June, 2020

Are Your Comms Helpful Now or Just Adding More Noise?

Kivi's Nonprofit Communications Blog

In days following the murder of George Floyd. I had no words. This is unusual for me as a journalist, speaker, leadership team member of an advocacy-based nonprofit, and downright talkative person. . Image: Unsplash by munshots. My nonprofit wanted to put out a statement. Freelance news stories [demanding a Black perspective] awaited. And then there was the white cashier who decided I “looked tired.” I felt pressured to say something important. Yet my responses to “How are you doing?”

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9 hard truths your fundraising operation needs to face in the post-pandemic era.


Competition is fierce and everywhere. Nonprofits don’t only compete with other nonprofits. They also compete with private sector businesses and Uncle Sam (the tax collector) for every donor’s “share of wallet and attention.” Plus, donors want non-exclusive, polyamorous relationships with organizations. In other words, they will decide when they’ll cozy up to other charities. Of course, you can influence their decisions, but you can never control them. You are at a disadvantage.


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The Next Normal – The Future for Nonprofits In A Post-Pandemic World

J Campbell Social Marketing

When I created this series for the Nonprofit Social Media Nerds , I didn’t choose my words wisely. “Post-pandemic world” – What does that mean? Will we ever get there? We certainly aren’t there yet. These conversations were intended to bring together emerging and known thought leaders and practitioners in the sector, to discuss the current climate and ideas to navigate the future. We don’t have crystal balls. We don’t have a guidebook for this.

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[Guest Post] 6 Lessons Learned by Attending Virtual Fundraising Events

Fundraising Coach

On a recent call, I heard a concept that really impressed me. Amanda Herlihy is the Director of Development. South Carolina Governor's School for the Arts & Humanities Foundation. She knew that she was going to have to shift her fundraising events to a virtual format. So in addition to reading about virtual events and taking course, she actually attended virtual events! Lot of them. I asked her if she'd share her observations. Fortunately for us, she did!

4 Resources to Help Shift the Narrative for Equity in Nonprofit Communications

Mission Minded

Nonprofits need to tell stories that begin with the aspiration of the individual, rather than the hurdles they face to help shift the narrative for equity. The post 4 Resources to Help Shift the Narrative for Equity in Nonprofit Communications appeared first on Mission Minded. Blog Nonprofit Communications Storytelling

Donor Retention Strategies: From CRMs to Annual Reports

Ann Green

By Jay Love. Nonprofit professionals have a lot on their minds. You’re probably thinking about methods to keep your staff and constituents safe during the pandemic, effective work-from-home strategies to keep everyone productive, and how to maintain programming while adhering to social distancing guidelines. . Whatever you do, don’t stop fundraising during these difficult times. While this fundraising may look different , it should never cease entirely.

Mixed Links for Nonprofit Communicators – June 19, 2020

Kivi's Nonprofit Communications Blog

The Collins Quarter. Savannah, GA. Good day and a Happy Juneteenth to you, friends. I am here with the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have a discussion on racial equity, how Facebook’s new ad policies can affect you, tweet ideas, social media data and more. It’s time for Mixed Links…. Our good friends Antionette Kerr and Peter Panepento had a conversation about racial equity.

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More Trending

The Essential Guide to Nonprofit Live Streaming Video: How nonprofits can use live videos to strengthen relationships with donors, members, and supporters

J Campbell Social Marketing

What a… time we are living in. (I I wanted to avoid using the words unprecedented, uncertain, and disruptive.). You have emailed me and messaged me some of your stories about what is going on with your organizations, and it’s heart-breaking. . But many, if not most, of the stories are inspiring. Some are sharing silver linings, and many of you are positive that you will emerge intact and even stronger than before. .

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A different look at "Deadlines drive donations"

Fundraising Coach

Today is the start of the last week of the fiscal year for many nonprofits. And one thing we know about fundraising: deadlines drive donations. Year after year, we've seen even arbitrary deadlines like galas or the end of the fiscal year generate fundraising bumps. Do Deadlines Make Donors Act? The pandemic has me reflecting on this. I used to think the deadline spurred donors to action. Now I don’t. Now I believe the deadline spurs the askers.

Should You Publish a Statement of Solidarity, Support, and Action?

Mission Minded

Your organization's voice is important, because systemic racism has influenced and infiltrated every facet of life and work. The post Should You Publish a Statement of Solidarity, Support, and Action? appeared first on Mission Minded. Blog Digital Foundations Independent Schools Nonprofit Communications Social Media

The 5 C”s of Good Communication

Ann Green

One of the first posts I wrote when I started this blog was the 4 C’s of Good Content (clear, concise, conversational, and compelling). I decided to revisit that post and add a 5th C (connection). I gave it a new title, too. Keep these 5 C’s in mind when you’re writing a fundraising appeal, thank you letter, update, or any type of donor communication. . Is it Clear? What is your intention? What message are you sending to your donors?

Summer All-Access Pass Discount Available!

Kivi's Nonprofit Communications Blog

Even though this summer isn’t like anything else we’ve been through before, we are still giving you our Summer All-Access Pass Discount. With our Annual All-Access Pass , you get everything you need to handle whatever life throws at you – training on best practices, confidence in your work, and support from both experts and friends. Get an All-Access Pass now and you can get it all for only $599. Sale ends July 6, 2020. More Details on the All-Access Pass.

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Corporate Partnerships & The Law: Unrelated Business Income Tax (UBIT)

Selfish Giving

This is the final part of a four-part series on the four key legal issues you - my readers! requested guidance on in the Selfish Giving / Accelerist Partnership Law Survey you completed last year. Advertising Disclosures [Released 10/02/19] Registration & Reporting Requirements [Released 12/4/19] Contracts [Released 02/29/20] UBIT [It’s here!] Today, our legal expert, Karen Wu of Perlman & Perlman , is answering your questions on unrelated business income tax (UBIT).

How to Get More People to Sign-Up for Your Event [Webinar Replay]

J Campbell Social Marketing

If you have a campaign on GoFundMe Charity or are considering launching one, the Registration and Ticketing functionality is a great feature that can help you reach your campaign’s goals. Important: You cannot add registration if a donation has already been made to your campaign. To avoid this, please refrain from publishing your campaign before you finish configuring its settings.

Donor generosity is astounding

Fundraising Coach

When we entered the pandemic lockdown here in the United States, nonprofits were rightly concerned about potentially plummeting donations. Those of us who'd been in fundraising through disasters and economic downturns, knew there'd be an initial spike in giving. But based on our past experiences, we expected that spike to be short lived. Well, I'm pleased to say, donors are proving us wrong. Fundraising in a pandemic is hard.

Nonprofits: It’s Time to Think Twice About Facebook

Mission Minded

Perhaps you’re not in a position to move away from Facebook entirely - but there are ways to reduce your organization’s dependence on it. The post Nonprofits: It’s Time to Think Twice About Facebook appeared first on Mission Minded. Blog Digital Email Campaigns Nonprofit Communications Social Media

Donor Retention: 6 Things You Need to Know

Fundraising Report Card

Donor retention is one of the most important things to keep in mind when running a charity or a nonprofit. As we’ve discussed in the past, donor retention refers to the number of donors who gave to your organization last business period (year, quarter, etc.) that stuck around to give again this business period. While … Continue reading "Donor Retention: 6 Things You Need to Know". The post Donor Retention: 6 Things You Need to Know appeared first on Fundraising Report Card.

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Social Media and Newsletter Ideas for July 2020

Kivi's Nonprofit Communications Blog

These writing ideas come from our Monthly Nonprofit Writing Prompts email newsletter*. You can use them for social media, blog posts, newsletter articles, and more. If you would like these ideas sent to your inbox a month in advance, sign up for our Monthly Nonprofit Writing Prompts. I send this email newsletter the first week of every month with prompts for the following month. For example, I will email the prompts for August early next week.

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Newsletter: Attorney Karen Wu Answers Your Questions on UBIT ?? ; Dunkin Sells Masks for a Cause ; Wendy’s Promised to Promote Black Voices on Twitter, Then Ghosted

Selfish Giving

Two things this week! The Social Impact Book Club members have voted and our next book is How to be an Antiracist by Ibram X. Kendi. While I've included the link to the book on Amazon , many readers wrote last week asking me to encourage people to buy the book from a local book shop. I couldn't agree more! I'm off to my local bookstore, Newtonville Books , to pick up my copy! Want to join the book club?

When Not To Lead

The Nonprofit Consultant

To be a successful blogger we are told, "Be authoritative! Demonstrate your expertise!" But the truth is, all any of us can ever do is to write from our limited experience, share the lessons we have learned, and hope it helps somebody in their own journey. In the end, we are all in a constant process of learning. Even the so-called experts and teachers - if they're good at what they do - are still learning.

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What I Commit to Doing Differently

J Campbell Social Marketing

This morning I gave the opening keynote at the Collaborative Virtual Sessions, organized by Classy. My talk was supposed to be on tactical ways to pivot your fundraising strategy in the light of COVID-19. But, I had much more to say that I felt needed to be said. . I struggled with the decision to speak at all, due the lack of diversity in the speaker and panelist line-up. It needs to be called out, so that we can do better. .


Mission Minded

Mission Minded as a company unequivocally stands alongside our allies in the social justice movement who are calling for systemic changes in policing, prison, education, immigration, and social services. The post BLACK LIVES MATTER. appeared first on Mission Minded.

Donor Acquisition: What is It? And How Do You Optimize It?

Fundraising Report Card

Simply put, donor acquisition is the number of first-time donors you’ve acquired within a given time frame. More formally, the term refers to the number of donors who hadn’t previously donated to your organization last business period that donated for the first time this business period (business period meaning year, quarter, month, etc.). Monitoring donor acquisition can … Continue reading "Donor Acquisition: What is It? And How Do You Optimize It?". The post Donor Acquisition: What is It?

4 Steps to Work Through Collaboration Problems

Kivi's Nonprofit Communications Blog

Under normal circumstances, communications directors need to collaborate with their coworkers and managers, and that’s even more true now. But collaboration is messy because people are messy! We all have our own opinions, feelings, fears, stressors, and motivators. While solving communications collaboration problems can feel impossible sometimes, if you depersonalize and get strategic in your thinking, it’s much easier to make progress. Here’s how. First, Name the Problem.

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Newsletter: Former Partnership Manager Speaks Out on Racism, Abuse ; 3 New Books for the Read with Purpose Book Club ; Guess What? Purpose Drives CEO Reputation

Selfish Giving

We had such a great book club meeting last week talking about the book Fanocracy ! Did you miss it? You can watch the replay here. Now it's time to pick our next book! ?? We have three new books that nicely capture the zeitgeist of the moment. I'm looking forward to having a powerful conversation about one of them. My pick was White Fragility. I really encourage you to visit Amazon and read the descriptions for each book and a few reviews before making your pick.

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In Praise of Postcards

Ann Green

If you’ve been fundraising and communicating with your donors the last couple of months, you’ve probably been doing most of it electronically. . Electronic communication is good, but communicating by mail is better. Start thinking about communicating by mail again. If not now, sometime soon. Especially if donors contributed since the COVID-19 outbreak. They deserve to receive something nice in the mail. Now you might say – “But mail is too expensive. So is printing something.

5 Reasons Your Nonprofit Should Use Infographics


5 Reasons Your Nonprofit Should Use Infographics. by Olivia Warnes. Infographics can transform your social media marketing for the better! Use infographics to spread your message and draw in donors! At Twenti, we’ve been using infographics to easily share information with nonprofits on things like the Google Ad Grant , but they aren’t just a tool for nonprofits to learn from, they work great in your own campaigns too!

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How to Learn More about Your Current Social Media Followers

Kivi's Nonprofit Communications Blog

Let’s say you started a new nonprofit communications job. They have all the usual channels set up and your job is to improve engagement. The first rule of creating engaging content is to know WHO you are trying to engage. Who are the people seeing your content and what do they care about? What are their problems and concerns? What characteristics do they share?

A Day in the Life of a Quarantined Nonprofit Communicator – Kimberly Green

Kivi's Nonprofit Communications Blog

Kimberly Green and Franklin. Here is another submission for our Day in the Life of a Nonprofit Communicator – Quarantine Edition. Let’s see how everyone else is doing out there adapting. Kimberly’s Bio: Kimberly Green is the Community Outreach Manager for PAWS NY. She worked in various marketing roles at The Intrepid Sea, Air & Space Museum and the BRIC Celebrate Brooklyn! Festival before starting at PAWS NY in early 2020. Originally from Ohio, Ms.

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What To Do When You Get Pulled into Other People’s Work

Kivi's Nonprofit Communications Blog

Many times, nonprofit communications staff complain that they aren’t included in conversations early enough or often enough. But sometimes you find yourself in the opposite position: You get pulled into other people’s work, making it near impossible for you to spend time on your own big projects. Let’s tackle this situation using our Four Steps to Work Through Collaboration Problems. Name the Problem. Naming the problem helps you depersonalize it.

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Is Your Communications Team Ready for 2020’s Next Big Crisis?

Kivi's Nonprofit Communications Blog

Flickr Creative Commons photo by fotologic. If 2020 has taught us anything, it’s to be prepared for the unexpected. During the first half of the year, we’ve been confronted with two events that have turned our world on its axis — the COVID-19 pandemic and the murder of George Floyd. In both instances, nonprofits had to confront urgent and tragic situations that they weren’t planning for.

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A Day in the Life of a Quarantined Nonprofit Communicator – Ashirbad Raha

Kivi's Nonprofit Communications Blog

Ashirbad S. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators ! This series lets you describe your workday in your own words. Ashirbad’s Bio: My name is Ashirbad and I direct the communication vertical of the India team of a research group called the Energy Policy Institute at the University of Chicago in New Delhi. Since the pandemic spread it’s tentacles, we have been working from home.

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A Day in the Life of a Quarantined Nonprofit Communicator – Abby Gwaltney

Kivi's Nonprofit Communications Blog

Abby Gwaltney. Please note that pictured here are 50% of my children and less than half of the pets currently quarantining with me as I work from home. Here is another submission for our Day in the Life of a Nonprofit Communicator – Quarantine Edition. Let’s see how everyone else is doing out there adapting. Abby’s Bio: Abby is the Director of Communications & Outreach at the Community Coalition for Haiti.

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Communications Planning for the Rest of 2020

Kivi's Nonprofit Communications Blog

Did 2020 just chew up your communications plan and spit it out? Or did you even have a concrete plan to begin with? You aren’t alone either way. Lots of nonprofits had to either throw their plan out once the pandemic hit or they have been winging it for as long as they can remember anyway. But you won’t get the results you want from your communications program without getting your goals, strategies, objectives, and tactics all worked out. See if any of these scenarios sound familiar?

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Mixed Links for Nonprofit Communicators – June 12, 2020

Kivi's Nonprofit Communications Blog

Callway Gardens. Pine Mountain, GA. Good afternoon, good friends. How is everyone doing? As always on Fridays, I have the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have COVID stats, marketing metrics, tweets for a month, and more. It’s time for Mixed Links… Here are 5 Things That Nonprofits Wish They Knew Three Months Ago. Twitter gives us A Month of Tweet Ideas for Brands on Twitter.

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Get Everyone on the Same Page at Work – Even Now [$20 Webinar Tomorrow]

Kivi's Nonprofit Communications Blog

If you have ever had an issue with getting a co-worker to meet a deadline, having your boss add way too much stuff to your to-do list or being assigned things that aren’t exactly in your job description, then tomorrow’s webinar is for you ! Here are the details: Collaborating with Co-Workers: Problem Solving Advice for Comms Staff . NEW, BUDGET-FRIENDLY WEBINAR. Thursday, June 11, 2020. 1:00 – 2:00 p.m. Eastern (10 – 11 a.m. Pacific).

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Hot Topics in June: Raising Awareness, Collaborating with Co-Workers, Communications Planning

Kivi's Nonprofit Communications Blog

Here’s what’s happening in June at Nonprofit Marketing Guide…. Online Training: June 29 – July 6: Annual All-Access Pass Discounted. It’s almost time for our Summer All-Access Pass discount. Mark your calendars to save $200 on the best way to attend all of our training webinars for an entire year. Learn more about our All-Access Pass. TODAY! June 3: Multichannel Preflight: Testing Your Fundraising Comms for Success/Failure BEFORE You Send Them Out with Tom Ahern.

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