INDUSTRY INSIGHTS YOUR PEERS ARE READING
Gary Vaynerchuk has lots of great marketing advice, but one of my favorite bits is “ Document, Don’t Create.” ” (Spoiler alert: Go to the end of this post to see how I just did this on Instagram!) Gary says that the hunger to create perfect content cripples you, and yet in order to get the most from social media, you have to share content consistently. Nonprofits understand this struggle more than most, I think. MORE
I just finished Part 2 of our webinar series on Social Media Strategies for Nonprofits that Won’t Waste Your Time. On Tuesday, we covered the Be Personal side of this framework : Today, we moved to the right side: Be Practical. MORE
Flickr Creative Commons photo by Serra Boten. One of my clients recently celebrated a big victory. After months of talking about his desire to get an opinion piece published in The Chronicle of Philanthropy, he achieved his goal. MORE
You want others to get the word out about you and your cause. You want them to be talking about you. It’s the start of going viral – the holy grail of marketers everywhere. Everyone wants to know how to make that happen. There are lots of articles out there about upping your chances of being the next big hit on the Internet. You can follow best practices, but it all starts with the quality of your message. MORE
Oh San Antonio. How we love thee. Your Tex-Mex, your cowboy boots, your conference halls. In short, we had a great time at the show this year. We descended on the AFP ICON 2019 conference equipped with matching tee shirts, a selfie station, and a strong craving for tacos MORE
Many nonprofits think fundraising is all about raising money. But raising money is only part of the fundraising equation. Fundraising’s Not About Money (What???). One of the most important things you need to do is to build relationships with your donors. MORE
Have a charity event coming up? Whether you’ve started selling tickets, are just beginning to think about your theme, or your event is next week, it’s a good idea to get a good grasp on how you will promote your event. Social Social Fundraising MORE
What is donor qualification? MORE
The moment of truth is upon you. You’ve approved your budget, wrangled myriad stakeholders, invested hard-won funds, devoted months of. The post Why the Easy Choice Isn’t On-Brand appeared first on Mission Minded. Blog Nonprofit Branding Nonprofit Design Nonprofit Fundraising Nonprofit Messaging Nonprofit Naming Nonprofit Taglines Nonprofit Web MORE
Here’s what’s happening this month at Nonprofit Marketing Guide: Online Training: April 4: Using Google Analytics to Grow and Engage Your Email List Learn how to use Google Analytics to boost your email marketing. MORE
A client recently told us she was being asked by her leadership to consider cancelling her MarketSmart subscription. . She told us that last year, during Q4, the organization decided to spend more money on Giving Tuesday and its end-of-year marketing. MORE
Guest Post By John Haydon If you’re like most nonprofits, Facebook is your top social network to engage supporters and increase awareness about your nonprofit. However, like most nonprofits, you’ve probably had your fair share of frustrations with Facebook. Dramatically declining reach is the biggie. MORE
News Writing is one of the seven writing styles that all nonprofit communicators should master. In the world of nonprofit comms superlatives, news writing wins for the “Writing Style Used Most Often When It Shouldn’t Be.” MORE
A few weeks ago I was invited to speak at the International Government Communication Forum (IGCF) in Sharhaj, UAE, where this year’s theme was “behaviour change” One of the conference highlights for me was participating on a panel with Dr Abdullah Al-Maghlouth , Director- General of the Centre for Government Communication in Saudi Arabia; and Sir Craig Oliver , Director of Politics and Communications for the former UK Prime Minister David Cameron. MORE
Over the next fifteen minutes we’ll discuss proven and documented techniques you can implement to win business, grow your consultancy, and check all of those boxes off our original checklist (while still maintaining your sanity). The post How to Grow Your Nonprofit Consultancy appeared first on Fundraising Report Card. Consultants Corner MORE
Writing for nonprofits is different than writing for other kinds of organizations. We are often trying to accomplish many different things with nonprofit content, and depending on the goal and the intended reader, the style of writing will change. MORE
Crowdfunding is an incredible way to raise money for your cause and to get your network of supporters involved in your mission. That’s why we recently teamed up with Nonprofit Tech for Good to host a webinar all about the basics of crowdfunding MORE
Love it or hate it – Americans are addicted to their phones. The vast majority of us – 95% – now own a cellphone of some kind. 77% of Americans own smartphones , those extremely powerful mini-computers in the palm of our hands. MORE
In my last post, I wrote about the importance of staying donor-centered. Now let’s take it a step further. Try to think like your donors. Visualize one donor or a type of donor and imagine how they will respond to your communication. Get to know your donors better. You may have a hard time with this if you don’t know your donors very well. One way to get to know them better is to send short surveys. The key here is short. Ask a few questions at a time. 3 Examples of Nonprofit Donor Surveys. MORE
You hopefully already know that using your independent school or nonprofit’s brand as a basis for marketing is essential. But, The post Will Paid Search Pay Off for Your Nonprofit? appeared first on Mission Minded. Blog Nonprofit Web MORE
Last week, I discussed the importance of focusing on your website and building an email list. Twitter, Facebook, Instagram , guest posting and SEO are all valuable, but they are all means to end: driving people to your website and signing up for email updates. MORE
Amanda Mahan Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. MORE
A couple of weeks ago, I shared some tips from other nonprofit communicators on how to communicate internally at your organization as well as other resources on getting people to meet deadlines and the best communications apps to use. MORE
Abbey Meyers is a Brand strategist at Mission Minded and the project lead for the recent redesign of the California. The post Behind the Brand: California Symphony appeared first on Mission Minded. Nonprofit Web MORE
Too small? You can enlarge this image by clicking on it. Every organization defines stewardship just a little bit differently. They make it their own. They include activities that are both common to the fundraising sector and unique to their nonprofit at the same time. MORE
The Trellis Room. Mobile, AL We’re in the Endgame now… for this week at least! Spoiler alert – you are about the see the best articles, posts, tips, and more from around the world of marketing and fundraising. MORE
This week, the CrowdRise by GoFundMe team is in San Antonio for the AFP ICON 2019 conference, and also to get in a few bites of Tex-Mex. MORE
Did you get an email from Facebook letting you know that the call-to-action button on your nonprofit Facebook Page is going to be changed and/or eliminated? Several of my clients and colleagues received this email and asked me what it means. MORE
Boost Your Email Marketing with Google Analytics If you are only using Google Analytics to track website visitors, you are missing out. This week’s webinar will show you how GA can give you the insights you need to take your email list growth and engagement to the next level. MORE
Nonprofits, no matter their size or mission, are working to change hearts and minds around important issues every single day. MORE
First things first. Too often fundraisers, board members, and nonprofit leaders spend way too much time thinking and talking about their organization’s or their employee’s process for raising major gifts (including legacy gifts). MORE
Nonprofits love sending email. It doesn't take all the printing time of direct mail. And it costs less. But what if your emails aren't getting to your list? In the last few weeks, Google and Yahoo have tweaked their algorithms - the systems they use to determine if your email is wanted or unwanted. MORE
One of the hardest stages of asking for money is getting the appointment. The good news is that getting the appointment is mostly about consistency and polite persistence. But hardwiring plays a role too. MORE
Ash Bruxvoort Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. Ash Bruxvoort coordinates communications for the Women, Food and Agriculture Network. MORE
Zambra. Asheville, NC I hope everyone had a great week! Are my fellow Game of Thrones fans ready for the beginning of the end?!? Let’s finish this work week with a little bit less drama and check out the best articles, posts, tips, and more from around the world of marketing and fundraising. MORE
From bad to worse. When I first saw the pictures of the flames engulfing Notre-Dame, I thought to myself, “That’s terrible.” ” But now, that the fire has been extinguished, I’m feeling like something else is even worse. MORE
Texas Watch is a nonpartisan citizen advocacy group founded in 1998. They just celebrated over 20 years of advocating for Texas families. MORE
I just finished Part 1 of our webinar series on Social Media Strategies That Won’t Waste Your Time. Today was all about the “Be Personal” left-hand side of the diagram. After I went through each section, I did a quick poll to see what participants thought they would work on first. MORE
Kivi's Nonprofit Communications Blog
APRIL 29, 2019
A couple of weeks ago, I shared some tips from other nonprofit communicators on how to communicate internally at your organization as well as other resources on getting people to meet deadlines and the best communications apps to use.
J Campbell Social Marketing
APRIL 3, 2019
Did you get an email from Facebook letting you know that the call-to-action button on your nonprofit Facebook Page is going to be changed and/or eliminated? Several of my clients and colleagues received this email and asked me what it means.
EveryAction
APRIL 5, 2019
Texas Watch is a nonpartisan citizen advocacy group founded in 1998. They just celebrated over 20 years of advocating for Texas families.
CrowdRise
APRIL 17, 2019
Have a charity event coming up? Whether you’ve started selling tickets, are just beginning to think about your theme, or your event is next week, it’s a good idea to get a good grasp on how you will promote your event. Social Social Fundraising
iMarketSmart
APRIL 29, 2019
From bad to worse. When I first saw the pictures of the flames engulfing Notre-Dame, I thought to myself, “That’s terrible.” ” But now, that the fire has been extinguished, I’m feeling like something else is even worse.
Fundraising Coach
APRIL 9, 2019
Nonprofits love sending email. It doesn't take all the printing time of direct mail. And it costs less. But what if your emails aren't getting to your list? In the last few weeks, Google and Yahoo have tweaked their algorithms - the systems they use to determine if your email is wanted or unwanted.
Kivi's Nonprofit Communications Blog
APRIL 25, 2019
Flickr Creative Commons photo by Serra Boten. One of my clients recently celebrated a big victory. After months of talking about his desire to get an opinion piece published in The Chronicle of Philanthropy, he achieved his goal.
Nonprofit Marketing brings together the best content for nonprofit marketing professionals from the widest variety of industry thought leaders.
Mission Minded
APRIL 18, 2019
Abbey Meyers is a Brand strategist at Mission Minded and the project lead for the recent redesign of the California. The post Behind the Brand: California Symphony appeared first on Mission Minded. Nonprofit Web
CrowdRise
APRIL 24, 2019
Crowdfunding is an incredible way to raise money for your cause and to get your network of supporters involved in your mission. That’s why we recently teamed up with Nonprofit Tech for Good to host a webinar all about the basics of crowdfunding
iMarketSmart
APRIL 21, 2019
What is donor qualification?
Public Sector Marketing 2.0
APRIL 9, 2019
A few weeks ago I was invited to speak at the International Government Communication Forum (IGCF) in Sharhaj, UAE, where this year’s theme was “behaviour change” One of the conference highlights for me was participating on a panel with Dr Abdullah Al-Maghlouth , Director- General of the Centre for Government Communication in Saudi Arabia; and Sir Craig Oliver , Director of Politics and Communications for the former UK Prime Minister David Cameron.
Kivi's Nonprofit Communications Blog
APRIL 17, 2019
Guest Post By John Haydon If you’re like most nonprofits, Facebook is your top social network to engage supporters and increase awareness about your nonprofit. However, like most nonprofits, you’ve probably had your fair share of frustrations with Facebook. Dramatically declining reach is the biggie.
J Campbell Social Marketing
APRIL 22, 2019
Love it or hate it – Americans are addicted to their phones. The vast majority of us – 95% – now own a cellphone of some kind. 77% of Americans own smartphones , those extremely powerful mini-computers in the palm of our hands.
Mission Minded
APRIL 25, 2019
You hopefully already know that using your independent school or nonprofit’s brand as a basis for marketing is essential. But, The post Will Paid Search Pay Off for Your Nonprofit? appeared first on Mission Minded. Blog Nonprofit Web
CrowdRise
APRIL 10, 2019
Oh San Antonio. How we love thee. Your Tex-Mex, your cowboy boots, your conference halls. In short, we had a great time at the show this year. We descended on the AFP ICON 2019 conference equipped with matching tee shirts, a selfie station, and a strong craving for tacos
iMarketSmart
APRIL 14, 2019
A client recently told us she was being asked by her leadership to consider cancelling her MarketSmart subscription. . She told us that last year, during Q4, the organization decided to spend more money on Giving Tuesday and its end-of-year marketing.
Ann Green
APRIL 30, 2019
Many nonprofits think fundraising is all about raising money. But raising money is only part of the fundraising equation. Fundraising’s Not About Money (What???). One of the most important things you need to do is to build relationships with your donors.
Kivi's Nonprofit Communications Blog
APRIL 30, 2019
News Writing is one of the seven writing styles that all nonprofit communicators should master. In the world of nonprofit comms superlatives, news writing wins for the “Writing Style Used Most Often When It Shouldn’t Be.”
Fundraising Coach
APRIL 23, 2019
One of the hardest stages of asking for money is getting the appointment. The good news is that getting the appointment is mostly about consistency and polite persistence. But hardwiring plays a role too.
Selfish Giving
APRIL 29, 2019
Too small? You can enlarge this image by clicking on it. Every organization defines stewardship just a little bit differently. They make it their own. They include activities that are both common to the fundraising sector and unique to their nonprofit at the same time.
CrowdRise
APRIL 1, 2019
This week, the CrowdRise by GoFundMe team is in San Antonio for the AFP ICON 2019 conference, and also to get in a few bites of Tex-Mex.
iMarketSmart
APRIL 7, 2019
First things first. Too often fundraisers, board members, and nonprofit leaders spend way too much time thinking and talking about their organization’s or their employee’s process for raising major gifts (including legacy gifts).
Ann Green
APRIL 23, 2019
In my last post, I wrote about the importance of staying donor-centered. Now let’s take it a step further. Try to think like your donors. Visualize one donor or a type of donor and imagine how they will respond to your communication. Get to know your donors better. You may have a hard time with this if you don’t know your donors very well. One way to get to know them better is to send short surveys. The key here is short. Ask a few questions at a time. 3 Examples of Nonprofit Donor Surveys.
Kivi's Nonprofit Communications Blog
APRIL 16, 2019
I just finished Part 1 of our webinar series on Social Media Strategies That Won’t Waste Your Time. Today was all about the “Be Personal” left-hand side of the diagram. After I went through each section, I did a quick poll to see what participants thought they would work on first.
Mission Minded
APRIL 25, 2019
The moment of truth is upon you. You’ve approved your budget, wrangled myriad stakeholders, invested hard-won funds, devoted months of. The post Why the Easy Choice Isn’t On-Brand appeared first on Mission Minded. Blog Nonprofit Branding Nonprofit Design Nonprofit Fundraising Nonprofit Messaging Nonprofit Naming Nonprofit Taglines Nonprofit Web
Selfish Giving
APRIL 24, 2019
Last week, I discussed the importance of focusing on your website and building an email list. Twitter, Facebook, Instagram , guest posting and SEO are all valuable, but they are all means to end: driving people to your website and signing up for email updates.
Fundraising Report Card
APRIL 29, 2019
Over the next fifteen minutes we’ll discuss proven and documented techniques you can implement to win business, grow your consultancy, and check all of those boxes off our original checklist (while still maintaining your sanity). The post How to Grow Your Nonprofit Consultancy appeared first on Fundraising Report Card. Consultants Corner
Kivi's Nonprofit Communications Blog
APRIL 18, 2019
I just finished Part 2 of our webinar series on Social Media Strategies for Nonprofits that Won’t Waste Your Time. On Tuesday, we covered the Be Personal side of this framework : Today, we moved to the right side: Be Practical.
Kivi's Nonprofit Communications Blog
APRIL 15, 2019
Amanda Mahan Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words.
Kivi's Nonprofit Communications Blog
APRIL 10, 2019
You want others to get the word out about you and your cause. You want them to be talking about you. It’s the start of going viral – the holy grail of marketers everywhere. Everyone wants to know how to make that happen. There are lots of articles out there about upping your chances of being the next big hit on the Internet. You can follow best practices, but it all starts with the quality of your message.
Kivi's Nonprofit Communications Blog
APRIL 23, 2019
Writing for nonprofits is different than writing for other kinds of organizations. We are often trying to accomplish many different things with nonprofit content, and depending on the goal and the intended reader, the style of writing will change.
Kivi's Nonprofit Communications Blog
APRIL 22, 2019
Ash Bruxvoort Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. Ash Bruxvoort coordinates communications for the Women, Food and Agriculture Network.
Kivi's Nonprofit Communications Blog
APRIL 26, 2019
The Trellis Room. Mobile, AL We’re in the Endgame now… for this week at least! Spoiler alert – you are about the see the best articles, posts, tips, and more from around the world of marketing and fundraising.
Kivi's Nonprofit Communications Blog
APRIL 2, 2019
Boost Your Email Marketing with Google Analytics If you are only using Google Analytics to track website visitors, you are missing out. This week’s webinar will show you how GA can give you the insights you need to take your email list growth and engagement to the next level.
Kivi's Nonprofit Communications Blog
APRIL 1, 2019
Here’s what’s happening this month at Nonprofit Marketing Guide: Online Training: April 4: Using Google Analytics to Grow and Engage Your Email List Learn how to use Google Analytics to boost your email marketing.
Kivi's Nonprofit Communications Blog
APRIL 12, 2019
Zambra. Asheville, NC I hope everyone had a great week! Are my fellow Game of Thrones fans ready for the beginning of the end?!? Let’s finish this work week with a little bit less drama and check out the best articles, posts, tips, and more from around the world of marketing and fundraising.
Kivi's Nonprofit Communications Blog
APRIL 11, 2019
Gary Vaynerchuk has lots of great marketing advice, but one of my favorite bits is “ Document, Don’t Create.” ” (Spoiler alert: Go to the end of this post to see how I just did this on Instagram!) Gary says that the hunger to create perfect content cripples you, and yet in order to get the most from social media, you have to share content consistently. Nonprofits understand this struggle more than most, I think.
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