Sat.Feb 04, 2012 - Fri.Feb 10, 2012

You Deserve A Voice. Voting With Your Dollars is Not Enough

Wild Woman Fundraising

Consumed by Benjamin Barber. Here’s a book that has been blowing my mind lately, and with EVERYTHING ELSE GOING ON I just haven’t blogged about it yet. Until today. I’ve written before about what to buy to make sure slaves didn’t make your clothing, or make your food, here.

Advice to Komen Leadership: 8 Steps to Recovery

Getting Attention

Like many of year, I’m interested in seeing where Susan B. Komen for the Cure goes after last week’s controversy. I wish the best to them—they’ve done so much very good work over the years.

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Trending Sources

In Direct Mail, All Responses, Even Complaints, Are Good

Kivi's Nonprofit Communications Blog

Tom Ahern. Tom Ahern is my go-to guy for all things direct mail. Afraid your direct mail piece goes too far and will solicit a negative response? Tom explains why that may not be a bad thing. Plus he quotes one of my other favorite fundraising bloggers, Jeff Brooks.

What’s In A Campaign? That Which We Call Change


As the science behind social change evolves, how we approach our work must too. And sometimes, it is just semantics. But sometimes, it’s not. It’s a difference in mentality. Take the idea of a “campaign” for example.

Collective Joy = How to Harness the Power of #Occupy for Your Nonprofit Cause

Wild Woman Fundraising

Protest Puppet from Paris: Image copyright 0olong from Flickr. What Barbara Erhenreich AND the Occupy Movement are teaching me is that we need to take the collective expression of protest around the world and have a dance-off. Really? What does your cause need next? Music! Face-painting! Big puppets!

More Trending

No words necessary

Donor Power Blog

I came across a picture the other night on Facebook that I promptly shared. It had no explanation, no tag, no link, no credit, no nothing. Just a 4-word phrase, “Worth a Thousand Words”. The phrase was true.

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Crowdfunding and how can you succeed

Get Fully Funded

Many of my blog readers are on the lookout for something new and different in fundraising. Here’s a guest article on Crowdfunding from Sandip Sekhon at Go Get Funding. This may not be a fit for you, but it’s good to know what’s out there. What is crowdfunding and how can you succeed?

Augmented reality—Search moves from text to objects


Hold onto your hats! I just read a Trendwatching report about the not-too-distant future when Search transcends Google and spreads to everyday objects.

Venn Heaven: How to map your champions online

Nonprofit Marketing Blog

Tom Webster of BrandSavant Blog had a fascinating post this past week on the overlap - or lack thereof - of 1) your base of supporters and 2) social media mavens. It’s important you understand how much overlap you have, so you know how to use social media effectively to build your brand.

Gamifying Cause Marketing

Cause Related Marketing

On the heels of my posts on games and cause marketing in this space and at , people have been asking me about how so-called 'gamification' can be used in cause marketing. Part of the answer has already been provided by Joe Waters (and others) in their coverage of Foursquare, which can be easily utilized in cause marketing. Zynga and its suite of games have done meaningful cause marketing, notably for disaster relief in Haiti and Japan.

Accountability is key in nonprofit fundraising

Get Fully Funded

Many of my colleagues and I have been preaching for years that accountability is KEY in fundraising. And now there are several instances of accountability gone wrong in the news. Here are three and lessons every nonprofit can learn from them. If you haven’t heard about the Susan Komen Foundation’s debacle, then you’ve been living under a rock. Their decision to cut grant funding to Planned Parenthood was met with such public outcry, that they’ve reversed their decision.

Life Without Facebook ~ A View From Gen Y #3

Diva Marketing Blog

It's 2004. You're a college freshman. You and your friends sign up for a new internet platform called Facebook. It becomes an interactive scrapbook of your life. Flash forward 7 years. You disengage from Facebook. This is a special Diva Marketing q uasi social media reality series with Gen Y Jessica Robyn who takes us into her world of Life Without Facebook. and offers her insights into the question Why ? Part #1 Part #2.

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Two things it’s easy to forget with social media

Nonprofit Marketing Blog

In the reactive, fast-moving, turbulent world of social media, it’s easy to be swept up with a sense of false urgency. Yet two of the most valuable things you can do involve slowing down: 1. Pausing to think. Before you run off to spend time on a channel, you want to figure out WHO you’re trying to reach online, WHERE they are, and HOW to best communicate with them. A little intentionality now saves oodles of lost time later. 2 Stopping to listen. Really listen.

10 Safe and Fun Youth Fundraising Ideas

Fundraiser Ideas

Involving children in fundraising can help show them the importance of giving to others. However, youth fundraising raises significant safety concerns. The following are 10 safe and fun youth fundraising ideas your children can use to positively contribute to their favorite cause: Recycling. Kids can raise money and be environmentally responsible in the first on our list of youth fundraising ideas.

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Walmart: Marketing Foods That Are Better For You

Social Marketing and Social Change

Corporations can do responsible marketing to improve people's nutrition behaviors (or call it social marketing ).

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Budlight Combines Superbowl Ad with Likes to Help Rescue Dogs

Selfish Giving

Nice Superbowl ad for rescue dogs. It ties into a Facebook Like promotion at Budlight’s page that rewards each like with a one dollar donation to the Tony LaRussa’s Animal Rescue Foundation , up to $250,000.

How to make a magnificent mini-impression

Nonprofit Marketing Blog

People decide very quickly whether something appeals to them - usually in a matter of seconds. If you work in communications, marketing or fundraising, it’s wise to remember to focus on that mini-impression formed in the first few instants of engagement. You can be sure the Super Bowl advertisers knew that - heck, they were spending $116,667 a second to make a good impression. They didn’t always do a good job, but there is a lot to learn from their successes and failures.

E-News that Gets Attention & Generates Action—NYC Workshop, Feb. 16

Getting Attention

Invest three hours to learn how to use e-newsletters to grow and engage your organization’s base of donors, volunteers, program participants and more. Email remains the core communications tool, and one that’s going to be around for the long run. But you have to use it right! Please join me for Breakthrough E-Newsletters: 5 Steps to Shaping E-Communications that Connect , Thursday, February 16, 9:30 AM – 12:30 PM in New York City.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

It’s Friday, so it’s time for some Mixed Links! Trying to figure out what to do for Valentine’s Day? Or is V-Day not really your thing? Either way, you need to check out what Generosity Day is all about.

Boardroom Musical Chairs

Nonprofit Consultant Blog

At lunch with a group of consultants a couple of months back, we were lamenting the tendency of certain local organizations to fill their empty board seats by simply bringing on the termed-out board members of closely-linked organizations. In this scenario, as positions open up, a director will typically say, "What about so-and-so? I know her from board X." And so on, as our boards shuffle around in very small circles. So, what's wrong with this?

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Please take this Valentine’s Day pledge

Nonprofit Marketing Blog

This February 14, let’s re-boot Valentine’s Day for good. Thanks to the video wizards at See3 for generously contributing this video to the movement!).

Get Sponsored By Following the Lead of OK-GO and Others

Cause Related Marketing

The youngest person ever to attempt a solo crossing trip to the South Pole on snowshoes, the bass player for Kanye West’s touring band, Tony Stewart’s left side tire changer, a participant at a Susan G.

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Crowdfunding and how can you succeed

Get Fully Funded

Many of my blog readers are on the lookout for something new and different in fundraising. Here’s a guest article on Crowdfunding from Sandip Sekhon at Go Get Funding. This may not be a fit for you, but it’s good to know what’s out there. What is crowdfunding and how can you succeed?

Ideas 11

The 23 Greatest Fundraising Campaigns of All Time

Non Profit Marketing 360

SOFII (The Showcase of Fundraising Innovation and Inspiration) has compiled its list of the best fundraising campaigns of all time. It’s an international list that includes such icons as the first UNICEF card and the British Red Cross appeal during World War II. With descriptions of each all-star entry, there’s plenty of potential inspiration for 2012. Campaigns Fundraising Nonprofit

Video: My thoughts on the art of in-house persuasion

Nonprofit Marketing Blog

I recently had the privilege of speaking with Susan Herr and the Communications Network about the art of in-house persuasion. Susan summarizes the essence of this issue eloquently here. And here’s the interview. (As As as aside, I confess to some monkey and genius tendencies on my worst days.)

Small Biz Cause Marketing

Cause Related Marketing

I saw a job description the other day for one of the chief marketers at Macy’s, the giant retailer. Among the listed job responsibilities was cause marketing, something Macy’s does well with sophisticated efforts for Make-A-Wish and the American Heart Association.

All Hat, No Cattle in Social Media

Social Media Bird Brain

Buck Jones With Big Hat via Fine Art America I've got several articles whirling round in my head. One of them about how Social Media 1.0 is over, one about how being average will send you to the bottom of the pile, one about knowing your brand. I've been thinking of them in relation to being an introvert, and I'm also thinking about the way the Planned Parenthood/Susan G. Komen debacle played.

12 digital fundraising trends for 2012 #11 Properly Joined-up Digital Planning

Giving in a Digital World

The chart above comes from the 2010 Blackbaud State of the Nonprofit Industry Survey (SONI) , and shows less than one third of Nonprofit organisations from any country surveyed that year saying that they had a ‘Written Online Strategy’ in place.

What Do You Think Of IP Targeting?

The Agitator

Here’s one for you online fundraisers. The capability exists to target email messages to specific consumers (donor prospects?) using their IP addresses, with that information cross-matched with a variety of demographic markers.

Buy One, Give One Cause Marketing for Services

Cause Related Marketing

I’ve highlighted numerous products that utilize Buy One Give One; shoes, baby blankets, fruit snacks, watches, neckties, fragrances, wine, and eyeglasses, to name a few. I’ve certainly seen services that use cause marketing; including law firms, hotel chains and vacation companies.

Sh!t They Say, and Ryan Gosling, Arts Administrator

Kivi's Nonprofit Communications Blog

I just sent our Monthly Nonprofit Writing Prompts for March to the 1,704 people who have requested to be on this special mailing list. My goal for the free service is simple: To help you think a little more creatively about your communications, and to avoid the dreaded writer’s block!

The Power of Stories in Social Change

A. Fine Blog

This month’s Social Good podcast is on the power of storytelling and it introduces a brand new format. I blogged about the transition here. Basically, most organizations are struggling keeping up with the world – everything is changing so quickly, information is zooming all around the web, opinions are shifting quickly (hello, Komen !) and organizations need to keep up.

YouTube Nonprofit Video Contest

The Agitator

Regular Agitator readers know I’m a big fan of online videos to support nonprofit fundraising and communications. Many, many nonprofits have now dipped their toes in the online video water.

Must. Somehow. Work Super Bowl Advertising and Cause Marketing Into This Headline

Cause Related Marketing

In the moments and hours after the Super Bowl advertising executives appear like earthworms after a rainstorm to grade and critique the television ads. Never mind that very few of these experts have ever actually produced a Super Bowl ad, much less one that would pass muster with their equally critical peers! So not one more word on the 2012 Super Bowl ads, at least from me. Instead I want to raise the banner for a kind of cause marketing I’d like to see actually develop.