Fundraising 123

APRIL 24, 2014

Ready to launch your email fundraising campaign? Before simply asking for money, make sure you''ve clearly established your value to your supporters. If you have been working hard to build a membership community that is generous, driven, and inclined to give, they will be more likely to respond well to your email campaigns, and this will show in your fundraising results. Here are three easy ways to give your email campaigns a boost: 1.

Email Campaign 117

Email Campaign Email Campaign Software 117

iMarketSmart

OCTOBER 5, 2016

Everyone talks about segmenting emails — sending the right message to the right person at the right time. And your time costs your organization money. Plus these emails can be highly personalized based on other unique information bits the donor has previously provided.

Segmentation 163

Segmentation Email List Lead Generation 163

Wild Woman Fundraising

SEPTEMBER 10, 2013

My basic job which hasn’t changed much, every day I look at direct mail and email. Direct mail and email is dull as dishwater but it’s fascinating to do. We archive email and direct mail in Who’s Mailing What. Paul Bobnak interview 8/22/13.

Mail 246

Mail Money Direct Mail How To 246

delicious NonprofitMarketing

JANUARY 7, 2009

Tis the season for email marketing. Fundraising Social Networking Web Site 101 Email 101 Donor Databases Nonprofit Marketing Training Network for Good provides easy and affordable online fundraising services. You know that your latest email campaign is the October Newsletter. Itll let people instantly recognize *your* email at a glance and can help with inbox sorting down the road. Keep your campaigns easy on the eyes with simple, intentional style choices.

Raising Money 45

Raising Money Email Campaign Oct Opt-out 45

J Campbell Social Marketing

MAY 21, 2015

These include using social media and email to remind donors about matching gifts. Matching gifts are an easy way to boost fundraising by earning free money, and we’ve got the tips to help you increase donor awareness through social media and email. Email. Email signatures.

Social Media 262

Social Media Money Email How To 262

Mission Minded

FEBRUARY 3, 2014

If you’re responsible for raising money for an arts organization, you know this challenge: your donor appreciates your mission and values what you do, but can’t rationalize making a gift when there are others who “need it more.”

Organic 93

Organic Organization Raising Money How To 93

EveryAction

AUGUST 11, 2016

In fact, according to the annual Benchmarks report from NTEN and M+R , email fundraising revenue alone increased by a whopping 25% last year, outpacing the overall growth of other online revenue sources. What Email Deliverability Is and Isn’t. email fundraising deliverability

Email 130

Email Spam Money Benchmark 130

J Campbell Social Marketing

NOVEMBER 19, 2015

In MDG’s new infographic , they found that nonprofits have seen huge growth in their online presence, and an increase in their use of online fundraising tools such as social media and peer-to-peer campaigns. Email isn’t dead – far from it!

Social Media 220

Social Media Tools P2P Media 220

Kivi's Nonprofit Communications Blog

JANUARY 4, 2017

Awesome email campaigns. Beyond December: Raise Money Throughout the Year with These Seasonal Fundraising Campaigns. OK technically it’s the Year of the Rooster, but for nonprofit communicators like you, 2017 could very well be THE YEAR OF THE AWESOME!

January 163

January Template December Newsletter 163

J Campbell Social Marketing

NOVEMBER 19, 2015

In MDG’s new infographic , they found that nonprofits have seen huge growth in their online presence, and an increase in their use of online fundraising tools such as social media and peer-to-peer campaigns. Email isn’t dead – far from it!

Social Media 184

Social Media Tools P2P Peer-to-peer 184

Kivi's Nonprofit Communications Blog

MARCH 22, 2018

Also, if you’ve got an audience that raises an eyebrow at spending money on marketing, this is where you can skirt the issue. Deepen your message with good photography and chances are they won’t know if you spent money on it or not. An email campaign. Angela Crist.

Photos 224

Photos Barriers Budget Creative 224

Kivi's Nonprofit Communications Blog

NOVEMBER 15, 2016

Who are these people and why does it matter to me that they gave you money? Let’s get real: to raise more money from me, you have to ask me for more money. Have your database person work on segmenting your list for your next email campaign.

Report 277

Report List Donors North America 277

J Campbell Social Marketing

JANUARY 12, 2018

” Email is still the best way to connect with donors and supporters. Do you have an email marketing strategy in place? Join me live for Standing Out In the Inbox: Email Marketing for the Modern Nonprofit. . Email is not dead, and it’s not going anywhere.

Facebook 225

Facebook Interactive Video Email 225

Get Fully Funded

JANUARY 26, 2011

If you are thinking about uing Facebook or Twitter or email campaigns or any other tools, here are some tips for success. Too many nonprofits jump into it without clear goals then get frustrated when they don’t raise boatloads of money. Seems like lots of nonprofits are talking about social media these days, but not many are doing it well. Know your purpose. Be very clear about what you want to achieve by using social media.

Examples 150

Examples Social Media Media Social 150

Kivi's Nonprofit Communications Blog

MARCH 1, 2016

This week he’s back to show you how to market your mobile fundraising campaign. It not only allows you to raise money from more donors on the go; it also allows you to do so almost instantaneously. Raise money for a specific project. Drip email campaigns.

How To 192

How To Donors Aging Goal 192

GenerationYGive

FEBRUARY 16, 2009

Compare the time it would take to write copy, set up an email, if you are really technical, make sure it renders properly across all possible platforms and create versions for HTML/ text-only versioning. So, best case, first class out scenario, email still has you beat by at least 2 days. "So

Insert 130

Insert Telemarketing Winter Class 130

Kivi's Nonprofit Communications Blog

APRIL 19, 2012

Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). Email Lists. The Convio study has median growth rate for email lists at 17% while M+R has it only slightly lower at 16%. Annual email list churn, the number of email addresses that go bad, was 19%. (M+R). The average unsubscribe rate from a single email was 0.19%. (M+R). Email Evaluation.

Stats 186

Stats Trends Email Marketing Email 186

Get Fully Funded

FEBRUARY 9, 2011

You’ve been asking for help to easily raise money for your nonprofit and now we have the perfect solution for you! Imagine getting the exact information you need to start raising money quickly. You’ll learn how to create and launch an effective email campaign.

Program 149

Program Workbook Fundraiser Fundraising 149

Ann Green

OCTOBER 26, 2017

However, if your team wants to raise as much money as possible for your cause, there’s one area of your fundraising strategy that you shouldn’t disregard: your donor communications. You’re not making the most out of your email communications. Email.

Communications 63

Communications Keyword Team Donors 63

Ann Green

FEBRUARY 2, 2018

You can look at your data from previous mobile giving campaigns to know which mobile giving methods your donors like the best. You’ll want to think about best times for checking social media and peak times for sending emails. By John Killoran.

Mobile 63

Mobile Tips Survey Outreach 63

Fundraising 123

APRIL 14, 2010

People know you're a nonprofit organization and you need donations to help your cause, but where exactly is a donor's money going? In studies people report friends and family are the most influential in determining where they give money. PART 1 of 4: "The 8 Online Fundraising Changes You Must Make in 2010" (You can download the full, free online fundraising eBook on which this series is based!)

Web 2.0 158

Web 2.0 Haiti Urgency Spam 158

The Agitator

SEPTEMBER 8, 2009

If your nonprofit is raising much money online, you’re probably doing it via "old-fashioned" email campaigns, not social media (yet). And if that’s true, here’s a blog you might want to follow … The Retail Email Blog. Written by Chad White at email marketing firm Smith-Harmon, this blog tracks email marketing campaigns of some 100 online retailers.

Chad 53

Chad Email Firm Email Campaign 53

Fundraising 123

MAY 14, 2009

Obviously you would never have a headline on your nonprofit website: “Don’t Trust Us with Your Money.” Paint the picture of how the money will be used. In your email marketing and outreach, be sure to include personalization whenever possible. I can’t accept donations online,” or, “Heavens to Betsy, we’re not sending email campaigns!” Picture one of your supporters sitting at her computer. She’s browsing your website.

Online 158

Online Donors Web 2.0 Letter 158

Fundraising 123

NOVEMBER 4, 2010

You shouldn’t be committing staff to Facebook if you don’t have a decent website home page or can’t email supporters. Power users of social media also employ it to raise money, engage in advocacy, and to do cause marketing. A brief preface from Network for Good: If you’re contemplating committing time to engaging people on social networks – and it does take time – you need to ask yourself a bunch of other questions first.

Effective 140

Effective Effectiveness Social Media Social 140

Marketing for Nonprofits

MAY 5, 2011

Register today for Your Website Doesn't Matter: Why Email Still Rules Online Fundraising a FREE webinar hosted by my company, Care2. Studies show that when it comes to online fundraising only one thing really matters: the quality and size of your email list.

Los Angeles 52

Los Angeles Hawaii Websites Grassroots 52

Kivi's Nonprofit Communications Blog

APRIL 14, 2009

I included a shorter version of the following article in my Nonprofit Marketing Tips email newsletter that went out earlier today. I see three trends that mean your nonprofit’s email newsletters should be shorter than they probably are now. More Time on Social Media than Email.

Newsletter 229

Newsletter Trends Email Blasts 229

Fundraising 123

APRIL 29, 2010

And, don’t just ask your fans for money – ask them to spread the word. Create campaigns for specific needs that your supporters can promote. You can do this with tools as simple as tell-a-friend on your email campaign tool (Network for Good’s EmailNow does this nicely), as well as tell-a-friend features on your donation forms (Network for Good’s DonateNow service has this built in).

Outreach 127

Outreach RSS Peer-to-peer Trust 127

Non Profit Marketing 360

SEPTEMBER 28, 2011

For a while, there’s some reservation with new outreach, like a direct email campaign or a direct-mail campaign. Is email? We soon learned that as we set out a new feature or a new campaign that we planned out with milestones, we’ve included a 1.5 We just used our own money to finance the venture.

Tools 109

Tools Build Uganda Outreach 109

Nonprofit Marketing Blog

MARCH 9, 2011

Emailing people without permission in the blind hope one of them will read your message and give money. Make sure your email gets delivered and doesn’t show up as one big, blocked image with a red X. Treating email like a island. Integrate your email campaigns with your direct mail, your social media, etc. Spray and pray = watered down results. Sending the same message to everyone. Impersonal = ineffective.

Blasts 46

Blasts Permission Direct Mail Test 46

The Agitator

JUNE 3, 2010

Yesterday, in the course of making some comments about raising money from Boomers , I published this chart estimating the number of individuals in each cohort prepared by The Boomer Project. reliably raises money) today.

Demographics 74

Demographics Word of Mouth Channel Social Media 74

Fundraising 123

APRIL 14, 2010

People know you're a nonprofit organization and you need donations to help your cause, but where exactly is a donor's money going? In studies people report friends and family are the most influential in determining where they give money. PART 1 of 4: "The 8 Online Fundraising Changes You Must Make in 2010" (You can download the full, free online fundraising eBook on which this series is based!)

Web 2.0 100

Web 2.0 Haiti Urgency Spam 100

Fundraising 123

MAY 14, 2009

Obviously you would never have a headline on your nonprofit website: “Don’t Trust Us with Your Money.” Paint the picture of how the money will be used. In your email marketing and outreach, be sure to include personalization whenever possible. I can’t accept donations online,” or, “Heavens to Betsy, we’re not sending email campaigns!” Picture one of your supporters sitting at her computer. She’s browsing your website.

Online 100

Online Web 2.0 Donors Letter 100

DonorDigital

APRIL 24, 2012

And when nonprofits are looking for an area in which to focus investments around integrating channels and campaigns, monthly sustainer recruitment is one that can see a big payoff from a well-integrated and multi-channel program. Campaign/message integration across multiple channels.

Channel 71

Channel Program Spot Segmentation 71

Fundraising 123

APRIL 14, 2009

Think about how many times you check your email every day versus the number of times you elect to visit different companies' or organizations' websites. Now, put yourself in the shoes of an email marketer: Can you think of a better way to communicate and reach people where they are? As we mentioned in last week's Tip #2, this way of getting in front of supporters means that email marketing is king when it comes to cultivation. Tags: Email 101 Best Practices

Relationship 100

Relationship Email Build Pizza 100

Giving in a Digital World

MAY 16, 2010

Last Thursday I was out at the launch event for the DMA’s Digital Tracker Study, a research initiative (backed by online research company FastMAP and email marketing company SilverPop ) that aims to provide regular insights into some of the key questions online marketers are asking in relation to using email and social media use. The majority of email is still read on desktop (67%) or laptop (49%) devices – but 11% of adults now also read them on mobile devices.

UK 41

UK View Spam Sales And Marketing 41

Nonprofit Marketing Blog

MARCH 3, 2009

He was raising money for Save the Children. Or at the very least, segment that mass email campaign according to some audience groups smaller than “everyone on my mailing list I really did. It was this guy, a canvasser for Save the Children: I answered the door because it was 15 degrees outside, and I figured a canvasser holding a clipboard must be awfully dedicated to something interesting to be out on a night like this.

Africa 41

Africa Telemarketing TV Segmentation 41

Nonprofit Marketing Blog

MAY 19, 2010

You shouldn’t be committing staff to Facebook if you don’t have a decent website home page or can’t email supporters. An email campaign tool that complies with federal anti-spam laws. • I’ll give you a hint – the answer isn’t by using Facebook to relentlessly hit people up for money. When I’m speaking to nonprofit professionals about social media, the first question they want answered is this: “Do we really need a Facebook page?”

Techniques 45

Techniques Analytics Spam Measure 45