3 Steps to Better Email Campaigns

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Ready to launch your email fundraising campaign? Before simply asking for money, make sure you''ve clearly established your value to your supporters. If you have been working hard to build a membership community that is generous, driven, and inclined to give, they will be more likely to respond well to your email campaigns, and this will show in your fundraising results. Here are three easy ways to give your email campaigns a boost: 1.

Get more money with your year end appeal: Interview with Paul Bobnak of DMIQTV and Who’s Mailing What

Wild Woman Fundraising

My basic job which hasn’t changed much, every day I look at direct mail and email. Direct mail and email is dull as dishwater but it’s fascinating to do. We archive email and direct mail in Who’s Mailing What. Paul Bobnak interview 8/22/13.

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Why everyone talks about segmenting emails but hardly anyone ever does it

iMarketSmart

Everyone talks about segmenting emails — sending the right message to the right person at the right time. And your time costs your organization money. Plus these emails can be highly personalized based on other unique information bits the donor has previously provided.

10 Things to Avoid in Email Campaigns | Network for Good Learning Center - Learn how to raise money online for your nonprofit

delicious NonprofitMarketing

Tis the season for email marketing. Fundraising Social Networking Web Site 101 Email 101 Donor Databases Nonprofit Marketing Training Network for Good provides easy and affordable online fundraising services. You know that your latest email campaign is the October Newsletter. Itll let people instantly recognize *your* email at a glance and can help with inbox sorting down the road. Keep your campaigns easy on the eyes with simple, intentional style choices.

How to Raise More Money from Matching Gifts Using Email and Social Media

J Campbell Social Marketing

These include using social media and email to remind donors about matching gifts. Matching gifts are an easy way to boost fundraising by earning free money, and we’ve got the tips to help you increase donor awareness through social media and email. Email. Email signatures.

How to Show That Your Arts Organization is Critical

Mission Minded

If you’re responsible for raising money for an arts organization, you know this challenge: your donor appreciates your mission and values what you do, but can’t rationalize making a gift when there are others who “need it more.”

3 Simple Email Improvements to Make More Money During EOY Fundraising

EveryAction

In fact, according to the annual Benchmarks report from NTEN and M+R , email fundraising revenue alone increased by a whopping 25% last year, outpacing the overall growth of other online revenue sources. What Email Deliverability Is and Isn’t. email fundraising deliverability

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How Digital and Social Media Tools Have Transformed Nonprofits [Infographic]

J Campbell Social Marketing

In MDG’s new infographic , they found that nonprofits have seen huge growth in their online presence, and an increase in their use of online fundraising tools such as social media and peer-to-peer campaigns. Email isn’t dead – far from it!

The Year of the Awesome

Kivi's Nonprofit Communications Blog

Awesome email campaigns. Beyond December: Raise Money Throughout the Year with These Seasonal Fundraising Campaigns. OK technically it’s the Year of the Rooster, but for nonprofit communicators like you, 2017 could very well be THE YEAR OF THE AWESOME!

How Digital and Social Media Tools Have Transformed Nonprofits [Infographic]

J Campbell Social Marketing

In MDG’s new infographic , they found that nonprofits have seen huge growth in their online presence, and an increase in their use of online fundraising tools such as social media and peer-to-peer campaigns. Email isn’t dead – far from it!

Professional Photography: 4 Reasons to Invest In It

Kivi's Nonprofit Communications Blog

Also, if you’ve got an audience that raises an eyebrow at spending money on marketing, this is where you can skirt the issue. Deepen your message with good photography and chances are they won’t know if you spent money on it or not. An email campaign. Angela Crist.

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The Annual Report Donor List is a Stupid Waste of Time

Kivi's Nonprofit Communications Blog

Who are these people and why does it matter to me that they gave you money? Let’s get real: to raise more money from me, you have to ask me for more money. Have your database person work on segmenting your list for your next email campaign.

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There Are Big Changes Coming to Facebook – What Your Nonprofit Needs to Know

J Campbell Social Marketing

Email is still the best way to connect with donors and supporters. Do you have an email marketing strategy in place? Join me live for Standing Out In the Inbox: Email Marketing for the Modern Nonprofit. . Email is not dead, and it’s not going anywhere.

1 good example of nonprofit social media

Get Fully Funded

If you are thinking about uing Facebook or Twitter or email campaigns or any other tools, here are some tips for success. Too many nonprofits jump into it without clear goals then get frustrated when they don’t raise boatloads of money. Seems like lots of nonprofits are talking about social media these days, but not many are doing it well. Know your purpose. Be very clear about what you want to achieve by using social media.

How to Market Text-to-Give to Your Donors

Kivi's Nonprofit Communications Blog

This week he’s back to show you how to market your mobile fundraising campaign. It not only allows you to raise money from more donors on the go; it also allows you to do so almost instantaneously. Raise money for a specific project. Drip email campaigns.

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Agility in a time of uncertainty

GenerationYGive

Compare the time it would take to write copy, set up an email, if you are really technical, make sure it renders properly across all possible platforms and create versions for HTML/ text-only versioning. So, best case, first class out scenario, email still has you beat by at least 2 days. "So

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Email Marketing Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). Email Lists. The Convio study has median growth rate for email lists at 17% while M+R has it only slightly lower at 16%. Annual email list churn, the number of email addresses that go bad, was 19%. (M+R). The average unsubscribe rate from a single email was 0.19%. (M+R). Email Evaluation.

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Fundraising QuickStart Program

Get Fully Funded

You’ve been asking for help to easily raise money for your nonprofit and now we have the perfect solution for you! Imagine getting the exact information you need to start raising money quickly. You’ll learn how to create and launch an effective email campaign.

5 Fatal Donor Communication Mistakes Nonprofits Should Avoid

Ann Green

However, if your team wants to raise as much money as possible for your cause, there’s one area of your fundraising strategy that you shouldn’t disregard: your donor communications. You’re not making the most out of your email communications. Email.

5 Tips to Boost Your Mobile Donor Engagement Levels

Ann Green

You can look at your data from previous mobile giving campaigns to know which mobile giving methods your donors like the best. You’ll want to think about best times for checking social media and peak times for sending emails. By John Killoran.

OMG It’s 2010: Where Are You, Where Are Your Donors, and How Can You Achieve Marketing Glory in a Web 2.0 World?

Fundraising 123

People know you're a nonprofit organization and you need donations to help your cause, but where exactly is a donor's money going? In studies people report friends and family are the most influential in determining where they give money. PART 1 of 4: "The 8 Online Fundraising Changes You Must Make in 2010" (You can download the full, free online fundraising eBook on which this series is based!)

Learning From Retail Email

The Agitator

If your nonprofit is raising much money online, you’re probably doing it via "old-fashioned" email campaigns, not social media (yet). And if that’s true, here’s a blog you might want to follow … The Retail Email Blog. Written by Chad White at email marketing firm Smith-Harmon, this blog tracks email marketing campaigns of some 100 online retailers.

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Five Things You Should Never Say to an Online Donor

Fundraising 123

Obviously you would never have a headline on your nonprofit website: “Don’t Trust Us with Your Money.” Paint the picture of how the money will be used. In your email marketing and outreach, be sure to include personalization whenever possible. I can’t accept donations online,” or, “Heavens to Betsy, we’re not sending email campaigns!” Picture one of your supporters sitting at her computer. She’s browsing your website.

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Is Your Nonprofit a Dabbler in Social Media or an Effective Power User?

Fundraising 123

You shouldn’t be committing staff to Facebook if you don’t have a decent website home page or can’t email supporters. Power users of social media also employ it to raise money, engage in advocacy, and to do cause marketing. A brief preface from Network for Good: If you’re contemplating committing time to engaging people on social networks – and it does take time – you need to ask yourself a bunch of other questions first.

Your Website Doesn't Matter (If Know One Goes There!)

Marketing for Nonprofits

Register today for Your Website Doesn't Matter: Why Email Still Rules Online Fundraising a FREE webinar hosted by my company, Care2. Studies show that when it comes to online fundraising only one thing really matters: the quality and size of your email list.

Three Trends That Beg for Shorter Email Newsletters

Kivi's Nonprofit Communications Blog

I included a shorter version of the following article in my Nonprofit Marketing Tips email newsletter that went out earlier today. I see three trends that mean your nonprofit’s email newsletters should be shorter than they probably are now. More Time on Social Media than Email.

Exit Center Stage and Bring Your Suitcase with You: Switching Your Messengers and Making Your Outreach Portable

Fundraising 123

And, don’t just ask your fans for money – ask them to spread the word. Create campaigns for specific needs that your supporters can promote. You can do this with tools as simple as tell-a-friend on your email campaign tool (Network for Good’s EmailNow does this nicely), as well as tell-a-friend features on your donation forms (Network for Good’s DonateNow service has this built in).

#Interview: Rob Wu, Founder of CauseVox, On Building Online Tools For Nonprofits (Part 2 of 2)

Non Profit Marketing 360

For a while, there’s some reservation with new outreach, like a direct email campaign or a direct-mail campaign. Is email? We soon learned that as we set out a new feature or a new campaign that we planned out with milestones, we’ve included a 1.5 We just used our own money to finance the venture.

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5 things that really don’t work in email

Nonprofit Marketing Blog

Emailing people without permission in the blind hope one of them will read your message and give money. Make sure your email gets delivered and doesn’t show up as one big, blocked image with a red X. Treating email like a island. Integrate your email campaigns with your direct mail, your social media, etc. Spray and pray = watered down results. Sending the same message to everyone. Impersonal = ineffective.

Can’t Fight The Demographics

The Agitator

Yesterday, in the course of making some comments about raising money from Boomers , I published this chart estimating the number of individuals in each cohort prepared by The Boomer Project. reliably raises money) today.

OMG It’s 2010: Where Are You, Where Are Your Donors, and How Can You Achieve Marketing Glory in a Web 2.0 World?

Fundraising 123

People know you're a nonprofit organization and you need donations to help your cause, but where exactly is a donor's money going? In studies people report friends and family are the most influential in determining where they give money. PART 1 of 4: "The 8 Online Fundraising Changes You Must Make in 2010" (You can download the full, free online fundraising eBook on which this series is based!)

Five Things You Should Never Say to an Online Donor

Fundraising 123

Obviously you would never have a headline on your nonprofit website: “Don’t Trust Us with Your Money.” Paint the picture of how the money will be used. In your email marketing and outreach, be sure to include personalization whenever possible. I can’t accept donations online,” or, “Heavens to Betsy, we’re not sending email campaigns!” Picture one of your supporters sitting at her computer. She’s browsing your website.

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Integrating channels to spark hot monthly giving programs

DonorDigital

And when nonprofits are looking for an area in which to focus investments around integrating channels and campaigns, monthly sustainer recruitment is one that can see a big payoff from a well-integrated and multi-channel program. Campaign/message integration across multiple channels.

How to Use Email to Build Relationships and Achieve Marketing Glory

Fundraising 123

Think about how many times you check your email every day versus the number of times you elect to visit different companies' or organizations' websites. Now, put yourself in the shoes of an email marketer: Can you think of a better way to communicate and reach people where they are? As we mentioned in last week's Tip #2, this way of getting in front of supporters means that email marketing is king when it comes to cultivation. Tags: Email 101 Best Practices

New digital tracking study reveals UK consumer views on promotional email and social media use

Giving in a Digital World

Last Thursday I was out at the launch event for the DMA’s Digital Tracker Study, a research initiative (backed by online research company FastMAP and email marketing company SilverPop ) that aims to provide regular insights into some of the key questions online marketers are asking in relation to using email and social media use. The majority of email is still read on desktop (67%) or laptop (49%) devices – but 11% of adults now also read them on mobile devices.

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I just gave $336 to a stranger who knocked on my door…

Nonprofit Marketing Blog

He was raising money for Save the Children. Or at the very least, segment that mass email campaign according to some audience groups smaller than “everyone on my mailing list I really did. It was this guy, a canvasser for Save the Children: I answered the door because it was 15 degrees outside, and I figured a canvasser holding a clipboard must be awfully dedicated to something interesting to be out on a night like this.

Is Your Nonprofit Facebook Page Worth It? Measurements and Analytics Techniques

Nonprofit Marketing Blog

You shouldn’t be committing staff to Facebook if you don’t have a decent website home page or can’t email supporters. An email campaign tool that complies with federal anti-spam laws. • I’ll give you a hint – the answer isn’t by using Facebook to relentlessly hit people up for money. When I’m speaking to nonprofit professionals about social media, the first question they want answered is this: “Do we really need a Facebook page?”