How Often Should We Email, Mail, Post.

Kivi's Nonprofit Communications Blog

Email Appeals: Quarterly. Email Newsletters: Monthly. Direct Mail Appeals: Twice a Year. Direct Mail Newsletters: Quarterly, assuming you send one. We get questions all the time about the frequency with which nonprofits should be communicating.

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Direct Mail vs Email?

The Agitator

According to this research (on this point, from Royal Mail), customers spend 25% more when businesses use a combination of direct mail and email marketing. For example: 56% say “mail makes me feel valued”; only 40% say that about email.

8 Commandments for Converting Direct Mail Fundraising Appeals to Email

Kivi's Nonprofit Communications Blog

Looking to repurpose your direct mail appeals into email? Thou Shalt Make Email SHORTER Than Direct Mail. Direct mail appeals clock in at well over 1,000 words, sometimes double and triple that. If you do that in email, no one will like you.

Emailing Monthly; Direct Mailing Quarterly

Kivi's Nonprofit Communications Blog

As in previous years, we asked nonprofits how often they would email and direct mail the typical supporter on their mailing lists. No surprise: monthly emailing and quarterly direct mailing remain the most popular frequencies. .

Whew! The Mail Lives.

The Agitator

I saw two surveys today that reassure me that old-fashioned mail, my favorite medium, will probably outlive me. Topped by email, chosen by 49%. Naturally, for those age 65 and over, mail was tops at 52%.

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Direct Mail Is Here to Stay (and How)

EveryAction

Click here for practical tips on improving your email program this year and here for an in-depth look at three reporting tools every nonprofit should have to improve their fundraising strategy.). In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. You started out in direct mail almost 17 years ago.

Direct Mail Fights Back

The Agitator

Email fundraising? Direct mail? Direct mail?! But wait, direct mail is fighting back. Advertising mail accounts for 31% of USPS revenue. The result, as headlined by Direct Marketing … Direct Mail Has a Greater Effect on Purchase than Digital Ads.

Test with email first.

iMarketSmart

I think it’s time we finally let go of direct mail as the first option for planned giving marketing— especially if your budget is tight. Then, if you have the budget… go ahead and use direct mail. Considering the cost savings, isn’t it time to test with email first?

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How Often Should We Mail that Newsletter?

Kivi's Nonprofit Communications Blog

I’ve just pulled some preliminary data about how often nonprofits say they will mail their newsletters, and of course, it depends on whether you talking print or email. Send Your Email Newsletter at Least Monthly.

Direct Mail vs Email Marketing: The Benefits of Both for Your Nonprofit Clients

Exactask Marketing

From the old standbys, like direct mailers, to newer forms of marketing, like social media and email marketing, the agencies representing nonprofits can benefit their clients by deploying consistent messaging across all channels. direct mail Direct Marketing email marketing Marketing

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Direct Mail Hanging In

The Agitator

The Direct Marketing Association notes in its recently released 2012 Response Rate Report that direct mail response rates have dropped nearly 25% over the past nine years. Even so, direct mail pulls a better overall response than digital channels. for direct mail.

Direct Mail … You Know You Like It!

The Agitator

OK, we’ve devoted most of this week to ‘alternative’ fundraising … peer-to-peer and email fundraising. Time to end the week with a simple reminder about old-fasioned direct mail. Who reading this post doesn’t enjoy receiving real mail? Would you rather receive a JibJab birthday card in your email or the ‘real deal’ in a stamped envelope? Direct mail premium

The Downside of Personalized Emails

Kivi's Nonprofit Communications Blog

You absolutely need to include contact information in your emails (and other forms of communication). Including a first name in your email subject lines and greetings instantly personalizes your message and warms the reader to its content. It’s an email marketing best practice.

#Resource: Survey Of E-Mail Distribution Services For Nonprofits

Non Profit Marketing 360

We work with our clients to help them green their companies and organizations as well – and a great way to start that process is to use email blasts to get the word out instead of mass paper mailing campaigns. What is your email list size?, Image via Wikipedia.

Why Is Direct Mail Seeing A Resurgence?

The Agitator

Roger and I are direct mail … well, er, sluts. Whenever someone writes anything along the general lines of ‘direct mail punches on’, there we are, drooling and wagging our tails, like dalmatians responding to the fire alarm. Direct mail premium

The New Email Metric You Might Want to Try

Kivi's Nonprofit Communications Blog

Let’s talk about email engagement. The email service providers spoon feed us those numbers, so they are easy to track. For example, at Nonprofit Marketing Guide, we send an email newsletter every Wednesday. Our Email Engagement Rate: 38%.

Proof Point #2: Email Subject Line Length Matters, SOMETIMES

Getting Attention

Email subject line length DOES MATTER, as proven by Mail Chimp’s research on open rates for 200 million emails. The best email subject lines are short [50 characters or less]…and provide the reader with a reason to explore your message further. email reader].

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This Is Your Brain on Email

Non Profit Marketing 360

The goal of an email subject line is to grab attention and persuade a reader to open the email. The post This Is Your Brain on Email appeared first on Nonprofit Marketing 360. Communications E-Mail eNewsletter Nonprofit Writing communication email marketing research

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Direct Mail Appeal + Online Response

The Agitator

After two infographics yesterday pertaining to email, today another one pushed into my e-mailbox, this time on direct mail. Simply: “…consumers prefer responding to direct mail via online means.” Direct mail Online fundraising and marketing premium

Get more money with your year end appeal: Interview with Paul Bobnak of DMIQTV and Who’s Mailing What

Wild Woman Fundraising

How long have you been working in the direct mail industry? For the past 15 years I’ve been the archivist of Who’s Mailing What. My basic job which hasn’t changed much, every day I look at direct mail and email. How can nonprofits do direct mail well?

Email: Electronic Direct Mail?

The Agitator

Here’s an abridged list of what Loren says the successful email marketer really needs to know [with my comments from the peanut gallery]: 1. Email strategy — know how to create an email marketing plan and program that maximize the channel’s capabilities. the challenge is getting donors' email addresses.]. Copywriting — email is not electronic direct mail. Database marketing — at the heart of email success.

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More Lessons from Lisa’s Direct Mail Experiment

Kivi's Nonprofit Communications Blog

Earlier this summer, Lisa Maher shared her initial results of her direct mail experiences with some nonprofit she supported. This time around, I want to update you on the direct mail from the organizations in my previous post and some new ones that have come to my mailbox. Lisa Maher.

Grow Your Email List With These 14 Paid Email Acquisition Sources

Kivi's Nonprofit Communications Blog

For every email list, there is churn, churn, churn. People leave your list and emails bounce. If not, your nonprofit email list shrinks every year to the tune of 12 percent or higher, according to the 2016 M+R Nonprofit Benchmarks Study (your mileage may vary, of course).

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The Value of an Email Address

The Agitator

So how much should you spend to get one email address? There’s new data from Steve MacLaughlin and Blackbaud (that you can get from his Data Driven Nonprofits newsletter ) on how having an email address on file is related to increased donor retention, even if that donor doesn’t give online.

No One Wants More Email

The Agitator

Breaking Out of the Status Quo Communications Direct mail Donor Centricity Donor retention / loyalty / commitment Fundraising analytics / data Integrated fundraising and marketing Media usage / trends Nonprofit management Research Starting Over premium

5 Quick Ways to Improve Your Nonprofit Email Newsletter

J Campbell Social Marketing

I receive a lot of email newsletters – from nonprofit organizations, from businesses and from consultants. In recent months, I dramatically pruned by email subscriptions. Change your communications now or risk alienating your mailing list!

#Fundraising: To Bring Donations In, Keep Sending Emails Out

Non Profit Marketing 360

John Haydon at Inbound Zombie and Razoo Fundraising has been crunching numbers to demonstrate the fact that email remains the best way not only to bring in donations, but to bring in bigger donations. Do your email lists take into account different audiences so you can send different appeals?

Why Deleting People from Your Email List is a Good Thing

Kivi's Nonprofit Communications Blog

Kristina and I are on the verge of deleting about 10,000 people from our email list here at Nonprofit Marketing Guide. After all, don’t you want the largest email list possible? Let’s say you have 10,000 people on your mailing list and your current open rate is 12%.

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Reader Questions: Does adding extra stuff your appeal mailing work?

Wild Woman Fundraising

Recently I was leading a webinar for CharityHowTo called “Tons of Money in the Mail&# and a person asked this question: “What should we include in our direct mail? Adding things to your mailing can either help OR hurt you. Did I actually mail the card back?

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Retention Mailings Up

The Agitator

The Agitator is gratified by this report from Fundraising Success indicating that retention mailings have grown by 16% from 2010 to 2011. He also notes that expire mailings also went up 7%. direct mail direct marketing Don't Miss these Posts donor retention email marketing fundraising loyalty nonprofit management nonprofits online fundraising

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Stop Mailing! Don’t Stop Mailing!

The Agitator

And more specifically, when should the former stop sending direct mail and email appeals to the major donors? He says there are only two reasons to take major donors out of the direct response solicitation stream: The donor asked you to stop mailing or e-mailing appeals. And he emphasizes: “Over time, as the relationship builds , the communication strategy migrates or skews toward personal solicitation vs. mail or email.

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Your Brain On Email

The Agitator

I commend this useful compilation of effective email marketing approaches based on neuroscience principles, put together by Emma, a pretty slick email marketing firm Emma (hey, Charity:Water gives them a rave). Communications Copywriting / creative Direct mail Online fundraising and marketing premiumRoger’s been touting neuroscience lately and the application of what we know about how the brain processes stuff to produce sounder marketing/fundraising.

New Advanced Webinar: Getting Creative with Direct Mail with John Lepp

Wild Woman Fundraising

Webinar title: Advanced Webinar: Getting Creative with Direct Mail. Are your direct mail returns dropping? How can you write a better direct mail package for your nonprofit? The direct mail pack is not just about the letter though.

Acquisition – Direct Mail: The Exquisite Corpse

The Agitator

For nearly 20 years prognosticators have prematurely heralded the death of direct mail. After all, they argue, “online” is far cheaper and faster, plus donor demographics are changing, so it’s only a matter of time before direct mail is dead and buried.

3 questions to ask before you spam, spray and pray

iMarketSmart

When done right, email and print work very well together to produce results. But too many nonprofits turn those effective channels into “spam” and “junk mail.” If not, and you ‘appended’ emails before you blasted away, shame on you! 2- Did you give your direct mail supporters a chance to opt-out of getting your communications? If they don’t want to get mail from you, you’d be better off.

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How You Can Get More Money Through Direct Mail: Interview with Jules Brown of “Dear Joan”

Wild Woman Fundraising

Mazarine: How did you get involved with copywriting for direct mail fundraising? Mazarine: You’ve written fundraising campaigns for nonprofits in several different countries, how does fundraising direct mail in other countries differ from the US?

7 Tips for Building an Incredibly Useful Email Swipe File

Kivi's Nonprofit Communications Blog

This creative streams into my email inbox every day in the form of emails. Here are my 7 tips for building an incredibly useful email swipe file. USE A DIFFERENT EMAIL ADDRESS. Who needs more email, right? Just fork over your email address.

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Why Email? Reasons to Love Email Marketing

Fundraising 123

With the right email marketing service, like EmailNow , you can create powerful, effective branded messages that get the results you want. You may have heard that "email is dead," but here are 5 reasons why you should be using email marketing to stay in touch with your audience: . 95% of all adults have at least one email address and 93% of those subscribe to at least one email marketing list. " These are emails that work for you.

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In Direct Mail, All Responses, Even Complaints, Are Good

Kivi's Nonprofit Communications Blog

Tom Ahern is my go-to guy for all things direct mail. Afraid your direct mail piece goes too far and will solicit a negative response? If you are interested in Tom critiquing your direct mail appeal, sign up for our Direct Mail for Small Nonprofits e-clinic in May.

Free Webinar: Tons of Money in the Mail September 9th

Wild Woman Fundraising

What people are saying: At the end of Tons of Money in the Mail, I asked Mazarine if she would review the year-end appeal letter I was in the process of writing. Mazarine’s webinar gave me many fresh ideas that I would like to incorporate into my upcoming mailings.