December, 2018

2018's Best Giving Tuesday Campaigns


With Giving Tuesday behind us, it's time to highlight just a few of the organizations who ran stellar campaigns, activated supporters, and beat their fundraising goals. Successful fundraising campaigns come in many shapes and sizes, and not every tactic works for every organization's audience.

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Objectives for Your Nonprofit Communications Plan

Kivi's Nonprofit Communications Blog

In previous posts, I’ve shared with you the twelve most common nonprofit marketing and communications goals and the twelve most common nonprofit marketing and communications strategies. Today let’s talk about the types of objectives you should have in your communications plan. Objectives are the SMART steps you take to achieve a strategy, and at Nonprofit Marketing Guide, we prefer to define SMART as Specific, Measurable, Achievable, Resourced, and Time-Bound.

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3 Tools Power Ambassadors to Year-End Wins

Getting Attention

We all have an incredible marketing and fundraising resource right in front of us— our colleague, board member, and loyal volunteer ambassador s. But most of us look right past them! You STILL HAVE TIME to launch your team of messengers to advance your year-end campaigns.

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5 Digital Fundraising Trends for Nonprofits in 2019

J Campbell Social Marketing

Planning for 2019 is in full swing, so it’s time to assess current and upcoming trends in digital fundraising and how your nonprofit can leverage them for maximum impact. Before we begin, please note: This is not a TO DO list!

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Top 3 reasons why major gift or legacy gift officers don’t have enough face-to-face meetings with donors


I hear a lot of people complaining about gift officers not meeting with enough donors. Usually, these complaints come from people who don’t really do much face-to-face fundraising on their own. Instead, interestingly, they manage people who do.

4 ways to make your fundraising campaign work harder at the end of the year


With just a couple weeks left in 2018, we’ve got some quick tips you can use to maximize the last few days of the year. Not only are your supporters in the giving mood during the holiday season, but we’ve found that many of them are looking for new ways to help your organization reach it's goals

Our EveryAction Hero: Rock the Vote


Rock the Vote has been mobilizing the youth vote for almost 30 years. From GOTV to grassroots organizing, their efforts have helped create unprecedented levels of engagement from young people.

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More Trending

Photos to Fire Up Year-End & Protect Privacy

Getting Attention

Flickr: AFGE. Dear Nancy: Our last two year-end campaigns were centered around client stories, each powered by a photo or two. We got fantastic feedback on these stories and I planned to feature similar profiles this year.

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How to Address Common Digital Content Creation Challenges

J Campbell Social Marketing

Every Monday I will create a short video answering a question from a member of the Nonprofit Social Media Storytelling Group. We call it #MailbagMonday! Check back each Monday inside the Group to see if I answer your question! .

5 Simple Steps for Fundraising Success Thanks to Marc Pitman


A Welcome Discovery! I came across this terrific little book while I was home, nursing a really bad cold this past week. I bought it a long time ago but somehow failed to read it. Big mistake! It’s titled Ask Without Fear, written by Marc Pitman and it’s a dandy!

A nonprofit’s guide to bringing fundraising events online


We often talk about how the modern nonprofit is bringing an increasing number of events and fundraising efforts ‘online.’ But what does that all really mean? How do you take something that’s so tangible and experiential and get that same energy for the components you move online?

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8 Annual Reports We Love


Annual Reports are a staple of nonprofit life, but are they worth it?

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Mixed Links for Nonprofit Communicators – December 7, 2018

Kivi's Nonprofit Communications Blog

SpringHouse. Lake Martin, AL Who is ready for the weekend? And who is ready for the best articles, posts, tips, and more from around the world of marketing and fundraising? This week I have social media inspiration, nonprofit blogs to read, email ROI, and ELMO.

Get fundraising unstuck by reframing

Fundraising Coach

I just returned from training NGO leaders in Lebanon. Prior to the training, I spent time studying Lebanese philanthropy and interviewing people who'd registered. Fundraising is clearly getting harder. I kept hearing the two reasons it was particularly hard in Lebanon were.

How to Create Your 2019 Digital Content Strategy

J Campbell Social Marketing

Welcome to the fifth episode of Nonprofit Social Media Nerds , where we discuss and demo social media tools, tech, tips, and tricks.

Exciting addition to the team!


On December 3rd , we shared an exciting announcement that nonprofit fundraising veteran, Dan Doyle is joining our Fundraising Report Card team!

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Decent Humans: Matthew Wollack at Wolverine Human Services


Decent Humans is what we call the incredible community we witness on CrowdRise each and every day doing amazing things for good. And each month, we’re going to highlight a Decent Human in the nonprofit world that’s devoting their time and passion to giving back and making a difference.

Your Donors Want to Hear From You. A Communications Calendar Will Help.

Ann Green

Some nonprofit organizations do a good job of communicating with their donors, but many do not. Often the only times you hear from organizations is when they’re asking for donations. Raising money is only part of the fundraising equation.

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Week of Freebies, Day 2: Creating a Welcome Series [Online Mini-Course]

Kivi's Nonprofit Communications Blog

Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. On Monday we shared how you can get your customized training plan with self-paced courses recommended just for you.

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Newsletter: Cause Marketing is Getting Harder ; Businesses are Replanting Trees in California ; The Power of a Simple Postcard

Selfish Giving

The latest data shows that big companies are employing a larger percentage of the workforce. That's not great news for local nonprofits that rely on smaller, regional businesses for cause marketing programs.

10 New Year’s Resolutions for Nonprofit Social Media Managers

J Campbell Social Marketing

This was certainly an interesting year to be a nonprofit social media manager. Between the political climate, the exhausting news cycle, Facebook data breaches, and more – you may be more than just a little bit ready for a break.

Imagine: One extra call each day.


I simply love inspirational quotes. Here’s one I recently came across from Thomas Edison. He once said, “The successful person has a habit of doing the things failures don’t like to do.” ” That led me to think about calling donors.

Webinar Recap: 5 ways to get in front of your post-campaign planning


Didn’t get a chance to check out our webinar about post-campaign planning? Not to worry, we’ve got you covered

Some Observations From the Year-End Fundraising Season

Ann Green

We’re right in the thick of year-end fundraising season. If you have a campaign underway, I hope it’s going well for you, although it may be too early to tell. A good fundraising campaign is more than just sending out a bunch of appeals and hoping the donations come in.

Less Stress This Year-End Season? Yes, Please! #NPCOMMLife

Kivi's Nonprofit Communications Blog

This time of year is extra busy – understatement of the week, right? You not only have to deal with the regular stress of the holidays, but also the added strain of year-end campaigns at your organization. Even if you have nothing to do with fundraising at your organization, I thought we could all benefit from some tips on how to relieve some of that extra stress that crops up during this time of year.

Introducing Dan Doyle and Using the Right Tools for Fundraising (Season 2, Episode 10)

Fundraising Report Card

Zach and Tim interview Dan Doyle, the new Chief Evangelist at Fundraising Report Card. Learn about Dan’s background, why FRC is such a powerful tool for nonprofits and consultants, and how Dan can help you make the most out of it. Click here to listen on YouTube! Topic Timestamps Introduction [00:00] Who are you? [01:16] 01:16] … Continue reading "Introducing Dan Doyle and Using the Right Tools for Fundraising (Season 2, Episode 10)".

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My Most Popular Posts of 2018

J Campbell Social Marketing

I wrote over 60 blog posts this year, more than exceeding my goal of one per week. To subscribe to the blog and never miss a post, click here. Here are my most popular posts of 2018: Thanking Event Sponsors: 5 Ways to Thank Corporate Sponsors with Social Media (Without Posting Ugly Logos).

What to do when a supporter notifies you that they left your organization in their estate plan but won’t take your calls.


I know, it’s frustrating. You want to thank them but they won’t respond to your outreach. First things first. There are a bunch of reasons why they won’t reply. Perhaps they are private people. Perhaps they’re afraid you’ll ask them for more money. Or, maybe they like to engage with your organization and its mission , but YOU are an entirely different story. They have their reasons.

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The ultimate nonprofit guide to fundraising minimums


At CrowdRise by GoFundMe, we believe that fundraising minimums (sometimes lovingly referred to as ‘fundmins’) can be one of the most powerful tools in a nonprofit’s toolkit. However, only a fraction of nonprofits doing event fundraising use ‘em or have even heard of ‘em. Product

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Newsletter: A "Nutty" Christmas Sweater Gives Back ; How to Get Employees to Give More to Charity; How to Build an Awesome Snow Fort ??

Selfish Giving

Hanukkah, Bodhi Day, Solstice, Yule, Dongji, Christmas, Kwanzaa, etc. Whatever holidays you observe, I wish happy ones for you and yours. See you in the New Year! ?? Partnership Notes 1. Something to share with your partners. How to get employees to give more to charity.

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Week of Freebies, Day 4: Documenting Communications Decisions [Online Course]

Kivi's Nonprofit Communications Blog

Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. Today’s freebie is a little more advanced, but one a lot of you will need. Do you know the difference between a strategic plan versus an annual work plan?

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6 Simple Steps To Your Annual Fundraising Audit

Fundraising Report Card

Preparing for the end of year is stressful. Executing your end of your strategy can be even more challenging. We get it. No matter what, 2019 will be here before you know it, and the beginning of the calendar year is a great time to audit your annual fundraising performance. The post 6 Simple Steps To Your Annual Fundraising Audit appeared first on Fundraising Report Card. Analysis

Mixed Links for Nonprofit Communicators – December 14, 2018

Kivi's Nonprofit Communications Blog

I hope you all had a great week! Please, join me as we dive into the best articles, posts, tips, and more from around the world of marketing and fundraising. Today we look forward to 2019, learn how to deal with online bullies and how to be more like Bill Belichick.

Week of Freebies, Day 3: 2019 Nonprofit Communications Trends Report

Kivi's Nonprofit Communications Blog

Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. Our Nonprofit Communications Trends Report has become the “go-to” source for what’s REALLY happening in the world of nonprofit communications and fundraising.

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Week of Freebies, Day 1: Get Your Customized Training Plan

Kivi's Nonprofit Communications Blog

Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. Want a nonprofit communications training plan that meets you where you are? Get the free customized training plan that comes with our Free Membership.

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Need #NPCOMM Training That Actually Fits YOUR Schedule?

Kivi's Nonprofit Communications Blog

Our All-Access Pass’ most popular feature is the live training webinars you get to attend for 365 days. It’s a great value – over $3,000 worth of webinars for only $699 $499 through January 4, 2019. But what if you don’t have time to attend live?

December is HOT: Pass Sale, Annual Reports and Mentoring Opportunities

Kivi's Nonprofit Communications Blog

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: Save $200 on the Annual All-Access Pass Get access to all of our training webinars, online courses, Private Facebook Group and more for 365 days! The All-Access Pass is on sale for $499.