a huge matching grant to directly support the many fundraising efforts that will be undertaken by nonprofit groups to restore the environment and address the economic fall-out from the disaster. BP couldn’t pay its high-priced PR army for better advice than this, it seems to us. The Agitator is often asked to endorse specific fundraising campaigns, and our policy is to respectfully decline.

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Can Soda Companies Engage in Social Marketing?

Social Marketing and Social Change

Who better than the marketers of these products to put their energies into ‘doing the right thing’ and making a contribution to reducing the obesogenic environment in the US? Another perspective could be more cynical: are these companies trying to put a PR spin on what is already a losing cause for many of their products?

Guest Post: What’s your organization’s role in the wake of a man-made disaster?

Nonprofit Marketing Blog

But you know that it will take more than just BP’s response to rebuild businesses, reclaim livelihoods, reestablish wildlife and restore the environment. For example, the Louisiana Bucket Brigade , an environmental health and justice nonprofit, in conjunction with students at Tulane University, established an oil spill crisis map that displays the disaster’s impact on the environment, wildlife, health, livelihoods and other factors.

Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

In an environment where your changing avatar is accepted as your image to the world, where people exchange ideas that frequently lead to business opportunities and where 'real' friendships are formed it was important to have a few boundaries that could help establish trust. He pointed out (rightly so) that CEO speeches and PR commentary are routinely ghostwritten, and said that his clients would be confused if someone else's name appeared on the company Twitter account.

The Nonprofit That Understands That Without A Strong Relationship With It's Community, It Stumbles - Is the Nonprofit That Succeeds

Seeking Grant Money Today

hunger prevention, elderly day care, animal welfare, clothing low income children and families, protecting the environment, etc.) When anyone discusses nonprofit operations or nonprofit fundraising and says something to the effect of, 'nonprofits do not operate in a vacuum; they exist, grow, and succeed only by working with the communities that they serve' the key word in the concept is 'with'.

Is Crowd Sourcing A Viable Sustainable Way for Nonprofits to Raise and Retain Support? No.

Seeking Grant Money Today

By looking at their own mission statement, their organization's current mission-based goals, and by conducting a cost/benefit analysis of the effort taken to achieve the goal (whether its public outreach such as marketing and PR or whether its fundraising or volunteer recruitment, etc.). The social innovator gets a grant to do their work and Pepsi gets a huge number of visitors to its site and some good PR.