Sat.Mar 03, 2012 - Fri.Mar 09, 2012

How Ryan Gosling Thanked a Major Donor

Kivi's Nonprofit Communications Blog

Ryan Gosling: Actor and Nonprofit Communicator? While most of us realize that Ryan Gosling is an attractive man and a good actor, who knew he would be so good at nonprofit communications?

How to Use a Notable Day to Spur Engagement, Action & List-Building(Case Study: Oxfam America)

Getting Attention

Yesterday was International Women’s Day (IWD), an occasion to celebrate the accomplishments of women worldwide.

Trending Sources

Don’t be a leader. Be a builder.

Wild Woman Fundraising

From Seattle Municipal Archives on Flickr (creative commons). I had a meeting with my business mentor, Behram Atashband , last week. In the meeting, he talked with me and my business partner about hiring more people into our business. And he said, don’t be a leader. Be a builder.

Add the Word 'No' To Your Cause Marketing Toolkit

Cause Related Marketing

Every business day in this blog I chronicle the best and worst of cause marketing. As you seek inspiration for where to take your own cause marketing you must eschew the bad. But you must also learn how to refuse the good.

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Audience Research: Where to Find Polls and Survey Data

Kivi's Nonprofit Communications Blog

You’ve accepted that “the general public” is not a target audience. Congratulations! Now’s the fun part: learning more about the groups of people who really are most important to your success. You can and should do some original research via surveys, interviews, and informal focus groups with people on your lists (which I talk about in Chapter 3 of my book ). But you can also learn a great deal from polls and surveys conducted by others.

More Trending

Supporter Survey Questions for Nonprofits

Kivi's Nonprofit Communications Blog

Image by Sean MacEntee. On Monday, I shared some links to some national polling and survey data to help you learn more about your target audiences. But you’ll probably want to supplement that with a survey of the people on your list.

Email Subject Lines: 6 Cardinal Sins to Avoid

Getting Attention

Welcome to our newest guest blogger, Kerri Karvetski. As owner of Company K Media , Kerri helps nonprofits communicate online. Email subject lines have one main job—to get your email opened. You have two seconds to grab your reader’s attention. That’s a lot of pressure.

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What to Do When Someone Messes With Your Appeal letter

Wild Woman Fundraising

Have you ever tried to write your appeal letter by committee? Did you ever regret that you let other people have input into your writing? Here’s what happens. You study your grand controls. You make sure that you take an appeal letter webinar , you interview that international and famous copywriter, you read books on how to write more persuasively. You even go so far as to download new fonts to make sure your letter is more trusted because of these fonts.

Is Social Media A Strategy or A Tactic?

Diva Marketing Blog

In real life, strategy is actually very straightforward. You pick a general direction and implement like hell. Jack Welch . As BBF B.L. Ochman recently reminded me, social media has been around, and included in varying degrees (!), as a business initiative for the past ten years.

What Condoms Can Teach Causes About QR Code Marketing

Selfish Giving

You gotta love this QR code marketing program from Planned Parenthood of Greater Northwest. They distributed 55,000 condoms to colleges in western Washington state with QR codes that when scanned went to a sex checkin site called Wheredidyouwearit.com.

NONPROFIT BRANDING: Coverage By Mass Media Can Screw Up Your Nonprofit Brand.

NonProfit Branding

Last week’s post set the stage. We described how Herbert Hoover’s brand went into the toilet. An unsuspecting and stressed public embraced an outright lie fed to it by a political opportunist who was running for the vice presidency. Even … Continue reading → CONTEXT: Tricks, Tips & Taboos PROTECTION: Guarding & Repairing Brands Uncategorized

4 ways to get more clicks on your Donate button

Nonprofit Marketing Blog

Make your Donate button easier to find. Don’t make donors search or scroll! Make the reasons to give more enticing. Your financial needs are not enough. Create an appeal around the button that is focused on donors, their interests, and what they get in return for their donation. What tangible change will result if they give? Add a sense of immediacy.

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An Ask is An Ask

A Small Change

You may have heard a guideline, “ask for three times what you’d like a donor to give.” ” This is a mantra that’s often used as a technique to get a stretch gift. That guideline is a very poor rule of thumb. A good ask is one the donor feels they could stretch to make but does not feel like is out of their ability. The magic of asking for a specific amount is that you can encourage a donor to think about a larger gift than they would traditionally do.

Cause Marketing From the Mouths of Kids

Cause Related Marketing

Last Friday I was a judge at my State’s DECA convention and a student suggested a way to track customer service that has real potential as a cause marketing overlay. The case study that was given to the students I judged had to do with a chain of electronics superstores. In it the staff product knowledge was very high. Nonetheless, customer satisfaction was low because shoppers said they felt pressure to buy more than they needed or wanted.

Mixed Links on Nonprofit Marketing

Kivi's Nonprofit Communications Blog

Welcome to this week’s Mixed Links! Did you know that nonprofit websites with a branded donation page get 5 times the donations as those websites with a generic donation page? For more insights like this, download Network for Good’s Digital Giving Index.

Giving Up for 2011; Nonprofit Personality Still Pays Off Online

Nonprofit Marketing Blog

Today my colleague Kate Olsen guest posts again. She publishes the Digital Giving Index for my organization, Network for Good , and blogs at Companies for Good , where she posts thoughtful reflections on cause marketing. Here are her insights on what the index results mean for nonprofits.

An Ask is An Ask

A Small Change

You may have heard a guideline, “ask for three times what you’d like a donor to give.” ” This is a mantra that’s often used as a technique to get a stretch gift. That guideline is a very poor rule of thumb. A good ask is one the donor feels they could stretch to make but does not feel like is out of their ability. The magic of asking for a specific amount is that you can encourage a donor to think about a larger gift than they would traditionally do.

Cause Marketing Breakfast

Cause Related Marketing

This week is 'National Breakfast Week,' sponsored in part, as we shall see, by Kellogg’s. Why should we care? Because “1 in 5 children live in homes where breakfast is hard to come by.” What should we do?

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Building Traditions into Your Communications Calendar

Kivi's Nonprofit Communications Blog

What do family holiday or vacation traditions, the departments in your favorite magazine, and the primetime TV schedule all have in common? They give us something to look forward to! (At At my house, Monday nights are all about The Voice and Smash.).

When Does Personalization Get Creepy?

The Agitator

My answer would be: When I didn’t realize I gave you the information driving the personalization. Of course you know my giving history to your organization. Of course you know my particular areas of program interest. You should know where I live, since I gave first via direct mail.

The 3 kinds of inspiration: Pick one today

Nonprofit Marketing Blog

Over breakfast, a good friend recently asked me where I get new ideas for work. It was a great question. My answer was not “at the office.” ” I’ve never gotten a particularly good idea about what’s next from what’s in front of me now. I am inspired by completely different industries struggling with the same problems, big thinkers talking about how the human mind works, or pieces of vaguely relevant history. It turns out this is not weird.

Study Links NFL Sponsorship and Purchasing Decisions. Does it apply to Cause Marketing?

Cause Related Marketing

A study from Kirk Wakefield, Ph.D. of Baylor University released Monday finds strong linkage between official NFL sponsors and purchase decisions, especially among fans.

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What integrated marketing means

DonorDigital

Donordigital Vice President Eric Overman sits on the newly formed Integrated Marketing Advisory Board (IMAB) , a group of 12 consulting agencies spearheading dialogue about integrated marketing, and what it means across the nonprofit sector.

Nonprofit Marketing Wisdom Guide

The Agitator

Here’s your chance to strengthen your nonprofit fundraising results with tested strategies shared by 219 of your peers around the world. Download your free copy of The Nonprofit Marketing Wisdom Guide to capitalize on their smarts, effort and experiences for your organization.

Reporting from the World Marketing Summit

Social Marketing and Social Change

The 1st World Marketing Summit held in Bangladesh this past week provided a platform for sharing ideas among representatives from corporate, government and development agencies about how marketing can create a better world. Though I never received an official count, I estimate there were upwards of 3,000 marketing experts and students representing a variety of countries in Asia, the Middle East and the West.

4 go-to resources for mastering the new Facebook timeline

Nonprofit Marketing Blog

Just when you thought you had Facebook figured out, it’s time for the new Facebook pages. Since surveys show 90% of nonprofits are on Facebook , this news likely affects you. So I want to point you to the best resources I’ve seen this week on how to make a successful shift to the new format on Facebook. Get oriented. First off, here’s a 101 on the new pages and what yours will look like. And here’s Beth Kanter’s summary of what this means to you. Get started.

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The Innie vs Outie in Cause Marketing

Cause Related Marketing

Is cause marketing better on the inside or outside of packaging? That’s what I wondered when I saw this chocolate bar at Whole Foods. In an aisle of chocolate bars that were $6, $7, $8 and even $9, I bought the Whole Foods candy bar based mostly on price; it was less than $3.

Just A Postscript

The Agitator

Here are a couple of images that add a bit of a postscript to our discussion last week of fundraising consultants and clients. From Jeff Brooks at Future Fundraising Now … And from Harry Lynch at Sanky Communications … Enjoy!

Birders, Bowlers and Baristas: Igniting Passion Communities

Sea Change Strategies

I – like you – have many passions. I’m a music fanatic. I’m a yogi. I’m a non profit marketing geek. I’m a lover of tequila. I’m a fashionista. I’m a dog-o-holic. I’m a dedicated friend. My business partner Mark is a diving nut. He can’t stop talking about sharks. He loves romantic comedies. He’s a novelist. He watches birds. And he’d give anything to live on the beach in Grand Cayman. Don’t worry: you aren’t reading the Craigs List personals by accident. I’m not speed dating here.

Good questions and great answers!

Get Fully Funded

I recently led a webinar for AFP titled “6 Simple Steps to Creating a Wrriten Fundraising Plan.” ” Hundreds of people attended, and there were so many questions that didn’t get answered, that I offered to answer them here on my blog. Even if you didn’t attend the webinar, you will likely glean some great info from my answers. .

Social Media Bird Brain - Untitled Article

Social Media Bird Brain

New Things Scare Me! As you know, I search for content inspiration from a lot of different sources. In particular, I look at business blogs because small businesses have a lot in common with small nonprofits. I found this post by Jay Baer at Convince & Convert (via Social Media Navigator) and thought, "Dang. Why am I just now hearing about this?" 14 Ways New Facebook Betrays Small Business. small nonprofits Facebook timeline social media nonprofit

Celebrating International Women’s Day

A. Fine Blog

Today is International Women’s Day. Hurrah! I like celebrations, and I like women, and international is cool (although as a lifelong new Yorker I am biologically programmed to disdain other places, I will make an exception for the whole wide world.).

Online Hispanics

The Agitator

As reported by Engage:Hispanics , as of January 2012 there are 33.5 million Hispanics online in the US, translating to 15% of the total online market. As a group they’re younger … 59% are under age 35, compared to 50% of non-Hispanics. They are relatively affluent compared to the aggregate Hispanic market — 60% earn more than $40,000 per year, and 25% earn more than $75,000. And they over-index in terms of social media usage.

CauseTalk Radio Ep04: Bikinis That Give Back & Cities that Give Big

Selfish Giving

In this episode of CauseTalk Radio , Megan and I talk with Geoff Livingston , author and Vice President at Razoo.com. We discuss a new Case Foundation report on Giving Days, and the success small nonprofits in Washington D. have had with the program. Up to 40 U. cities may roll out Giving Days in 2012.