Sat.Mar 10, 2012 - Fri.Mar 16, 2012

Successful Link Building Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

Brian Honigman. Search Engine Optimization (SEO) is one of those things that a lot of nonprofits don’t want to think about, because they think it’s too hard to understand, or too difficult to keep up with. But it’s really important!

Online and Mobile: The Potential of Personalized Health Information

SocialButterfly

An average 24 year old will spend more time on Facebook than they will with their doctor in 20 years, according to Razorfish Health. Given this type of reality, how do you unlock the potential prowess of personalized health in online and mobile health strategies? That is the question.

Trending Sources

Your Print Nonprofit Annual Report Can Work Wonders (Case Study via Tom Ahern)

Getting Attention

Welcome to our newest guest blogger, Tom Ahern. Tom is a leading expert on making donor communications more successful. He speaks internationally and has clients across North America. Before you abandon your paper annual report completely, consider this true story.

Take it or leave it

Wild Woman Fundraising

Are you applying for nonprofit jobs? How many do you apply to a week? this Nonprofit job. Take it? Or Leave It? Image by jameleh on Flickr. When you’re looking for a nonprofit job, do you get all, uh, how am I supposed to be equally excited for every single job I apply for?

How to Coordinate a (Cheap) Successful Photo Shoot for Your Nonprofit Part I

Kivi's Nonprofit Communications Blog

Marta Lindsey. You know what they say, “A picture is worth a thousand words.” ” A good photograph captures your audience’s attention in ways that words can’t. And using pictures you took with your cell phone can’t do as much as professional looking photos.

More Trending

How to Coordinate a (Cheap) Successful Photo Shoot for Your Nonprofit Part II

Kivi's Nonprofit Communications Blog

Marta Lindsey. Yesterday, we published Part I of How to Coordinate a (Cheap) Successful Photo Shoot for Your Nonprofit by Marta Lindsey of TransForm. We learned how to prepare for the shoot and find a photographer and models.

Anatomy of a Cause Marketing Pinup

Selfish Giving

Point-of-sale programs are the backbone of cause marketing, raising the majority of consumer donations each year. The dominating point-of-sale tactic is pinups. One question I get all the time after I present on the different types of cause marketing tactics is “What’s a pinup?

Two Views Of Social Media

The Agitator

This post might separate The Agitator’s ‘communicators’ from the ‘fundraisers’! Here’s how Jeff Brooks at Future Fundraising Now views social media — basically, as the enemy of fundraising! Here’s how Beth Kanter at Beth’s Blog views social media.

View 18

Thank the Do-Gooders!

Get Fully Funded

Volunteers can bring enormous benefits to your organization, and if you have great volunteers, keep ‘em! National Volunteer Week is coming up in a few weeks (April 15-21, 2012), so now’s the time to plan a few things to thank your do-gooders. The simplest thing you can do is to send a hand-written note to your volunteers to thank them for their service. I recommend you thank all your regular volunteers and anyone who has done spot volunteering (just one day) during the past year.

April 16

Total Focus Marketing Plan Workshop Is Back!

Kivi's Nonprofit Communications Blog

For all of you in the Midwest who have wanted to come to the Total Focus Marketing Plan Workshop , but just couldn’t make it to the coasts, we have great news. Nancy Schwartz and I are bringing the workshop to Chicago on September 19th ! Want more good news?

How do You Operate? What Are Your Core Values?

Wild Woman Fundraising

Why would you want to articulate your core values? What ARE values, anyway? Last week I met with Angela Robertson, who told me all about a new company that Candyss Bryant has founded, called Candyss and Associates. Candyss used to work at Austin Community College’s Center for Nonprofit Organizations. Now her company runs large scale events for the military and veterans. When Candyss was telling Angela about how she operated, she said, right off the bat, these are my core values.

Cause Marketing is at the Foundation of Modern Grocery Retailing

Cause Related Marketing

I write this post from my home office in my basement, which is heated, well-lit and comfortable. The floor beneath my feet is carpeted. Had the basement lacked any of these features, we probably wouldn’t have bought this house. Such amenities are assumed. But as a college student I lived in one of those classic ‘pit’ kinds of apartments. The house was about 100 years old back then and the foundation was made of rock rather than concrete. The basement floor in that old house was compacted dirt.

Price 22

Thank the Do-Gooders!

Get Fully Funded

Volunteers can bring enormous benefits to your organization, and if you have great volunteers, keep ‘em! National Volunteer Week is coming up in a few weeks (April 15-21, 2012), so now’s the time to plan a few things to thank your do-gooders. The simplest thing you can do is to send a hand-written note to your volunteers to thank them for their service. I recommend you thank all your regular volunteers and anyone who has done spot volunteering (just one day) during the past year.

April 16

11 ways to make your website more enchanting

Nonprofit Marketing Blog

According to Guy Kawasaki , former Chief Evangelist of Apple, you need an enchanting website to pull people to your story. Kawasaki’s most recent book, Enchantment: The Art of Changing Hearts, Minds, and Actions , offers 11 ways to do so. I’m sharing them here.

FAQ 18

Nonprofit Marketing Jobs: March 16, 2012 Friday Futures

Getting Attention

Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. 1) Associate, Online Communications, Nothing But Nets. United Nations Foundation (Washington, D.C.). 2) Associate Director, Media and Marketing and.

The Holy Trinity of Corporate Social Responsibility

Cause Related Marketing

Some things go better together in threes; a cheeseburger, fries and a Coke, for instance. Or, Crosby, Stills and Nash. Or, Athos, Porthos and Aramis. Or, Groucho, Chico and Harpo. Or, Newton’s Laws of Motion. Or, faith, hope and charity. It’s becoming increasingly clear to me that companies which face the consumer better do three things well: practice corporate social responsibility; have a strong green tint; and, engage in cause marketing.

Green 16

Social Media: How to convince your boss

Fundraising Coach

Every week or so, I get a question like I did last night. It was basically, “ How do you convince your boss to let me use social media? ” So being a social media geek, I immediately posted the question on LinkedIn’s “Answers” tool. You can see the question and the answers here: [link]. Three basic approaches.

SEO 15

The fight over the origins of kindness

Nonprofit Marketing Blog

Photo of a vampire bat colony from the Conservation Centre. There is a fight afoot over the genetic origins of kindness, and it’s skillfully chronicled by Jonah Lehrer in the March 5 issue of The New Yorker. Here are the basics as I understand them.

Interim Executives Are Part Of Succession Planning

Nonprofit Consultant Blog

Yesterday, on Alan Harrison's Voice of Reason blog, he posted a great article about the pitfalls of bad succession planning and the occasional need for Interim Executive Directors. As a consultant who has five times served as an Interim ED, I agree with much of what Mr. Harrison has to say. In Mr. Harrison's colorful example, Jack is the departing long-term Director, who helps to personally choose Jill as his successor. Jill then flounders along for about a year before being eventually replaced.

CauseTalk Radio Ep05: Homeless Hotspots Roam SXSW, Austin for Money. Is it Right?

Selfish Giving

In this episode of CauseTalk Radio , Megan and I talk with Chris Noble , CEO of Cause Media Group , and Mark Horvarth , Founder of InvisiblePeople.TV. We discuss the uproar at this year’s SXSW over one agency’s deployment of the homeless as human wifi for the technology laden hordes that descended on Austin. Chris Noble also shares the status of other cause ventures at SXSW and whether nonprofits should book their trips now to next year’s gathering.

Media 12

How Fast is Your Cause Marketing Muse?

Cause Related Marketing

We call it a flash of genius or sudden inspiration. But does inspiration come fast or slow? Beethoven’s notebooks demonstrate that he spent months reworking single musical phrases and measures.

Wired for generosity: A quick guide to connecting to the limbic brain

Nonprofit Marketing Blog

A recent article by Ken Burnett in the Showcase of Fundraising Innovation and Inspiration (known as SOFII) caught my eye. It was titled, “The emotional brain,” my favorite topic, and it made links between how we think and why we give.

Lessons from KONY 2012

A. Fine Blog

Had you ever heard of Joseph Kony before last week? Neither had I. But I had heard of viral videos, and the Kony 2012 video produced by Invisible Children is viral on steroids. Here are my thoughts as to what it means for activism.

Rule Brittanica

The Agitator

With no little sadness and a dash of nostalgia I read yesterday’s announcement that the print edition of the Encyclopedia Britannica is going out of business. The 244 year-old, 120 pound paper behemoth that adorned bookshelves by the yard and sold for around $1250 will now be replaced by a $70 a year online edition that will yield a greater profit for the publisher. And so the digital world turns.

Bleeding-Edge Cause Marketing

Cause Related Marketing

Help, a company that sells single-symptom remedies to things like headaches and cuts, has teamed up with DKMS Bone Marrow Donor Center to deliver a wonderfully-integrated cause marketing campaign at the bleeding-edge of innovation.

Writing is not a McDonald’s hamburger

Nonprofit Marketing Blog

Hamburger bed. The title of this post is is a wonderful quote from Natalie Goldberg, from her book Writing Down the Bones: Freeing the Writer Within. What she means is, writing isn’t like ordering up fast food. It involves more time and far less control.

Paper 13

Recently There Are Concerns By and About the IRS and Its Oversight of Political Organizations In This Election Year

Seeking Grant Money Today

Birds Of A Feather & Oprah

The Agitator

Here’s some interesting survey data from Pew Research regarding politics and users of social network sites (SNS). Some 18% of SNS users have blocked, unfriended or hidden someone because that person posts too much about politics, or has different or offensive views, or because they thought their other friends would disagree or be offended, etc.

Making Mistakes

Marketing for Nonprofits

I made a mistake today. The impact was frustration, embarrassment and shame. I'm learning SLOWLY but surely that I am not perfect and that making mistakes is a result of being human. But that doesn't mean that my mistakes FEEL less painful. Here is the good news. Mistakes are essential to growth.

Do you have a welcome mat or a closed door?

Nonprofit Marketing Blog

I got the most amazing email last week in response to my post on native eyes - the idea that when we become too close to our issue, everything becomes everyday and we lose sight of what is remarkable. Sometimes, we lack the gift of fresh eyes into our own story. Wendy Kikkert of the Neighborhood Music School wrote this in response: We recently had the gift of fresh eyes – an intern that was placed at our school. We’re in Boyle Heights, which is a poor area of Los Angeles.

#TECH: RSS Readers To Help Save Time & Sort Out News & Emails

Non Profit Marketing 360

We continued our series on Tumblr yesterday with some guidance to get your nonprofit’s blog out via an RSS feed that allows people to subscribe to your site. When they subscribe, they get automatic updates and summaries of whatever is going on in your blog.

Monday Futures – Nonprofit Marketing Jobs – March 12, 2012

Getting Attention

Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. 1) Communications, Design, and Website Scholar. Aperture Foundation (New York, NY). 2) Communications and Social Media Coordinator.

Return of the Scary Stuff

Social Media Bird Brain

Sorry I'm late; been working on communications for a big nonprofit event in my community and it's been keeping me busy. Anyway. let's return to last week's subject: Jay Baer's post, " 14 Ways New Facebook Betrays Small Business. If you haven't read last week's post on this subject, that's where we covered the first 7 Ways. On to the next 7. New Tab Width I'm in total agreement with. not-for-profits Facebook advertising timeline marketing nonprofit change

NONPROFIT BRANDING: The University President Did As His Board Asked. So They Fired Him!

NonProfit Branding

Last week’s post contained the following example of a media misfire you can avoid… Yielding to self-indulgent hubris, the trustees and state political leaders fired the president when the media reported an action they favored. The reason? He did not … Continue reading → PROTECTION: Guarding & Repairing Brands Uncategorized