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8 Great Ways to End Emails or Letters

iMarketSmart

So here are some great ways to end emails you send to donors: 1. What are your favorite ways to end your emails? Whew! Related Posts. >

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Revealed! The Secret Ingredient For Email Marketing

The Agitator

According to Mediapost reporting on a study by Yesmail , emails seent on Saturdays generate 60% higher-than-average conversion rates. Weekends!

Email Marketing Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). 2012 Online Marketing Nonprofit Benchmark Index Study (Convio). Email Lists. The average unsubscribe rate from a single email was 0.19%. (M+R).

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Five Ways to Integrate Email Marketing and Facebook

Getting Attention

A big welcome to our new guest blogger John Haydon, who advises nonprofits on new media marketing strategy. Make messaging the same.

5 Quick Ways to Improve Your Nonprofit Email Newsletter

J Campbell Social Marketing

I receive a lot of email newsletters – from nonprofit organizations, from businesses and from consultants. 1) Make it mobile friendly.

9 simple pointers for writing better emails and letters to your donors

iMarketSmart

The post 9 simple pointers for writing better emails and letters to your donors appeared first on MarketSmart | . I failed to get into business school. I hoped to be a business major at the University of Maryland in the 80’s. But my ability to read, comprehend and recapitulate the institution’s business lessons was not so good.

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Email Marketing Best Practices

The Agitator

Target Marketing is offering a free (registration required) ‘white paper’ on email marketing best practices. Study major email providers policies. You can find additional email marketing intelligence collected by Targeted Marketing here. Don't Miss these Posts email marketing

The Downside of Personalized Emails

Kivi's Nonprofit Communications Blog

You absolutely need to include contact information in your emails (and other forms of communication). You better find out! Know Your Default.

Make Your Nonprofit Website an Email Capturing Machine

Getting Attention

Email is dead. No one reads their email anymore.”. Email is one of the most powerful tools available. In fact, every organization (including yours), regardless of its size or mission, can do great things with an email list. Email is dead! I love social media almost as much as I love email. Footer. Homepage.

Email 101

We Want You Back! How to Re-Engage Inactive Email Supporters

Kivi's Nonprofit Communications Blog

You’re losing email subscribers. These inactives pile up over time and drag down the performance of your email list. Image: [link].

What age group responds to planned giving email marketing most?

iMarketSmart

We sent out about 300,000 emails over the course of the year and generated about 3,500 requests for information. Among the requests, many asked us to email the information to them. We took those emails and appended age data to them. Only a certain percentage of those emails had age data available. Time to think again?

ABCs Of Email Marketing

The Agitator

This one from Email Insider — The ABCs Of Email Marketing – didn’t disappoint me. Email is also a very personal channel. Email is a quick-to-market channel, so you should seize moments that present themselves as opportune. 20 more for email fundraisers to check out. J ump at Moments.

The 5 Questions Nonprofits Always Ask Me About Fundraising Emails

Kivi's Nonprofit Communications Blog

When I teach others how to write email appeals — through webinars, trainings and consulting work — I get peppered with questions. p/ekEBbH.

Meet Your Email Competition

The Agitator

It’s not bad enough that every nonprofit you compete with for funds is badgering your donors with email appeals. The advice given.

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Declining Email Read Rates

The Agitator

Here’s another troublesome trend line to add to falling retention and acquisition rates — falling email read rates.

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Nonprofits Grew Online Giving, Website Traffic & Social Media Fans in 2013

J Campbell Social Marketing

Some of the more interesting findings: Email continues to account for about a third of online fundraising revenue. ” (YES!). No, really.

Oops! 36 Subject Lines and Phrases to Help You Fix Email Mistakes 

Kivi's Nonprofit Communications Blog

These are just three of the frightening emotions that email marketers have experienced after sending a mass email with a mistake.

3 big reasons why email open rates don’t matter (and what you should measure instead)

iMarketSmart

She was showing off her firm’s marketing emails. No smart marketer cares about them. First, a short story. 17% open rate.

How to Prevent the New Gmail Inbox From Hiding Your Emails

J Campbell Social Marketing

Recently, I was forced to change my email inbox. Enough about me and my email OCD. The email went like this: Hi friends, . Tweet.

30 Questions on Nonprofit Email Marketing. What’s Yours?

Kivi's Nonprofit Communications Blog

What questions do you have about nonprofit email marketing? Now I just need the questions! Got one? Like other questions too.

2 big reasons why email open rates are meaningless and 3 things you should track instead

iMarketSmart

I keep hearing so-called planned giving experts congratulate themselves for getting phenomenal open rates from their e-blasts even though email open rates don’t matter whatsoever. Here are 2 huge reasons why email open rates are meaningless. Outlook, for instance, has a preview pane that records emails as “opened.”

How Mature Is Your Email Marketing Program?

Kivi's Nonprofit Communications Blog

I just received this interesting chart from MarketingSherpa about the evolution of email marketing in the business world. ”).

14 Tips for Making Your Nonprofit Email More Effective

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Dan Zarrella , a social media researcher and author, recently revealed in a Hubspot webinar a trove of statistical analysis on email marketing.

Heads-Up for Year-End Email

The Agitator

A good part of the email-marketing world has been in a dither scrambling for ways to keep their messages in front of Gmail subscribers.

Video Lifts Email Response

The Agitator

The other day I saw this item claiming that “marketers using video in email have increased their click-through and conversion rates, and are generating forty percent higher monthly revenue than those that do not use video.” But also wise to test video in your email. ” 40% higher revenue. You can download here.

Test with email first.

iMarketSmart

I think it’s time we finally let go of direct mail as the first option for planned giving marketing— especially if your budget is tight.

How To Build Raving Fans, A Huge Email List & Facebook Ads That Work: Lessons from #AOC2014

J Campbell Social Marketing

4) Heather Jackson – Email Marketing for Success: Simple & Effective Strategies. SEO and YouTube marketing are key.

The top 3 kinds of emails your donors actually want to receive from you?

iMarketSmart

Marketing Sherpa frequently delivers fantastic research right to your inbox for free (if you sign up for it). link].

3 Things To Do Instead of Facebook Marketing in 2014

J Campbell Social Marketing

3 Things Your Nonprofit Can Do Instead of Facebook Marketing. In marketing (and in life), never put all your eggs in one basket.

6 Tips to Ensure your Emails are Read (and Enjoyed)

Fundraising 123

Email is one of the most effective ways to communicate with supporters. to scour your email header, subject line, email body, and footer.

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New FREE e-Book on Email Marketing for You!

Marketing for Nonprofits

Start an email newsletter today! Download this e-book - From Print to Email: Take Your Newsletter on an Epic Journey , by Kivi Leroux Miller of Nonprofit Marketing Guide , sponsored by Network for Good. email marketing e-newsletters Kivi Leroux MillerWant to save money on your print newsletter? Happy communicating!

It’s Still Email Folks

The Agitator

No, that place in my digital heart belongs to email. And corporate consultancy McKinsey reminds me why in their recent study, Why marketers should keep sending you e-mails , ( reported here by BrightWave CEO Simms Jenkins), which finds that email marketing is nearly 40 times more effective than Facebook and Twitter at acquiring customers.

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How Often Should You Email Supporters?

Kivi's Nonprofit Communications Blog

Why Does Email Frequency Matter? Because it’s so fast and affordable, email is a vital communications tools for nonprofits. Great!

Email

Marketing for Nonprofits

I''ve been thinking about email marketing lately. (I Acquire email addresses! I''m a big fan of "1 email, 1 ask." I know.

How NOT to write a letter to your supporter community

iMarketSmart

Here’s an old letter from my alma mater. Here’s why: It’s boring. It lacks emotion. It fails to tell a story. way too much).

7 Steps to Better Email Fundraising and Communications

Kivi's Nonprofit Communications Blog

I’m teaching a workshop in Toledo on Wednesday for the Center for Nonprofit Resources (a program of the Toledo Community Foundation) called 7 Steps to Better Email Fundraising and Communications. Email needs to be short, timely and personal. Are you using email to motivate action like donations or volunteering? Great!

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I Can’t Get Enough Fundraising Emails!

The Agitator

Yesterday I took a pot shot at email fundraising — comparing it to writing jingles versus songs. And, in response to a query from Harry Lynch at Sanky, I stand by my comment: “I don’t think I’ve ever read a ‘moving’ email appeal. email marketing fundraising online fundraising premium

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Improve Your Email Campaigns

The Agitator

has already sent me four email appeals as of December 10th. So here’s a ‘next year’ resource to set aside, if you haven’t seen yet, and read over your holiday window — The Essential Guide to Email Marketing 2014 , from Direct Marketing News. One group I support (maybe having second thoughts!)

Email Trends For 2011

The Agitator

Here, from Loren McDonald of Silverpop, an ‘engagement marketing’ firm, is a good stab at email trends we might see in 2011. I’d especially draw attention to his last four points … each relevant for nonprofit communicators and fundraisers: Social and mobile become important sources of opt-ins for email programs.

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2015 Digital Fundraising To Do List #2 Get Serious About Email Fundraising

Giving in a Digital World

Sadly, I also don’t know of many who are really pleased with the fundraising results they receive through their email programmes.