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2016 Nonprofit Email Deliverability Study: Spam Still Costing Nonprofits Thousands


Why analyze email deliverability? billion emails last year alone. We really only send a lot of emails during our end-of-year campaign.".

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But is spamming your donors really donor-centric? Everyone bends the rules here and there when it comes to selecting lists for email marketing.

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Why Deleting People from Your Email List is a Good Thing

Kivi's Nonprofit Communications Blog

Kristina and I are on the verge of deleting about 10,000 people from our email list here at Nonprofit Marketing Guide. how you are doing.

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5 Quick Ways to Improve Your Nonprofit Email Newsletter

J Campbell Social Marketing

I receive a lot of email newsletters – from nonprofit organizations, from businesses and from consultants. 1) Make it mobile friendly.

8 ways to get people to read and answer your emails in your fundraising job

Wild Woman Fundraising

Are you sending emails and just feeling like you’re beating your head against the wall? So many of our fundraising emails go unanswered!

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5 Tips for Better Nonprofit Fundraising Emails


One of the best weapons in a nonprofit’s fundraising arsenal is email campaigning. We are sending and receiving more fundraising emails than ever before, all vying for the attention of supporters to act on behalf of our cause. nonprofit email fundraising

Email Subject Lines: 6 Cardinal Sins to Avoid

Getting Attention

Email subject lines have one main job—to get your email opened. Sin #5: Sticking Your Tongue Out at the Spam Filters. Skip them.

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6 Tips to Ensure your Emails are Read (and Enjoyed)

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Email is one of the most effective ways to communicate with supporters. to scour your email header, subject line, email body, and footer.

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7 Email Newsletter Mistakes Every Nonprofit Should Avoid

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Check out these seven tips for transforming common email newsletter blunders into one dynamic, engaging message from your organization.

6 Overlooked Ingredients Your Year-End Emails Need

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When creating your year-end email appeals, remember these six key ingredients: 1. Some donors will be ready to give as soon as they open your nonprofit email. Make sure your emails are mobile friendly so you don''t miss out on connecting with donors who want to give on the go. Email 101 Nonprofit Communications

Email List Predicament: Is This OK?

Kivi's Nonprofit Communications Blog

Take nonprofit emailing, for example. Further checking revealed that many bulk email vendors have the same policy. Thumbs Up or Down?

What Does Spam Do to your Email Fundraising? [INFOGRAPHIC]


If you’re sending fundraising emails, then you’re losing money to spam. email fundraising deliverability infographic

7 Tips for Email Subject Lines

Kivi's Nonprofit Communications Blog

It just looks like sales or spam, neither of which is likely to be opened. Here are seven tips for how to get there. Don’t Get Too Pushy.

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Building your nonprofit’s email list

Fundraising Coach

Back in 2000, I used email to raise $100,000 in six weeks. I wrote about it in “The $100,000 Guide to Email Solicitation.” ” (You can buy it in the Fundraising Coach Store but I give it away free to everyone who signs up for my free email newsletter.). How do we build up our email list?” Be honest.

Email Marketing Best Practices

The Agitator

Target Marketing is offering a free (registration required) ‘white paper’ on email marketing best practices. Avoid SPAM language. Know and follow CAN-SPAM regulations. Study major email providers policies. You can find additional email marketing intelligence collected by Targeted Marketing here.

Super-handy checklist for smooth email sending

Nonprofit Marketing Blog

Before you hit send on that mass email, stop! Jono Smith of Event360 recently had an excellent post on ensuring your emails are excellent - and actually get read. The ESPC notes that 69% of subscribers base their decision to send your message to the spam folder on the subject line. His full post is here. Testing is always wise.

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Week of Freebies! Day 4: Email Metrics Explained

Kivi's Nonprofit Communications Blog

You don’t have to have a math degree in order to make sense of your email metrics. Complaint, abuse or spam rates. Happy Holidays!

You've Set Up an Email Welcome Series, So Now What?


Last year, my colleague Michelle Shefter wrote about the six most important email series for nonprofits. They changed their email address.

Should You Drop Me From Your Email List?

The Agitator

I get fundraising emails regularly from nonprofits to whom I haven’t contributed in years … in one case, about 6+ years. From their perspective, is there any reason to give up sending me emails? You don’t want to get on their dark side if you’re a major emailer. So, what would you do with me? Never?

3 Simple Email Improvements to Make More Money During EOY Fundraising


But what if I told you that bad email deliverability practices could be dragging down your EOY campaign before it even begins?

The Phoney Baloney Email Spam

A. Fine Blog

I’ve noticed a recent trend of a spam message from politicians one day followed by another message the next day pretending it was forwarded from someone in their office. As though these were “real” emails. The next day I received an email from Lisa Kaufman forwarding Jared Polis’ email to me again.

4 Tips for Subject Lines That Work

Fundraising 123

On average, at least 100 emails flood your constituents'' inboxes every single day. That''s a lot of digital noise to shout over, which is why your email subject lines need as much TLC as the content inside. Don''t dance around the point of your email. Before: All the news that''s fit to email. Avoid the Spam Trap.

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Have you ever gone to a sales pitch disguised as workshop?

Wild Woman Fundraising

It messed up our emails. That means that they are hardly ever marked as spam. What’s another email software that you like?

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Ensuring Your Emails Get Read

Fundraising 123

OK, you have crafted an inspired email that you think will do a great job informing and motivating your audience. The ultimate goal of your email campaign is for each recipient to open the email, read it and take action (like making an online donation). You are an overloaded person with a flood of unread emails.

Stand Out from the Crowd with an Amazing Email Message

Ann Green

Communicating by email is a mixed blessing. It’s fast, easy, relatively inexpensive, and almost everyone has an email address.

How often are you sending bulk emails?

Fundraising Coach

How often do you send out bulk email communications? The frequency of your email blasts has a huge impact on the success of your email program. Send too frequently and you risk fatiguing your subscribers, making them reach for the ‘report as spam’ or ‘unsubscribe’ button. By Naomi Hamilton.

CAN-SPAM Act – What Do I Need To Know?

JCA Insights

You need to understand and abide by the CAN-SPAM act. It covers not only bulk email campaigns, but every commercial email message.

12 digital fundraising trends for 2012 #7 Getting Smarter With Email

Giving in a Digital World

As pressure to deliver on income targets in these increasingly challenging financial times results in a return to getting the fundraising basics right, I hope we’re going to see a shift towards making far better use of email this year – thereby capitalising on what is all too often a sadly under-performing opportunity area.

5 Steps to Finding the Ideal Email Service Provider

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Have you ever felt trapped by your email provider—dissatisfied with the features and/or service but daunted by figuring out how and where to move? Skip to the 5 Steps Why do you need an email service provider? Here’s how to find the right ESP for your organization and to manage them to get the most from your bulk email campaigns.

How Much Email is TOO Much Email?

Non Profit Marketing 360

A market research report from Click Z , an online e-marketing site, finds that 97 percent of consumers check their email at least once daily.

12 of Your Email Deliverability Questions Answered


Yesterday, EveryAction hosted a webinar to discuss insights from our 2016 Email Deliverability Study. How many people open 1 time, 2x, 3x?

See What Your E-Newsletter Looks Like in Different Email Programs

Kivi's Nonprofit Communications Blog

different email programs. That’s because email programs (called email clients) process HTML in different ways. Mail today.

Email: More is okay and works well - if it’s good

Nonprofit Marketing Blog

A common question I get is: “How often should I email my supporters?&#. If you send awful, endless spam to people who don’t really value you, that’s another story. There are many reasons why some emails perform better than others – but it doesn’t appear that message volume is one of them. Our theory?

7 Solid Reasons Why You Should Kill Your Printed and Electronic Planned Giving Newsletter


And what about SPAM emails? Do you like spam? Folks, spamming your donors is not nice and it’s not fair. Sound hard?

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‘Cause Fatigue’ On Social Media?

The Agitator

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The “How Much and How Good” Grid for Nonprofit Communications

Kivi's Nonprofit Communications Blog

Do keep in mind that if you are sending really bad content, once is too much, and you will be tagged as spam. Let’s walk through it.

Are You Interrupting Your Donors or Engaging With Them?


Spam email blasts = Interruption fundraising. Mass direct mail appeals = Interruption fundraising. LIKE THIS BLOG POST? Fundraising

Bay Area nonprofits score well, Learning from SPAM, and a Happy New Year

Nonprofit Consultant Blog

No, he's not suggesting that we spam our donors or potential donors. But, he does point out the sophistication of some the spammers research and techniques and asks, "Are your approaches to fundraising emails this sophisticated?" Tags: surveys Nonprofit marketing email spam administrative costs fundraising On to the news.

Show some donor appreciation!


They try to sell me spam lists (also known as email lists). You should know that lots of people try to tell me how to market MarketSmart. They tell me I need to drive tons of traffic to my website. They call me up and tell me I should speak at or sponsor this or that event. They tell me I need more Twitter followers. Guess what?

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How to Get People to Open Your Nonprofit Email

Fundraising 123

It's no secret that, just like we do, our supporters get a lot of emails each day. The inbox is a crowded place, so how do you stand out and ensure that your emails are being opened? Before you send out an email to a large portion of your audience, test two different subject lines with a smaller subset of your list. Personalize.