New Email Study Reveals Nonprofit Spam Rates Soared in 2016

EveryAction

The state of nonprofit fundraising is undeniably digital, but aside from opens and clicks, do you really understand what's happening to your emails? Spam is still a massive problem for fundraisers. email deliverability data

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3 questions to ask before you spam, spray and pray

iMarketSmart

When done right, email and print work very well together to produce results. But too many nonprofits turn those effective channels into “spam” and “junk mail.” ” I call this brand of offensive, obnoxious, and irritating marketing “spamming, spraying and praying.” If not, and you ‘appended’ emails before you blasted away, shame on you!

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Trending Sources

2016 Nonprofit Email Deliverability Study: Spam Still Costing Nonprofits Thousands

EveryAction

Today, EveryAction released the 2016 Nonprofit Email Deliverability Study , an exploration into just how much spam is negatively impacting nonprofit online fundraising. Why analyze email deliverability? billion emails last year alone. email fundraising deliverability

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STOP SPAMMING YOUR SUPPORTERS!

iMarketSmart

But is spamming your donors really donor-centric? Everyone bends the rules here and there when it comes to selecting lists for email marketing. That means, we should try to send considerate, highly relevant, personalized email messages that truly inspire passionate support — not spam!

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5 Quick Ways to Improve Your Nonprofit Email Newsletter

J Campbell Social Marketing

I receive a lot of email newsletters – from nonprofit organizations, from businesses and from consultants. In recent months, I dramatically pruned by email subscriptions. This is a lot different than the once-per-day flash sale emails from Banana Republic.

What Does Spam Do to your Email Fundraising? [INFOGRAPHIC]

EveryAction

If you’re sending fundraising emails, then you’re losing money to spam. email fundraising deliverability infographicThe question then, is how much + why?

Are Your Emails Being Delievered? [New Report]

Kivi's Nonprofit Communications Blog

Email deliverability measures how successful an email is at making it into a recipient’s inbox. EveryAction just released their annual Email Deliverability Report which answers the question, “How much is spam costing your nonprofit?” Old email lists.

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8 ways to get people to read and answer your emails in your fundraising job

Wild Woman Fundraising

Are you sending emails and just feeling like you’re beating your head against the wall? So many of our fundraising emails go unanswered! Or maybe the body of the email was really long and not logically set up, and they didn’t know what you wanted so they just deleted it.

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Email Subject Lines: 6 Cardinal Sins to Avoid

Getting Attention

Email subject lines have one main job—to get your email opened. At 50 characters, most email programs cut off the subject line preview in the inbox. Sin #5: Sticking Your Tongue Out at the Spam Filters. Avoid these content spam triggers: AVOID ALL CAPS.

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6 Tips to Ensure your Emails are Read (and Enjoyed)

Fundraising 123

Email is one of the most effective ways to communicate with supporters. But if your emails aren’t reaching inboxes, aren’t sparking interest with a thoughtful subject line, or are too generic, there’s a chance your supporters won’t read them at all. Email 101 Best Practices

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7 Email Newsletter Mistakes Every Nonprofit Should Avoid

Fundraising 123

Nonprofits are increasingly taking advantage of email's "right here, right now" impact to get their message out to supporters, avoiding the production and delivery delays (and the costs!) Your donors have lots of email to wade through every day.

6 Overlooked Ingredients Your Year-End Emails Need

Fundraising 123

When creating your year-end email appeals, remember these six key ingredients: 1. Some donors will be ready to give as soon as they open your nonprofit email. It''s also important that you put in an easy way for readers to opt-out of your nonprofit emails (and if you''re not sending from a email service provider like Constant Contact , be aware of CAN-SPAM laws ). Email 101 Nonprofit Communications

3 myths of email fundraising

Fundraising Coach

Here are some of the myths that I''m seeing: Email is free. Email is not free. Crafting fundraising emails that build relationships and raise funds take time. To make sure too many people aren''t reporting your email as spam. Everyone has email.

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Email List Predicament: Is This OK?

Kivi's Nonprofit Communications Blog

Take nonprofit emailing, for example. There’s the CAN-SPAM law, but its application in specific situations is often confusing and subject to interpretation. We regularly email congressional staffers with event invitations, relevant policy information updates, etc.

How Much Is Spam Hurting Your Online Fundraising? [New Study]

Kivi's Nonprofit Communications Blog

EveryAction just released their annual Email Deliverability Study which answers that exact question. Let’s start with a few basics about email deliverability, and then we’ll break down the report. What determines your email deliverability? Spam software.

7 Tips for Email Subject Lines

Kivi's Nonprofit Communications Blog

But there is no arguing with the fact that many of the programs people are using to read your emails (including mobile, desktop, and web-based services) are cutting off your longer subject lines. It just looks like sales or spam, neither of which is likely to be opened.

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You've Set Up an Email Welcome Series, So Now What?

EveryAction

Last year, my colleague Michelle Shefter wrote about the six most important email series for nonprofits. The second email series mentioned was the re-engagement series. They changed their email address. If it has been inactive for too long, it can become a spam trap.

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Email Marketing Best Practices

The Agitator

Target Marketing is offering a free (registration required) ‘white paper’ on email marketing best practices. Avoid SPAM language. Know and follow CAN-SPAM regulations. Study major email providers policies. You can find additional email marketing intelligence collected by Targeted Marketing here. Don't Miss these Posts email marketing

3 Simple Email Improvements to Make More Money During EOY Fundraising

EveryAction

In fact, according to the annual Benchmarks report from NTEN and M+R , email fundraising revenue alone increased by a whopping 25% last year, outpacing the overall growth of other online revenue sources. What Email Deliverability Is and Isn’t. email fundraising deliverability

Building your nonprofit’s email list

Fundraising Coach

Back in 2000, I used email to raise $100,000 in six weeks. I wrote about it in “The $100,000 Guide to Email Solicitation.” ” (You can buy it in the Fundraising Coach Store but I give it away free to everyone who signs up for my free email newsletter.). People tell me they find the “ten tactical tips,” the actual examples of email, and the overall strategy helpful. How do we build up our email list?” Email is not direct mail.

Stand Out from the Crowd with an Amazing Email Message

Ann Green

Communicating by email is a mixed blessing. It’s fast, easy, relatively inexpensive, and almost everyone has an email address. People get hundreds of emails a day and don’t have much time to weed through them. How can you stand out and make sure people read your email message?

Should You Drop Me From Your Email List?

The Agitator

I get fundraising emails regularly from nonprofits to whom I haven’t contributed in years … in one case, about 6+ years. From their perspective, is there any reason to give up sending me emails? Here’s an article from the commercial space that discusses the pros and cons of emailing to ‘inactive’ subscribers. These guys employ a variety of schemes to identify emailers who might be spamming, or at least using very ‘dirty’ lists.

Week of Freebies! Day 4: Email Metrics Explained

Kivi's Nonprofit Communications Blog

You don’t have to have a math degree in order to make sense of your email metrics. We show which metrics you need to be tracking and how to do it in today’s freebie: Email Metrics Explained. Complaint, abuse or spam rates. Happy Holidays!

Super-handy checklist for smooth email sending

Nonprofit Marketing Blog

Before you hit send on that mass email, stop! Jono Smith of Event360 recently had an excellent post on ensuring your emails are excellent - and actually get read. I thought I’d share some of his tips on email rendering He notes that proper email rendering is key, as email recipients tend to view your email in five separate stages—judging each one individually before deciding whether to move on.

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Email Metrics – Explained!

Kivi's Nonprofit Communications Blog

You don’t have to have a math degree in order to make sense of your email metrics. Find out which metrics you need to be tracking and how to do it in this free download: Email Metrics Explained. Complaint, abuse or spam rates.

4 Tips for Subject Lines That Work

Fundraising 123

On average, at least 100 emails flood your constituents'' inboxes every single day. That''s a lot of digital noise to shout over, which is why your email subject lines need as much TLC as the content inside. Don''t dance around the point of your email. You can be creative and pique curiosity, but for best results, make sure you answer the question, "What''s this email about?" Before: All the news that''s fit to email. Avoid the Spam Trap.

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Ensuring Your Emails Get Read

Fundraising 123

OK, you have crafted an inspired email that you think will do a great job informing and motivating your audience. The ultimate goal of your email campaign is for each recipient to open the email, read it and take action (like making an online donation). You are an overloaded person with a flood of unread emails. Email programs display the "From" name differently - some just display the internet style name. Tags: Email 101 Best Practices

12 of Your Email Deliverability Questions Answered

EveryAction

Yesterday, EveryAction hosted a webinar to discuss insights from our 2016 Email Deliverability Study. Here are some great, thoughtful questions that we received and Brett's email wisdom. " So, try some sends where you just email the active folks.

CAN-SPAM Act – What Do I Need To Know?

JCA Insights

You need to understand and abide by the CAN-SPAM act. First of all, it’s CAN-SPAM as in “stop spam” rather than “canned spam,” the lunchmeat Monty Python couldn’t live without. The CAN-SPAM Act is a law that affects every organization that uses email in its operations.

Have you ever gone to a sales pitch disguised as workshop?

Wild Woman Fundraising

It messed up our emails. It’s cheaper, it’s easier to use, your emails actually look like you WANT them to look, and it’s easy to make a widget to get people to sign up for your newsletter without ANY programming background at all. You know what I hate?

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The Phoney Baloney Email Spam

A. Fine Blog

I’ve noticed a recent trend of a spam message from politicians one day followed by another message the next day pretending it was forwarded from someone in their office. As though these were “real” emails. I’ll show you how it works: On June 26th, I received an email from Jared Polis celebrating the victory for gay marriage and asking for a contribution to his congressional campaign. How would we deal with the deluge of emails that would come in?

12 digital fundraising trends for 2012 #7 Getting Smarter With Email

Giving in a Digital World

As pressure to deliver on income targets in these increasingly challenging financial times results in a return to getting the fundraising basics right, I hope we’re going to see a shift towards making far better use of email this year – thereby capitalising on what is all too often a sadly under-performing opportunity area. I know that for many, if not most, organisations email marketing is not nearly as easy as the uninitiated might think it should be.

5 Steps to Finding the Ideal Email Service Provider

Fundraising 123

Have you ever felt trapped by your email provider—dissatisfied with the features and/or service but daunted by figuring out how and where to move? Skip to the 5 Steps Why do you need an email service provider? For most nonprofit organizations, bulk emailemail newsletters, action alerts or fundraising outreach—is one of the most productive communications approaches there is. NOTE: If you’re still sending bulk emails from your own email, stop immediately !

A Soggy Box of Matches

The Agitator

Last year, I made the mistake of subscribing to the email newsletters of the top 100 nonprofits in the United States for end-of-year giving. The summary version of this story is that the average organization sent ten emails during December. And the emails were tough to differentiate by organization. For the very end of the year, one in three emails featured a match in the subject line. (No, Same thing with the computer spam filters.

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Are Your Fundraising Emails Getting Delivered?

The Agitator

if your nonprofit is not attending properly to email deliverability issues. Their report — 2017 Nonprofit Email Deliverability Study — looked at data from 55 leading US nonprofits to determine the impact of spam and poor deliverability practices. The nonprofits selected represent a variety of ESPs (email service providers) and email list sizes to ensure the results illustrate trends across of the nonprofit community at-large.

How Much Email is TOO Much Email?

Non Profit Marketing 360

A market research report from Click Z , an online e-marketing site, finds that 97 percent of consumers check their email at least once daily. ” If you know your readership and speak to their interests consistently, your emails are welcomed. (Photo credit: Wikipedia).

7 Solid Reasons Why You Should Kill Your Printed and Electronic Planned Giving Newsletter

iMarketSmart

And what about SPAM emails? Do you like spam? The true definition of spam is irrelevant or inappropriate messages sent on the Internet to a large number of recipients. Folks, spamming your donors is not nice and it’s not fair.

How often are you sending bulk emails?

Fundraising Coach

How often do you send out bulk email communications? The frequency of your email blasts has a huge impact on the success of your email program. Send too frequently and you risk fatiguing your subscribers, making them reach for the ‘report as spam’ or ‘unsubscribe’ button. Email is a fantastic communication strategy as it can be very cheap, quick to put together and easy to send out. Sample Fundraising Kick emails.

See What Your E-Newsletter Looks Like in Different Email Programs

Kivi's Nonprofit Communications Blog

different email programs. Those new to the world of e-newsletter publishing are often surprised to learn that their email newsletters can look quite different to someone who is using Outlook versus someone using Gmail or Thunderbird, not to mention what it looks like on a smartphone.

Show some donor appreciation!

iMarketSmart

They try to sell me spam lists (also known as email lists). You should know that lots of people try to tell me how to market MarketSmart. They tell me I need to drive tons of traffic to my website. They call me up and tell me I should speak at or sponsor this or that event. They recommend I buy a booth at an expo so I can jump out at people as they walk by. They tell me I need more Twitter followers. And the list goes on. Guess what?

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