Trending Sources

Direct Mail vs Email?

The Agitator

According to this research (on this point, from Royal Mail), customers spend 25% more when businesses use a combination of direct mail and email marketing. For example: 56% say “mail makes me feel valued”; only 40% say that about email.

How Often Should We Email, Mail, Post.

Kivi's Nonprofit Communications Blog

Email Appeals: Quarterly. Email Newsletters: Monthly. Direct Mail Appeals: Twice a Year. Direct Mail Newsletters: Quarterly, assuming you send one. We get questions all the time about the frequency with which nonprofits should be communicating.

8 Commandments for Converting Direct Mail Fundraising Appeals to Email

Kivi's Nonprofit Communications Blog

Looking to repurpose your direct mail appeals into email? Thou Shalt Make Email SHORTER Than Direct Mail. Direct mail appeals clock in at well over 1,000 words, sometimes double and triple that. If you do that in email, no one will like you.

How Often Should We Mail that Newsletter?

Kivi's Nonprofit Communications Blog

I’ve just pulled some preliminary data about how often nonprofits say they will mail their newsletters, and of course, it depends on whether you talking print or email. Send Your Email Newsletter at Least Monthly.

Direct Mail Fights Back

The Agitator

Email fundraising? Direct mail? Direct mail?! But wait, direct mail is fighting back. Advertising mail accounts for 31% of USPS revenue. The result, as headlined by Direct Marketing … Direct Mail Has a Greater Effect on Purchase than Digital Ads.

Why Is Direct Mail Seeing A Resurgence?

The Agitator

Roger and I are direct mail … well, er, sluts. Whenever someone writes anything along the general lines of ‘direct mail punches on’, there we are, drooling and wagging our tails, like dalmatians responding to the fire alarm. Direct mail premium

Reader Questions: Does adding extra stuff your appeal mailing work?

Wild Woman Fundraising

Recently I was leading a webinar for CharityHowTo called “Tons of Money in the Mail&# and a person asked this question: “What should we include in our direct mail? Adding things to your mailing can either help OR hurt you. Did I actually mail the card back?

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Direct Mail Appeal + Online Response

The Agitator

After two infographics yesterday pertaining to email, today another one pushed into my e-mailbox, this time on direct mail. Simply: “…consumers prefer responding to direct mail via online means.” Direct mail Online fundraising and marketing premium

Direct Mail Hanging In

The Agitator

The Direct Marketing Association notes in its recently released 2012 Response Rate Report that direct mail response rates have dropped nearly 25% over the past nine years. Even so, direct mail pulls a better overall response than digital channels. for direct mail.

The New Email Metric You Might Want to Try

Kivi's Nonprofit Communications Blog

Let’s talk about email engagement. The email service providers spoon feed us those numbers, so they are easy to track. For example, at Nonprofit Marketing Guide, we send an email newsletter every Wednesday. Our Email Engagement Rate: 38%.

Why Deleting People from Your Email List is a Good Thing

Kivi's Nonprofit Communications Blog

Kristina and I are on the verge of deleting about 10,000 people from our email list here at Nonprofit Marketing Guide. After all, don’t you want the largest email list possible? Let’s say you have 10,000 people on your mailing list and your current open rate is 12%.

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How You Can Get More Money Through Direct Mail: Interview with Jules Brown of “Dear Joan”

Wild Woman Fundraising

Mazarine: How did you get involved with copywriting for direct mail fundraising? Mazarine: You’ve written fundraising campaigns for nonprofits in several different countries, how does fundraising direct mail in other countries differ from the US?

Sample Calendars: How Often to Send Direct Mail and Email [Video and Download]

Kivi's Nonprofit Communications Blog

The sample calendars tell you when to send direct mail and email appeals, and direct mail and email newsletters, by quarter and month. Direct Mail Leaning – Starter — Download This One for Free Now (PDF). Direct Mail Leaning – Striving.

7 Tips for Building an Incredibly Useful Email Swipe File

Kivi's Nonprofit Communications Blog

This creative streams into my email inbox every day in the form of emails. Here are my 7 tips for building an incredibly useful email swipe file. USE A DIFFERENT EMAIL ADDRESS. Who needs more email, right? Just fork over your email address.

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Reader Questions: How can you measure if your mailings are working?

Wild Woman Fundraising

” I got SO MANY good responses that I could not stand to just let these answers be lost to email. This time, we are answering questions about DATA and your Mailing List! Until we can gather that information, email is just not a tool at our disposal. >

Grow Your Email List With These 14 Paid Email Acquisition Sources

Kivi's Nonprofit Communications Blog

For every email list, there is churn, churn, churn. People leave your list and emails bounce. If not, your nonprofit email list shrinks every year to the tune of 12 percent or higher, according to the 2016 M+R Nonprofit Benchmarks Study (your mileage may vary, of course).

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3 myths of email fundraising

Fundraising Coach

Here are some of the myths that I''m seeing: Email is free. Email is not free. Crafting fundraising emails that build relationships and raise funds take time. To make sure too many people aren''t reporting your email as spam. Everyone has email.

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14 Tips for Making Your Nonprofit Email More Effective

Fundraising 123

Dan Zarrella , a social media researcher and author, recently revealed in a Hubspot webinar a trove of statistical analysis on email marketing. billion email sets from MailChimp , ran three focus groups, and did a survey to come to his conclusions about the best email marketing practices.

In Direct Mail, All Responses, Even Complaints, Are Good

Kivi's Nonprofit Communications Blog

Tom Ahern is my go-to guy for all things direct mail. Afraid your direct mail piece goes too far and will solicit a negative response? If you are interested in Tom critiquing your direct mail appeal, sign up for our Direct Mail for Small Nonprofits e-clinic in May.

3 Things You Aren't Using Email For (But Should)

Fundraising 123

If so, it looks like you''re ready to flex your organization''s email muscle and take your donor communications to the next level! Here are three ways you should start using email to improve donor relations: 1. Email your annual report/impact report. . Email special greetings.

Stop Mailing! Don’t Stop Mailing!

The Agitator

And more specifically, when should the former stop sending direct mail and email appeals to the major donors? He says there are only two reasons to take major donors out of the direct response solicitation stream: The donor asked you to stop mailing or e-mailing appeals. And he emphasizes: “Over time, as the relationship builds , the communication strategy migrates or skews toward personal solicitation vs. mail or email.

Acquisition – Direct Mail: The Exquisite Corpse

The Agitator

For nearly 20 years prognosticators have prematurely heralded the death of direct mail. After all, they argue, “online” is far cheaper and faster, plus donor demographics are changing, so it’s only a matter of time before direct mail is dead and buried.

5 Tips for Better Nonprofit Fundraising Emails

EveryAction

One of the best weapons in a nonprofit’s fundraising arsenal is email campaigning. We are sending and receiving more fundraising emails than ever before, all vying for the attention of supporters to act on behalf of our cause. Unfortunately, it’s difficult for your audience to differentiate your messages from the numerous emails that flood their inboxes each day, especially if your mass mailings are labeled as junk and relegated to the black hole of the spam folder.

Get more money with your year end appeal: Interview with Paul Bobnak of DMIQTV and Who’s Mailing What

Wild Woman Fundraising

How long have you been working in the direct mail industry? For the past 15 years I’ve been the archivist of Who’s Mailing What. My basic job which hasn’t changed much, every day I look at direct mail and email. How can nonprofits do direct mail well?

Test with email first.

iMarketSmart

I think it’s time we finally let go of direct mail as the first option for planned giving marketing— especially if your budget is tight. Then, if you have the budget… go ahead and use direct mail. Considering the cost savings, isn’t it time to test with email first?

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Emailing Monthly; Direct Mailing Quarterly

Kivi's Nonprofit Communications Blog

As in previous years, we asked nonprofits how often they would email and direct mail the typical supporter on their mailing lists. No surprise: monthly emailing and quarterly direct mailing remain the most popular frequencies. .

How to Raise More Money from Matching Gifts Using Email and Social Media

J Campbell Social Marketing

These include using social media and email to remind donors about matching gifts. Matching gifts are an easy way to boost fundraising by earning free money, and we’ve got the tips to help you increase donor awareness through social media and email. Email. Email signatures.

7 Email Newsletter Mistakes Every Nonprofit Should Avoid

Fundraising 123

Nonprofits are increasingly taking advantage of email's "right here, right now" impact to get their message out to supporters, avoiding the production and delivery delays (and the costs!) Your donors have lots of email to wade through every day.

Retention Mailings Up

The Agitator

The Agitator is gratified by this report from Fundraising Success indicating that retention mailings have grown by 16% from 2010 to 2011. He also notes that expire mailings also went up 7%. direct mail direct marketing Don't Miss these Posts donor retention email marketing fundraising loyalty nonprofit management nonprofits online fundraising

Your Brain On Email

The Agitator

I commend this useful compilation of effective email marketing approaches based on neuroscience principles, put together by Emma, a pretty slick email marketing firm Emma (hey, Charity:Water gives them a rave). Communications Copywriting / creative Direct mail Online fundraising and marketing premiumRoger’s been touting neuroscience lately and the application of what we know about how the brain processes stuff to produce sounder marketing/fundraising.

7 Steps to Better Email Fundraising and Communications

Kivi's Nonprofit Communications Blog

I’m teaching a workshop in Toledo on Wednesday for the Center for Nonprofit Resources (a program of the Toledo Community Foundation) called 7 Steps to Better Email Fundraising and Communications. Email needs to be short, timely and personal. Are you using email to motivate action like donations or volunteering? Knowing what you want to achieve via email is essential to creating the right content and delivery schedule.

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A Simple Strategy for Running an Email Marketing Test

Fundraising 123

As a busy organization, it''s rare that you have time to even think about testing your nonprofit email marketing. But what if running an email marketing test didn''t need to take a ton of time? If you test more than one element in the same email, it is challenging (and sometimes impossible) to determine exactly what influenced the response. Here are some easy and telling tests to start with: Subject lines: Create two different subject lines for the same email communication.

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Why Email? Reasons to Love Email Marketing

Fundraising 123

With the right email marketing service, like EmailNow , you can create powerful, effective branded messages that get the results you want. You may have heard that "email is dead," but here are 5 reasons why you should be using email marketing to stay in touch with your audience: . 95% of all adults have at least one email address and 93% of those subscribe to at least one email marketing list. " These are emails that work for you.

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2015 Digital Fundraising To Do List #2 Get Serious About Email Fundraising

Giving in a Digital World

Despite all the attention that continues to be devoted to Social Media across the nonprofit world, I don’t know many fundraisers who wouldn’t acknowledge that the primary means of engaging with their donors online is actually through email.

Key Findings on Nonprofit Social Media, Email and Online Fundraising

Fundraising 123

The study, ba sed on analysis of 55 large nonprofits, including the American Red Cross, Sierra Club, American Lung Association, AARP and Human Rights Campaign , exam ines trends on fundraising response rates, email m essaging, soci al reach and mobile. .

Email Marketing Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). Email Lists. The Convio study has median growth rate for email lists at 17% while M+R has it only slightly lower at 16%. Annual email list churn, the number of email addresses that go bad, was 19%. (M+R). The average unsubscribe rate from a single email was 0.19%. (M+R). Email Evaluation.

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Acquisition: Direct Mail Testing – Part 1

The Agitator

Tom’s post on the Obama campaign’s email testing prompts me to weigh in on one of the least understood and woefully mis-practiced skills in the direct response fundraiser’s repertoire – direct mail testing.

A good formula: Email plus social media

Nonprofit Marketing Blog

Email alone - or direct mail alone or social alone - aren’t enough. Here’s a nifty infographic from GetResponse on the merits of using email and social media in combination.

It’s Still Email Folks

The Agitator

No, that place in my digital heart belongs to email. And corporate consultancy McKinsey reminds me why in their recent study, Why marketers should keep sending you e-mails , ( reported here by BrightWave CEO Simms Jenkins), which finds that email marketing is nearly 40 times more effective than Facebook and Twitter at acquiring customers. email marketing online fundraising premium

How to Prevent the New Gmail Inbox From Hiding Your Emails

J Campbell Social Marketing

Recently, I was forced to change my email inbox. The new inbox creates three tabs and filter emails according to where Gmail thinks they belong – Primary, Social and Promotions. Enough about me and my email OCD. The email went like this: Hi friends, .