3 Steps to Better Email Campaigns

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Ready to launch your email fundraising campaign? If you have been working hard to build a membership community that is generous, driven, and inclined to give, they will be more likely to respond well to your email campaigns, and this will show in your fundraising results. Here are three easy ways to give your email campaigns a boost: 1. Organize your email list. Don''t use emails just to ask for money.

Four Essential Tips for Planning Year-End Email Campaigns

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Because year-end fundraising goals are often so big, it''s important to start planning your year-end campaign now. When mapping out your email appeals, keep the following four topics in mind: Even though your donors might procrastinate, you can''t! Email 101 Fundraising Appeals

Improve Your Email Campaigns

The Agitator

has already sent me four email appeals as of December 10th. So here’s a ‘next year’ resource to set aside, if you haven’t seen yet, and read over your holiday window — The Essential Guide to Email Marketing 2014 , from Direct Marketing News. Plenty of intriguing stats, of course … 63% of emails opened on mobile phones and tablets; Mobile marketing and fundraising Online fundraising and marketing premium

When to Switch Email Campaign Service Providers

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Whether your nonprofit is considering switching email campaign service providers (ESPs)-or signing up for a service in the first place-there are a number of factors to keep in mind. Just a note: When we talk about email campaign service providers, we're referring to an email marketing service or tool used for sending messages to large audiences. This is not a discussion about personal email systems-Outlook versus others, and so on.

Why everyone talks about segmenting emails but hardly anyone ever does it

iMarketSmart

Everyone talks about segmenting emails — sending the right message to the right person at the right time. Plus these emails can be highly personalized based on other unique information bits the donor has previously provided. They’ll talk about it at conferences.

Your Best Email Campaign Ever: 4 Steps to a Winning Strategy This Fall

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Say hello to a cost-effective, personalized solution: Email marketing. Join our email communications pro (and author of Nonprofit Marketing Guide.com) Kivi Leroux Miller as she shares proven tips and strategies to build and fill your email outreach calendar. Tags: Email 101 Events VIEW THE PRESENTATION OUTLINE HERE >> You have a scary dollar amount floating above your head. It's a daunting fundraising goal that seems to be edging further from you every day.

A Blueprint for Effective Email Campaigns

Mission Minded

3 Steps to Revive Your Email List

Getting Attention

Guest blogger Karla Capers specializes in using the internet to raise visibility for progressive issues and engage people more deeply in campaigns. The Union of Concerned Scientists (UCS), where I’m Director of Engagement, faced a daunting challenge a couple of years ago: How to re-engage the many folks who were not reading or acting on our emails. We segmented the “inactive” people on our list (initially, this group was about 25% of our deliverable email file).

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Your Deal With Email Subscribers: Part 1

Getting Attention

Pay attention to this fresh approach to creating the most effective email campaigns possible. 2) They give us permission to email them in exchange for respect, and targeted content they value. 5) But without your subscribers, your campaigns will fail, every time.

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The 6 Most Important Email Series for Nonprofit Marketing

EveryAction

An email series is a set of pre-written emails that are sent to a user after that user takes a specific action. It can also be called a drip campaign, email workflow, or branching email campaign.

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Change Is Hard—How To Get Through It

Getting Attention

After more than five years of heavy reliance on one email distribution platform/service, change was overdue. I was up till 11:30 last night testing email sign-up forms, and that definitely has sapped my usual morning energy. This week has been a tough one for me.

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3 things that will actually improve email campaigns

Nonprofit Marketing Blog

Stop working about subject lines and first make sure you’re emailing relevant content to people who really want it! Keep your email marketing consistent and predictable. Don’t leave it all to email - remember: many channels together work best. What are they? There’s a nifty free white paper out from Infusionsoft (here) on this topic. It’s written for small businesses, but it certainly applies to nonprofits, too.

3 Steps to Ensure Your Next Email Solicitation is On Brand

Mission Minded

Do your emails align with your organization’s brand strategy? Too frequently the emails nonprofits send to would-be donors seem to come out of left field. Blog Email Campaigns Nonprofit Communications Nonprofit Fundraising Nonprofit Messaging Do they send a clear, consistent message about the value of your work and the difference donors can make by supporting you? Not sure? They take a tone that is […].

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We Want You Back! How to Re-Engage Inactive Email Supporters

Kivi's Nonprofit Communications Blog

You’re losing email subscribers. Inactives are people who already said “yes” to joining your list at one time, but haven’t opened an email in months, maybe years. These inactives pile up over time and drag down the performance of your email list. Image: [link].

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Email Retention Campaign Strategy

Non Profit Marketing 360

Creating an effective email campaign focused on customer retention is a task based on data. Email has one of the highest ROI of any digital outreach platform available. Most of the time when you hear “retention campaign” you are thinking that your relationship with your customer is already headed toward attrition. Retention campaigns start as soon as someone becomes your customer. Think the same thing, but via email.

5 Tips for Better Nonprofit Fundraising Emails

EveryAction

One of the best weapons in a nonprofit’s fundraising arsenal is email campaigning. We are sending and receiving more fundraising emails than ever before, all vying for the attention of supporters to act on behalf of our cause. nonprofit email fundraising

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8 Commandments for Converting Direct Mail Fundraising Appeals to Email

Kivi's Nonprofit Communications Blog

Looking to repurpose your direct mail appeals into email? Thou Shalt Make Email SHORTER Than Direct Mail. If you do that in email, no one will like you. ” mails at the end of a multi-email campaign (year end, membership month, etc.). Email is task-oriented.

Build Your Email List for Year-End Giving

Kivi's Nonprofit Communications Blog

Integrating email campaigns with your direct mail appeal letter is a great way to get your supporters’ attention during the busy year-end fundraising season. If you need more emails, then we have a great resource to help you build your email list.

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Declining Email Read Rates

The Agitator

Here’s another troublesome trend line to add to falling retention and acquisition rates — falling email read rates. A worldwide study by email services provider Return Path looked at 400,000 email campaigns conducted in the 4th Qtr of 2012 and compared them to the prior year.

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12 of Your Email Deliverability Questions Answered

EveryAction

Yesterday, EveryAction hosted a webinar to discuss insights from our 2016 Email Deliverability Study. Here are some great, thoughtful questions that we received and Brett's email wisdom. " So, try some sends where you just email the active folks.

Sometimes It’s Best Not to Say Anything at All

Getting Attention

But this video , emailed out today to herald a forthcoming benefit, is just plain empty of meaning. Video email campaign nonprofit communciations nonprofit marketing nonprofit video…via video, and every other medium.

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3 Simple Email Improvements to Make More Money During EOY Fundraising

EveryAction

In fact, according to the annual Benchmarks report from NTEN and M+R , email fundraising revenue alone increased by a whopping 25% last year, outpacing the overall growth of other online revenue sources. What Email Deliverability Is and Isn’t. email fundraising deliverability

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How to Show That Your Arts Organization is Critical

Mission Minded

Blog Email Campaigns Nonprofit Branding Nonprofit Communications Nonprofit Copywriting Nonprofit Fundraising Nonprofit Messaging Performing Arts branding communications development fundraising key messages marketing messaging nonprofit writing

A Story You Have To Read

Mission Minded

If you’re like me, you get 20 – 40 emails a day that say you simply must read them. These emails range from scams to spam to promotions for things I don’t want or need. I recently got an email whose artful copy motivated me to read on. View the email online.)

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Email Marketing Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). Email Lists. The Convio study has median growth rate for email lists at 17% while M+R has it only slightly lower at 16%. Annual email list churn, the number of email addresses that go bad, was 19%. (M+R). The average unsubscribe rate from a single email was 0.19%. (M+R). Email Evaluation.

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Ensuring Your Emails Get Read

Fundraising 123

OK, you have crafted an inspired email that you think will do a great job informing and motivating your audience. The ultimate goal of your email campaign is for each recipient to open the email, read it and take action (like making an online donation). You are an overloaded person with a flood of unread emails. Email programs display the "From" name differently - some just display the internet style name.

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Email Reporting 101: How to Use Your Reports to Improve Your Results

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If you''re using email newsletters and announcements to stay in touch with your supporters, donors, and volunteers, it''s important that you''re keeping an eye on your results. Luckily, the majority of the information you''ll need, is available right within your campaign reports.

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7 Steps to Better Email Fundraising & Communications

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Download the free, accompanying email guide here ! Do you want to grow/build your email list? Do you know if anyone is reading your emails? Does your email outreach need a design or copywriting upgrade? It's time to boost your email marketing results with proven strategies for success. Join Kivi Leroux Miller -- author of The Nonprofit Email Marketing Guide -- as she covers the basics and answers your questions. Tags: Email 101 Events

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10 Things to Avoid in Email Campaigns | Network for Good Learning Center - Learn how to raise money online for your nonprofit

delicious NonprofitMarketing

Tis the season for email marketing. Fundraising Social Networking Web Site 101 Email 101 Donor Databases Nonprofit Marketing Training Network for Good provides easy and affordable online fundraising services. You know that your latest email campaign is the October Newsletter. Itll let people instantly recognize *your* email at a glance and can help with inbox sorting down the road. Keep your campaigns easy on the eyes with simple, intentional style choices.

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Our Son Trayvon: Make your email subject lines as powerful as this one

Getting Attention

Getting your emails opened is the most crucial part of your email campaign. When I opened my email this morning to the usual overflow, my eyes were drawn immediately to this short but powerful subject line—Our Son Trayvon. I opened the email immediately. The email (see it here in full) , from Trayvon’s parents Tracy Martin and Sybrina Fulton, focuses on the fatal shooting of their unarmed son, Trayvon, by a neighborhood watch captain.

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#COMMUNICATIONS: Visualizing The Impact Of Social Media, Especially Email

Non Profit Marketing 360

We did a story over at the MKCREATIVEmedia last week about the eBenchmark study of 2012 sponsored by NTen and M+R Strategic Services that highlighted the ongoing importance of email outreach. What better way to follow that up than with their infographic showing the power of email.

#FUNDRAISING: 2011 Was A Good Year For Email Outreach By Nonprofits

Non Profit Marketing 360

According to the latest eNonprofit Benchmark Study by NTEN ( Nonprofit Technology Network ) and M+R Strategic Services , a substantial email list and a well-crafted email campaign remain the most valuable fundraising tools in your charity’s box.

#COMMUNICATIONS: Visualizing The Impact Of Social Media, Especially Email

Non Profit Marketing 360

We did a story on the MKCREATIVEmedia Blog last week about the eBenchmark study of 2012 by NTen and M+R Strategic Services that highlighted the ongoing importance of email outreach. What better way to follow that up than with their infographic showing the power of email.

Will You Let Everyone Know? 3 Examples, Oodles of Tips (and 23 Real Emails) to Support Your Next “Share This” Call to Action

Kivi's Nonprofit Communications Blog

It IS about how nonprofits can move the needle on advocacy, education and fundraising campaigns using a focused “Share This Image/Video” call to action. Phrases You Can Use in a Share This Email. DO Only ask for one thing in a “Share This” email.

5 Steps to Finding the Ideal Email Service Provider

Fundraising 123

Have you ever felt trapped by your email provider—dissatisfied with the features and/or service but daunted by figuring out how and where to move? Skip to the 5 Steps Why do you need an email service provider? For most nonprofit organizations, bulk emailemail newsletters, action alerts or fundraising outreach—is one of the most productive communications approaches there is. NOTE: If you’re still sending bulk emails from your own email, stop immediately !

Quick Tips for Building a Clean Email List

Fundraising 123

It's also about using a real email marketing tool for mass mailings and campaigns. Read here to learn more about why Outlook doesn't fit the bill for email campaigns.) Here are a few tips for building and maintaining a clean email marketing list: Consider using a double opt-in email capture. This simply means that whenever someone new joins your email list or when you add someone (with their permission!), Email us any time !

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Six Steps to Developing an Email Editorial Calendar

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One of the first steps in developing a comprehensive email program is to design an "Editorial Calendar" Much like the editor of a magazine sits down and plans issues months in advance, you also need to have a plan. Start by thinking about the frequency of your emails. Some people will think you are being intrusive if you email them quarterly and others might welcome a weekly update. Email campaigns, like advertising, have a cumulative effect.

4 Easy Steps to Better Email: Improve Your Results through Careful Testing

Fundraising 123

92% of organizations surveyed are using or plan to use email marketing this year -- the most popular advertising channel of all! Heather Dixon works at Emma, a Web-based email marketing and communications company that helps small businesses, non-profits and agencies create, send and track stylish email campaigns. As Emma's agency relations manager, she leads a team of folks dedicated to helping Emma's agency partners become experts in email marketing strategy.

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How to Raise More Money from Matching Gifts Using Email and Social Media

J Campbell Social Marketing

These include using social media and email to remind donors about matching gifts. Matching gifts are an easy way to boost fundraising by earning free money, and we’ve got the tips to help you increase donor awareness through social media and email. Email. Email signatures.

4 Easy Steps to Better Email: Improve Your Results through Careful Testing

Fundraising 123

92% of organizations surveyed are using or plan to use email marketing this year -- the most popular advertising channel of all! Heather Dixon works at Emma, a Web-based email marketing and communications company that helps small businesses, non-profits and agencies create, send and track stylish email campaigns. As Emma's agency relations manager, she leads a team of folks dedicated to helping Emma's agency partners become experts in email marketing strategy.

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