Trending Sources

Improve Your Email Campaigns

The Agitator

has already sent me four email appeals as of December 10th. So here’s a ‘next year’ resource to set aside, if you haven’t seen yet, and read over your holiday window — The Essential Guide to Email Marketing 2014 , from Direct Marketing News. One group I support (maybe having second thoughts!)

How to make your email campaigns stronger

Nonprofit Marketing Blog

Email is still the most important way to engage your supporters online, so take it seriously! So many email campaigns from nonprofits take too long to get to the point, have a dizzying array of information and lack one single call to action. Remember: The more you try to squeeze in that email, the worse off you’ll be.

Why everyone talks about segmenting emails but hardly anyone ever does it

iMarketSmart

Everyone talks about segmenting emails — sending the right message to the right person at the right time. Sounds good. I have empathy for you.

3 Steps to Revive Your Email List

Getting Attention

Guest blogger Karla Capers specializes in using the internet to raise visibility for progressive issues and engage people more deeply in campaigns. We segmented the “inactive” people on our list (initially, this group was about 25% of our deliverable email file). Sent one week after the first email.

List 80

Your Best Email Campaign Ever: 4 Steps to a Winning Strategy This Fall

Fundraising 123

Say hello to a cost-effective, personalized solution: Email marketing. Join our email communications pro (and author of Nonprofit Marketing Guide.com) Kivi Leroux Miller as she shares proven tips and strategies to build and fill your email outreach calendar. Tags: Email 101 Events it's like watching a tennis match!),

Your Deal With Email Subscribers: Part 1

Getting Attention

Pay attention to this fresh approach to creating the most effective email campaigns possible. Relevance rules! We all need help!

Email 74

We Want You Back! How to Re-Engage Inactive Email Supporters

Kivi's Nonprofit Communications Blog

You’re losing email subscribers. These inactives pile up over time and drag down the performance of your email list. Image: [link].

3 Steps to Ensure Your Next Email Solicitation is On Brand

Mission Minded

Do your emails align with your organization’s brand strategy? Too frequently the emails nonprofits send to would-be donors seem to come out of left field. Blog Email Campaigns Nonprofit Communications Nonprofit Fundraising Nonprofit Messaging Not sure? They take a tone that is […].

8 Commandments for Converting Direct Mail Fundraising Appeals to Email

Kivi's Nonprofit Communications Blog

Looking to repurpose your direct mail appeals into email? Thou Shalt Make Email SHORTER Than Direct Mail. Email is task-oriented.

Change Is Hard—How To Get Through It

Getting Attention

After more than five years of heavy reliance on one email distribution platform/service, change was overdue. I bet you know what I mean. Thanks!

5 Tips for Better Nonprofit Fundraising Emails

EveryAction

One of the best weapons in a nonprofit’s fundraising arsenal is email campaigning. We are sending and receiving more fundraising emails than ever before, all vying for the attention of supporters to act on behalf of our cause. nonprofit email fundraising

Declining Email Read Rates

The Agitator

Here’s another troublesome trend line to add to falling retention and acquisition rates — falling email read rates.

Rate 24

3 Steps to Better Email Campaigns

Fundraising 123

Ready to launch your email fundraising campaign? If you have been working hard to build a membership community that is generous, driven, and inclined to give, they will be more likely to respond well to your email campaigns, and this will show in your fundraising results. Organize your email list.

How to Raise More Money from Matching Gifts Using Email and Social Media

J Campbell Social Marketing

These include using social media and email to remind donors about matching gifts. Email. Email signatures. Email is easy.

Our Son Trayvon: Make your email subject lines as powerful as this one

Getting Attention

Getting your emails opened is the most crucial part of your email campaign. When I opened my email this morning to the usual overflow, my eyes were drawn immediately to this short but powerful subject line—Our Son Trayvon. I opened the email immediately. This email helps, and the subject line leads the way.

Will You Let Everyone Know? 3 Examples, Oodles of Tips (and 23 Real Emails) to Support Your Next “Share This” Call to Action

Kivi's Nonprofit Communications Blog

Phrases You Can Use in a Share This Email. DO Only ask for one thing in a “Share This” email. in the 1960s. 2,249 shares.

Email Marketing Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). Email Lists. The Convio study has median growth rate for email lists at 17% while M+R has it only slightly lower at 16%. Email Goals and Results. Sage).

Stats 42

Will your emails stand out this year?

Nonprofit Marketing Blog

According to this research, email subscribers receive an average of 416 commercial messages per month! Nonprofit Emails that Get Results.

Build Your Email List for Year-End Giving

Kivi's Nonprofit Communications Blog

If you need more emails, then we have a great resource to help you build your email list.

When to Switch Email Campaign Service Providers

Fundraising 123

Whether your nonprofit is considering switching email campaign service providers (ESPs)-or signing up for a service in the first place-there are a number of factors to keep in mind. This is not a discussion about personal email systems-Outlook versus others, and so on. Tags: Email 101 Best Practices Read on here.)

5 tips for email optimization from the Obama campaign

Nonprofit Marketing Blog

In a recent MarketingSherpa webinar on email optimization , Director of Digital Analytics Amelia Showalter shared how President Barack Obama’s 2012 presidential campaign generated more than $500 million in online donations. Here are a few especially important tips for optimizing your nonprofit email campaigns: 1.

Email Trends For 2011

The Agitator

Here, from Loren McDonald of Silverpop, an ‘engagement marketing’ firm, is a good stab at email trends we might see in 2011. I’d especially draw attention to his last four points … each relevant for nonprofit communicators and fundraisers: Social and mobile become important sources of opt-ins for email programs.

API 13

Warming Up For Year-End: 6 Email Mistakes To Avoid

The Agitator

Because such a large proportion of online contributions arrive in the final 45 days of the year, now’s a good time to start sharpening your email campaign skills. Your emails don’t lead people to where they can make a transaction. You’re sending your emails at all the wrong times. You’re mixing your messages. Roger.

Are Images in Email Campaigns a Good Idea?

Fundraising 123

This is where "Alt-text" comes in handy: In your email marketing tool ( not Outlook! ) Another way to combat image-blocking side effects is to encourage readers to view your full email in their Web browser where all images show up crystal clear. Tags: Email 101 Best Practices

Super-handy checklist for smooth email sending

Nonprofit Marketing Blog

Before you hit send on that mass email, stop! Jono Smith of Event360 recently had an excellent post on ensuring your emails are excellent - and actually get read. Preview Pane:Your email doesn’t necessarily have to be open for your recipients to view the content. His full post is here. The answer is surprisingly few.

Spam 17

How much email should you send?

Nonprofit Marketing Blog

According to ClickZ, a whopping 97 percent of consumers check their email every day. If you’re emailing donors, and I hope you are, that’s the good news. Pay attention to their reactions to the email they get. Set goals for your email campaigns. But what does that mean exactly? ” 2. Click?

Sometimes It’s Best Not to Say Anything at All

Getting Attention

But this video , emailed out today to herald a forthcoming benefit, is just plain empty of meaning. …via video, and every other medium.

A Story You Have To Read

Mission Minded

If you’re like me, you get 20 – 40 emails a day that say you simply must read them. View the email online.) It didn’t start […].

Ensuring Your Emails Get Read

Fundraising 123

OK, you have crafted an inspired email that you think will do a great job informing and motivating your audience. The ultimate goal of your email campaign is for each recipient to open the email, read it and take action (like making an online donation). You are an overloaded person with a flood of unread emails.

5 things that really don’t work in email

Nonprofit Marketing Blog

Emailing people without permission in the blind hope one of them will read your message and give money. Make sure your email gets delivered and doesn’t show up as one big, blocked image with a red X. Treating email like a island. Integrate your email campaigns with your direct mail, your social media, etc.

A Blueprint for Effective Email Campaigns

Mission Minded

7 Steps to Better Email Fundraising & Communications

Fundraising 123

Download the free, accompanying email guide here ! Do you want to grow/build your email list? Do you know if anyone is reading your emails? Does your email outreach need a design or copywriting upgrade? It's time to boost your email marketing results with proven strategies for success.

10 Things to Avoid in Email Campaigns | Network for Good Learning Center - Learn how to raise money online for your nonprofit

delicious NonprofitMarketing

Tis the season for email marketing. Fundraising Social Networking Web Site 101 Email 101 Donor Databases Nonprofit Marketing Training Network for Good provides easy and affordable online fundraising services. You know that your latest email campaign is the October Newsletter. Sending email to people who didnt ask for it.

3 Simple Email Improvements to Make More Money During EOY Fundraising

EveryAction

But what if I told you that bad email deliverability practices could be dragging down your EOY campaign before it even begins?

3 things that will actually improve email campaigns

Nonprofit Marketing Blog

Stop working about subject lines and first make sure you’re emailing relevant content to people who really want it! Keep your email marketing consistent and predictable. Don’t leave it all to email - remember: many channels together work best. What are they? You almost certainly need better segmentation.

5 Steps to Finding the Ideal Email Service Provider

Fundraising 123

Have you ever felt trapped by your email provider—dissatisfied with the features and/or service but daunted by figuring out how and where to move? Skip to the 5 Steps Why do you need an email service provider? Here’s how to find the right ESP for your organization and to manage them to get the most from your bulk email campaigns.

12 of Your Email Deliverability Questions Answered

EveryAction

Yesterday, EveryAction hosted a webinar to discuss insights from our 2016 Email Deliverability Study. How many people open 1 time, 2x, 3x?

Email Retention Campaign Strategy

Non Profit Marketing 360

Creating an effective email campaign focused on customer retention is a task based on data. Email has one of the highest ROI of any digital outreach platform available. Most of the time when you hear “retention campaign” you are thinking that your relationship with your customer is already headed toward attrition.

Still Time for this Year-End Tweak

Getting Attention

We’re at countdown time for your year-end campaign. Draft your email. How do you use A/B testing to strengthen your email success?

Test 93

6 Ways to Get More Online Monthly Donors

Kivi's Nonprofit Communications Blog

That means asking via email and your website to join your monthly giving program. Launch a Monthly Donor Campaign in January. p/aVmeYp.

Online 117