April, 2017

Nonprofit Web Design 101: 5 Strategies for Beginners

Kivi's Nonprofit Communications Blog

Jeff Gordy. If your nonprofit’s website hasn’t been a top priority, it’s time to change that. But don’t worry, if you don’t know what to do. Today’s guest post will help you get started. Kristina. Guest Post by Jeff Gordy.

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The Big Difference Between Marketing and Fundraising and Why It’s Important

J Campbell Social Marketing

In my years as a full-time nonprofit employee, I was often a one-woman Marketing, Communications, Development, Outreach, Kitchen Sink department. In one position, I was all of those things plus the Volunteer Recruiter and Coordinator!

Trending Sources

4 Easy Ways to Get Closer & Boost Action

Getting Attention

There’s a proven way for your organization to start and strengthen vital relationships with the people whose support, loyalty, and actions you want—donors, volunteers, and even staff (too often overlooked here). This approach is easy to learn and execute.

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The 4 levels of donor commitment according to Mal Warwick

iMarketSmart

For those of you who are new to the field, Mal Warwick played a tremendous leadership role in fundraising and direct marketing. In his book titled How to Write Successful Fundraising Appeals , he outlined the 4 levels of donor commitment.

New Facebook Features and Why They Matter

Public Sector Marketing 2.0

Last week, Facebook held its annual F8 conference where Mark Zuckerberg and team typically set the direction for global digital technology. I mean that last part literally. What Facebook invests time and resources in tends to set the course for the entire digital ecosystem.

More Trending

Deliver this Budget to Drive Marketing Impact: Comms Plan Pt1

Getting Attention

The hands-down, most hated and most frequently-avoided marketing task is budgeting. You all tell me that! Now’s to get past this bias and take the time to absorb this four-part series on budgeting guidelines.

14 things you must know about your donors to win major gifts (including planned gifts)

iMarketSmart

Here are 14 things you must know about your donors if you want to raise major and planned gifts (13 of which can be obtained from a donor survey ): 1- Why do they care about your nonprofit’s mission? 2- What programs interest them and why?

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4 Nonprofit Tech Tips to Boost Online Donor Engagement Rates

J Campbell Social Marketing

Guest post by Wauker Matthews. Even though people are increasingly turning to the Internet to search for and to obtain information about causes they care about, keeping online donors engaged long-term is an ongoing struggle for many nonprofits.

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What Will Replace 'Checkout Charity' After Big Retailers are Gone?

Selfish Giving

There had to be a few cringes in the room after she said it. In December, Kmart CMO Kelly Cook was at St. Jude Children's Research Hospital in Memphis celebrating an amazing accomplishment.

5 Strategies to Build Better Relationships with Your Mobile Donors

Kivi's Nonprofit Communications Blog

John Killoran. John Killoran, CEO of @Pay , guest posts for us today on making sure you have a plan to cultivate relationships with your mobile donors. Kristina. Guest Post by John Killoran.

A Great Old-Fashioned Major Gift Tool

The Agitator

I love the digital age and all it offers fundraisers today — and what it will increasingly offer in the future.

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! Jackpot of Comms Skills & Inspiration: #17NTC

Getting Attention

Liz Polay-Wettengel is National Director of Marketing and Communications for I nterfaithFamily , a Jewish non-profit based in Newton, MA. For three years in a row, my colleagues from InterfaithFamily and I have participated in the annual Nonprofit Tech Conference (from NTEN ).

What you should know about your high net worth volunteers?

iMarketSmart

Great volunteer opportunities and experiences are essential for your nonprofit ( as discussed before ). Here’s what the data shows your high net worth volunteers are looking for! Having issues viewing the image below? Click here.

8 Ways Nonprofits Can Implement A Mobile Strategy

J Campbell Social Marketing

It’s official – email is more widely read on mobile devices than on desktop email clients. Recent studies found that 54% of email is now opened on a mobile device.

What's Wrong with Tom Brady's Partnership with Best Buddies? Everything

Selfish Giving

Photo via Best Buddies International on Flickr. I'm a big fan of Tom Brady. As a Boston native, I know how much he's done for the City and for the New England Patriots. I don't believe for a second that he deflated those balls, and he's probably the greatest football player in history.

Do I Have to Keep Producing This Crappy Newsletter?

Kivi's Nonprofit Communications Blog

That’s the exact question I got at a conference last week, and it’s one I get quite often. . You or your team are regularly producing content — in this case, an email newsletter — that you know isn’t any good. Can you stop?

Behavioral Science & Fundraising: The Desire for Completion

The Agitator

From trading baseball cards, to filling a stamp album, to locating that final object for some set of collectibles, whether we realize it or not every one of us is driven by what behavioral scientists call the desire for ‘set completion’ or ‘task completion’ Ever since age 14, when I added the 5 th — and final — bar to my perfect Sunday School attendance pin at the Gettysburg Methodist Church, I know I’ve been driven to complete tasks.

4 things to stop doing once you discover your fundraising career strengths

Wild Woman Fundraising

Are you tired of certain aspects of your fundraising work? Do you wish, for example, that your weekly staff meetings could be shortened to a 5 minute standing meeting? Or perhaps you’d like to take that latest state grant proposal and throw it out the window?

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Why you don’t need to update your planned giving web pages as much as you might think

iMarketSmart

A longstanding misconception has been spread around for too long. Your planned giving web pages don’t need to be updated “with the latest tax laws.” Here’s our take on the subject: 1. Microsites are not websites. Planned giving pages sold by outside vendors are microsites while your organization’s main online presence is a website. Microsites should generate leads (using landing pages), cultivate leads and engage supporters.

7 Questions on Marketing Automation for Nonprofits

EveryAction

This post was originally featured on The Campaign Workshop blog and has been reposted with permission. I recently sat down with the good folks at The Campaign Workshop and chatted about marketing automation for nonprofits.

In San Francisco for AFP? Don’t Miss These 5 Spots.

Mission Minded

With the AFP International Fundraising Conference around the corner, I’ve been thinking about fun things you can do near the conference while you’re here. Lots of the Mission Minded team live or grew up in San Francisco, so we each have our own favorite spots to enjoy downtown. I’ll be presenting a workshop on perfecting your […]. The post In San Francisco for AFP? Don’t Miss These 5 Spots. appeared first on Mission Minded.

PR Pick-Up Lines: Starting a Relationship With Your Favorite Reporter

Kivi's Nonprofit Communications Blog

When was the last time you reached out to a reporter without a story to pitch? If you’re like many nonprofit communicators, you might be straining to answer this question because it’s been a long time.

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What Makes A Great Fundraising Event?

The Agitator

Last weekend I visited Savannah, Georgia to celebrate a friend’s birthday and received some insights into event fundraising as a bonus. In a large public square beside my hotel, the Susan B. Komen Foundation was setting up for the local version of their Race for the Cure® — the world’s most successful series of 5K run/walk events designed to raise awareness of breast cancer. In more than 150 locations around the globe, 1.5 million folks participate in this event.

Social Cognitive Theory for Social Marketing Research and Practice

Social Marketing and Social Change

As social marketers and change agents, our theories drive how we understand and describe problems and propose and test different solutions to them. What is a theory?

Do you know the names of your donor’s influencers?

iMarketSmart

Life stories are like fingerprints. No two are alike and everyone has them. All of our life stories are filled with challenges that must be overcome, successes and failures, good times and heartaches, help we received from others and times we provided assistance. When people think about giving, they often start by visualizing their own autobiography. They think about their life and they search their memory for a connection between your cause and their past experiences and feelings.

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Ep209: Habitat Launches First Cause Marketing Platform, 'Home is the Key'

Selfish Giving

Today on CauseTalk Radio Megan and I talk to Colleen Ridenhour , Senior Vice President Resource Development for Habitat for Humanity International , and Tracy Cioffi , Senior Vice President of Marketing for Sur La Table , about Habitat's new cause marketing platform, Home is the Key.

Your Donors Are Your Partners

Ann Green

Your donors are not ATM machines and people you only communicate with when you need money. They are your partners and you can’t do your work without them. Seeing your donors as your partners will help you with your donor relations and donor communication. Always keep your donor in mind.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

I am bringing you Mixed Links brunch-style today because I am off to the beach soon for a long weekend! The folks at The Schott Foundation for Public Education are hosting a webinar on Racism in Philanthropy next Friday, April 21st. On April 25th, M+R will release the 2017 Benchmarks Study.

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Volunteers: A Major But Oft-Overlooked Resource

The Agitator

Tom and I began working together 46 years ago at Common Cause , founded by the remarkable, accomplished and extraordinarily prescient John Gardner. Among the values Gardner instilled in both of us was the value of volunteerism and the importance of respect and proper management and accountability for each volunteer who worked at Common Cause.

Donor Sexual Harrassment

Wild Woman Fundraising

Here’s a message from Captain Obvious! Feminism is good for everyone! Real equity and Diversity is good for everyone. Who agrees with me? Let’s see. Nonprofit Pro. Sofii. The Agitator.

Why go to Amazon when you can get it here for free?

iMarketSmart

Each year my amazing staff grab the best, most popular blog posts from the prior year to create a book for our readers. . At last, the digest is ready to ship and you can get it for FREE by simply going here.

Ep212: Nissan Teams Up with Habitat for Humanity to Launch 'Home is the Key'

Selfish Giving

Today on CauseTalk Radio , Megan and I are talking to Erich Marx , Director of Marketing, Nissan North America, about their participation in Habitat for Humanity's new cause marketing platform Home is the Key.

I Know You’re Busy, But….

Ann Green

Having too much to do is the norm at most nonprofits, especially small ones. You may be busy, but what are you saying you don’t have time to do? Are you spending too much time on what’s urgent and not what’s important?

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Happy Friday, everyone! Join me for some Mixed Links… If you aren’t one of these people who can sit down and churn out articles and blog posts in one sitting, try these 5 Ways to Write Faster. Donor retention is a big deal, right?

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