Get Your Email Read

Getting Attention

Despite shifting online trends, such as growing social media platforms and the rapid growth of text messaging, email should still play a vital role in your communication strategy. Should you send newsletters or emails? How should you segment your list, and how often should you email? Here are a few of the lessons she shared: Get your organization’s message across. ” Hone Your Segmentation Strategy to Ensure Emails Are Read by People Who Matter.

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3 Steps to Revive Your Email List

Getting Attention

She has worked for advocacy organizations since 1996. . The Union of Concerned Scientists (UCS), where I’m Director of Engagement, faced a daunting challenge a couple of years ago: How to re-engage the many folks who were not reading or acting on our emails. It’s a common problem, for nonprofit organizations and beyond, and one that’s crucial to address. We excluded them from “regular” email campaigns and messages.

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Trending Sources

Improve Email Results: #16NTC Takeways

Getting Attention

Use these insights from The Future of Email: From 2016 to 2026 to shape campaigns that motivate action despite the clamor of our multi-channel world: Email Still Important but Can’t Stand Alone. Email is no longer the loudest voice, but one voice in a chorus – @DH_Cohen #16NTCemailtrends. Email remains the ultimate push notification. To get people’s attention on email, you need to give them that content in lots of other places, too.

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Proof Point #2: Email Subject Line Length Matters, SOMETIMES

Getting Attention

Email subject line length DOES MATTER, as proven by Mail Chimp’s research on open rates for 200 million emails. The best email subject lines are short [50 characters or less]…and provide the reader with a reason to explore your message further. email reader].

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New Email Study Reveals Nonprofit Spam Rates Soared in 2016

EveryAction

The state of nonprofit fundraising is undeniably digital, but aside from opens and clicks, do you really understand what's happening to your emails? email deliverability data

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Distressing Disconnect—INSIDE Your Organization! (Part One)

Getting Attention

As a consultant who’s been the fly on the wall in so many organizations, I’ve come to see such radical internal disconnects to be the norm. And that’s a norm that sabotages communications and fundraising impact for every organization blighted by disconnects. But in most organizations, the existence of the gap and what the conflicts are—must-knows for organizational success fundraising and beyond—remain hidden, and dangerous. Surprising, distressing but all too true!

What does an LGBTQ nonprofit organization do?

Wild Woman Fundraising

Since I didn’t know a lot about various LGBTQ organizations, I pointed him to the now sadly defunct Planet Out (which now redirects to Gay.com ), where I thought he might be able to find more people in the community. An FtoM organization is not a choir.

The 5 Questions Nonprofits Always Ask Me About Fundraising Emails

Kivi's Nonprofit Communications Blog

I love writing email appeals — diving deep into an issue, learning about the inspiring work that nonprofits do, and weaving words that inspire generosity. When I teach others how to write email appeals — through webinars, trainings and consulting work — I get peppered with questions.

Email Welcome Magic: Huge Opportunity, Here’s How

Getting Attention

Congratulations, you’ve got a new email subscriber who’s interested in your cause and impact. Now’s the time to introduce them to your nonprofit with an email welcome series. Instead, do it right with a three-part email welcome series. Email 2: The Engagement.

Why everyone talks about segmenting emails but hardly anyone ever does it

iMarketSmart

Everyone talks about segmenting emails — sending the right message to the right person at the right time. And your time costs your organization money. Plus these emails can be highly personalized based on other unique information bits the donor has previously provided.

Get Your Emails Read & Acted On—Gmail +

Getting Attention

In case you haven’t heard, Google is now automatically filtering Gmail users’ email messages to pre-defined content tabs. They’re sending emails from friends and family to the Primary Inbox (where we’re used to looking all the time), and sending most e-newsletters and other emails from organizations (including the Getting Attention blog and e-news) to the new (secondary by default) Promotions tab.

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5 Tips for Your Next Email Newsletter

Fundraising 123

The arrival of the New Year is a great time to look at your overall marketing strategy and think of new ways to grow your organization in 2014. An email newsletter is a great way to do it! With a regularly scheduled newsletter, you can keep your audience up-to-date and make sure that your supporters never miss a chance to volunteer, donate, or spread the word about your organization. "With our emails, we give them multiple opportunities to get involved.

7 Tips for Building an Incredibly Useful Email Swipe File

Kivi's Nonprofit Communications Blog

This creative streams into my email inbox every day in the form of emails. Here are my 7 tips for building an incredibly useful email swipe file. USE A DIFFERENT EMAIL ADDRESS. Who needs more email, right? Just fork over your email address.

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Grow Your Email List With These 14 Paid Email Acquisition Sources

Kivi's Nonprofit Communications Blog

For every email list, there is churn, churn, churn. People leave your list and emails bounce. If not, your nonprofit email list shrinks every year to the tune of 12 percent or higher, according to the 2016 M+R Nonprofit Benchmarks Study (your mileage may vary, of course).

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3 Things You Aren't Using Email For (But Should)

Fundraising 123

If so, it looks like you''re ready to flex your organization''s email muscle and take your donor communications to the next level! Here are three ways you should start using email to improve donor relations: 1. Email your annual report/impact report. .

ACTION! 61 Words & Phrases for Email Advocacy Campaigns

Kivi's Nonprofit Communications Blog

Sending a petition, pledge or other advocacy call to action to your email list? I’ve combed thousands of emails from top advocacy organizations to get these phrases that work…so you don’t have to!

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MIND YOUR MICROCONTENT: 8 Little Bits That Can Make a Big Difference In Your Next Email

Kivi's Nonprofit Communications Blog

Small groups of words that can be skimmed by a person to get a clear idea of the content of a web page or email. Email microcontent is the small stuff in your email, the little things like Alt Text and Preheaders that are easy to miss, skip, or gloss over. Your email is dead.

How to Raise More Money from Matching Gifts Using Email and Social Media

J Campbell Social Marketing

These include using social media and email to remind donors about matching gifts. Matching gifts are an easy way to boost fundraising by earning free money, and we’ve got the tips to help you increase donor awareness through social media and email. Email. Email signatures.

Are Your Emails Being Delievered? [New Report]

Kivi's Nonprofit Communications Blog

Email deliverability measures how successful an email is at making it into a recipient’s inbox. EveryAction just released their annual Email Deliverability Report which answers the question, “How much is spam costing your nonprofit?” Old email lists.

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7 Email Newsletter Mistakes Every Nonprofit Should Avoid

Fundraising 123

Nonprofits are increasingly taking advantage of email's "right here, right now" impact to get their message out to supporters, avoiding the production and delivery delays (and the costs!) Your donors have lots of email to wade through every day.

6 Tips to Ensure your Emails are Read (and Enjoyed)

Fundraising 123

Email is one of the most effective ways to communicate with supporters. But if your emails aren’t reaching inboxes, aren’t sparking interest with a thoughtful subject line, or are too generic, there’s a chance your supporters won’t read them at all. Email 101 Best Practices

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How Often Should You Email Supporters?

Kivi's Nonprofit Communications Blog

My generic advice — knowing nothing about your organization — is monthly bare minimum and really more like twice a month. Why Does Email Frequency Matter? Because it’s so fast and affordable, email is a vital communications tools for nonprofits.

2016 Nonprofit Email Deliverability Study: Spam Still Costing Nonprofits Thousands

EveryAction

Today, EveryAction released the 2016 Nonprofit Email Deliverability Study , an exploration into just how much spam is negatively impacting nonprofit online fundraising. Why analyze email deliverability? billion emails last year alone. email fundraising deliverability

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Our Son Trayvon: Make your email subject lines as powerful as this one

Getting Attention

Getting your emails opened is the most crucial part of your email campaign. Without that, there’s no hope of motivating the action your organization needs. When I opened my email this morning to the usual overflow, my eyes were drawn immediately to this short but powerful subject line—Our Son Trayvon. I opened the email immediately. This email subject line works because it: 1) Relates to what’s already top of mind. Email and E-Newsletters

Is Peer Fundraising Right for Your Organization?

Nonprofit Marketing Blog

How do you know if your organization is ready to launch a peer-to-peer campaign? You also want to make sure you’re getting the most from your email marketing, social media, and your other communications channels to support your outreach. The power of peer giving is hard to ignore.

Email

Marketing for Nonprofits

I''ve been thinking about email marketing lately. (I Slow news day. :) Raising money via email is still the primary way to raise money online. Acquire email addresses! I''m a big fan of "1 email, 1 ask." Design a good email.

A Simple Strategy for Running an Email Marketing Test

Fundraising 123

As a busy organization, it''s rare that you have time to even think about testing your nonprofit email marketing. But what if running an email marketing test didn''t need to take a ton of time? If you test more than one element in the same email, it is challenging (and sometimes impossible) to determine exactly what influenced the response. Experiment with CTAs: The call to action (CTA), is one of the most important parts of any email.

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Email Marketing Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). Email Lists. The Convio study has median growth rate for email lists at 17% while M+R has it only slightly lower at 16%. Annual email list churn, the number of email addresses that go bad, was 19%. (M+R). The average unsubscribe rate from a single email was 0.19%. (M+R). Email Evaluation.

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Five Ways to Integrate Email Marketing and Facebook

Getting Attention

Growing an email list in addition to building a Facebook fan base can sometimes feel overwhelming. To help make things easier, following are five ways you can integrate your organization’s email list with social media. Add an email option form to your Facebook Page.

Has your organization put you in a position to succeed?

iMarketSmart

If so, email me now at info@imarketsmart. The post Has your organization put you in a position to succeed? The private sector figured out a long time ago that a salesperson should never generate their own leads. A lead generator should never set-up appointments.

Key Findings on Nonprofit Social Media, Email and Online Fundraising

Fundraising 123

The study, ba sed on analysis of 55 large nonprofits, including the American Red Cross, Sierra Club, American Lung Association, AARP and Human Rights Campaign , exam ines trends on fundraising response rates, email m essaging, soci al reach and mobile. .

Question for You: How Do You Segment Your Email List

Kivi's Nonprofit Communications Blog

For today’s Question of the Week , we are looking at email lists and how (or if) you segment them. There are so many ways you can segment your email list. Email Engagement History. How do you segment your email list?

Will You Let Everyone Know? 3 Examples, Oodles of Tips (and 23 Real Emails) to Support Your Next “Share This” Call to Action

Kivi's Nonprofit Communications Blog

This tactic asks supporters (via email and social…but more on that below) to share an image or a video on their social networks (usually Facebook and Twitter) in support of your campaign or cause. Phrases You Can Use in a Share This Email.

Question for You: How Do You Grow Your Email List?

Kivi's Nonprofit Communications Blog

A few weeks ago we asked you about how you stay organized. With this week’s question, we want to know how you build your email list… Do you ask for email addresses at events?

Proof Point #1 — Prioritize Websites & Email

Getting Attention

Today’s Proof Point: Your website(s) and email marketing are the most important communications channels you have. Don’t get me wrong—just because these channels have the greatest impact for these folks, doesn’t mean that holds for your organization.

7 Tips for Email Subject Lines

Kivi's Nonprofit Communications Blog

But there is no arguing with the fact that many of the programs people are using to read your emails (including mobile, desktop, and web-based services) are cutting off your longer subject lines. You are better off using your subject line to simply state what’s inside the email.

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5 Email Design Mistakes to Avoid this Holiday Season

Fundraising 123

That''s why it''s more important than ever to make the right choices when designing your holiday and end-of-year email fundraising campaigns. When using colors, fonts, and imagery to give your emails a holiday-feel, it''s important to find a balance. What is the purpose of your email?

April Is All About Email Newsletters

Kivi's Nonprofit Communications Blog

Email newsletters consistently rank among the top 3 when we ask nonprofits what their most important communications channels in our annual trends report survey. You also spend more time on creating email newsletter articles than most other types of content.

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New Study: Online giving is up; Email response is down

Nonprofit Marketing Blog

The bad news is that email response rates are declining. Possible explanations are that electoral campaigns or (for international organizations) a lack of a major international humanitarian crisis in the news may have hurt response rates.

How to get people to notice (and love) your emails

Nonprofit Marketing Blog

Recently MarketingProfs reported that Q2 email open rates decreased 8.3% While the referenced study from Epsilon looked at e-commerce email performance, it’s no secret that it’s getting tougher to break through the noise and ensure readers are opening and acting on your emails. Fortunately, there are things you can do to build a stronger email relationship with your supporters now so that you will have better success when you send those December appeals.