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7 Ways to Get Better Response Rates to Your eNewsletter

Fundraising 123

Want to increase donations through your email outreach? Here are my 7 ideas for better response rates. The number one compliment I get on my blog from people who subscribe via email is that it’s short, with one main concept each time. (I Be clear about the purpose of each piece of email outreach. Say less.

No April Fool’s Joke – Email Response Rates Drop – A Lot

Kivi's Nonprofit Communications Blog

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7 Ways to get better response rates to your e-news

Nonprofit Marketing Blog

She was wondering how to increase donations through this email outreach, and kindly agreed to my sharing my advice as a post. Here are my 7 ideas for better response rates. The number one compliment I get on this blog from people who subscribe via email is that it’s short, with one main concept each time. (I

Why looking at response rates for planned giving campaigns is a rookie mistake.

iMarketSmart

So if you put your house up for sale and your real estate agent sent out thousands of postcards promoting your property, would you be concerned about the “response rate”? So do you worry about response rates or, rather, do you worry about generating solid leads for highly qualified buyers? Just one right?

The 5 Questions Nonprofits Always Ask Me About Fundraising Emails

Kivi's Nonprofit Communications Blog

When I teach others how to write email appeals — through webinars, trainings and consulting work — I get peppered with questions. p/ekEBbH.

Variety is the Spice of Email

Fundraising 123

The same goes for email. Here are threechanges you can make to spiceup your emails: 1. Creating personalized emails. Creating personalized emails means much more than merging a name into the body of your emails. The email addresses in your audience aren’t just addresses. Email 101 Best Practices Quick Tips

Email Marketing Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). Email Lists. The Convio study has median growth rate for email lists at 17% while M+R has it only slightly lower at 16%. Email Goals and Results.

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Email

Marketing for Nonprofits

I''ve been thinking about email marketing lately. (I Slow news day. :) Raising money via email is still the primary way to raise money online.

A Simple Strategy for Running an Email Marketing Test

Fundraising 123

As a busy organization, it''s rare that you have time to even think about testing your nonprofit email marketing. But what if running an email marketing test didn''t need to take a ton of time? Here are some easy and telling tests to start with: Subject lines: Create two different subject lines for the same email communication.

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New Study: Online giving is up; Email response is down

Nonprofit Marketing Blog

The bad news is that email response rates are declining. That’s the good news. You can review the full study here.

Thanks In Advance

The Agitator

Email software firm Boomerang looked at the response rates for over 350,000 emails, most asking for some sort of reply.

Direct Mail Hanging In

The Agitator

Even so, direct mail pulls a better overall response than digital channels. Email had the highest ROI (28.5), compared with 7.00

Powerful Segmentation Ideas for Year-End Online Fundraising Campaigns

Kivi's Nonprofit Communications Blog

Are all your email subscribers the same? And some have no CLUE how they got on your email list! Send or suppress a particular email.

After-Action Pop-Ups: The Secret to Getting Gifts From Your Online Advocates

Kivi's Nonprofit Communications Blog

They’re used for all sorts of purposes on nonprofit websites – email sign ups, fundraising campaigns, and event signups.

Email: More is okay and works well - if it’s good

Nonprofit Marketing Blog

A common question I get is: “How often should I email my supporters?&#. According to the eBenchmarks extras they’ve released, a study of forty nonprofits shows: We saw no correlation between email volume and fundraising response rates. The latter doesn’t work so well. Our theory?

Digital Campaigns: What’s Working Now (2012 eNonprofit Benchmarks Study)

Getting Attention

Fundraising and advocacy campaign open rates hold steady, but response rates rose for advocacy campaigns. in 2011).

Bringing back that loving feeling from your email list

Nonprofit Marketing Blog

I hear a lot about declining results for direct mail and flagging email open rates. Our outreach apparently is not sparking the passionate responses we want. And I think our response-rate heartache is based in root causes that columnists like Abby or Amy or Carolyn so often cite. Why don’t they take our calls?

Reader Questions: How often should you communicate with your supporters?

Wild Woman Fundraising

” I got SO MANY good responses that I could not stand to just let these answers be lost to email. I wanted to share them with you.

How You Can Get More Money Through Direct Mail: Interview with Jules Brown of “Dear Joan”

Wild Woman Fundraising

He is a professional direct response copywriter specializing in the creation of highly persuasive fundraising campaigns for charities and non-profits.

Want the best of Smartideas for free?

iMarketSmart

So, they went through all of my posts from 2015 and pulled the blog posts that generated the highest response rates from all of you.

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Highlights from the 2016 M+R Benchmarks Study: Focus on the Big Trends

Kivi's Nonprofit Communications Blog

For every 1,000 email subscribers , nonprofits have 355 Facebook fans, 132 Twitter followers, and 19 Instagram followers. Why or why not?

Email: More is okay and works well - if it’s good

Nonprofit Marketing Blog

A common question I get is: “How often should I email my supporters?&#. According to the eBenchmarks extras they’ve released, a study of forty nonprofits shows: We saw no correlation between email volume and fundraising response rates. The latter doesn’t work so well. Our theory?

Testing 101: 4 Steps for Optimizing Your Fundraising Approach

Fundraising 123

Test group: 50% of donors (who have given both online and offline) for whom we have an email and mailing address. Testing 101. Offline letter.

How Does Your Nonprofit’s Donor Retention Rate Stack Up?

Kivi's Nonprofit Communications Blog

This year’s report also dug into one of the most important data points for individual donor fundraising – your retention rate. Kristina.

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How Do Your Email Statistics Stack Up?

Fundraising 123

About email list churn Some organizations really freak out over list churn. Yes, email lists are more volatile than traditional lists. And get this: we found a positive correlation between email fundraising response rate and unsubscribe rate. More response, more unsubscribe.

6 Tips for Launching Your Own Member Month Campaign

Kivi's Nonprofit Communications Blog

Doing so could boost response rates. December is done. Looking for your next great fundraising campaign? Try a member month campaign.

[Guest Post] Donor Acquisition – the painful necessity of fundraising

Fundraising Coach

A few weeks ago, Bob McCarthy and I were emailing about the formulas to look at when getting new donors. Watch your renewal rates as well.

Another Online Fundraising Benchmark Study

The Agitator

Convio reports a response rate of 0.16% for online fundraising appeals; M&R reports half that … 0.08%. Interesting factoids from M&R: Median email list growth for 2010 was 20%; Annual email list churn is 18% (including 8% Unsubscribes); Average study participant sent 3.6 Silos! Silos! Silos!

#FUNDRAISING: 2011 Was A Good Year For Email Outreach By Nonprofits

Non Profit Marketing 360

And the graphic from the NTEN/M+R Report shows above, email still is the biggest puller of readers and activists. Just how valuable?

Looking to Kick Your Online Fundraising up a Notch? [Tomorrow]

Kivi's Nonprofit Communications Blog

Here’s what you’ll learn in this 60-minute online training: How to segment your email list to boost response rates. 1:00 p.m.

How Much Email is Too Much?

Fundraising 123

It's no surprise then that when I first joined AIUSA as the Managing Director of Internet Communications, we were sending out 2, 3 or more emails PER DAY. Yes, we segmented, but trying to build suppressions, queries and code emails to send 2 to 3 emails per day was a nightmare and not always effective. Yikes!

New Digital Fundraising Benchmarks

The Agitator

M+R slices and dices email fundraising and messaging performance of this sample in every which way … a treasure of data on list growth and churn; volume of messaging (fundraising and advocacy); open, click-through and response rates.

WE Rules! Make Your Messages Matter Now

Getting Attention

Double-digit response rates to newsletters. Sixty-five percent retention rates. Read on, and we up! Puh-leeze. No, no, no.

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5 things to do now for year-end fundraising success

Nonprofit Marketing Blog

Take a close look at response rates from this year, and revisit last year’s December giving patterns. ” There are a lot of pieces that go into a fundraising campaign, and you’ll be more successful with a detailed marketing plan that includes a timeline, budget, and assigned responsibilities for each action item.

“Switch” the Way You Ask for Action – 11NTC

Kivi's Nonprofit Communications Blog

If not so much, switch to Kivi’s weekly email newsletter with blog highlights and then unsubscribe from the blog’s emails.

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What we learned about multichannel fundraising from raising money at year-end

DonorDigital

It will take a bit longer to see the full results of the direct mail efforts, but we know that this channel will continue to provide a lion’s share of overall direct response revenue – and will for many years to come. Targeted email messages to individuals receiving direct mail appeals reaped high response rates and average gifts.

Convio’s 2010 Online Benchmarks

The Agitator

billion online in 2010 and have over 171 million email addresses. to $91.94); Median growth rate in online giving was 20%, with 79% of organizations raising more money in 2010 than 2009; and, Click-through rates on fundraising appeals was 1.76%, with response rates at 0.16%. Collectively, these groups raised $1.15

Want more planned gifts? Focus on why not how

iMarketSmart

Here’s why: 1- Too often they seem to be too interested in selling cookie-cutter websites, spam emails, and printed newsletters than achieving real results. In fact, in case you haven’t figured it out by now, that’s precisely why your response rates are so low! I have a lot of issues with these firms. Tweet this!

Emailing now is good; Bad email is not good

Nonprofit Marketing Blog

Don’t forget: Email your supporters now and again the week between Christmas and New Year’s. But don’t make it bad email. Jeff Brooks of Future Fundraising Now has a great post on why email response rates are down. The main reason: Because email quality is down. The issues? Overmailing.

11 Rules for Video Fundraising

Fundraising 123

Video may have a place in that campaign, but there is a website, there are emails going out, there is social media outreach, maybe there is blogger outreach as well. Using video in your fundraising campaign can be an easy and effective way to tell a story and capture the attention of your supporters. Above all, tell a story. . Be brief.

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