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8 Great Ways to End Emails or Letters

iMarketSmart

So here are some great ways to end emails you send to donors: 1. What are your favorite ways to end your emails? > 4 Email Metrics That Matter Most for Major and Legacy Gifts Marketing. >> >> 7 Awesome Emails to Inspire Your Year-End Campaigns.

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Revealed! The Secret Ingredient For Email Marketing

The Agitator

According to Mediapost reporting on a study by Yesmail , emails seent on Saturdays generate 60% higher-than-average conversion rates. Communications Integrated fundraising and marketing Media usage / trends Online fundraising and marketing premiumThe secret ingredient? Weekends!

Email Marketing Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). 2012 Online Marketing Nonprofit Benchmark Index Study (Convio). Email Lists. The Convio study has median growth rate for email lists at 17% while M+R has it only slightly lower at 16%. Annual email list churn, the number of email addresses that go bad, was 19%. (M+R).

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5 Quick Ways to Improve Your Nonprofit Email Newsletter

J Campbell Social Marketing

I receive a lot of email newsletters – from nonprofit organizations, from businesses and from consultants. In recent months, I dramatically pruned by email subscriptions. You have an important advantage when marketing. One or two calls to action per email please.

Five Ways to Integrate Email Marketing and Facebook

Getting Attention

A big welcome to our new guest blogger John Haydon, who advises nonprofits on new media marketing strategy. John is the author of Facebook Marketing for Dummies, a contributor to the Huffington Post and an instructor for MarketingProfs University.

Direct Mail vs Email?

The Agitator

According to this research (on this point, from Royal Mail), customers spend 25% more when businesses use a combination of direct mail and email marketing. For example: 56% say “mail makes me feel valued”; only 40% say that about email.

7 things about email subject lines that will help you save the world

iMarketSmart

Firstly, email subject lines are actually headlines. Think about this the next time you write an email to your supporters because your subject line is actually your headline. Here are some things I’ve learned that work well in email subject lines.

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Email Marketing Best Practices

The Agitator

Target Marketing is offering a free (registration required) ‘white paper’ on email marketing best practices. Study major email providers policies. You can find additional email marketing intelligence collected by Targeted Marketing here. Don't Miss these Posts email marketingActually, it’s more of a tip sheet, but valuable nonetheless. I’ll preview their 12 tips, but urge you to get the full paper.

9 simple pointers for writing better emails and letters to your donors

iMarketSmart

The post 9 simple pointers for writing better emails and letters to your donors appeared first on MarketSmart | . Fundraising Lead Generation best fundraising emails fundraising email ideas fundraising emails best practices lead generation for major gifts major donor fundraising major gift fundraising blog marketing planned gifts nonprofit email marketing planned gift marketing ideasI failed to get into business school.

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The Downside of Personalized Emails

Kivi's Nonprofit Communications Blog

You absolutely need to include contact information in your emails (and other forms of communication). Including a first name in your email subject lines and greetings instantly personalizes your message and warms the reader to its content. It’s an email marketing best practice.

Make Your Nonprofit Website an Email Capturing Machine

Getting Attention

Email is dead. No one reads their email anymore.”. Email is one of the most powerful tools available. In fact, every organization (including yours), regardless of its size or mission, can do great things with an email list. Email is dead! I love social media almost as much as I love email. a replacement for email marketing. Email and social media are complementary and they should *both* be in your nonprofit’s toolkit.

Email 101

We Want You Back! How to Re-Engage Inactive Email Supporters

Kivi's Nonprofit Communications Blog

You’re losing email subscribers. Inactives are people who already said “yes” to joining your list at one time, but haven’t opened an email in months, maybe years. These inactives pile up over time and drag down the performance of your email list. Image: [link].

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What age group responds to planned giving email marketing most?

iMarketSmart

We sent out about 300,000 emails over the course of the year and generated about 3,500 requests for information. Among the requests, many asked us to email the information to them. We took those emails and appended age data to them. Only a certain percentage of those emails had age data available. If you want to generate leads and find “hidden” planned gifts, email marketing works.

ABCs Of Email Marketing

The Agitator

This one from Email Insider — The ABCs Of Email Marketing – didn’t disappoint me. Email is also a very personal channel. Email is a quick-to-market channel, so you should seize moments that present themselves as opportune. Just because you have a lot of people receiving your email doesn’t mean they care. 20 more for email fundraisers to check out. email marketing online fundraising

The 5 Questions Nonprofits Always Ask Me About Fundraising Emails

Kivi's Nonprofit Communications Blog

I love writing email appeals — diving deep into an issue, learning about the inspiring work that nonprofits do, and weaving words that inspire generosity. When I teach others how to write email appeals — through webinars, trainings and consulting work — I get peppered with questions.

Meet Your Email Competition

The Agitator

It’s not bad enough that every nonprofit you compete with for funds is badgering your donors with email appeals. accountability communications email marketing online activism online advocacy online fundraising premium

Declining Email Read Rates

The Agitator

Here’s another troublesome trend line to add to falling retention and acquisition rates — falling email read rates. A worldwide study by email services provider Return Path looked at 400,000 email campaigns conducted in the 4th Qtr of 2012 and compared them to the prior year.

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Oops! 36 Subject Lines and Phrases to Help You Fix Email Mistakes 

Kivi's Nonprofit Communications Blog

These are just three of the frightening emotions that email marketers have experienced after sending a mass email with a mistake. Sometimes the oops email performs better than the original in terms of opens and click-throughs. When to Send an Oops Email. Emails.

Nonprofits Grew Online Giving, Website Traffic & Social Media Fans in 2013

J Campbell Social Marketing

Some of the more interesting findings: Email continues to account for about a third of online fundraising revenue. Most surprising finding: As nonprofits send more email messages, their unsubscribe rates go down.

3 big reasons why email open rates don’t matter (and what you should measure instead)

iMarketSmart

She was showing off her firm’s marketing emails. They don’t account for the effectiveness (or ineffectiveness) of email marketing. No smart marketer cares about them. That’s because she didn’t know a darn thing about effective marketing.

How to Prevent the New Gmail Inbox From Hiding Your Emails

J Campbell Social Marketing

Recently, I was forced to change my email inbox. The new inbox creates three tabs and filter emails according to where Gmail thinks they belong – Primary, Social and Promotions. Enough about me and my email OCD. The email went like this: Hi friends, .

2 big reasons why email open rates are meaningless and 3 things you should track instead

iMarketSmart

I keep hearing so-called planned giving experts congratulate themselves for getting phenomenal open rates from their e-blasts even though email open rates don’t matter whatsoever. Here are 2 huge reasons why email open rates are meaningless. The technology used to track an “open” uses an HTML IMG tag embedded in the outgoing emails. This is a tiny, transparent tracking image that tries to determine when a person’s email browser displays the email.

How Mature Is Your Email Marketing Program?

Kivi's Nonprofit Communications Blog

I just received this interesting chart from MarketingSherpa about the evolution of email marketing in the business world. Marketers have the most strategic — or mature — processes in place for list building and list hygiene maintenance.

14 Tips for Making Your Nonprofit Email More Effective

Fundraising 123

Dan Zarrella , a social media researcher and author, recently revealed in a Hubspot webinar a trove of statistical analysis on email marketing. Although Zarrella's insights were directed at "commercial" email, nonprofits can benefit just as well.

Heads-Up for Year-End Email

The Agitator

In mid-to-late July Google introduced Gmail Tabs, a change to its Inbox designed to differentiate between what they call ‘Primary’ emails and ‘Promotions’. A good part of the email-marketing world has been in a dither scrambling for ways to keep their messages in front of Gmail subscribers.

Video Lifts Email Response

The Agitator

The other day I saw this item claiming that “marketers using video in email have increased their click-through and conversion rates, and are generating forty percent higher monthly revenue than those that do not use video.” It was actually simply a survey of online marketers, whose claims were aggregated to yield the 40% average. But also wise to test video in your email. Don''t Miss these Posts email marketing online fundraising

Test with email first.

iMarketSmart

I think it’s time we finally let go of direct mail as the first option for planned giving marketing— especially if your budget is tight. Considering the cost savings, isn’t it time to test with email first?

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How To Build Raving Fans, A Huge Email List & Facebook Ads That Work: Lessons from #AOC2014

J Campbell Social Marketing

4) Heather Jackson – Email Marketing for Success: Simple & Effective Strategies. Heather is a Constant Contact and digital & email marketing expert. Top takeaway: Email subject line formula that is the key to getting more opens – Use a # or a ? +

30 Questions on Nonprofit Email Marketing. What’s Yours?

Kivi's Nonprofit Communications Blog

What questions do you have about nonprofit email marketing? On April 5, 2017 from 1:00 – 2:00 pm Eastern, I’ll answer 30 questions on nonprofit email marketing in 30 minutes during our next free webinar (registration link coming soon!).

3 Things To Do Instead of Facebook Marketing in 2014

J Campbell Social Marketing

Pretty shocking news for nonprofit organizations, especially those with tiny budgets and small staff capacity, who were led to believe that Facebook represents the holy grail of nonprofit marketing. 3 Things Your Nonprofit Can Do Instead of Facebook Marketing.

The top 3 kinds of emails your donors actually want to receive from you?

iMarketSmart

Marketing Sherpa frequently delivers fantastic research right to your inbox for free (if you sign up for it). Here you’ll find their latest findings on the type of emails your “customers” (donors) actually want from you.

6 Tips to Ensure your Emails are Read (and Enjoyed)

Fundraising 123

Email is one of the most effective ways to communicate with supporters. But if your emails aren’t reaching inboxes, aren’t sparking interest with a thoughtful subject line, or are too generic, there’s a chance your supporters won’t read them at all. Email 101 Best Practices

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New FREE e-Book on Email Marketing for You!

Marketing for Nonprofits

Start an email newsletter today! Download this e-book - From Print to Email: Take Your Newsletter on an Epic Journey , by Kivi Leroux Miller of Nonprofit Marketing Guide , sponsored by Network for Good. email marketing e-newsletters Kivi Leroux MillerWant to save money on your print newsletter? Want to provide your constituents with instant updates on your work? Want to help save the planet?

It’s Still Email Folks

The Agitator

No, that place in my digital heart belongs to email. And corporate consultancy McKinsey reminds me why in their recent study, Why marketers should keep sending you e-mails , ( reported here by BrightWave CEO Simms Jenkins), which finds that email marketing is nearly 40 times more effective than Facebook and Twitter at acquiring customers. email marketing online fundraising premium

How Often Should You Email Supporters?

Kivi's Nonprofit Communications Blog

Why Does Email Frequency Matter? Because it’s so fast and affordable, email is a vital communications tools for nonprofits. See my post earlier this week about who is and isn’t using email to keep donors informed.

Email

Marketing for Nonprofits

I''ve been thinking about email marketing lately. (I Slow news day. :) Raising money via email is still the primary way to raise money online. Acquire email addresses! I''m a big fan of "1 email, 1 ask." Design a good email.

How NOT to write a letter to your supporter community

iMarketSmart

Here’s an old letter from my alma mater. In 2012 they achieved their goal and raised $1 billion but, in my humble opinion, they failed miserably. . Although this letter is meant for the “community” (non-donors and donors), this is NOT how you should ever address people.

7 Steps to Better Email Fundraising and Communications

Kivi's Nonprofit Communications Blog

I’m teaching a workshop in Toledo on Wednesday for the Center for Nonprofit Resources (a program of the Toledo Community Foundation) called 7 Steps to Better Email Fundraising and Communications. Email needs to be short, timely and personal. Are you using email to motivate action like donations or volunteering? Knowing what you want to achieve via email is essential to creating the right content and delivery schedule.

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I Can’t Get Enough Fundraising Emails!

The Agitator

Yesterday I took a pot shot at email fundraising — comparing it to writing jingles versus songs. And, in response to a query from Harry Lynch at Sanky, I stand by my comment: “I don’t think I’ve ever read a ‘moving’ email appeal. So, you can imagine the joy I felt when I saw today’s headline from Jeff Brooks at Future Fundraising Now — Are you sending too much fundraising email?

Improve Your Email Campaigns

The Agitator

has already sent me four email appeals as of December 10th. So here’s a ‘next year’ resource to set aside, if you haven’t seen yet, and read over your holiday window — The Essential Guide to Email Marketing 2014 , from Direct Marketing News. Plenty of intriguing stats, of course … 63% of emails opened on mobile phones and tablets; Mobile marketing and fundraising Online fundraising and marketing premium