3 questions to ask before you spam, spray and pray


When done right, email and print work very well together to produce results. But too many nonprofits turn those effective channels into “spam” and “junk mail.” ” I call this brand of offensive, obnoxious, and irritating marketing “spamming, spraying and praying.” If not, and you ‘appended’ emails before you blasted away, shame on you!

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New Email Study Reveals Nonprofit Spam Rates Soared in 2016


The state of nonprofit fundraising is undeniably digital, but aside from opens and clicks, do you really understand what's happening to your emails? Spam is still a massive problem for fundraisers. email deliverability data

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How Much Is Spam Hurting Your Online Fundraising? [New Study]

Kivi's Nonprofit Communications Blog

EveryAction just released their annual Email Deliverability Study which answers that exact question. Let’s start with a few basics about email deliverability, and then we’ll break down the report. What determines your email deliverability? Spam software.

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2016 Nonprofit Email Deliverability Study: Spam Still Costing Nonprofits Thousands


Today, EveryAction released the 2016 Nonprofit Email Deliverability Study , an exploration into just how much spam is negatively impacting nonprofit online fundraising. Why analyze email deliverability? billion emails last year alone. email fundraising deliverability

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But is spamming your donors really donor-centric? Everyone bends the rules here and there when it comes to selecting lists for email marketing. That means, we should try to send considerate, highly relevant, personalized email messages that truly inspire passionate support — not spam!

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Email List Predicament: Is This OK?

Kivi's Nonprofit Communications Blog

Take nonprofit emailing, for example. There’s the CAN-SPAM law, but its application in specific situations is often confusing and subject to interpretation. We regularly email congressional staffers with event invitations, relevant policy information updates, etc.

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Are Your Emails Being Delievered? [New Report]

Kivi's Nonprofit Communications Blog

Email deliverability measures how successful an email is at making it into a recipient’s inbox. EveryAction just released their annual Email Deliverability Report which answers the question, “How much is spam costing your nonprofit?” Old email lists.

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10 Email Resolutions for the New Year


Whether it’s emailing your supporters, re-engaging lapsed donors, or soliciting donations - all nonprofits rely on good emails. While we’re all guilty of making some email mistakes (too long of a subject line, multiple asks in one email) we’re always looking for ways to improve. In that spirit, we’ve put together 10 ways you can improve your email program this year. Anyone can send emails but the key to having a great email program: high deliverability rate.

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CAN-SPAM Act – What Do I Need To Know?

JCA Insights

You need to understand and abide by the CAN-SPAM act. First of all, it’s CAN-SPAM as in “stop spam” rather than “canned spam,” the lunchmeat Monty Python couldn’t live without. The CAN-SPAM Act is a law that affects every organization that uses email in its operations.

The Phoney Baloney Email Spam

A. Fine Blog

I’ve noticed a recent trend of a spam message from politicians one day followed by another message the next day pretending it was forwarded from someone in their office. As though these were “real” emails. I’ll show you how it works: On June 26th, I received an email from Jared Polis celebrating the victory for gay marriage and asking for a contribution to his congressional campaign. How would we deal with the deluge of emails that would come in?

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5 Quick Ways to Improve Your Nonprofit Email Newsletter

J Campbell Social Marketing

I receive a lot of email newsletters – from nonprofit organizations, from businesses and from consultants. In recent months, I dramatically pruned by email subscriptions. This is a lot different than the once-per-day flash sale emails from Banana Republic.

How Much Email is TOO Much Email?

Non Profit Marketing 360

A market research report from Click Z , an online e-marketing site, finds that 97 percent of consumers check their email at least once daily. ” If you know your readership and speak to their interests consistently, your emails are welcomed. (Photo credit: Wikipedia).

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Learning About Email at #15NTC

Kivi's Nonprofit Communications Blog

Email is always a hot topic for you, so I decided to focus on that one day and I learned some great stuff! Avoiding the 5 Most Common Mistakes in Responsive Email Design. How do your emails look on different smartphones or tablets? The Science of Email Deliverability.

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8 ways to get people to read and answer your emails in your fundraising job

Wild Woman Fundraising

Are you sending emails and just feeling like you’re beating your head against the wall? So many of our fundraising emails go unanswered! Or maybe the body of the email was really long and not logically set up, and they didn’t know what you wanted so they just deleted it.

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Why Deleting People from Your Email List is a Good Thing

Kivi's Nonprofit Communications Blog

Kristina and I are on the verge of deleting about 10,000 people from our email list here at Nonprofit Marketing Guide. After all, don’t you want the largest email list possible? In other words, on average 1,200 people are opening your emails.

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See What Your E-Newsletter Looks Like in Different Email Programs

Kivi's Nonprofit Communications Blog

different email programs. Those new to the world of e-newsletter publishing are often surprised to learn that their email newsletters can look quite different to someone who is using Outlook versus someone using Gmail or Thunderbird, not to mention what it looks like on a smartphone.

Week of Freebies! Day 4: Email Metrics Explained

Kivi's Nonprofit Communications Blog

You don’t have to have a math degree in order to make sense of your email metrics. We show which metrics you need to be tracking and how to do it in today’s freebie: Email Metrics Explained. Complaint, abuse or spam rates. Happy Holidays!

Email Subject Lines: 6 Cardinal Sins to Avoid

Getting Attention

Email subject lines have one main job—to get your email opened. At 50 characters, most email programs cut off the subject line preview in the inbox. Sin #5: Sticking Your Tongue Out at the Spam Filters. Avoid these content spam triggers: AVOID ALL CAPS.

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6 Tips to Ensure your Emails are Read (and Enjoyed)

Fundraising 123

Email is one of the most effective ways to communicate with supporters. But if your emails aren’t reaching inboxes, aren’t sparking interest with a thoughtful subject line, or are too generic, there’s a chance your supporters won’t read them at all. Email 101 Best Practices

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You've Set Up an Email Welcome Series, So Now What?


Last year, my colleague Michelle Shefter wrote about the six most important email series for nonprofits. The second email series mentioned was the re-engagement series. They changed their email address. If it has been inactive for too long, it can become a spam trap.

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3 Simple Email Improvements to Make More Money During EOY Fundraising


In fact, according to the annual Benchmarks report from NTEN and M+R , email fundraising revenue alone increased by a whopping 25% last year, outpacing the overall growth of other online revenue sources. What Email Deliverability Is and Isn’t. email fundraising deliverability

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12 of Your Email Deliverability Questions Answered


Yesterday, EveryAction hosted a webinar to discuss insights from our 2016 Email Deliverability Study. Here are some great, thoughtful questions that we received and Brett's email wisdom. " So, try some sends where you just email the active folks.

5 Tips for Better Nonprofit Fundraising Emails


One of the best weapons in a nonprofit’s fundraising arsenal is email campaigning. We are sending and receiving more fundraising emails than ever before, all vying for the attention of supporters to act on behalf of our cause. Unfortunately, it’s difficult for your audience to differentiate your messages from the numerous emails that flood their inboxes each day, especially if your mass mailings are labeled as junk and relegated to the black hole of the spam folder.

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How to Get People to Open Your Nonprofit Email

Fundraising 123

It's no secret that, just like we do, our supporters get a lot of emails each day. The inbox is a crowded place, so how do you stand out and ensure that your emails are being opened? Before you send out an email to a large portion of your audience, test two different subject lines with a smaller subset of your list. Subject lines often get cut off in many email programs, put key information right up front. Banish spam-ness. Email 101 Quick Tips

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7 Email Newsletter Mistakes Every Nonprofit Should Avoid

Fundraising 123

Nonprofits are increasingly taking advantage of email's "right here, right now" impact to get their message out to supporters, avoiding the production and delivery delays (and the costs!) Your donors have lots of email to wade through every day.

Are Your Fundraising Emails Getting Delivered?

The Agitator

if your nonprofit is not attending properly to email deliverability issues. Their report — 2017 Nonprofit Email Deliverability Study — looked at data from 55 leading US nonprofits to determine the impact of spam and poor deliverability practices. The nonprofits selected represent a variety of ESPs (email service providers) and email list sizes to ensure the results illustrate trends across of the nonprofit community at-large.

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Email Rules to Live By

A Small Change

Many fundraisers are fuzzy on the rules of email solicitations. Nonprofits seem to receive a little grace with people regarding how we use and reuse our email lists. By following the rules, you can make sure that your email blasts do not start to become SPAM and that you can build trust and accountability with your donors. The law governing mass emailing is often referred to as CAN-SPAM Act of 2003. This act regulates legal use of unsolicited email.

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Bay Area nonprofits score well, Learning from SPAM, and a Happy New Year

Nonprofit Consultant Blog

No, he's not suggesting that we spam our donors or potential donors. But, he does point out the sophistication of some the spammers research and techniques and asks, "Are your approaches to fundraising emails this sophisticated?" Tags: surveys Nonprofit marketing email spam administrative costs fundraising First off, I want to thank all of my readers and subscribers for your support in 2006.

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Using Email Metrics to Determine Success

Non Profit Marketing 360

It’s important to know whether your money is being spent effectively and in the right place, and if the content in your emails is working. These two questions can be answered by looking at various metrics inside your email account. We’re going to use Campaign Monitor for screenshots from the system that I provide to my clients as an example of what can be done with email metrics. There could be a technical issue with your email itself.

6 Overlooked Ingredients Your Year-End Emails Need

Fundraising 123

When creating your year-end email appeals, remember these six key ingredients: 1. Some donors will be ready to give as soon as they open your nonprofit email. It''s also important that you put in an easy way for readers to opt-out of your nonprofit emails (and if you''re not sending from a email service provider like Constant Contact , be aware of CAN-SPAM laws ). Email 101 Nonprofit Communications

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Stand Out from the Crowd with an Amazing Email Message

Ann Green

Communicating by email is a mixed blessing. It’s fast, easy, relatively inexpensive, and almost everyone has an email address. People get hundreds of emails a day and don’t have much time to weed through them. How can you stand out and make sure people read your email message?

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Ensuring Your Emails Get Read

Fundraising 123

OK, you have crafted an inspired email that you think will do a great job informing and motivating your audience. The ultimate goal of your email campaign is for each recipient to open the email, read it and take action (like making an online donation). You are an overloaded person with a flood of unread emails. Email programs display the "From" name differently - some just display the internet style name. Tags: Email 101 Best Practices

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Don’t Be Part of the Noise – Make Your Email Messages Stand Out

Ann Green

Email is usually the primary mode of communication for nonprofits and there’s a reason for that. It’s fast, easy, relatively inexpensive, and almost everyone has an email address. You’re not the one sending email. Improve the ROI of Your Nonprofit Email with a Great Subject Line.

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7 Tips for Email Subject Lines

Kivi's Nonprofit Communications Blog

But there is no arguing with the fact that many of the programs people are using to read your emails (including mobile, desktop, and web-based services) are cutting off your longer subject lines. It just looks like sales or spam, neither of which is likely to be opened.

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Building Your Nonprofit Email List

Fundraising 123

When you're collecting email addresses, you need to focus on both donors and non-donors. It's critical to get the email addresses of your donors so that you can keep them informed of news and information that relates to their membership status with your organization. Also make an effort to collect the email addresses of donors that joined in past years, which you can do at membership renewal time. Always remember the golden rule: Get permission to use an email address.

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Email Marketing Best Practices

The Agitator

Target Marketing is offering a free (registration required) ‘white paper’ on email marketing best practices. Avoid SPAM language. Know and follow CAN-SPAM regulations. Study major email providers policies. You can find additional email marketing intelligence collected by Targeted Marketing here. Don't Miss these Posts email marketing

Quick Tips for Building a Clean Email List

Fundraising 123

It's also about using a real email marketing tool for mass mailings and campaigns. Read here to learn more about why Outlook doesn't fit the bill for email campaigns.) Here are a few tips for building and maintaining a clean email marketing list: Consider using a double opt-in email capture. This simply means that whenever someone new joins your email list or when you add someone (with their permission!), Keep an eye on those emails that are bouncing back.

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5 Steps to Finding the Ideal Email Service Provider

Fundraising 123

Have you ever felt trapped by your email provider—dissatisfied with the features and/or service but daunted by figuring out how and where to move? Skip to the 5 Steps Why do you need an email service provider? For most nonprofit organizations, bulk emailemail newsletters, action alerts or fundraising outreach—is one of the most productive communications approaches there is. NOTE: If you’re still sending bulk emails from your own email, stop immediately !

3 myths of email fundraising

Fundraising Coach

Here are some of the myths that I''m seeing: Email is free. Email is not free. Crafting fundraising emails that build relationships and raise funds take time. To make sure too many people aren''t reporting your email as spam. Everyone has email.

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Email: Electronic Direct Mail?

The Agitator

Here’s an abridged list of what Loren says the successful email marketer really needs to know [with my comments from the peanut gallery]: 1. Email strategy — know how to create an email marketing plan and program that maximize the channel’s capabilities. the challenge is getting donors' email addresses.]. Copywriting — email is not electronic direct mail. Database marketing — at the heart of email success.