Sat.Feb 18, 2012 - Fri.Feb 24, 2012

Nonprofit Marketing Wisdom Guide 2012: Free, Just Published

Getting Attention

Guide 103

Now That’s How It’s Done: An Awesome Thank You

Kivi's Nonprofit Communications Blog

I worked my way through my snail mail inbox today and here’s what I found: It’s a thank you card from Regan Walsh of Flying Horse Farms.

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Trending Sources

Would you like to learn how to grade your boss? Here’s your checklist

Wild Woman Fundraising

Are you a nonprofit employee? Do you want a clear system to figure out if your nonprofit boss is doing right by your organization or not? Or are you a nonprofit board member? How do you provide oversight and make sure that your organization stays on track? Do you need a model to figure out how to make sure your nonprofit leader is doing a good job?

Social Media Networking: Gone Is The Luxury of Privacy

Diva Marketing Blog

Over the past going, on eight years, of working in the social media industry I've had the pleasure of interviewing many amazing people. One question I often ask is, "What does social media mean to you?".

Club 28

Submit Your Video Today: DoGooder Nonprofit Video Awards—Deadline Feb. 29

Getting Attention

Is your organization telling a great story via video? If so, enter your video today in the 6th Annual DoGooder Nonprofit Video Awards, presented by See3 Communications and You Tube. Enter today: You have just 6 more days. Now is your chance to get your nonprofit video featured on the YouTube homepage, receive prizes provided by Cisco and more. But there’s more… “ The DoGooder Nonprofit Video Awards enable nonprofits to learn about new techniques in making nonprofit videos.

Feb 26

More Trending

The three signs of social media hysteria - and how to avoid them

Nonprofit Marketing Blog

According to a new report from Fenton on social media ( download here after noon ET), there are several stages to what I would call social media hysteria. Stage 1: Urgency. As in, “Everyone’s doing it. We need to do be doing it. Set up a Facebook page. And start tweeting!”.

Will Your Nonprofit Pick QR Codes or NFC?

Selfish Giving

I’m dying to know, which one will you choose, QR codes or NFC? QR codes have their advantages. QR codes are offline hyperlinks that connect the offline world to online content. The technology is being used by 14 million people.

YouTube Guide For Nonprofits

The Agitator

You know how much I love to see fundraisers using video! Here’s a 24-page guide from YouTube — YouTube-for-Good — advising on how to tell better stories and get them noticed (i.e, more visible to search engines). They’re also sponsoring a one-day video boot camp for nonprofits in San Francisco on April 2. You must apply to attend (applications due February 27).

Give up your nonprofit poverty mentality

Get Fully Funded

Today is Ash Wednesday which means it’s the start of the Lenten season. Whether you celebrate Lent or not, now is a good time to think about something you can afford to give up in your nonprofit – your poverty mindset. Most nonprofit organizations were started on a shoestring because someone wanted to help people or change a situation. A vision was cast and the adventure began.

4 Things your supporters want

Nonprofit Marketing Blog

Too often, we forget the needs of our supporters in the pursuit of our own needs. And when we do so, we end up with double paucity: our supporters get neglected and we attract fewer resources to our cause. People are complex, but as I’ve said along with my friend Mark Rovner , they have at least four needs in common. When you fulfill these needs, you are better able to meet your own. 1: To be SEEN and HEARD. So acknowledge them.

Trust 25

Mixed Links for Nonprofit Marketers

Kivi's Nonprofit Communications Blog

I hope you had a good week. Let’s dive into some Mixed Links … Video, Social, Mobile. The DoGooder Nonprofit Video Awards program will be taking submissions for its annual video contest until February 29th.

12 Digital Fundraising Trends for 2012 – A Quick Round-up

Giving in a Digital World

Back at the start of January I set myself the target of publishing twelve posts on trends I think are going to prove important to digital fundraisers this year – both as a means of kick-starting my own thinking after the holiday season and to help inform your planning considerations at this key time in the year. Judging by the comments, emails and RTs, the posts certainly do seem to have struck a chord with a lot of you – which is great!

CauseTalk Radio Ep02: Pinterest for Nonprofit Marketing

Selfish Giving

Radio 20

Want loyal supporters? It’s not about gimmicks.

Nonprofit Marketing Blog

Cartoon my Tom Fishburne, The Marketoonist. • Be thankful. It’s the most important and most neglected basic. • Be clear. Show where the money goes. Consistently, over time. • Be accessible. Make sure supporters can find you when they need to. It’s not about gimmicks.

Don’t Waste Their Time

The Agitator

One of the worst things you can do to a donor is waste their time. I was reminded of that reading this article about marketing to the affluent. But it’s not just the affluent who are time deficient. It’s everybody! How do you waste a donor’s time? By sending them something that’s not: #1 Relevant (use whatever you know about your donor to make your message, and even the fact that you are communicating in this instant, uniquely appropriate for them to hear). #2

To self (and staff): Great job!

ImpactMax

Flickr: Doug88888. When Marc Pitman asked us nonprofit fundraisers and communicators: “How do you say thanks to yourself?” The first answer that popped into my head was—yoga. The second was—a glass of wine and a long hot bath.

Cause Marketing Lessons From Lord Stanley's Cup

Cause Related Marketing

As of today New York, Boston and Florida from the NHL’s Eastern Division have all clinched a spot in the playoffs, while Detroit, Vancouver, and San Jose from the Western Division are guaranteed a playoff berth. With 22 games remaining, my Phoenix Coyotes still have a distant shot at the Stanley Cup, the championship trophy now in its twelfth decade, that has four lessons for cause marketers. The Stanley Cup is the most storied trophy in professional sport in North America, dating to 1893.

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4 Questions to ask before going mobile

Nonprofit Marketing Blog

Photo courtesy of Big Stock Photo. Today I’ve got a guest post at Connection Cafe on what you should ask yourself before embarking on mobile. I offer a quick look at the overall questions below, but check out the full post at here. Hold please till you contemplate… 1.

Do Good, Win Big!

Get Fully Funded

See3 Communications is hosting the 6th Annual DoGooder Nonprofit Video Awards. For six years now, the DoGooder Nonprofit Video Awards has been shining a spotlight on all the innovative ways that nonprofits use video. The contest is about moving the field of nonprofit video forward and encouraging cause-video creators to try new approaches that make their work different. ‘Different’ is just what The Case Foundation is looking for in this year’s contest. Did you experiment?

Fundraising secrets aren’t so secret

Fundraising Coach

I am fond of saying that “fundraising is an extreme sport.” ” Like great athletes, fundraisers need to focus on the basics. At Blog World Expo last November I got to do a live interview with Susan McLennan about those basics, treating people with respect, and an easy way to do a “thankathon.” ” Watch the entire interview here: Buy the book or DVD at the Ask Without Fear! page on FundraisingCoach.com. (c) c) The Fundraising Coach, LLC.

My Annual Defense of the Practice of Cause Marketing

Cause Related Marketing

Is cause marketing just a gimmick to induce people to buy or does it really benefit the needy? That’s the tenor of a question posed recently by Bruce Bradley , fellow blogger, author of the forthcoming book ‘Fat Profits,’ and food industry consultant. Bradley concludes his blog post with this question: “What do you think of Big Food’s contributions to charities?

Six ways to better influence your elected officials

Nonprofit Marketing Blog

All the presidential election drama dominating the news has me thinking about how we influence politicians and policy makers. So does a presentation I recently heard from Brad Fitch , author of the Citizen’s Handbook. Namely, how do you become a more persuasive advocate? Can you make a difference for your issue? Here are some key things to think about, based upon Brad’s recent research and tips on effective advocacy.

Give up your nonprofit poverty mentality

Get Fully Funded

Today is Ash Wednesday which means it’s the start of the Lenten season. Whether you celebrate Lent or not, now is a good time to think about something you can afford to give up in your nonprofit – your poverty mindset. Most nonprofit organizations were started on a shoestring because someone wanted to help people or change a situation. A vision was cast and the adventure began.

Do Your Staff and/or Board Need a Marketing Retreat?

Kivi's Nonprofit Communications Blog

Does Jeremy Lin* Read the Cause Marketing Blog?

Cause Related Marketing

Or, How to Make your Company’s Facebook ‘Like’ Campaign a Little Less Gratuitous. We all know how Facebook ‘Like’ campaigns go.

2012 DoGooder Nonprofit Video Awards. Have You Entered?

Selfish Giving

For six years now, the DoGooder Nonprofit Video Awards has been shining a spotlight on all the innovative ways that nonprofits use video. The contest is about moving the field of nonprofit video forward and encouraging cause-video creators to try new approaches that make their work different.

News 10

4 Ways To Tell if Your Nonprofit Needs a New Logo

Mission Minded

I’m a Mac girl myself. But I was fascinated to read about Microsoft’s new Windows logo and the fact that it has changed about as often as Windows itself has come out with updates. At Mission Minded we encourage our nonprofit clients to change their logo as infrequently as possible. Because changing a logo is [.]. Nonprofit Branding Nonprofit Copywriting Nonprofit Fundraising Nonprofit Messaging Nonprofit communications Nonprofit taglines Uncategorized branding nonprofit

Is your nonprofit board socializing enough?

Fundraising Coach

In the last 24 hours, I’ve heard 6 different commentators talk about the polarization of our US government being exacerbated by the fact that no one socializes anymore. I was one of the people. And I was talking to my aunt and uncle in a restaurant in Hanover, NH. But then on NHPR , I heard a person talking about how our US government was designed to run on compromise. And when people begin to lose the ability to compromise, the government is designed to breakdown.

Design It Yourself Cause Marketing

Cause Related Marketing

Liberty Bottleworks, concluded a fun cause marketing contest at midnight last night that allows the winner a unique ‘canvas’ to express themselves on, as a well as donation to the cause of their choice. Here’s how the contest worked.

Online Fundraising: Red-headed Stepchild?

The Agitator

Agitator readers tend to reveal their true passion more often through direct emails to me and Roger than via public comments. Here’s an example, name removed, on a topic that might stir your juices. “Hello Agitator Editor, I am an online fundraising professional who has been in the “business” for almost 10 years now.

How Does A Nonprofit Implement A Sound Growth Strategy for Itself?

Seeking Grant Money Today

All nonprofits look forward optimistically about their potential, what needs they will meet in the future, and how the organization will continue its efforts and improve (or perhaps increase) them.

Opportunity

Mission Paradox Blog

What some good news?    Here it is: 1.    For the first time in modern history, an individual artist can put their art directly into the hands of an audience. The author, the painter, the musician, can all bypass the middle man (publisher/gallery/record label).    Anybody that can build an audience can now leverage that audience.    You can also get revenue directly from that group.

Charity Donors Say They’d Keep Giving If Tax Deduction Went Away, But They’re Not So Sure About You

Cause Related Marketing

A new study, released yesterday, finds that Americans would keep giving, even if the tax deduction for charitable gifts went away. However, they’re certain that charitable donations would decline as a result. As Congress and the President mull over how to make up ground against the burgeoning U.S. deficit, one idea that frequently comes up is eliminating tax deductibility for charitable donations.

Friday Futures – Nonprofit Marketing Jobs – February 24, 2012

Getting Attention

Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. 1) Communications Coordinator. Volunteer Fairfax (Fairfax, VA). 2) Communications Director. United Nations Foundation (Washington, D.C.).