Sat.Jan 07, 2012 - Fri.Jan 13, 2012

Be Generous: Nonprofits Offer Facebook Timeline Covers

Kivi's Nonprofit Communications Blog

My default content strategy for nonprofits is the Three Gs: Be Genuine, Generous and Grateful. Seems the being Generous part is the hardest, so I’m going to try to give you more examples of how nonprofits can be generous to their supporters.

Do you want to sit on a nonprofit board?

Wild Woman Fundraising

If yes, then click on through to BoardNet. link]. If you need a little more WHY: Why would you want to sit on a nonprofit board? Because you believe in the mission. But also, it’s a good way to move on up in your nonprofit career. Have you ever known an executive director who previously sat on your nonprofit board? This seems to happen quite a lot. Two nonprofits I’ve worked for had this happen. You can probably name a few, yourself. What does sitting on a board entail?

Trending Sources

NONPROFIT BRANDING: Communicate More and Better! Why? How?

NonProfit Branding

We are exploring nonprofit management during a period of economic trauma. In the last post I said you should “…expect a drop in contributions from the marginally committed and from those with serious economic difficulties. One of the essential ways … Continue reading → CONTEXT: Tricks, Tips & Taboos IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build Affinity

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#Tech: SOPA Inspiring Blackouts & Lobbyists – Should Nonprofits Care?

Non Profit Marketing 360

Could SOPA chill free speech? On the surface, not much seems to be of relevance in the ‘Stop Online Piracy Act’ ( SOPA, H.R. 3261 ) because nonprofits aren’t really in the business of selling digitized content, much less pirated content.

Best Response So Far to End of Year Gifts

Kivi's Nonprofit Communications Blog

After taking a year off, I’ve done it again: I gave $25 year-end gifts to 20 national nonprofits that I had not previously supported so that I can see what kind of donor communications I get throughout the course of year.

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More Trending

Seeing Your Marketing Future in the Obama Re-Election Campaign

Kivi's Nonprofit Communications Blog

As I’ve said before, presidential campaigns are great for nonprofit marketers and fundraisers because they give us a sneak peek into how we’ll be engaging our supporters and motivating them to volunteer and donate in the years to come.

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Marketing Beyond The Blog Buzz

Diva Marketing Blog

Within the past week three people from three different industries (advertising, internal branding and higher education) asked me to contribute to posts they were writing about blogs. . Of course I was honored by their requests.

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Writer for Hire

Selfish Giving

I have three goals for 2012 (or three words as Chris Brogan has suggested ). Speaking, consulting and writing. I already have several speaking gigs booked. I also have some consulting lined up.

Passion Meets Purpose – Let’s #Rock2012


How are you applying purpose to your passion? Between blogging with Razoo and working at IQ Solutions on fun projects such as launching Healthy People 2020 and our Nation’s Leading Health Indicators , it’s been awhile.

What I Learned When I Bought a Starbuck Indivisible Wristband

Cause Related Marketing

Since November 1, 2011 Starbucks has been doing its best to help boost the economy via a cause marketing standard; the wristband. Indivisible' wristbands are $5 at 6,800 company-operated stores in the United States. All the money goes to the Opportunity Finance Network, an umbrella group of 180 Community Development Financial Institutions, which specialize in making loans to small businesses. Starbucks seeded the effort with a $5 million donation.

Mobile study: Donors impulsive, social and tech-savvy

Nonprofit Marketing Blog

A new study on mobile giving in response to the 2010 Haiti earthquake has loads of interesting insights for nonprofits seeking to understand mobile donors. The research, from the Pew Research Center’s Internet & American Life Project and Harvard’s Berkman Center for the Internet & Society, in partnership with the John S. and James L. Knight Foundation and the mGive Foundation, shows 9% of people have texted a charitable donation from their phone.

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Learn the 4 Keys to Pitch-Perfect Messaging – Free Webinar Feb. 7

Getting Attention

Register now to learn - Seats are Limited. How to Stop Striking Flat Notes with Your Target Audiences and. Join the 16% of Nonprofits Whose Messages Resonate and Spur Action. Date: Tuesday, February 7, 2011. Time: 1:00-2:00PM EST/10:00-11:00PM PST. Replay: If you can’t make this time, register anyway. All registrants will receive the video recording. REGISTER NOW. You’ve got to connect with your target audience to spur them to action…to give, to sign, to volunteer.

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Passion Meets Purpose – Let’s #Rock2012


How are you applying purpose to your passion? Between blogging with Razoo and working at IQ Solutions on fun projects such as launching Healthy People 2020 and our Nation’s Leading Health Indicators , it’s been awhile.

Rekindle Your Donor’s Thrill of Giving

The Agitator

Mark Phillips at UK’s Bluefrog has nailed it with this post, called Why giving to charity can be like buying a Polaris submarine. Boy can I identify with drooling over those comic book offers when I was a kid. I never tried to order the seven foot Polaris sub big enough for 2 kids (after all, who wouldn’t want to take along their best mate?!), but I did send away for the fishing kit that came with 500 ‘guaranteed to catch the big ones’ lures (or was it 50?).

Your audience is an audience of audiences with audiences

Nonprofit Marketing Blog

This statement comes from Brian Solis in his new book, The End of Business as Usual. He shows this wonderful photo from a Missouri School of Journalism class a few years back: It’s a great visualization of our changing marketing universe.

12 digital fundraising trends for 2012 #1 Truly Personalised Video Thanking

Giving in a Digital World

2011 was a bit of a quiet year here on Giving In A Digital World, as a combination of client work and house renovations took-up all the spare time I normally spend researching and writing posts. However, in response to a number of folks saying that they missed my occasional updates and ideas (which was really encouraging) I’m officially planning to get things back on track this year.

One (Bronx) Cheer for Philanthropist Kim Kardashian

Cause Related Marketing

Fox News reports that reality star Kim Kardashian is pocketing 90 percent of the money raised from her eBay Giving Works auctions. The auctions ostensibly benefit the Dream Foundation, which grants wishes to terminally-ill adults. Kardashian's father died of cancer.

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Service-Dominant Logic and Social Marketing

Social Marketing and Social Change

Is it time for more of us to loosen our grip on the 4Ps of the marketing mix as a necessary ingredient or benchmark for social marketing programs? In the broader marketing world, a growing dissatisfaction with the 4Ps framework has been driving a fundamental shift in the conceptualization of marketing since the 1980s (described as “merely a handy framework” of managerial decision-making variables; Day & Montgomery, 1999).

Marketing metrics: Are yours vain or accountable?

Nonprofit Marketing Blog

Ah marketing. We love to do it, but we shy away from really measuring it. Here is a superb infographic from Marketo via Beth Kanter that says it all. Namely: -We don’t measure our impact well. When we do, we often fall into self-promotion and vanity metrics.

Winners: Pinterest ‘Causes I Love Contest’

Selfish Giving

Wow, choosing the winner of the Pinterest “Causes I Love Contest” was a lot of fun. But it was a tough decision too. Truth be told, I asked my wife to help. We loved so many of the boards I decided to hand out three awards. First place gets the $250 gift card.

Friday Futures – Nonprofit Marketing Jobs – January 13, 2012

Getting Attention

Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. 1) Account Coordinator , Fenton (San Francisco, CA). 2) Administrative and Communications Coordinator , Congregation Beth El (Berkeley, CA).

For Nonprofits Mobile Web is better than Apps

Blue Sky Collaborative

Here's a short list of reasons why nonprofits should focus more on making making their websites mobile friendly and less on App development. Creating and Maintaining an App is expensive. Making your existing website mobile-friendly is easy and not so. Fundraising Tips Mobile Fundraising Online Fundraising Web/Tech

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One thing that will make your message unforgettable

Nonprofit Marketing Blog

What is that one thing? A really good metaphor - it’s mental velcro. Take your theory of change or your approach to social good and turn it into a metaphor - it’s ever so much more effective than the typical, intangible, conceptual way of communicating. And it’s not only memorable—it affects how people think about you and your issue.

Primer On Online Fundraising

The Agitator

Here’s an solid primer on online fundraising from Network for Good … although there’s a fair dose of advice here that applies to all fundraising. Smaller nonprofits and newcomers to the field will find this e-book especially helpful. They expand upon ten resolutions for 2012: I will put fundraising first. I will stop treating my donors like ATMs. I will not engage in crappy communication. [My My favorite.

Applying Service-Dominant Logic to Social Marketing Programs

Social Marketing and Social Change

Many social marketing programs, and most public health ones, have shied away from working with their customers or members of their priority groups. Rather, we have stuck with the ‘marketing-to’ approach that Lusch (2007) describes as one of stimulating demand through use of the 4Ps in order to get customers to purchase goods, use services or adopt behaviors, and then be satisfied with their decision, in order to meet organizational (or social) objectives.

IKEA Saves the Children When Facebook Fans Invite Friends to Shop

Selfish Giving

This is my featured post in Mediapost: Causes. Subscribe to its weekly newsletter and learn from some of the best thought leaders in the cause world! . One of the more successful digital tactics for cause marketing are Facebook “Likes” promotions.

10 Resolutions for Online Fundraising and Marketing Success in 2012

Nonprofit Marketing Blog

10 Resolutions for Online Fundraising and Marketing Success in 2012 is the title of a free new eBook from Network for Good. You can get it here. My favorite resolution is, No More Crappy Copy! Bad writing gets in the way of good causes all the time. Let’s put a stop to that in 2012. Here are some tips from the eBook. Write to one person. Having a single person or persona in mind (e.g.,

Thrillingly Yours

The Agitator

Earlier this week, we posted about the importance of the welcome pack for new donors. But of course the core message — you must re-inspire your donor — doesn’t just apply to new donors … it applies each and every time a donor makes a gift. Most nonprofits have banked their biggest chunk of annual contributions in the last few weeks. How effectively have you thanked those donors? Would your ‘thank you’ have given your donor a thrill?

12 digital fundraising trends for 2012 #3 Augmented Reality

Giving in a Digital World

I came across this fun awareness campaign by youth breast cancer charity CoppaFeel! last month and it caught my eye, not just because it was described as “The world’s first augmented reality 3D boob billboards” but because it was one of the first examples I’ve seen of a charity making use of Augmented Reality in any shape or form.

Get Personal to Get Relevant – Your “From” Line & More

Getting Attention

Getting personal in your communications is key to relationship building with prospects and supporters. It’s a core component of being relevant — a must-do for stronger connections in 2012. There are so many opportunities to get personal, and I’ll be sharing my recommendation with you in coming weeks. Personal Is a Two-Way Street. Typically, we think of getting personal as a one-way street.

Amazon, I'm Calling You Out

Cause Related Marketing

In 2011, Amazon’s sales were $43.59 billion and its profit was $7.64 billion. It is the world’s biggest etailer. That's part of their Seattle headquarters at the left. And how much did Amazon donate to charity? It's not clear.

Looking To Implement New Fundraising Methods? Has Your Nonprofit Considered These?

Seeking Grant Money Today

What Are Matching Grants? I'll Explain. What Are Leadership Donations? All About Sponsors and Sponsorships as Donors and A Fundraising Method Bring In Donations From Many Different Kinds of Sources About Bequests and Its Unique Fundraising, What They Are & How A Nonprofit Can Begin A Bequests Campaign Getting Major Donors To Contribute Large Regular Donations Can Stabilize Cash Flow. diverse revenue stream how to fundraising

12 digital fundraising trends for 2012 #2 Investment in Strategic Blogger Outreach

Giving in a Digital World

Over the last few years, charities have increasingly got to grips with establishing a branded social media presence and starting to collect and engage with ‘Followers’ of various types. However there is a significant gap in the majority of non-profit social media strategies, and that involves how fundraisers can effectively engage with some of the most powerful influencers in the online social media world – the bloggers.

What we offer

Mission Paradox Blog

Mark Cuban, owner of the Dallas Mavericks, o ffers his thoughts on selling the live experience. " We in the (live) sports business don’t sell the game, w e sell unique, emotional experiences. We are not in the business of selling basketball. We are in the business of selling fun. We are in the business of letting you escape. We are in the business of giving you a chance to create shared experiences.