March, 2018

Day in the Life of a Nonprofit Communicator – Jenna Czaplewski

Kivi's Nonprofit Communications Blog

Jenna Czaplewski. Welcome to our latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series!

Thanking Donors: 10 Ways To Show #DonorGratitude On A Shoestring Budget

J Campbell Social Marketing

No matter what time of year, it’s always the perfect time to show your donors some love. If you wait until year-end when thanking donors, or right before you are asking for another gift, it may be too late.

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Our EveryAction Hero: Girls Inc.

EveryAction

Girls Inc. inspires all girls to be strong, smart, and bold. With over 1,400 sites in 400 cities across the United States and Canada, the organization has grown tremendously since its founding in 1864. Through educational programming, mentorships, and advocacy, Girls Inc. focuses on providing girls everywhere the knowledge, resources, and opportunities to live healthy and productive lives.

Have you been harassed by the ‘brand’ police?

iMarketSmart

Run, it's the brand police! Unfortunately, many major and planned gift officers are subject to harassment by the 'brand' police. They impede your progress telling you the colors are off, the font size is too small, or the pictures are wrong. Sometimes they even tell you the pixels online are incorrect. Here’s the issue. Too often they think ‘brand’ is a verb. But when it comes to marketing, it's really a noun. A brand is what your organization IS at its core.

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Fun-Learning-Me! CAUSE CAMP 3/26-27

Getting Attention

Listen! I’m booked to speak at Cause Camp 2018 and I’d love you to join me. There are still some seats left for this intimate, lively, and FUN learning experience coming up March 26-27. So please. Register today , for either the in-person (in Lincoln, NE) or online conference. Use the promo code NANCY for $50 off! Here’s why I’m speaking at Cause Camp this year.

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Get a Taste of the Fundraising Career Conference 2018

Wild Woman Fundraising

How do you know if this Fundraising Career Conference is for you? How about I give you a TASTE of our incredible presenters before the conference? Sound good? We have a session on Assertiveness – Speak Your Truth and Get a Raise!

Professional Photography: 4 Reasons to Invest In It

Kivi's Nonprofit Communications Blog

Angela Crist. Self-proclaimed “recovering nonprofit CEO, Angela Crist, joins us again to talk about the importance of professional photography. Kristina. Guest Post by Angela Crist. Have you ever pulled back on a marketing piece to avoid scrutiny for “spending too much on marketing”?

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More Trending

6 Reasons to Rethink Your Email Newsletter

EveryAction

Email fundraising and organizing has changed a lot since mass email tools first appeared on the scene. Just ten years ago, nonprofit newsletters were the go-to channel for collecting donations. But in today’s digital landscape, their impact has somewhat diminished.

How asking for advice helps fundraisers: (1) qualify donors for their portfolios AND (2) build deeper relationships

iMarketSmart

Your donors want a partner, not a solicitor. Partners ask for advice before asking for money. Partners looking for advice are looking to collaborate. Partners requesting advice are less threatening. Partners requesting advice motivate supporters to ‘lean’ in. Partners requesting advice inspire exponentially more dollars throughout their long-term, mutually beneficial relationships. Your donors’ first gift is their time and effort.

Fun-Learning-Me! CAUSE CAMP 3/26-27

Getting Attention

Listen! I’m booked to speak at Cause Camp 2018 and I’d love you to join me. There are still some seats left for this intimate, lively, and FUN learning experience coming up March 26-27. So please. Register today , for either the in-person (in Lincoln, NE) or online conference. Use the promo code NANCY for $50 off! Here’s why I’m speaking at Cause Camp this year.

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Interview tips for your big day

Wild Woman Fundraising

Are you looking for a job right now? If you’ve gotten to the interview stage, WAHOO! This is fabulous! Your resume was good enough! Your cover letter was good enough! Now we’re getting to the good stuff! Here are some tips to make sure you ace this interview. Don’t be forgettable.

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How to Collect Donor Data Without Being Annoying

Kivi's Nonprofit Communications Blog

Rachel Clemens. Do you worry you’re being too intrusive when you ask for information about your supporters? Today, Rachel Clemens shares some tips on getting that information the right way. Kristina. Guest Post by Rachel Clemens of Mighty Citizen.

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5 Strategies to Reach and Engage Young People In Your Nonprofit Work

J Campbell Social Marketing

“How can our nonprofit get young people involved in our organization?”. Where do we need to be online to reach younger people?”. “Do Do young people still use Facebook?”. These are all frequent questions posed in my work with nonprofits large and small.

Your Official #18NTC Local's Guide to New Orleans

EveryAction

We're just a few weeks away from one of the most highly anticipated nonprofit conferences of the year , and we're so excited to be headed down South to the Big Easy! Considering our team is obsessed with all that is NOLA, we thought we'd share some favorite local spots to eat, drink, party, and enjoy the sights while visiting for the Nonprofit Technology Conference. Check out the list below! Historic Jackson Square.

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Silver BBs and Culture with Andrew Olsen (Season 2, Episode 6)

iMarketSmart

Joining Engagement Fundraising is Andrew Olsen, senior vice president of Newport One. If you are a fundraiser trying to find that silver bullet then this episode is for you. Andrew will be diving into why there are no silver bullets or unicorns and instead why it takes a lot of little things to make a big impact. Click here to listen on YouTube! Topic Timestamps. Silver BBs? [02:35]. 02:35]. How to work in organizations with difficult boards? [05:52]. 05:52].

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How Donors Choose Among Nonprofits: The Role of Identity

The Agitator

There’s an old joke at the right that often feels like nonprofit marketing. While we do and should have ambitions of expanding the charitable giving pie, we also want to secure our own organization’s piece of said pie.

Fundraising Career Pathing – Take the Right Job for You

Wild Woman Fundraising

Have you ever wondered how to move up in the fundraising field? Here’s a sample career path from fundraising recruiter Phil Gerard, on how to potentially move up in your fundraising career.

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My 10 Favorite Google Chrome Extensions

Kivi's Nonprofit Communications Blog

I decided to go all in with Google for my productivity apps this year, getting everything into some combination of Inbox by Gmail , Google Calendar, and Google Keep.

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Crowdfunding for Nonprofits: 5 Stories to Tell In Your Fundraising Campaign

J Campbell Social Marketing

Crowdfunding for nonprofits is a trendy but often misunderstood term thrown around in nonprofit fundraising circles. Pew Internet found that roughly one-in-five Americans (22%) have contributed to an online fundraising project on a website like Kickstarter or GoFundMe.

How Greenpeace & Other Environmental Groups Are Using Technology to Build a Better World

EveryAction

There are thousands of nonprofits changing the world in big and small ways every single day. The best of these nonprofits know that one of the major keys to success is using top-notch nonprofit tools to run smart, creative, and impactful campaigns. We’re incredibly fortunate to power many of these organizations, helping raise more money and maximize their impact along the way.

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Road Rage Effect and Being Fair to Donors with Jim Langley (EF-S02-E05)

iMarketSmart

We are joined again by special guest, Jim Langley, president of Langley Innovations. Make sure to listen to the last episode to hear the first part of this conversation. Educational institutes adapting to donor needs and being fair to your donors are the main topics discussed.

What Ask String Works Best?

The Agitator

The life of a direct response fundraiser is filled with so many questions – far more questions than answers. Take the question, “How much should we ask for?”. Usually the question is answered with the conventional application of a formula based on previous giving. For example, 1.0X, 1.5X, 2.0X

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Interview with Della Rae- Creating a better workplace from day one

Wild Woman Fundraising

“ Organizations that prioritize people as a pillar of the long-term strategy lend themselves to healthier and more sustainable outcomes.” ” -Della Rae. What are some ways organizations can engage new team members from day one?

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Nonprofit Content Strategy: It’s Not About You

Kivi's Nonprofit Communications Blog

Make your supporters the superhero in your story. We recently started working with a healthcare nonprofit that wanted to take a fresh approach to its communications and marketing content.

Nonprofits on Facebook: Is It Time To Break-Up With Facebook?

J Campbell Social Marketing

Updated: Elon Musk deleted the Facebook Pages for Tesla and SpaceX ; Sonos pulled their Facebook Ads. What a week for Facebook! TechCrunch calling for Mark Zuckerberg’s resignation. They claim they didn’t – but look at that headline!).

How to Bring Simplicity and Balance to Your Nonprofit Communications

Ann Green

Lagom is a Swedish concept meaning everything in moderation or not too much, not too little. Keeping things simple. This is not to be confused with the Danish concept of Hygge, which means getting cozy.

Is donor retention really where you should focus your time and money?

iMarketSmart

The market/sector has been ‘flooded’ with people talking about donor retention for many years now. Many of them make money selling software and services that supposedly help fundraisers improve their donor retention. Yet after all their talk, the statistics say that donor retention just keeps going down. The number of donors giving to charity keeps declining while total charitable dollars keep increasing. In other words, there’s been a narrowing of the funnel.

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Paying to Acquire Advocates

The Agitator

Last month, we talked about the advocate donor identity: how to tell if you have one , the science behind online activism , and how to get and convert advocates.

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[VIDEO] How do you keep your good fundraisers? Interview with Kishshana Palmer

Wild Woman Fundraising

Want to learn more from Kishshana Palmer? Come to the Fundraising Career Conference April 2 4 and 6th! Transcript. MT: Okay, everybody. Welcome. Today’s conversation with Kishshana is going to be about, basically, how do you keep your good people and what do you lose when they don’t stay? Kishshana.

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How to Talk to Your Boss About Offensive Communications

Kivi's Nonprofit Communications Blog

If you missed it, Antionette Kerr’s blog post from last week talked about “crunchy” conversations – those discussions when someone says something offensive and your body immediately reacts negatively.

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Live Debate: What Are The Pros and Cons of Facebook Fundraising for Nonprofits?

J Campbell Social Marketing

Welcome to Facebook Fridays! Fridays at noon I take 15 minutes to help you navigate the crazy wilderness of Facebook for your nonprofit. Today I brought on special guest Noah Barnett from peer-to-peer online fundraising platform CauseVox to answer your question: What are the biggest pros and cons of setting up and using Facebook fundraising tools for nonprofits? Grab the Nonprofit Facebook Events Checklist – everything you need to create a fabulous event on your nonprofit Facebook Page!

How to Create an Engaging Newsletter Your Donors Will Want to Read

Ann Green

I’ve written several posts recently about the importance of staying in touch with your donors throughout the year. Some of you may be saying, “We do that because we have a newsletter.”. A newsletter can be a great way to engage with your donors, but how often does that actually happen?

3 reasons why your donors and donor prospects won’t call you back.

iMarketSmart

Frustration! Recently I was visiting a customer and one of the fundraisers was very frustrated. Thanks to our system, lots of donors disclosed that they already left her organization in their estate plans and many more donor prospects said they might consider such a gift. I felt her pain. She was clearly a very nice, caring person with a very warm heart. But her donors couldn’t see that and they weren’t calling her back. “I don’t understand!”

Are You Donor-Obsessed or Merely Donor-Centric?

The Agitator

Customer experience guru Gerry McGovern warns that even if a company is indeed “customer-centric” that may not be enough these days. “To To truly be successful, you need to nurture a customer obsession culture within your organization.”, he warns. The Agitator says, “Amen.”

Webinar Recap: Shannon Malloy at Cure JM

CrowdRise

Missed our webinar How to get more peer-to-peer fundraisers in 2018 ? No worries. We’ve got you covered. Marketing

3 Big Trends That Should Change the Way You Work Online

Kivi's Nonprofit Communications Blog

Sometimes in the nonprofit world, we get consumed with the specific details of online fundraising, advocacy and education for our causes and forget about the bigger trends at play.

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How Can Nonprofits Use the Facebook Local App for Marketing?

J Campbell Social Marketing

Welcome to Facebook Fridays! Fridays at noon I take 15 minutes to help you navigate the crazy wilderness of Facebook for your nonprofit. Today I answered your question: How can my nonprofit use the Facebook Local app for marketing? What is the Facebook Local App? . In November of last year, Facebook launched its standalone Events app as Facebook Local, touted as a new one-stop search engine to “browse all the cool things happening where you live or where you’re traveling to.”.