October, 2016

The Happy Healthy Nonprofit Marketer: Marketing Success from the Inside Out

Kivi's Nonprofit Communications Blog

We are all about helping you not only learn your job but love your job. Part of loving your job is taking care of yourself to avoid burnout.

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The 2016 - 2017 Best Nonprofit Conferences Calendar

EveryAction

Thousands of nonprofit pros rely on our annual Best Nonprofit Conferences Calendar to discover skill-building, strategy-slaying, network-enhancing nonprofit events. Today, we're excited to announce the all-new list for 2017! Bookmark it, share it, love it, and download it for Google or Outlook.

Trending Sources

Launch Your Team of Year-End Fundraisers: Free Training Th Oct 6

Getting Attention

Register Now: Thursday, October 6 at 1pm EDT. Join me to learn how to turn your board, staff, and loyal volunteers into a team of passionate and engaging messengers.

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What’s your fundraising asking style?

iMarketSmart

According to Brian Saber, “Your ‘Asking Style’ is based on your personality and unique set of strengths in fundraising.” ” But, don’t be fooled by stereotypes.

The Curse of Fundraising Innumeracy

The Agitator

Lots of good stuff apparently came out of last week’s International Fundraising Conference and we’ll be reporting on some of that in the near future.

More Trending

Turn Colleagues, Board, & Supporters into Powerful Year-End Fundraisers

Getting Attention

We’re in count down to year-end fundraising season, with its relentless pressure and never-ending to-dos. Are you banging your head against the wall yet? Joking aside, it may seem like your team’s hard work and limited resources won’t be enough. Yet you know how much you could bring in, if only…. Good news! There is a way to move past this seemingly insurmountable barrier—Launch a team of messengers to be your nonprofit’s ambassadors for year end (and beyond).

7 things about email subject lines that will help you save the world

iMarketSmart

Firstly, email subject lines are actually headlines. The great advertising legend David Ogilvy once said, “On average, five times as many people read the headlines as read body copy. So, when you have written your headline, you have spent eighty cents out of your dollar.”

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Who’s On The Fundraising Revolution ‘Purge’ List?

The Agitator

There’s no question that if organizations are to thrive in a future marked by fast-moving change a substantial transformation in mindset, methods and metrics is essential. Over and over The Agitator has attempted to deal with why these changes are essential. A sampling our thoughts on Mindset here. Methods here and here. And Metrics here , here and here.

Ep187: Evite, Pledgeling Team Up to Turn Birthday Parties Into Fundraisers for Charity

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to James Citron , CEO, of Pledgeling and Victor Cho , CEO of Evite about Evite Donations , which has raised over $1M in donations for 20,000 nonprofit organizations across the United States.

Day in the Life of a Nonprofit Communicator – Sarah Tarnopolsky

Kivi's Nonprofit Communications Blog

Sarah Tarnopolsky. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Share your day with us! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. .

Do you need help planning a #GivingTuesday campaign?

J Campbell Social Marketing

I know what’s going to happen. On November 29, if you are like most nonprofit organizations across the world, you will be reaching out to your supporters to give!

What is GOTV Anyway? An Explainer for Non-Politicos

EveryAction

While many of you have a background in politics or organizing, there’s likely some of you scratching your head and wondering just what the heck this “GOTV” business is all about. Not to worry!

How many LinkedIn contacts do you have?

iMarketSmart

I’m always surprised when I click on a major gift or planned gift fundraiser’s LinkedIn profile and see that they only have 30, 50 or 100 connections. How can that be possible?

Best U.S. Political Ad Of 2016

The Agitator

Agitator readers in the U.S. have been inundated with political ads of all kinds. An estimated $4.4 billion in TV spending alone. Up from $3.8 billion in 2012. Enough is enough. Too much”, as Grandma Craver used to say, “will make a dog sick.”

Improve Donor Stewardship with These 5 Proven Strategies

Fundraising Coach

To successfully retain donors , nonprofits need to invest time into cultivating and maintaining long-lasting relationships, from the first donation onward. With a concrete donor stewardship plan in place, donors will feel more valued and invested in your nonprofit.

Getting Other People to Meet Your Deadlines

Kivi's Nonprofit Communications Blog

It’s a common frustration for nonprofit communications directors who are trying to work collaboratively with staff: getting people to meet their deadlines. This is a hard first step, but one that’s essential: If you want someone to meet your deadlines, they have to believe it’s important to do so.

How to Maintain Your Brand in a Video Conference Call

Mission Minded

Recently one of our clients, the executive director of a large membership organization, asked an important question: How do I conduct video conference calls from my home-office in a way that will reflect the brand of our organization and the authority of my position?

Ep186: Supermarket Chain Finds Cause Marketing Success Outside the Checkout Line

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Christy Phillips-Brown , Director, External Communications & Community Relations, for Food Lion , a grocery store chain with 1,000 stores in 10 states, about their efforts to fight hunger. Never Miss a Show - Sign up for Email Updates.

Donor Complaints: Why it’s a bad idea to get upset with donors when they complain

iMarketSmart

No one likes to hear complaints. . But when you work for a nonprofit or a private sector business, you need to welcome complaints. Here’s why: Donor complaints are opportunities in disguise. Think about this: Only 4% of dissatisfied customers actually voice their complaints.

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Serious Fundraisers Take Telemarketing Seriously

The Agitator

“If there ever there were a medium where nonprofits consistently get it wrong, it’s telemarketing.” That’s the way I began the post Ring! Telemarketing Mysteries and Case Studies two years ago.

Once is Not Enough,and Why You Need a Multichannel Fundraising Campaign

Ann Green

If you think you can send one fundraising appeal and then wait for the donations to pour in, you’re in for a rude awakening. Your donors are busy and may put your letter aside to handle later, and then never get to it. Or, they may not see your fundraising email in their ever growing inbox.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Hope you had a great week! Today is my birthday so let’s celebrate with some Mixed Links (among other things)… If you want to create compelling content people will read, you need to let go of these 7 Bad Writing Habits You Learned in School.

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3rd Annual EveryAction Nonprofit Halloween Costume Parade

EveryAction

Happy Halloween from all of us at EveryAction! Each year, our staff marks the occasion by dressing up as some of our favorite nonprofit organizations as a way to recognize their incredible work and the start of end-of-year fundraising push with some fun. Tweet us your favorite nonprofit costumes at @EveryActionHQ - you could win some ghoulishly great gear! Audubon.

Ep185: The Story Behind Big Lots' $50 Million Gift to Nationwide Children's Hospital

Selfish Giving

Big Lots Charity Pinup for the 2016 Program.

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Has your organization put you in a position to succeed?

iMarketSmart

The private sector figured out a long time ago that a salesperson should never generate their own leads. A lead generator should never set-up appointments. And, a salesperson should never do either.

The Curse of Testing Illiteracy

The Agitator

Spurred on by my post The Curse of Fundraising Innumeracy , reader Mikaela King over at the National Geographic Society decided to “dog pile” on with what she termed “another illiteracy” in our sector — testing illiteracy.

Low-Cost Fundraising: 6 Innovative Ideas

Ann Green

By Kerri Moore. It’s hard to raise money and it’s more difficult if you have limited resources. In this post, Kerri Moore of Booster has some low-cost fundraising ideas for you. Some don’t even involve asking for money but emphasize building relationships with the donors you already have.

DON’T MISS THIS: 70 Email Subject Lines Ideas for Fundraising, Advocacy and Event Deadlines

Kivi's Nonprofit Communications Blog

Want your supporters to pay more attention to deadlines? Use one of these email subject lines: a race to the finish. across the finish line. almost over. are you in? are you missing out? can we count on you? can you make it by midnight. can’t be short. can’t wait. coming up short. days left.

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Want to Fire Your Online Engagement System?

Getting Attention

Guest blogger Maureen Wallbeoff, Vice President at Firefly Partners , brings a people-focused, collaborative influence to the Firefly team and clients. . If the title of this blog post resonates with you, you have lots of company. .

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Ep184: How This Pet Hospital Chain Used POS to Raise $2.5 Million for Charity

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Kim Van Syoc , Executive Director at the Banfield Foundation , about the organization's successes and challenges in the first year of operation.

The 7 biggest mistakes weak major gift officers make repeatedly

iMarketSmart

Wasting time in-house letting themselves get caught up in meetings, activities, or office politics. Forgetting to ask donors lots of questions about why they care, where their interests lie and what they want to accomplish. Talking too much (especially about themselves) — Don’t be a show up and throw up fundraiser ! Listening too little to donors’ stories, reasons for caring, and their interests, wants, needs and desires.

Hanging Up On Your Donors

The Agitator

I had just read Tom’s Telefundraising Reveals The Pulse containing Colin Bickley’s terrific analysis of the state of telefundraising, and some very helpful comments from Agitator readers, when up popped this headline in my news feed: Stanford Hangs Up on Telemarketing—Will Others Follow?

How Two Schools Increased Applications and Yield Through Branding

Mission Minded

If you know what makes your school special, but struggle to put it into words, you’re not alone. Maybe it’s easy for you, but you notice that none of your colleagues describe your school in quite the same way as you do.

Powerful Segmentation Ideas for Year-End Online Fundraising Campaigns

Kivi's Nonprofit Communications Blog

Are all your email subscribers the same? Of course not! Some donate. Some volunteer. Some do both. And some have no CLUE how they got on your email list!