April, 2017

PR Pick-Up Lines: Starting a Relationship With Your Favorite Reporter

Kivi's Nonprofit Communications Blog

When was the last time you reached out to a reporter without a story to pitch? If you’re like many nonprofit communicators, you might be straining to answer this question because it’s been a long time.

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4 Easy Ways to Get Closer & Boost Action

Getting Attention

There’s a proven way for your organization to start and strengthen vital relationships with the people whose support, loyalty, and actions you want—donors, volunteers, and even staff (too often overlooked here). This approach is easy to learn and execute.

CRM 213

14 things you must know about your donors to win major gifts (including planned gifts)

iMarketSmart

Here are 14 things you must know about your donors if you want to raise major and planned gifts (13 of which can be obtained from a donor survey ): 1- Why do they care about your nonprofit’s mission? 2- What programs interest them and why?

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New Facebook Features and Why They Matter

Public Sector Marketing 2.0

Last week, Facebook held its annual F8 conference where Mark Zuckerberg and team typically set the direction for global digital technology. I mean that last part literally. What Facebook invests time and resources in tends to set the course for the entire digital ecosystem.

The Big Difference Between Marketing and Fundraising and Why It’s Important

J Campbell Social Marketing

In my years as a full-time nonprofit employee, I was often a one-woman Marketing, Communications, Development, Outreach, Kitchen Sink department. In one position, I was all of those things plus the Volunteer Recruiter and Coordinator!

More Trending

Why your wealthy donors love donor advised funds and why you should care

iMarketSmart

Donor Advised Funds… There are plenty of people who don’t like ’em. They say that they are holding pens for dollars that should be distributed to good causes faster. But that’s not a debate I want to have here.

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New Charity Village Salary Survey Highlights

Wild Woman Fundraising

Jen Ross (Director, Marketing) of Charity Village was kind enough to answer a few of these questions for me about CharityVillage’s new 2017 salary survey.

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8 Ways Nonprofits Can Implement A Mobile Strategy

J Campbell Social Marketing

It’s official – email is more widely read on mobile devices than on desktop email clients. Recent studies found that 54% of email is now opened on a mobile device.

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6 Ways to Take Action in the Next Week to Celebrate Earth Day

EveryAction

Earth Day is this Saturday and there's so much you can do to defend, fund, and educate yourself on the critical environmental issues we face as a global population - here are six to get you started. Show up for science. Need plans for the weekend? The March for Science and the People's Climate Movement are set for April 22 and April 29 respectively, and no matter where you live, there's ample opportunity to participate.

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Do I Have to Keep Producing This Crappy Newsletter?

Kivi's Nonprofit Communications Blog

That’s the exact question I got at a conference last week, and it’s one I get quite often. . You or your team are regularly producing content — in this case, an email newsletter — that you know isn’t any good. Can you stop?

Deliver this Budget to Drive Marketing Impact: Comms Plan Pt1

Getting Attention

The hands-down, most hated and most frequently-avoided marketing task is budgeting. You all tell me that! Now’s to get past this bias and take the time to absorb this four-part series on budgeting guidelines.

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The 4 levels of donor commitment according to Mal Warwick

iMarketSmart

For those of you who are new to the field, Mal Warwick played a tremendous leadership role in fundraising and direct marketing. In his book titled How to Write Successful Fundraising Appeals , he outlined the 4 levels of donor commitment.

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If you had $1,000 to spend on marketing, what should you do?

Wild Woman Fundraising

MT: Hey, everybody. Welcome. This is Mazarine Treyz of Wild Woman Fundraising and today I have the pleasure and the privilege of interviewing B.J. Mendelson, author of Social Media is B t, and comedian as well. So you wrote Social Media is B t. It came out back in 2013, and I reviewed it here.

4 Nonprofit Tech Tips to Boost Online Donor Engagement Rates

J Campbell Social Marketing

Guest post by Wauker Matthews. Even though people are increasingly turning to the Internet to search for and to obtain information about causes they care about, keeping online donors engaged long-term is an ongoing struggle for many nonprofits.

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What Will Replace 'Checkout Charity' After Big Retailers are Gone?

Selfish Giving

There had to be a few cringes in the room after she said it. In December, Kmart CMO Kelly Cook was at St. Jude Children's Research Hospital in Memphis celebrating an amazing accomplishment.

How Clever Are You? Test Your Communications Smarts With These 16 Nonprofit Quizzes – and Emails to Match!

Kivi's Nonprofit Communications Blog

Admit it. You took a quiz on Facebook, or clicked on a clever subject line from your email inbox to find out your aura, or your inner animal, or which Star Wars or Walking Dead (can I be Michonne?) character you are most like. via GIPHY.

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4 Doable Ways to Get Closer & Boost Action

Getting Attention

There’s a proven way for your organization to start and strengthen vital relationships with the people whose support, loyalty, and actions you want—donors, volunteers, and even staff (too often overlooked here). This approach is easy to learn and execute.

CRM 130

What you should know about your high net worth volunteers?

iMarketSmart

Great volunteer opportunities and experiences are essential for your nonprofit ( as discussed before ). Here’s what the data shows your high net worth volunteers are looking for! Having issues viewing the image below? Click here.

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Donor Sexual Harrassment

Wild Woman Fundraising

Here’s a message from Captain Obvious! Feminism is good for everyone! Real equity and Diversity is good for everyone. Who agrees with me? Let’s see. Nonprofit Pro. Sofii. The Agitator.

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Your Donors Are Your Partners

Ann Green

Your donors are not ATM machines and people you only communicate with when you need money. They are your partners and you can’t do your work without them. Seeing your donors as your partners will help you with your donor relations and donor communication. Always keep your donor in mind.

What's Wrong with Tom Brady's Partnership with Best Buddies? Everything

Selfish Giving

Photo via Best Buddies International on Flickr. I'm a big fan of Tom Brady. As a Boston native, I know how much he's done for the City and for the New England Patriots. I don't believe for a second that he deflated those balls, and he's probably the greatest football player in history.

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Need a Good Day? Focus on Your Little Wins

Kivi's Nonprofit Communications Blog

According to research by Teresa Amabile from the Harvard Business School, your best work days likely include making progress – even if it is just a small win — on work you consider meaningful or important.

Best Marketing Tips & Tricks (#17NTC)

Getting Attention

Liz Polay-Wettengel is National Director of Marketing and Communications for InterfaithFamily , a Jewish non-profit based in Newton, MA. For three years in a row, my colleagues from InterfaithFamily and I have participated in the annual Nonprofit Tech Conference (from NTEN ).

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Why go to Amazon when you can get it here for free?

iMarketSmart

Each year my amazing staff grab the best, most popular blog posts from the prior year to create a book for our readers. . At last, the digest is ready to ship and you can get it for FREE by simply going here.

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Wow! We just finished the Fundraising Career Conference!

Wild Woman Fundraising

This is the third year of the Fundraising Career Conference- and it was so wonderful to welcome new faces, as well as having people coming back for their THIRD YEAR in a row! Here are some comments from people attending the Fundraising Career Conference this year.

Science Communication and Social Marketing

Social Marketing and Social Change

Applying marketing to improve communications about social issues is an important part of social marketing for me.

A Great Old-Fashioned Major Gift Tool

The Agitator

I love the digital age and all it offers fundraisers today — and what it will increasingly offer in the future.

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Day in the Life of a Nonprofit Communicator – Sheena Abraham

Kivi's Nonprofit Communications Blog

Sheena Abraham. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series!

Raising Awareness is Not a Goal

Ann Green

When you’re putting together your marketing and communications plans, do you include raising awareness as one of your goals? If you do, that’s a problem because raising awareness is not a goal. Raising awareness isn’t necessarily bad. Instead of a goal, think of it as a first step.

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Why people WON’T give you money

iMarketSmart

Today, instead of talking about what makes people give, let’s take a look at what thwarts giving. You can find examples of communications that depress giving almost everywhere, in your mailbox, your email, in magazines, billboards, just all over the place. There are 8 major things some fundraisers do that impede fundraising success. The funny thing about these points is that they are the same reasons why people fail to make friends and build enduring relationships. Being narcissistic.

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4 things to stop doing once you discover your fundraising career strengths

Wild Woman Fundraising

Are you tired of certain aspects of your fundraising work? Do you wish, for example, that your weekly staff meetings could be shortened to a 5 minute standing meeting? Or perhaps you’d like to take that latest state grant proposal and throw it out the window?

April 130

Ep212: Nissan Teams Up with Habitat for Humanity to Launch 'Home is the Key'

Selfish Giving

Today on CauseTalk Radio , Megan and I are talking to Erich Marx , Director of Marketing, Nissan North America, about their participation in Habitat for Humanity's new cause marketing platform Home is the Key.

Partisan Purse Strings

The Agitator

Since the November presidential election, many Agitator readers, Tom and I have pondered the possible effects of President Trump’s victory on fundraising and activism. Here and here among several posts. Now we have some data from a CNBC Survey showing that U.S.

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Tomorrow Only – How to Grow Your Donor List with Facebook and Instagram Ads

Kivi's Nonprofit Communications Blog

Not using Facebook or Instagram ads? You are missing out on a great way to: Grow your email list. Enhance email marketing campaigns. Re-engage past supporters. Acquire new donors. Using Facebook and Instagram Ads, but they aren’t working?

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