June, 2017

8 Productivity Practices You Might Want to Try

Kivi's Nonprofit Communications Blog

It’s tough to implement methods that keep your nonprofit marketing organized and on track when you can’t effectively manage your own time, attention and energy.

7 Steps to Passionate Volunteer Messengers

Getting Attention

You face an uphill battle to recruit volunteers and retain them at ever higher and more effective levels of engagement. For those of you with small or all-volunteer organizations, there’s absolutely nothing more important.

FAQ 82

Trending Sources

6 major donor expectations you simply cannot ignore

iMarketSmart

Dialogue. Major donors expect to be able to have a dialogue with an organization and its staff. Permission. Major donors expect to maintain power over whether or not they grant permission for dialogue to happen. Convenience. Major donors expect their engagements to be convenient for them. Focus.

How to Create a Nonprofit Social Media Toolkit for Your Online Fundraising Campaign

J Campbell Social Marketing

When creating and implementing your nonprofit online fundraising campaign, remember that getting people’s attention is much harder than it seems. The trap nonprofits too often fall into is that they feel entitled to attention, and even donations, from their supporters and online community members.

Beware of Vanity Metrics

The Agitator

In Is Your Website Driving Away Your Best Folks ? I warned of the danger relying on ‘vanity metrics’ like ‘page views’ or ‘time on site’ In fact, the use of ‘vanity metrics’ is problematic in our trade far beyond the online world.

More Trending

The 5 p’s of engagement fundraising

iMarketSmart

1- Permission. Donors have immense power these days. They can ignore your communications! The best way to ensure that they don’t exercise that power is to gain their permission to communicate with them. Having a list of 100,000 matters little if no one engages with your outreach.

5 Ways to Thank Corporate Sponsors with Social Media (Without Posting Ugly Logos)

J Campbell Social Marketing

We’ve all seen it – a nonprofit website or Facebook Page filled up with pixelated, cut-off corporate logos, often accompanied by a generic caption such as “Thank you so much to Great Local Business for sponsoring our gala.”. Eye-catching? Interesting? Inspiring? Not at all.

7 Techniques to Boost Donor Engagement

Fundraising Coach

Before you can start to use the techniques below you need to figure out what engagement means for your nonprofit. Does it meaning getting involved in other roles like volunteering or getting more donors to read your communications?

Fundraising Metrics That Matter

The Agitator

Yesterday I explored ‘vanity metrics’ and briefly explained why they’re not very helpful for serious decision-making. Or how, in the case of Benchmarking, they’re often ignored or mis-applied. Today, we’ll move to metrics that truly matter.

Newsjacking for Nonprofits

Kivi's Nonprofit Communications Blog

Amazon founder Jeff Bezos set the nonprofit world ablaze earlier this month by tweeting a “request for ideas” about how to direct his charitable giving.

News 66

How to 10X Your Cause Marketing with Content Marketing: 3 Strategic Approaches

Selfish Giving

Last week I spoke at the annual Engage for Good Conference in Chicago on how nonprofits can dramatically increase their cause marketing success with content marketing.

Your 3-step plan to get 100X more revenue

iMarketSmart

Most money is not cash. According to the Wall Street Journal , people put their wealth in lots of places, but not in liquid assets. The chart below shows that the top 1% put 92% of their wealth everywhere else (and the rest of society does the same).

Plan 55

8 Ways Digital Storytelling Will Make Your Nonprofit Better

J Campbell Social Marketing

There is a myriad of benefits that can be gained through a strategic online foray into storytelling—benefits that will resonate throughout the entire organization, from donors to clients to staff.

No donor wants to make a donation

Fundraising Coach

Years ago, I wrote about Zig Ziglar teaching that nobody wants a drill. He said millions of drills are sold every year. But no one wants a drill. They want a hole. The same is true with donors. No donor wants to make a donation. Donors want the value the donation will make. So tell them about that.

Giving USA Reports On 2016 Giving

The Agitator

Giving USA has released its annual study on giving, reporting that for 2016 all giving rose to $390.1 billion, or 1.4% over 2015 (inflation adjusted). That represents 2.1% of gross domestic product, slightly above the 1.9% average of the past 40 years.

USA 25

Communications Directors, Step Up and Lead

Kivi's Nonprofit Communications Blog

Just about every week, I talk to nonprofit communications directors who have “limiting beliefs” that are holding them back. Limiting beliefs are ideas or assumptions that you have about yourself, your situation, or others that limit your ability to succeed.

Lead 65

7 Key Takeaways for Cause Marketers from America's Checkout Champions Report [SPONSORED]

Selfish Giving

If you haven't checked out the 2017 America's Charity Checkout Champions report, it's a must-read for anyone in the cause marketing space. Congratulations to the Engage for Good team for putting together such an outstanding resource!

Fundraising metrics: you have to see them to believe them

iMarketSmart

I always hated when my staff sent me an Excel file showing our astounding growth. You might be thinking, “Why would you hate getting an Excel file that reflects astounding growth?” ” But the reason is that numbers in little rectangles in Excel don’t excite me. I like charts!

CRM 51

Choosing the Right Nonprofit Logo [Infographic]

J Campbell Social Marketing

When my daughter turned 2, I first understood the sheer power of logos and branding. We were driving in the car, and we passed one of many Dunkin’ Donuts in my town – I live north of Boston, and Dunkin’ Donuts are like oxygen around here.

Don't put off fundraising planning to the fall!

Fundraising Coach

Summer. It stirs up thoughts trips, outdoor activities, and school break. A pause in the normal routines of life. Even though we're no longer in school, we still let that "summer mentality" affect us. Rest is good. But taking a break from fundraising in the summer can kill your fundraising.

Good Enough Is No Longer Good Enough – Part 4: Donor Journeys

The Agitator

The journey the organization wants the donor to go on is not usually the journey the donor wants to go on. The reason for this disconnect is that few organizations truly understand why donors choose to stay or leave, let alone know when the donor makes the decision to leave. This is not a new insight. The reason donor experience and donor journeys are becoming such a big issue is not because organizations have suddenly seen the light.

Why Visitors Abandon Your Website (And How to Fix It)

Kivi's Nonprofit Communications Blog

Spencer Brooks. Don’t let your website visitors get away! Use these tips from Spencer Brooks of Brooks Digital. Kristina. Guest Post by Spencer Brooks. Last year, I uncovered some data that shocked me.

Ep219: How This Chain of Garden Centers Raises Six-Figures with Cause Marketing

Selfish Giving

Petitti visits with patients at Cleveland Clinic's Children's Hospital. Today on CauseTalk Radio , Megan and I talk to A. Petitti , President of Petitti's Garden Centers , a 8-store chain based in Ohio, about their partnership and support for Cleveland Clinic's Children's Hospital.

4 great reasons to hire a capital campaign consultant

iMarketSmart

Large amounts of money are at stake. This might be the largest amount of money your organization will ever raise. Getting an experienced consultant onboard will increase your chances of success exponentially. Time is of the essence. You’ll need someone who’s been there and done that to keep things on-track. Failure is not an option. You won’t want egg on your organization’s face. No flying by the seat of your pants!

Disruptive digital forces in Kazakhstan

Public Sector Marketing 2.0

A few weeks ago I was invited to Astana, Kazakhstan by the United Nations Development Program to deliver a workshop on the latest strategic digital / social media marketing and communications best practices being used by the public sector here in Canada and around the globe.

Is fundraising hurting itself?

Fundraising Coach

Today, the fundraising think tank Rogare published "Less Than My Job's Worth." In this important "green" paper - a paper created for discussion - Rogare's director Ian MacQuillin exams the questions "is fundraising a profession?" and "does it matter if fundraising isn't a profession?"

Green 27

Is Your Nonprofit Sustainable?

The Agitator

June is the last month of the fiscal year for many nonprofits, when supposedly the deep questions are being asked. Are we on the right track, programmatically and financially? Do we have enough Facebook ‘Likes’?

June 18

7 Reasons Why This Gen X Nonprofit Marketer Has Fallen In Love With Slack

Kivi's Nonprofit Communications Blog

As an independent marketing and communications consultant, I work with a wide variety of clients, from nonprofits of all sizes, to agencies, to training companies.

Ep218: This Snack Company is Helping Families Worldwide Put Meals First

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Sarah Delea , President of the Mondelez International Foundation (MIF) on the impact and results from its school and community-based gardening programs on five continents.

Can raising money be like building furniture?

iMarketSmart

Did you know you can make furniture without screws, nails or fasteners? Great artisans make furniture using glue, miters, and specialized wood joints. It takes longer to do it this way and I don’t think the quality is actually any better.

I used to work in domestic violence, but I didn’t realize this applies to all of us.

Wild Woman Fundraising

Recently I discovered what emotional labor is , and that I had been unconsciously doing it all of my life. I did notice that fundraising is emotional labor, as well as much of nonprofit work. Which is most often done by women.

Identify, Track, and Analyze Gifts with New Grants Management on EveryAction

EveryAction

Many nonprofits receive anywhere from 10-90% of their revenue from foundation grants. These contributions are typically high dollar grant awards that come from foundations, corporations, or the government. Organizations need a structured and effective way of following their grants throughout the grant's lifecycle so they can easily manage this very important revenue stream and track these funds in the same place as major gifts and other sources of revenue.

In Pursuit Of The Trivial

The Agitator

Slowly, but surely, research in the field of behavioral science is making its way into Fundraising Land.

UK 17

Before and After – This Website Redesign Lowered Bounce Rates Significantly

Kivi's Nonprofit Communications Blog

Your bounce rate is the percentage of visitors to your website who navigate away from the site after viewing only one page. So what does that mean when you have bounce rates of over 50%. It means you need to redesign your website!

Rate 52