September, 2020

Do Your Nonprofit’s PR Efforts Include Diverse Audiences?

Kivi's Nonprofit Communications Blog

Flickr Creative Commons photo. When I advise nonprofits on how to build effective media relations strategies on a modest budget, I preach the importance of being focused.

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What You Can Do About “The Social Dilemma”

Public Sector Marketing 2.0

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Donor Acquisition: 5 Effective Strategies for Social Media

J Campbell Social Marketing

Social Media for Social Good Academy 2.0 is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here. Guest post by Abby Jarvis, Communications Coordinator for Qgiv.

The worst way to start a conversation with a donor.


“Did you get the [information, brochure, or letter] I sent?” ” Has anyone really had great success starting an outreach call with this question?

How to Give Your Donors a More Personal Online Thank You Experience

Ann Green

Many people donate online now. There’s a good reason for this. It’s usually fast and easy, or at least it should be. You may be opting for an online only year-end campaign this fall, although I do recommend mailing an appeal letter if you can.

[Guest Posts] 10 Tips for Creating a Highly Effective Planned Giving Appeal

Fundraising Coach

Today's guest post is from planned giving expert Tony Martignetti. Tony is the host of Nonprofit Radio and the creator of the Planned Giving Accelerator. Both as staff and as a consultant, he's helped nonprofits raise over $100 million. You can follow him on Twitter @TonyMartignetti.

Is Email More Inspiring Than Social Media?

Kivi's Nonprofit Communications Blog

According to the newly released 2020 Global Trends in Giving Report , it is! This surprised me as our Nonprofit Communications Trends Surveys usually has nonprofit communicators ranking social media as more important than email. Maybe it’s time for that mindset to switch?

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How to Create a Workable Social Media Plan for Your Nonprofit (That Won’t Make You Lose Your Mind)

J Campbell Social Marketing

Social Media for Social Good Academy is OPEN FOR ENROLLMENT! Learn more here. We can all agree that social media is a necessary and required cornerstone of a modern nonprofit marketing strategy. .

Newsletter: How to Grow Your Partnership Career ; Beer Brand Honors RBG with ‘When There Are Nine’; Nonprofit Content Marketing Should Help, Not Sell

Selfish Giving

I have some exciting news to share about tomorrow's Learning Club on personal branding and social impact career growth. To bolster our expertise on the subject - especially on the social impact career growth side - we've invited a special guest to join us.

Personalization in Marketing: A Nonprofit’s Guide to Success

Ann Green

Personalization in your nonprofit’s marketing strategies is an important way to build relationships with your supporters to support long-term fundraising goals. By Gerard Tonti. Personalized marketing is key for nonprofit success, especially when it comes to donor communications.

A Quick Guide to Google My Business for Startups and SMEs


A Quick Guide to Google My Business for Startups and SMEs. by Angharad Miller. Are you an SME or start-up business looking to find out more about Google My Business? You’re in the right place. Google My Business: A Great Opportunity for Your Small Business or Startup.

Handling Anxiety When You Are Busy #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

Show of hands – Who is busy? I obviously can’t see you, but I bet you at least mentally raised your hand, didn’t you? Of course you are busy. We all are even if we haven’t left our house in a week.

Web Accessibility Through the Lens of Your Brand

Mission Minded

Why web accessibility and ADA compliance matter, and how you can view them through the lens of your brand. The post Web Accessibility Through the Lens of Your Brand appeared first on Mission Minded. Blog Digital Nonprofit Web

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How to Convince Your Boss to Invest in Social Media Storytelling

J Campbell Social Marketing

I get it! You may have to convince your boss or your Board to shell out the money for Social Media for Social Good Academy. And that is no easy feat. How do they know that it will get the results promised? . Let me tell you a story.

Newsletter: Creative Examples of Benefits for Virtual Sponsors ; OkCupid Wants You to be a VILF in November ; 5 Ways to Market Your Nonprofit in Age of Resistance ?

Selfish Giving

Three things to share with you today. First, join Doctors Waters and Giagrando (the Cause Docs !) for a FREE clinic that will address all your complaints, issues and problems around corporate partnerships. It's all happening tomorrow, September 24, at 2pm EDT.

Get Ready to Pour on the Gratitude

Ann Green

You may have started working on your year-end appeal. Just as important, if not more important, is planning how you’ll thank your donors. . Some of the themes of 2020 should be – this is more important than ever and planning ahead. Many organizations leave thanking their donors as a last-minute to-do item and it shows. You can’t do that this year, as well as in future years. You may have a harder time getting donations right now.

7 Reasons Why SMEs Say They Don’t Need a Good Website – and 7 Reasons Why They’re Wrong


7 Reasons Why SMEs Say They Don’t Need a Good Website – and 7 Reasons Why They’re Wrong. by Zoe Allen. When 90% of UK adults are online, having a website that doesn’t work for you is a huge mistake. 90% of UK adults are online – so why wouldn’t you be?

What’s Going on at Your Desk Right Now?

Kivi's Nonprofit Communications Blog

Are you on a Zoom call? Answering emails? Crossing another task off your to-do list? Eating lunch at your desk?

The Why and How of Your Next Strategic Plan

Mission Minded

Strategic planning is the process—and result—of focusing the intelligence of your staff and leadership on making your organization’s optimal future a reality. The post The Why and How of Your Next Strategic Plan appeared first on Mission Minded. Blog Nonprofit Communications Strategic Planning

3 Essential “Do This, Not That” Social Media Strategies for Nonprofits at Year-End (And Beyond)

J Campbell Social Marketing

Join me for a brand spanking new free online training designed for busy nonprofits! Four chances to take it live – click here and save your spot.

Newsletter: Join the Cause Docs for a FREE Partnership Clinic ; Salvation Army Launches Kettle Fundraiser Two Months Early; Patagonia Takes a Stand with 'Vote the A**holes Out’

Selfish Giving

The doctors is in!! I know what you're thinking, "Joe, you may know cause marketing, but there's no way I'm letting you treat my ailments." On your physical ailments, we are in complete agreement: I can't help you. But I can treat your complaints, issues and problems with corporate partnerships.

How to Create a Fundraising Appeal that’s Relevant in the Current Climate

Ann Green

September is here. It’s my favorite month and the more moderate temperatures and lower humidity are a nice respite from all the uncertainty going on in the world. Fall is the busiest time of the year for nonprofit organizations, especially if you’re doing a year-end appeal.

5 Reasons You Should Use Social Media to Grow Your Small Business


5 Reasons You Should Use Social Media to Grow Your Small Business. by Zoe Allen. Social media can be one of the easiest ways to access new customers and grow your revenue – is your brand behind the times? Build your following, grow your revenue.

Nonprofit Brand and Style Guide [Video Tour]

Kivi's Nonprofit Communications Blog

A nonprofit brand and style guide is right up there with an editorial calendar as a top tool for nonprofit communications pros. Here are some of the core elements you might include in yours: Brand Guidelines (colors, fonts, logo use, etc.)

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Your Boarding School’s Value Proposition Just Got Richer. Here’s How to Seize the Day

Mission Minded

Boarding schools are in a unique position to offer 2021 solutions to 2020 problems and your school’s brand strategy should reflect that loud and clear. The post Your Boarding School’s Value Proposition Just Got Richer. Here’s How to Seize the Day appeared first on Mission Minded.

Mixed Links for Nonprofit Communicators – September 4, 2020

Kivi's Nonprofit Communications Blog

Zambra. Asheville, NC. Happy Friday, everyone! Let’s wind down this week with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have tips for running ads, board members to avoid, fun Zoom backgrounds and more.

The Words I Removed from My Book

Kivi's Nonprofit Communications Blog

I just completed revising “The Nonprofit Marketing Guide” and the new edition will be out in Spring 2021. I made several updates to word choices and language — the book is 10 years old and our language has certainly evolved!

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Let’s Get You Out of That Rut You’re Stuck In #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

While 2020 has thrown something different at us every month, that doesn’t mean we haven’t gotten into some routines that might not be the best for us. With so much going on, it is hard to focus on everything that needs to get done at work.

Social Media and Newsletter Ideas for October 2020

Kivi's Nonprofit Communications Blog

Need some ideas for social media updates, blog posts, newsletter articles, or other content for October? Today’s post will help. These ideas come from our Monthly Nonprofit Writing Prompts email newsletter*.

What Managing Expectations Can Look Like

Kivi's Nonprofit Communications Blog

A lot of the conversations I am having with nonprofit communications directors can be lumped under the category of “managing expectations.” ” That includes expectations from your boss and coworkers about what you do — or could do — as the communications lead.

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Base Your Supporter Journeys in Reality

Kivi's Nonprofit Communications Blog

As I revise my first book, The Nonprofit Marketing Guide , I am updating the chapters with newer approaches that weren’t commonplace 10 years ago when I originally wrote it. For example, in the chapter about defining your target communities, I spent a lot of time on personas.

Your Top Questions for Other Comms Directors?

Kivi's Nonprofit Communications Blog

I’m starting to think about questions for the 2021 Nonprofit Communications Trends Report Survey, which we typically open in early November. This has been such a strange and different year. I’m wondering how much we should switch up our questions and how much we should leave as is.

Big Brains and Cool Kids (September 2020)

Kivi's Nonprofit Communications Blog

We are often asked to recommend nonprofits and other smart folks to follow for your own professional development. So every now and then, I will write a post called “Big Brains and Cool Kids.”

Sailing Through September: Communicating to Divided Communities and Video Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

Here’s what’s happening this month at Nonprofit Marketing Guide…. Online Training: September 3: Marketing Bequests: How to Ask for That Final Gift with Tom Ahern. 90-Minute Webinar] Tom shares secrets from around the world on how to tactfully ask for bequests from your current donors.

How Your Nonprofit Should Communicate to a Divided America

Kivi's Nonprofit Communications Blog

It’s no secret that our nation is deeply divided along political and social lines, and these divisions make it increasingly difficult for nonprofits to develop messages that appeal to people on both sides of the divide.

Mixed Links for Nonprofit Communicators – September 25, 2020

Kivi's Nonprofit Communications Blog

Well another week of 2020 is done. How many more to go?!? Let’s distract ourselves with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have a couple of reports with useful data, fundraising tips, misinformation traps to avoid and more. It’s time for Mixed Links… M+R shares Four Misinformation Traps Nonprofits Should Avoid in the 2020 US Elections (and Beyond).

3 Commitments Newly Appointed School Heads Should Make in Their First Year

Mission Minded

This school year will be like none your school—or any school—has ever experienced, which is why the importance of designing an intentional entry process and committing to a comprehensive listening tour is paramount.