Sat.Mar 18, 2017 - Fri.Mar 24, 2017

We Want You Back! How to Re-Engage Inactive Email Supporters

Kivi's Nonprofit Communications Blog

Image: [link]. You’re losing email subscribers. Every month. All year long. They unsubscribe. They bounce. They stop responding. According to M+R Benchmarks, on average, about 24% of subscribers are considered inactive. What’s a nonprofit communicator to do?

Inside Scoop: Powerful Testimonials from Your Peers

Getting Attention

Guest blogger Karen Petersen is a 12-year veteran of nonprofit fundraising. She currently serves as Director of Annual and Planned Giving at the HudsonAlpha Institute for Biotechnology , in Huntsville, Ala. In my previous life, I was a TV reporter. My favorite part of the job was interviewing people and weaving their words together with mine to construct a compelling story. Little has changed since I changed careers. In fundraising, we are all storytellers!

Top 10 reasons why donors like taking donor surveys


Here are the top 10 reasons why donors like taking donor surveys: 1. They want to be perceived as (or see themselves as) a helpful person. They want to be more involved in your mission. They want their voice to be heard. They want to affect change.

Opt In vs Opt Out: The ‘Make or Break’ Decision In The UK And EU

The Agitator

Here’s a question for fundraisers in the UK and the European Union: Would you rather lose 50% or 85% of your donor base? That’s the essence of what’s at stake as fundraisers stand on the tracks staring at the fast approaching train of new regulations on donor data protection that go into effect May 2018. First, some background on what’s coming and some frightening results of early testing indicating it’s not gonna be pretty.

Day in the Life of a Nonprofit Communicator – Kallie Rollenhagen

Kivi's Nonprofit Communications Blog

Kallie Rollenhagen. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series!

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What to Do with All Those Good Ideas

Kivi's Nonprofit Communications Blog

Communications is a creative and constantly changing field with many different options and choices. Communications team are usually understaffed.

Ideas 61

Top Marketing Tactics For 2017

The Agitator

Target Marketing recently surveyed its readers (including NonProfitPro ) regarding their expected use of various marketing tactics and technologies in 2017. From a list of 22 tactics/technologies, here are those where 40% or more of marketers expect to increase their budgets: Top Marketing Tactics for 2017. Content marketing (blogs. white papers, infographics, etc) — 59%. Online video — 50%. Personalisation — 47%. Lead nurturing — 44%. Mobile-optimized website — 44%.

3 big reasons why some fundraisers should not critique creative


Recently one of our beloved clients critiqued something we thought she should do by saying, “Well if I saw that envelope I’d throw it in the trash!” ” Here are 3 big reasons why her reasoning is flawed: Since she has never done a mailing similar to the one we recommended, she has no experience from which to draw her conclusions. Since the outreach is aimed at major donors, yet she is NOT a major donor, there is no way her opinion should matter.

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Fundraising Career Pathing – How to Take the Right Job for You

Wild Woman Fundraising

Are you wondering how to get ahead in your fundraising career? Do you know there are things you need to do to get to that next job, but you’re not sure how to look good enough to the hiring manager? It’s difficult to know what to do.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Greetings from DC! I’d love for you to take a moment to share some Mixed Links with me… Interested in Snapchat? Take a look at these Five Nonprofits Who Are Ruling Snapchat. Here are 50 Social Media Marketing Influencers to Follow in 2017.


Your New Fundraising Word For The Day

The Agitator

Here’s it is: ‘actigiver’ In a Huffington Post piece, Giving In The Age of Outrage , Steve MacLauglin, VP of Data and Analytics at Blackbaud and author of Data Driven Nonprofits , claims that the question of “whether online activists would ever turn their clicks into gifts” has now been answered. The answer, according to Steve is definitely “Yes”. Noting the marked surges in giving to Planned Parenthood and the ACLU following the 2016 U.S.

Monthly Giving … Maybe We’ll Get Lucky

The Agitator

In a brief, to-the point article in NonProfitPro , Erica Waasdorp, who’s written a book on the subject, gives us two ‘must-do’ steps for generating monthly donors. As simple as they are, they seem to baffle too many nonprofits. First, you must ASK for monthly gifts! Sound like a big ‘DUH!’? ’? Then why don’t 50% of participants in Erica’s webinars on the subject not ask at all?! That’s where DUH! is dead right.

Want to Be in My Next Book? Share Your Story!

Kivi's Nonprofit Communications Blog

I’m working on finishing my next book, which will be called “CALM not BUSY: Managing Your Nonprofit’s Communications for Great Results.” ” It will be out in late May. I’d love to include YOU in the book!

How to get a job as a major gifts officer-interview with David Rubin

Wild Woman Fundraising

This interview is part of a series to help you rise in your fundraising career. If you’d like to learn even more about rising in you fundraising career, join us at the Fundraising Career Conference in April 2017. Mazarine Treyz: Hey, everybody. Welcome.

One Fundraiser’s Gift To All Of Us

The Agitator

Michael Rosen , author of Donor-Centered Planned Gift Marketing , and one of the most thoughtful members of our fundraising tribe, delivered a marvelous gift to my e-mail box. I want to share it with you. And I’m doing so with Michael’s blessing.