Sat.Feb 11, 2012 - Fri.Feb 17, 2012

Op Eds: Writing Leads that Grab Readers by the Lapels

Getting Attention

Guest bloggerMargot Friedman, principal of Dupont Circle Communications, conducts trainings on writing and placing opinion editorials. Please like Op Ed Talk with Margot on Facebook to share op-ed tips and strategies. Remember those posters in your high school hallway that said, “SEX!

Lead 83

How do you tell your nonprofit’s story in 8 easy steps?

Wild Woman Fundraising

What is TechSoup’s Digital Storytelling Challenge ? Nonprofits and libraries can use digital storytelling to reach new audiences, attract donors, and demonstrate impact.

Feb 65

Trending Sources

Empowering Your Team with a Marketing Bank

Kivi's Nonprofit Communications Blog

Earlier this afternoon, I hosted this month’s free webinar, Helping Your Staff and Board Become Great Nonprofit Marketers. We will add the recording to our Freebies Page this evening if you want to sign up to watch the recording.

Team 36

Why Every Cause Marketer Should Buy Facebook Marketing for Dummies

Selfish Giving

I’m really proud of my buddy, John Haydon. He just published his first book, Facebook Marketing for Dummies. I can’t think of a person more capable of writing this title for Wiley Publishing than John. He has incredible knowledge of Facebook marketing.

I Love You—Piggyback Your Content to Notable Days & Headlines (Part 2)

Getting Attention

Today’s a great opportunity for your organization to be relevant, by communicating the right message to your network at the right place and time. Catching these open-minded moments is the way to be relevant, and relevance rules in 2012.

NPR 50

More Trending

Seven Things You Can Do to Fight Childhood Slavery

Cause Related Marketing

In the March 2012 issue of Redbook magazine, writer Alison Storm lists seven things you can do to ‘Save a Child From Slavery.’

India 28

Occupy Love

Wild Woman Fundraising

“Life is pretty bleak at the top, too. All the baubles of the rich are phony compensation for the loss of community, loss of connection, loss of meaning. Everyone wants to live a life of meaning. Today we live in a money economy. We don’t depend on the gifts of others. We buy everything.

How Often To Ask?

The Agitator

This is one of the perennial questions of fundraising, particularly direct response fundraising. Anyone who has THE answer is welcome to guest author an Agitator post on the subject. But here is as close to a definitive answer as I think there is … courtesy of fundraiser Ken Burnett. His key point … “It’s not about how often you ask. That’s simply too mechanical.

The great power of making your audience part of your story

Nonprofit Marketing Blog

People crave connection. And when you ask someone to support your cause, you are inviting one of the deepest connections possible. You are giving people the ability to change lives, the gift of attachment to others and the benefit of being part of something bigger than themselves. (If

It’s Generosity Day: Show the Love! #generosityday

Kivi's Nonprofit Communications Blog

Today is Valentine’s Day, but it’s also Generosity Day. This video from the Jubilee Project does a great job at showing how your love for your Valentine and your love for the world around you are connected. Don’t see video? Click over to the blog. ).

Message QR Codes Better to Improve Market Penetration

Cause Related Marketing

A new study out suggests that people with smart phones and tablets would scan more QR codes, if only they knew that their mobile device could do it. QR codes help companies and cause span the physical and online. I recommend to many of my cause clients that they use a QR code to help add urgency and emotion to their appeals. The study released in February 2012, by JiWire found that 18 percent of those surveyed in the fourth quarter of 2011 had scanned a QR code in the prior 90 days.

12 digital fundraising trends for 2012 #12 Digital Fundraising Staff Shortages

Giving in a Digital World

Over the last few weeks I’ve been posting about some of the key trends I think are going to be important for digital fundraising over the next year.

You are wonderful. Happy Generosity Day!

Nonprofit Marketing Blog

Please take a moment and check out today’s post. (If If you can’t see the videos, please click through to the post online.) There are some important things I have to say to you on the occasion of Generosity Day, when we all do good indiscriminately.

Video 17

What To Do With Non-Responders

The Agitator

I was reading this article from Email Insider about how to deal with email non-responders. The author works at Acxiom, a gigantic database marketing outfit. I was expecting better than I got. Essentially this guy seems to be saying … Look, it’s cheaper to just keep emailing them than it is to figure out any kind of suppression strategy for non-responders. I guess that’s tempting. Maybe marketers who don’t care about their brand can get away with it.

Meet Donordigital: Matt Burghdoff, Senior Account Executive


Matt Burghdoff is Donordigital’s newest Senior Account Executive. Matt joins the team with many years of experience in online fundraising. He previously worked at Grizzard serving a number of nonprofit clients. Prior to that he managed online fundraising activities at Operation Smile.

Activating Cause Marketing with PR

Cause Related Marketing

On Tuesday, Feb 14, 2012 in my post about activating cause marketing efforts, I wrote: “.basically basically all cause marketing has a PR component whether or not there’s also any bought or owned media.” So how does that work?

Valentine’s Day for fundraisers – showing yourself the love

Fundraising Coach

Thank you! As a fundraiser for a nonprofit cause, you are changing the world. Making it a better place. We need people like you! Loving the askers. If we’re good at fundraising, we spend considerable time thinking about how to best thank our donors.

Spoiling It For Everyone

The Agitator

Reinier Spruit at the 101Fundraising blog wrote this post — Climate change needed for donor centric fundraising — in The Netherlands back on February 6. He was reporting on a roundtable discussion amongst his country’s five best fundraising organizations, and quoted one of the participants: “ As a barrier to further income growth I’d like to point out the image of the charitable sector. Donors are more and more suspicious of charities, because some of them spoil it for the rest.

Take Back the Pink Lessons Learned

A. Fine Blog

Two weeks ago, the Associated Press reported that the Susan G. Komen Foundation had decided to de-fund breast health screenings at Planned Parenthood affiliates. Unless you’ve been on a faraway island, you’re probably aware of this!

Using Cause Marketing Money to Fund Your Charity’s Endowment

Cause Related Marketing

One criticism of cause marketing I often hear is that money raised that way is almost certain to be a pittance for most charities. But such criticisms overlook a crucial point about cause marketing funds.

Introducing CauseTalk Radio

Selfish Giving

CauseTalk Radio Episode #1: Facebook Cause Marketing Requires Horse Sense. I’m really excited to present the first episode of CauseTalk Radio.

2011 Online Giving Grows 13%, Except …

The Agitator

Blackbaud released its 2011 Online Giving Report yesterday, revealing some significant findings and adding new features that most readers should find quite helpful. The 2011 Report is packed with useful data that should help any organization – large, medium or small – uncover opportunities and improve performance. On pages 9-10 there’s a helpful worksheet that will help you analyze your own organization’s results.

Do you have a video? Submit it for an award!

Nonprofit Marketing Blog

Forget the Oscars, I love the DoGooder awards. Now in its 6th year, the DoGooder Nonprofit video awards program is presented by See3 Communications and YouTube in association with Cisco and the Case Foundation. The awards are completely free to enter and open to any eligible nonprofit organization in the U.S., Canada and Australia that created video in 2011. The submission phase goes until February 29th, after which the public will have a chance to vote for the winning videos.

Using Earned, Owned and Bought Media to Activate Cause Marketing

Cause Related Marketing

Leading up to its Feb. 11, 2012 Romp to Stomp tour event in Utah, Tubbs Snowshoes bought local advertising. The day after the event, it garnered some earned media, in this case a story in one of the Salt Lake City dailies.

Introducing CauseTalk Radio

Selfish Giving

CauseTalk Radio Episode #1: Facebook Cause Marketing Requires Horse Sense. I’m really excited to present the first episode of CauseTalk Radio.

Forum 10

18 Ways To Build Your Nonprofit Email List

The Agitator

Good practical advice from blogger Karen Zapp. Comes in two installments — front nine , back nine — with links to other pertinent resources and advice. Making a strong case for why they should sign up tops the list, as it should. Most of the rest is sound mechanics. direct marketing Don't Miss these Posts email marketing online fundraising online publishing online video social networking

There’s an App for That – Ticketing gets Social

JCA Insights

JCA, Inc. teamed with seven partner organizations and the Tessitura Network with the vision of building a social media ticketing app. The resulting app, TN Social Ticketing, allows for a seamless Tessitura-based purchase path and social ticketing experience from within Facebook. Allison Fippinger served as the JCA Project Manager for the development phase of the app. There is a running joke in my circles: if it’s on Facebook, it must be true.

How should you think about mobile? Here are some answers.

Nonprofit Marketing Blog

As I mentioned recently, I’ve been working on free e-guide to mobile strategy in a partnership between Network for Good and Convio. It is now available! Download it here.

Susan G, Komen Organization's Experience Is the Devil In the Details (for Us and Not Just Komen)

Seeking Grant Money Today

Politics aside, for the sake of our discussion about nonprofit best practices and the 'why' in 'why do nonprofits choose to practice them' is helpful, so we are taking a cursory look at the recent Susan G. Komen happenstance and where that now leaves the agency what they can do to fix their public image. The mission statement, as Shakespeare might have written (sorry, William, for my liberties here) , is "the thing".

1000 Ways to Live

Mission Paradox Blog

Over the last five years I have had the honor of working with all types of folks. In theory, the goal was for me to teach them stuff.  In reality, I have learned as much from them as they have from me. One of the most valuable lessons I learned is this one: There are a ton of ways to have a life in the arts.  You don't need to make art full time.  You don't need to build an organization. You can volunteer your time to an artist you love.  You can join a board.

Friday Futures – Nonprofit Marketing Jobs – February 17, 2012

Getting Attention

Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. 1) Associate Director of Marketing Engagement. The Nature Conservancy (San Francisco, CA). 2) Communications and Media Consultant.

#INTERVIEW: Sybil Stershic, Consultant, Blogger, & Author of Taking Care of the People Who Matter Most

Non Profit Marketing 360

Sybil Stershic, founder of Quality Service Marketing , is a long-time consultant and blogger on internal marketing and the author of Taking Care of the People Who Matter Most: A Guide to Employee-Customer Care.

Happy Recurring Natal Day Anniversary

Social Media Bird Brain

Picture found at 3Or2-3 That means it's my birthday week and I'm working on having fun. See you next week

The Art is the Marketing

Mission Paradox Blog

Let's be very clear, the art you create is the marketing.    You can't separate the two. You can't make predictable, boring, art exciting. You can't use advertising to make art intended for a homogeneous audience, diverse. There is no use of social media can turn something safe into something risky. Marketing isn't magic. What marketing can do, is take quality art and connect it with an intended audience.