7 Ways to Get Better Response Rates to Your eNewsletter

Fundraising 123

Want to increase donations through your email outreach? Here are my 7 ideas for better response rates. The number one compliment I get on my blog from people who subscribe via email is that it’s short, with one main concept each time. (I Just as you want to be short and sweet in email, you want to go easy on the eyes—go for uncluttered, easy to read messages. Be clear about the purpose of each piece of email outreach. Email 101 Best Practices Quick Tips

No April Fool’s Joke – Email Response Rates Drop – A Lot

Kivi's Nonprofit Communications Blog

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7 Ways to get better response rates to your e-news

Nonprofit Marketing Blog

She was wondering how to increase donations through this email outreach, and kindly agreed to my sharing my advice as a post. Here are my 7 ideas for better response rates. The number one compliment I get on this blog from people who subscribe via email is that it’s short, with one main concept each time. (I Just as you want to be short and sweet in email, you want to go easy on the eyes—go for uncluttered, easy to read messages.

The 5 Questions Nonprofits Always Ask Me About Fundraising Emails

Kivi's Nonprofit Communications Blog

I love writing email appeals — diving deep into an issue, learning about the inspiring work that nonprofits do, and weaving words that inspire generosity. When I teach others how to write email appeals — through webinars, trainings and consulting work — I get peppered with questions.

Why looking at response rates for planned giving campaigns is a rookie mistake.

iMarketSmart

So if you put your house up for sale and your real estate agent sent out thousands of postcards promoting your property, would you be concerned about the “response rate”? So do you worry about response rates or, rather, do you worry about generating solid leads for highly qualified buyers? So, when your planned giving marketing effort only garners a.0001% response rate, don’t make a rookie mistake by focusing on that.

3 myths of email fundraising

Fundraising Coach

Here are some of the myths that I''m seeing: Email is free. Email is not free. Crafting fundraising emails that build relationships and raise funds take time. To make sure too many people aren''t reporting your email as spam. Everyone has email.

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Email Marketing Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). Email Lists. The Convio study has median growth rate for email lists at 17% while M+R has it only slightly lower at 16%. Annual email list churn, the number of email addresses that go bad, was 19%. (M+R). The average unsubscribe rate from a single email was 0.19%. (M+R).

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Email

Marketing for Nonprofits

I''ve been thinking about email marketing lately. (I Slow news day. :) Raising money via email is still the primary way to raise money online. Acquire email addresses! I''m a big fan of "1 email, 1 ask." Design a good email.

A Simple Strategy for Running an Email Marketing Test

Fundraising 123

As a busy organization, it''s rare that you have time to even think about testing your nonprofit email marketing. But what if running an email marketing test didn''t need to take a ton of time? If you test more than one element in the same email, it is challenging (and sometimes impossible) to determine exactly what influenced the response. Experiment with CTAs: The call to action (CTA), is one of the most important parts of any email.

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New Study: Online giving is up; Email response is down

Nonprofit Marketing Blog

The bad news is that email response rates are declining. Possible explanations are that electoral campaigns or (for international organizations) a lack of a major international humanitarian crisis in the news may have hurt response rates.

Direct Mail Hanging In

The Agitator

The Direct Marketing Association notes in its recently released 2012 Response Rate Report that direct mail response rates have dropped nearly 25% over the past nine years. Even so, direct mail pulls a better overall response than digital channels.

Thanks In Advance

The Agitator

Email software firm Boomerang looked at the response rates for over 350,000 emails, most asking for some sort of reply. Believe it or not, those three words — Thanks in advance — have magical properties.

Powerful Segmentation Ideas for Year-End Online Fundraising Campaigns

Kivi's Nonprofit Communications Blog

Are all your email subscribers the same? And some have no CLUE how they got on your email list! If you send all your email subscribers the exact same fundraising emails for every campaign — year-end or any other time — you’ll never unlock their full potential as supporters.

After-Action Pop-Ups: The Secret to Getting Gifts From Your Online Advocates

Kivi's Nonprofit Communications Blog

They’re used for all sorts of purposes on nonprofit websites – email sign ups, fundraising campaigns, and event signups. Just to put that number in perspective, the average response rate for an email appeal is.06 Here’s what that email looked like.

Email: More is okay and works well - if it’s good

Nonprofit Marketing Blog

A common question I get is: “How often should I email my supporters?&#. According to the eBenchmarks extras they’ve released, a study of forty nonprofits shows: We saw no correlation between email volume and fundraising response rates. Organizations that send a lot of fundraising appeals have roughly the same response rates as organizations that don’t.

Digital Campaigns: What’s Working Now (2012 eNonprofit Benchmarks Study)

Getting Attention

Here’s a sneak peek at the key findings of the 2012 eNonprofit Benchmarks Study , co-authored by NTEN and M&R Strategic Services: Email is working well for advocacy campaigns. Fundraising and advocacy campaign open rates hold steady, but response rates rose for advocacy campaigns.

Bringing back that loving feeling from your email list

Nonprofit Marketing Blog

I hear a lot about declining results for direct mail and flagging email open rates. Our outreach apparently is not sparking the passionate responses we want. And I think our response-rate heartache is based in root causes that columnists like Abby or Amy or Carolyn so often cite. Dear Katya: My email list isn’t what it used to be. People aren’t listening to me anymore, and each time I ask for their help, they are less responsive.

Reader Questions: How often should you communicate with your supporters?

Wild Woman Fundraising

” I got SO MANY good responses that I could not stand to just let these answers be lost to email. I’m realizing that the response rate on our donor appeals is not nearly high enough.

GET YOUR METRICS! New M+R Nonprofits Benchmarks Has Data on Nonprofit Email, Web, Social & Ads

Kivi's Nonprofit Communications Blog

Email. Email messaging accounted for 26% of all online revenue , a 15% increase. EMAIL. Nonprofits sent more email in 2016 than in 2015 : a 10% increase in messages per year per subscriber. Response rates for advocacy email declined , dropping 17% from 2015 levels.

How You Can Get More Money Through Direct Mail: Interview with Jules Brown of “Dear Joan”

Wild Woman Fundraising

He is a professional direct response copywriter specializing in the creation of highly persuasive fundraising campaigns for charities and non-profits. It’s how responsive they are to your fundraising communications that counts, nothing else.

Want the best of Smartideas for free?

iMarketSmart

So, they went through all of my posts from 2015 and pulled the blog posts that generated the highest response rates from all of you. Just email me at info@imarketsmart.com. I love my staff!! They are so thoughtful!

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Email: More is okay and works well - if it’s good

Nonprofit Marketing Blog

A common question I get is: “How often should I email my supporters?&#. According to the eBenchmarks extras they’ve released, a study of forty nonprofits shows: We saw no correlation between email volume and fundraising response rates. Organizations that send a lot of fundraising appeals have roughly the same response rates as organizations that don’t.

Highlights from the 2016 M+R Benchmarks Study: Focus on the Big Trends

Kivi's Nonprofit Communications Blog

For every 1,000 email subscribers , nonprofits have 355 Facebook fans, 132 Twitter followers, and 19 Instagram followers. The volume has been turned way up: nonprofits sent the average subscriber 49 email messages in 2015. Is your email volume going up?

Testing 101: 4 Steps for Optimizing Your Fundraising Approach

Fundraising 123

Here’s an example: Integrated online/offline messages will yield higher results in regard to money raised, average gift, and response rate (both online and offline) than will unrelated online and offline messages. Response rate (measured separately by channel and then combined).

How Does Your Nonprofit’s Donor Retention Rate Stack Up?

Kivi's Nonprofit Communications Blog

This year’s report also dug into one of the most important data points for individual donor fundraising – your retention rate. Your retention rate is the percentage of last year’s donors who give again this year. Heather Yandow.

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6 Tips for Launching Your Own Member Month Campaign

Kivi's Nonprofit Communications Blog

At the simplest level, prepare some social posts and email copy for them to share with friends, and ASK (don’t tell) them to reach out to friends and family who might share their passion. Doing so could boost response rates. December is done.

How Do Your Email Statistics Stack Up?

Fundraising 123

About email list churn Some organizations really freak out over list churn. Yes, email lists are more volatile than traditional lists. And get this: we found a positive correlation between email fundraising response rate and unsubscribe rate. The high unsubscribe rate on your fundraising email may be a sign that people are paying attention. More response, more unsubscribe.

Another Online Fundraising Benchmark Study

The Agitator

Convio reports a response rate of 0.16% for online fundraising appeals; M&R reports half that … 0.08%. Interesting factoids from M&R: Median email list growth for 2010 was 20%; Annual email list churn is 18% (including 8% Unsubscribes); Average study participant sent 3.6 With the single exception of environmental groups, all other sectors raise a majority of their online revenue from online sources other than email appeals.

#FUNDRAISING: 2011 Was A Good Year For Email Outreach By Nonprofits

Non Profit Marketing 360

According to the latest eNonprofit Benchmark Study by NTEN ( Nonprofit Technology Network ) and M+R Strategic Services , a substantial email list and a well-crafted email campaign remain the most valuable fundraising tools in your charity’s box.

Don’t Be Part of the Noise – Make Your Email Messages Stand Out

Ann Green

Email is usually the primary mode of communication for nonprofits and there’s a reason for that. It’s fast, easy, relatively inexpensive, and almost everyone has an email address. You’re not the one sending email. Improve the ROI of Your Nonprofit Email with a Great Subject Line.

Looking to Kick Your Online Fundraising up a Notch? [Tomorrow]

Kivi's Nonprofit Communications Blog

Here’s what you’ll learn in this 60-minute online training: How to segment your email list to boost response rates. If you’ve mastered the very basics of online fundraising campaigns – goals, story arcs, deadlines, etc.

How Much Email is Too Much?

Fundraising 123

It's no surprise then that when I first joined AIUSA as the Managing Director of Internet Communications, we were sending out 2, 3 or more emails PER DAY. Yes, we segmented, but trying to build suppressions, queries and code emails to send 2 to 3 emails per day was a nightmare and not always effective. The online team at that time was primarily seen as a group of glorified tech-monkeys who would take copy and email it to our list.

[Guest Post] Donor Acquisition – the painful necessity of fundraising

Fundraising Coach

A few weeks ago, Bob McCarthy and I were emailing about the formulas to look at when getting new donors. Bob is a direct response/direct mail copywriter and consultant. With a 1% response rate at an average gift of $25, you are bringing in $2,500 (100 gifts at $25 each).

New Digital Fundraising Benchmarks

The Agitator

M+R slices and dices email fundraising and messaging performance of this sample in every which way … a treasure of data on list growth and churn; volume of messaging (fundraising and advocacy); open, click-through and response rates. The latest M+R Benchmarks Study was released yesterday, providing a valuable look at trends in the digital fundraising arena.

WE Rules! Make Your Messages Matter Now

Getting Attention

Double-digit response rates to newsletters. Sixty-five percent retention rates. If in-network healthcare is being moved from your area at an alarming rate, leaving the lives of good people hanging in the balance, say so. Subscribe here for Getting Attention email updates.

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5 things to do now for year-end fundraising success

Nonprofit Marketing Blog

Take a close look at response rates from this year, and revisit last year’s December giving patterns. ” There are a lot of pieces that go into a fundraising campaign, and you’ll be more successful with a detailed marketing plan that includes a timeline, budget, and assigned responsibilities for each action item.

“Switch” the Way You Ask for Action – 11NTC

Kivi's Nonprofit Communications Blog

“Of course you deserve to eat a whole pint of ice cream&# and “checking your email for the millionth time isn’t procrastinating&# and “it’s a fine idea to call your ex after too many drinks&# are all things the Elephant says, according to Heath.

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What we learned about multichannel fundraising from raising money at year-end

DonorDigital

Many programs we manage experienced strong revenue growth in their online channel, driven by Giving Tuesday, as well as other tried-and-true techniques such as matching gift challenges, website lightboxes and homepage takeovers, improved donation pages, an increasing volume of email appeals, better mobile optimization, advertising and retargeting, and coordinated social media engagement. The multitude of email messages from my favorite charities I received in December was immense.

Emailing now is good; Bad email is not good

Nonprofit Marketing Blog

Don’t forget: Email your supporters now and again the week between Christmas and New Year’s. But don’t make it bad email. Jeff Brooks of Future Fundraising Now has a great post on why email response rates are down. The main reason: Because email quality is down. He says if email is dying, it’s suicide. If it’s not apparent from the screetching halt to my blogging the last week, things are BUSY.

Convio’s 2010 Online Benchmarks

The Agitator

billion online in 2010 and have over 171 million email addresses. to $91.94); Median growth rate in online giving was 20%, with 79% of organizations raising more money in 2010 than 2009; and, Click-through rates on fundraising appeals was 1.76%, with response rates at 0.16%. converting visitors to email files) were also 2%, down from the previous year’s 2.2%. These rates used to be as ‘high’ as 3.5%.