Sat.Mar 03, 2012 - Fri.Mar 09, 2012

Trending Sources

How Ryan Gosling Thanked a Major Donor

Kivi's Nonprofit Communications Blog

Ryan Gosling: Actor and Nonprofit Communicator? Check out several of the “Hey Girl” Tumblr blogs here. It made her very happy. Thanks, Kim.

How to Use a Notable Day to Spur Engagement, Action & List-Building(Case Study: Oxfam America)

Getting Attention

Yesterday was International Women’s Day (IWD), an occasion to celebrate the accomplishments of women worldwide. Smart! But there’s more.

Don’t be a leader. Be a builder.

Wild Woman Fundraising

From Seattle Municipal Archives on Flickr (creative commons). I had a meeting with my business mentor, Behram Atashband , last week. Be a builder.

Add the Word 'No' To Your Cause Marketing Toolkit

Cause Related Marketing

Every business day in this blog I chronicle the best and worst of cause marketing. But you must also learn how to refuse the good.

Words 34

Audience Research: Where to Find Polls and Survey Data

Kivi's Nonprofit Communications Blog

You’ve accepted that “the general public” is not a target audience. Congratulations! Now’s the fun part: learning more about the groups of people who really are most important to your success. But you can also learn a great deal from polls and surveys conducted by others. Cornell Universities List of Public Opinion Surveys.

More Trending

Supporter Survey Questions for Nonprofits

Kivi's Nonprofit Communications Blog

Image by Sean MacEntee. On Monday, I shared some links to some national polling and survey data to help you learn more about your target audiences.

Email Subject Lines: 6 Cardinal Sins to Avoid

Getting Attention

Welcome to our newest guest blogger, Kerri Karvetski. As owner of Company K Media , Kerri helps nonprofits communicate online. Sin #1: Too Long.

What to Do When Someone Messes With Your Appeal letter

Wild Woman Fundraising

Have you ever tried to write your appeal letter by committee? Did you ever regret that you let other people have input into your writing? Here’s what happens. You study your grand controls. You even go so far as to download new fonts to make sure your letter is more trusted because of these fonts. There’s no headline. AKA BORING.

Is Social Media A Strategy or A Tactic?

Diva Marketing Blog

In real life, strategy is actually very straightforward. You pick a general direction and implement like hell. Jack Welch . As BBF B.L. AmyJo. Anon.

What Condoms Can Teach Causes About QR Code Marketing

Selfish Giving

You gotta love this QR code marketing program from Planned Parenthood of Greater Northwest. the site had 65,000 visitors and 4,500 check-ins.

NONPROFIT BRANDING: Coverage By Mass Media Can Screw Up Your Nonprofit Brand.

NonProfit Branding

Last week’s post set the stage. We described how Herbert Hoover’s brand went into the toilet. An unsuspecting and stressed public embraced an outright lie fed to it by a political opportunist who was running for the vice presidency.

Brand 26

4 ways to get more clicks on your Donate button

Nonprofit Marketing Blog

Make your Donate button easier to find. Don’t make donors search or scroll! Make the reasons to give more enticing. Your financial needs are not enough. Create an appeal around the button that is focused on donors, their interests, and what they get in return for their donation. What tangible change will result if they give?

Click 25

An Ask is An Ask

A Small Change

You may have heard a guideline, “ask for three times what you’d like a donor to give.” ” This is a mantra that’s often used as a technique to get a stretch gift. That guideline is a very poor rule of thumb. A good ask is one the donor feels they could stretch to make but does not feel like is out of their ability.

Cause Marketing From the Mouths of Kids

Cause Related Marketing

Last Friday I was a judge at my State’s DECA convention and a student suggested a way to track customer service that has real potential as a cause marketing overlay. The case study that was given to the students I judged had to do with a chain of electronics superstores. In it the staff product knowledge was very high. Fair enough. Second.

Mixed Links on Nonprofit Marketing

Kivi's Nonprofit Communications Blog

Welcome to this week’s Mixed Links! For more insights like this, download Network for Good’s Digital Giving Index. Featuring Betsy Baker).

Link 21

Giving Up for 2011; Nonprofit Personality Still Pays Off Online

Nonprofit Marketing Blog

Today my colleague Kate Olsen guest posts again. Here are her insights on what the index results mean for nonprofits. Guess what?

An Ask is An Ask

A Small Change

You may have heard a guideline, “ask for three times what you’d like a donor to give.” ” This is a mantra that’s often used as a technique to get a stretch gift. That guideline is a very poor rule of thumb. A good ask is one the donor feels they could stretch to make but does not feel like is out of their ability.

Cause Marketing Breakfast

Cause Related Marketing

This week is 'National Breakfast Week,' sponsored in part, as we shall see, by Kellogg’s. Why should we care? What should we do? What happens?

Building Traditions into Your Communications Calendar

Kivi's Nonprofit Communications Blog

What do family holiday or vacation traditions, the departments in your favorite magazine, and the primetime TV schedule all have in common?

Build 19

When Does Personalization Get Creepy?

The Agitator

My answer would be: When I didn’t realize I gave you the information driving the personalization. And maybe that’s relevant to the appeal.

The 3 kinds of inspiration: Pick one today

Nonprofit Marketing Blog

Over breakfast, a good friend recently asked me where I get new ideas for work. It was a great question. My answer was not “at the office.” ” I’ve never gotten a particularly good idea about what’s next from what’s in front of me now. It turns out this is not weird. Pick one today.

Study Links NFL Sponsorship and Purchasing Decisions. Does it apply to Cause Marketing?

Cause Related Marketing

A study from Kirk Wakefield, Ph.D. Over time, the official sponsors of the NFL improve their brand positioning vis-à-vis competitors." “If

Pizza 21

What integrated marketing means


He authored the post below as part of the initial dialogue on defining integrated marketing. The below post is reprinted from the IMAB blog. Good luck!

Nonprofit Marketing Wisdom Guide

The Agitator

Here’s your chance to strengthen your nonprofit fundraising results with tested strategies shared by 219 of your peers around the world. Be consistent.

Guide 14

Reporting from the World Marketing Summit

Social Marketing and Social Change

The 1st World Marketing Summit held in Bangladesh this past week provided a platform for sharing ideas among representatives from corporate, government and development agencies about how marketing can create a better world. Here are a few points from several presentations I attended. I am off to buy some now. In the context of the Summit.

4 go-to resources for mastering the new Facebook timeline

Nonprofit Marketing Blog

Just when you thought you had Facebook figured out, it’s time for the new Facebook pages. Since surveys show 90% of nonprofits are on Facebook , this news likely affects you. So I want to point you to the best resources I’ve seen this week on how to make a successful shift to the new format on Facebook. Get oriented. Get started.

The Innie vs Outie in Cause Marketing

Cause Related Marketing

Is cause marketing better on the inside or outside of packaging? That’s what I wondered when I saw this chocolate bar at Whole Foods. Very savvy.

Just A Postscript

The Agitator

Here are a couple of images that add a bit of a postscript to our discussion last week of fundraising consultants and clients.

Birders, Bowlers and Baristas: Igniting Passion Communities

Sea Change Strategies

I – like you – have many passions. I’m a music fanatic. I’m a yogi. I’m a non profit marketing geek. I’m a lover of tequila. I’m a fashionista. I’m a dog-o-holic. I’m a dedicated friend. My business partner Mark is a diving nut. He can’t stop talking about sharks. He loves romantic comedies. He’s a novelist. He watches birds. Passion is powerful.

Good questions and great answers!

Get Fully Funded

I recently led a webinar for AFP titled “6 Simple Steps to Creating a Wrriten Fundraising Plan.” ” Hundreds of people attended, and there were so many questions that didn’t get answered, that I offered to answer them here on my blog. How do you get your Board members to listen to you? Think of an emotional bank account.

Social Media Bird Brain - Untitled Article

Social Media Bird Brain

New Things Scare Me! As you know, I search for content inspiration from a lot of different sources. In particular, I look at business blogs because small businesses have a lot in common with small nonprofits. I found this post by Jay Baer at Convince & Convert (via Social Media Navigator) and thought, "Dang. Why am I just now hearing about this?"

Celebrating International Women’s Day

A. Fine Blog

Today is International Women’s Day. Hurrah! Komen really has a political agenda below the waist – who knew and how dare they!

Online Hispanics

The Agitator

As reported by Engage:Hispanics , as of January 2012 there are 33.5 million Hispanics online in the US, translating to 15% of the total online market. As a group they’re younger … 59% are under age 35, compared to 50% of non-Hispanics. And they over-index in terms of social media usage.

CauseTalk Radio Ep04: Bikinis That Give Back & Cities that Give Big

Selfish Giving

In this episode of CauseTalk Radio , Megan and I talk with Geoff Livingston , author and Vice President at We discuss a new Case Foundation report on Giving Days, and the success small nonprofits in Washington D. have had with the program. Up to 40 U. cities may roll out Giving Days in 2012. You might as well use a plain old hyperlink.