Sat.May 04, 2019 - Fri.May 10, 2019

Day in the Life of a Nonprofit Communicator – Jennifer Peifer

Kivi's Nonprofit Communications Blog

Jennifer Peifer Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. Jennifer Peifer has worked in nonprofit communications for close to 20 years.

EveryAction Acquires ActionKit


Innovative Talent and Digital Product Add to EveryAction’s Rapid Growth. Washington, D.C., May 8, 2019 – EveryAction, a leading provider of software serving over 15,000 nonprofits, announced today that it has acquired We Also Walk Dogs Inc., more commonly known by their product’s name, ActionKit.

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What Facebook’s Shift to Privacy Means for Nonprofit Marketers

J Campbell Social Marketing

In March, Mark Zuckerberg promised a new direction and a new future for Facebook – and for the Internet. In a 3,200 word blog post , the Facebook founder and CEO declared that Facebook would shift its focus away from public posts to “a privacy-focused communications platform.”.

All About Fundraising Climate Change (And What You Can Do About It)


The world of fundraising is facing a climate change. For years, the environment has been shifting. The storm clouds have been gathering. I’ve been talking about this for approximately 10 years. And now, finally, the day of reckoning is upon us.

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Conversion Copywriting Tips for Nonprofits

Kivi's Nonprofit Communications Blog

When you want someone to do something, you have to ask. And how you ask matters. Whether it’s clicking on a button or link to donate, volunteer, register or do anything else, when someone takes that action online, we call it a conversion. Conversion copywriting is one of the seven writing styles that all nonprofit communications pros should master.

Did You Meet Your Admissions Goals? If Not, Take a Look at Your Brand

Mission Minded

For many independent schools, when your admissions season ends (if you’re lucky enough to fill all your seats and actually. The post Did You Meet Your Admissions Goals? If Not, Take a Look at Your Brand appeared first on Mission Minded.

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Let’s Skip the Formalities

Ann Green

Why is it that so many nonprofit newsletters, annual reports, and even fundraising letters sound like a Ph.D. thesis? Why are they so formal and impersonal? It often seems as if someone likes to show off their big vocabulary.

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Mixed Links for Nonprofit Communicators – May 10, 2019

Kivi's Nonprofit Communications Blog

Minero, Atlanta, GA Happy Friday! I am back once again to share with you the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week I have reports on social and fundraising, Instagram donation buttons, website tips and more.

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[Question Marc] What is a good voicemail script for fundraising?

Fundraising Coach

QUESTION: What should I do when I call potential donors but only reach their voicemail? Should I leave a message? If yes, whats a good "script.". MY ANSWER: Great question. Years ago, the norm was to not leave a voicemail the first couple times. Only maybe on the third attempt.

Newsletter: Burger King Launches ‘Unhappy Meals’ for Mental Health Awareness Month ; Poo-Pourri Gives a Crap for Crohn’s Disease; The Best Channel for B2B Leads

Selfish Giving

I'm away this week teaching at Georgetown University in the New Strategies Program so I'll keep this short. First, I launched my latest survey last week on what you want to see more (or less) of from Selfish Giving in 2019. Early results are reporting that readers want monthly expert webinars.

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Do You Have a New Job as a Nonprofit Communicator? Download This Free E-Book.

Kivi's Nonprofit Communications Blog

If you just started a new job in nonprofit marketing, our free e-book will help you get going and set you up for success.

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Learn Everything You Need to Know About Editorial Calendars

Kivi's Nonprofit Communications Blog

Editorial planning works, we promise! If you want to really get serious about your nonprofit communications, YOU HAVE TO USE AN EDITORIAL CALENDAR. We’ve proven (and I bet you already know) editorial planning works and is a key component in creating an effective communications program. Having an editorial calendar shouldn’t be an option for any organization who wants to create successful marketing and fundraising communications.

5 Tech Strategies for Making a Multi-Channel Fundraising Ask

Fundraising Coach

You already know the importance of fundraising for your nonprofit. Without financial means, it’s more difficult — or even impossible — to achieve your mission. To get there, you’ll need to perfect the art of making a fundraising ask.