April, 2019

?? Breaking News: Changes Coming to the Facebook Donate Button ??

J Campbell Social Marketing

Did you get an email from Facebook letting you know that the call-to-action button on your nonprofit Facebook Page is going to be changed and/or eliminated? Several of my clients and colleagues received this email and asked me what it means. Facebook is removing the ability for nonprofit Pages to use their “Donate” buttons to link to external websites. An external website means a website outside of Facebook – your online donation form, for example.

How This Organization Uses an Internal Newsletter to Keep Their Staff Updated

Kivi's Nonprofit Communications Blog

A couple of weeks ago, I shared some tips from other nonprofit communicators on how to communicate internally at your organization as well as other resources on getting people to meet deadlines and the best communications apps to use. Today I am sharing the internal newsletter used by Community Partners in LA. Lauren Kay, director of communications, shared this with me about their newsletter: Lauren Kay “We’ve been growing and now have a staff of 42.

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Why treating philanthropists like s#!t is hurting our society.

iMarketSmart

From bad to worse. When I first saw the pictures of the flames engulfing Notre-Dame, I thought to myself, “That’s terrible.” ” But now, that the fire has been extinguished, I’m feeling like something else is even worse. In the aftermath of the destruction, people from all walks of life have been making comments about the philanthropists stepping forward to repair and restore the 856-year-old cathedral in Paris. Many of those comments have been negative.

Our EveryAction Hero: Texas Watch

EveryAction

Texas Watch is a nonpartisan citizen advocacy group founded in 1998. They just celebrated over 20 years of advocating for Texas families. With the Texas legislative session currently in progress, I called Tara Lee, Development Director of Texas Watch to talk about current policy issues and how they work to bridge the divide between their community and the political process. Let’s start of with a little bit more background about Texas Watch! Tell us a little bit about yourselves!

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8 tips for promoting your charity event on social

CrowdRise

Have a charity event coming up? Whether you’ve started selling tickets, are just beginning to think about your theme, or your event is next week, it’s a good idea to get a good grasp on how you will promote your event. Social Social Fundraising

Email deliverability is more than double opt-in

Fundraising Coach

Nonprofits love sending email. It doesn't take all the printing time of direct mail. And it costs less. But what if your emails aren't getting to your list? In the last few weeks, Google and Yahoo have tweaked their algorithms - the systems they use to determine if your email is wanted or unwanted. In fact, Yahoo is reported to be deactivating thousands of email accounts that haven't been logged into. Some of these they'll delete. But some they'll turn into spam traps.

3 Essential Elements of Nonprofit Storytelling That Persuades

J Campbell Social Marketing

Nonprofits, no matter their size or mission, are working to change hearts and minds around important issues every single day. Whether you are trying to get new members for your performing arts center, to entice people to adopt dogs and cats, or to create advocacy actions around climate change – you are in the business of persuasion. To persuade is “to move by argument, entreaty, or expostulation to a belief, position, or course of action.” ” .

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How to understand your donor’s consideration process so you generate more major gifts

iMarketSmart

First things first. Too often fundraisers, board members, and nonprofit leaders spend way too much time thinking and talking about their organization’s or their employee’s process for raising major gifts (including legacy gifts). Usually it looks something like this: It’s not a bad idea to spend some time thinking about internal operations.

International Government Communication Forum 2019 – Sharjah, UAE

Public Sector Marketing 2.0

A few weeks ago I was invited to speak at the International Government Communication Forum (IGCF) in Sharhaj, UAE, where this year’s theme was “behaviour change” One of the conference highlights for me was participating on a panel with Dr Abdullah Al-Maghlouth , Director- General of the Centre for Government Communication in Saudi Arabia; and Sir Craig Oliver , Director of Politics and Communications for the former UK Prime Minister David Cameron.

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Webinar Recap: How nonprofits can raise more money through crowdfunding

CrowdRise

Crowdfunding is an incredible way to raise money for your cause and to get your network of supporters involved in your mission. That’s why we recently teamed up with Nonprofit Tech for Good to host a webinar all about the basics of crowdfunding

Behind the Brand: California Symphony

Mission Minded

Abbey Meyers is a Brand strategist at Mission Minded and the project lead for the recent redesign of the California. The post Behind the Brand: California Symphony appeared first on Mission Minded. Nonprofit Web

2 Mobile Apps that Will Change the Nonprofit Sector

J Campbell Social Marketing

Love it or hate it – Americans are addicted to their phones. The vast majority of us – 95% – now own a cellphone of some kind. 77% of Americans own smartphones , those extremely powerful mini-computers in the palm of our hands. This is up from just 35% in Pew Research Center’s first survey in 2011 of smartphone ownership.

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How to Handle Negative Online Comments

Kivi's Nonprofit Communications Blog

Flickr Creative Commons photo by Serra Boten. One of my clients recently celebrated a big victory. After months of talking about his desire to get an opinion piece published in The Chronicle of Philanthropy, he achieved his goal. He put together a timely and thoughtful piece about a controversial issue — a piece that challenged conventional wisdom about a complex topic and showcased his experience and expertise. The Chronicle’s editors loved the piece and posted it online.

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What is donor qualification and why should you care about it?

iMarketSmart

What is donor qualification? It’s the process by which you determine whether or not a supporter/donor is someone you should: Spend your valuable time building a 1-to-1 relationship with (remember time is money); Spend your organization’s precious resources on (such as air travel, gifts, meals, etc.). What makes a donor qualified? .

Seeing the World Through Your Donors’ Eyes

Ann Green

In my last post, I wrote about the importance of staying donor-centered. Now let’s take it a step further. Try to think like your donors. Visualize one donor or a type of donor and imagine how they will respond to your communication. Get to know your donors better. You may have a hard time with this if you don’t know your donors very well. One way to get to know them better is to send short surveys. The key here is short. Ask a few questions at a time. 3 Examples of Nonprofit Donor Surveys.

All the things from AFP ICON 2019

CrowdRise

Oh San Antonio. How we love thee. Your Tex-Mex, your cowboy boots, your conference halls. In short, we had a great time at the show this year. We descended on the AFP ICON 2019 conference equipped with matching tee shirts, a selfie station, and a strong craving for tacos

Why the Easy Choice Isn’t On-Brand

Mission Minded

The moment of truth is upon you. You’ve approved your budget, wrangled myriad stakeholders, invested hard-won funds, devoted months of. The post Why the Easy Choice Isn’t On-Brand appeared first on Mission Minded. Blog Nonprofit Branding Nonprofit Design Nonprofit Fundraising Nonprofit Messaging Nonprofit Naming Nonprofit Taglines Nonprofit Web

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Setting up solicitations based on hardwiring

Fundraising Coach

One of the hardest stages of asking for money is getting the appointment. The good news is that getting the appointment is mostly about consistency and polite persistence. But hardwiring plays a role too. For a more complete description of the four DISC quadrants, click the image to go to Marc's talk from the 2017 Nonprofit Storytelling Conference. Or go to: [link] The DISC part starts around minute 28.

6 Ways to Grow Your Email List with Facebook

Kivi's Nonprofit Communications Blog

Guest Post By John Haydon If you’re like most nonprofits, Facebook is your top social network to engage supporters and increase awareness about your nonprofit. However, like most nonprofits, you’ve probably had your fair share of frustrations with Facebook. Dramatically declining reach is the biggie. Facebook giveth and Facebook taketh away. Here’s the thing: Facebook and (Instagram) are where most of your supporters hang out and talk about the causes they care about.

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Are you doubling down on stupidity?

iMarketSmart

A client recently told us she was being asked by her leadership to consider cancelling her MarketSmart subscription. . She told us that last year, during Q4, the organization decided to spend more money on Giving Tuesday and its end-of-year marketing. They hired a consultant, invested a ton in direct mail, social media marketing/advertising, and email blasts. But, unfortunately, their year-over-year results were 13% LESS than the previous year (2017).

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Build Relationships With Your Donors Every Step of the Way

Ann Green

Many nonprofits think fundraising is all about raising money. But raising money is only part of the fundraising equation. Fundraising’s Not About Money (What???). One of the most important things you need to do is to build relationships with your donors. Building relationships should be front and center in everything you do. Here are some ways you can incorporate building relationships every step of the way. Make relationship building part of your fundraising campaign.

Live from AFP ICON: 4 issues & trends affecting fundraising in the US

CrowdRise

This week, the CrowdRise by GoFundMe team is in San Antonio for the AFP ICON 2019 conference, and also to get in a few bites of Tex-Mex. While we’re at the conference, not only are we giving intimate product demos and taking Decent Human selfies , we’re also live-blogging some of our favorite education sessions from AFP ICON for those back at home. Here is a recap of one of those sessions now

Will Paid Search Pay Off for Your Nonprofit?

Mission Minded

You hopefully already know that using your independent school or nonprofit’s brand as a basis for marketing is essential. But, The post Will Paid Search Pay Off for Your Nonprofit? appeared first on Mission Minded. Blog Nonprofit Web

How to Grow Your Nonprofit Consultancy

Fundraising Report Card

Over the next fifteen minutes we’ll discuss proven and documented techniques you can implement to win business, grow your consultancy, and check all of those boxes off our original checklist (while still maintaining your sanity). The post How to Grow Your Nonprofit Consultancy appeared first on Fundraising Report Card. Consultants Corner

Tips for Nonprofit News Writing

Kivi's Nonprofit Communications Blog

News Writing is one of the seven writing styles that all nonprofit communicators should master. In the world of nonprofit comms superlatives, news writing wins for the “Writing Style Used Most Often When It Shouldn’t Be.” ” Too often, nonprofits write about their issues, programs, and events in a straight news style when they would be better served by using storytelling , donor-centered copywriting , or lifestyle writing.

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Newsletter: Social Media vs Website: Which is Best? ; St. Jude’s Cause Marketing Tops $1 Billion ; Two Revolts Against Selfish Selfie Culture

Selfish Giving

The people who read my newsletter are corporate partnership pros, but the section that is most popular with readers is not "Partnership Notes." It's "Marketing Your Cause" - and with good reason! You realize that the better you market your cause, the easier it will be to recruit corporate partners. Since January I've been seeing a trend that I want to address. At the beginning of the year, I explained why you should be on Twitter in 2019.

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How You Can Stay Donor-Centered

Ann Green

Many nonprofits don’t seem to understand what it means to be donor-centered. I think it’s fairly obvious. It means focusing on your donors’ needs and interests, acknowledging them in your letters and other communication, and taking into account that not all donors are the same. I guess it’s not obvious enough because you see countless examples of generic, organization-centered communication that barely acknowledges the donor.

Creating Faster, More Relevant Content on Social Media

Kivi's Nonprofit Communications Blog

I just finished Part 2 of our webinar series on Social Media Strategies for Nonprofits that Won’t Waste Your Time. On Tuesday, we covered the Be Personal side of this framework : Today, we moved to the right side: Be Practical. Nonprofits have things they need to talk about but only have a limited amount of time to put into social media, thus we need to talk about social media content creation in a very practical way.

[THIS WEEK] Learn How to Use Google Analytics to Grow and Engage Your Email List

Kivi's Nonprofit Communications Blog

Boost Your Email Marketing with Google Analytics If you are only using Google Analytics to track website visitors, you are missing out. This week’s webinar will show you how GA can give you the insights you need to take your email list growth and engagement to the next level.

Being More Social on Social Media: Where to Start?

Kivi's Nonprofit Communications Blog

I just finished Part 1 of our webinar series on Social Media Strategies That Won’t Waste Your Time. Today was all about the “Be Personal” left-hand side of the diagram. After I went through each section, I did a quick poll to see what participants thought they would work on first. The results are very interesting, so I thought I would share them with you.

Document, Don’t Create. Does Your Nonprofit Follow This Advice?

Kivi's Nonprofit Communications Blog

Gary Vaynerchuk has lots of great marketing advice, but one of my favorite bits is “ Document, Don’t Create.” ” (Spoiler alert: Go to the end of this post to see how I just did this on Instagram!) Gary says that the hunger to create perfect content cripples you, and yet in order to get the most from social media, you have to share content consistently. Nonprofits understand this struggle more than most, I think.

Social Media Strategy: Show Up and Hang Out

Kivi's Nonprofit Communications Blog

The conversations around nonprofit social media strategy too often focus on the “media” part: What to post and when. But what about the “social” part? That’s the real magic of social media, and remembering that will serve you well in 2019 and beyond. After all, it’s the reason that people keep using social media, despite all the negativity around it.

Storytelling for Nonprofits: How to Organize Stories and Images [Free Download]

Kivi's Nonprofit Communications Blog

For the last couple of weeks, I have shared tips and resources on nonprofit storytelling. Catch up: Why Stories Are Important for Nonprofits Storytelling for Nonprofits: The Challenge Plot Storytelling for Nonprofits: The Creativity Plot Storytelling for Nonprofits: The Connection Plot To wrap up this little series, I wanted to share a free resource we have to help you organize all of those great stories (and images) you are going to be collecting!

How Do You Communicate Between Departments? #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

Nonprofit communicators are in the business of…well, communicating. But sometimes communicating with other staff in your organization can be frustrating. Emails pile up, meetings can be boring or pointless, deadlines are never met, or other departments have no idea what you need.

Mixed Links for Nonprofit Communicators – April 5, 2019

Kivi's Nonprofit Communications Blog

Good afternoon (or morning or evening depending on where you are)! Are you ready for the best articles, posts, tips, and more from around the world of marketing and fundraising? I hope so! We have digital marketing stats, changes to Facebook, new Gmail features, and more. It’s time for Mixed Links… Let’s start things off with 17 Mind-Blowing Digital Marketing Statistics to Know in 2019. Did you hear?

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The Magic Number for Comms Team Size?

Kivi's Nonprofit Communications Blog

Based on the research for the annual Nonprofit Communications Trends Reports ( get the 2019 report here ), communications team effectiveness increases dramatically once you hit three FTE (full-time equivalents). To learn more about how big your team should be, check out this quick video and our 2019 Trends Report. Can’t see the video player? Watch it here on Facebook. The post The Magic Number for Comms Team Size? appeared first on Kivi's Nonprofit Communications Blog.

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Day in the Life of a Nonprofit Communicator – Amanda Mahan

Kivi's Nonprofit Communications Blog

Amanda Mahan Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. Amanda Mahan is the Marketing Specialist for Operation New Hope, a nonprofit organization in Jacksonville, Florida that provides support, life and job skills training for people with a history of involvement with the criminal justice system, and places them in employment that offers a sustainable quality of life.