June, 2017

GREETINGS: 39 Ideas to Help You Rock Your Nonprofit Email Welcome Series

Kivi's Nonprofit Communications Blog

Congratulations, you’ve got new email subscribers! Now what? Dump them in your normal communications stream without recognition or welcome? Welcome them – quickly, warmly, sincerely. The welcome email may be the single most important email you send.

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7 Steps to Passionate Volunteer Messengers

Getting Attention

You face an uphill battle to recruit volunteers and retain them at ever higher and more effective levels of engagement. For those of you with small or all-volunteer organizations, there’s absolutely nothing more important.

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Find your dream job with these 3 simple steps

iMarketSmart

If you don’t know where you are going, you will never get there. Here’s how to start with the end in mind so you can be resolute in finding the best fitting job for you and your dreams. First, dream.

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5 Ways to Thank Corporate Sponsors with Social Media (Without Posting Ugly Logos)

J Campbell Social Marketing

We’ve all seen it – a nonprofit website or Facebook Page filled up with pixelated, cut-off corporate logos, often accompanied by a generic caption such as “Thank you so much to Great Local Business for sponsoring our gala.”. Eye-catching? Interesting? Inspiring? Not at all.

The bots are coming! Are you ready?

Public Sector Marketing 2.0

Last week we held our MARCOM Annual Conference (more on that in a future post) where I moderated a roundtable discussion on bots. I thought I ‘d share a few notes from my handout. Working Definitions (sometimes used interchangeably).

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More Trending

The 5 p’s of engagement fundraising

iMarketSmart

1- Permission. Donors have immense power these days. They can ignore your communications! The best way to ensure that they don’t exercise that power is to gain their permission to communicate with them. Having a list of 100,000 matters little if no one engages with your outreach.

How to Create a Nonprofit Social Media Toolkit for Your Online Fundraising Campaign

J Campbell Social Marketing

When creating and implementing your nonprofit online fundraising campaign, remember that getting people’s attention is much harder than it seems. The trap nonprofits too often fall into is that they feel entitled to attention, and even donations, from their supporters and online community members.

Disruptive digital forces in Kazakhstan

Public Sector Marketing 2.0

A few weeks ago I was invited to Astana, Kazakhstan by the United Nations Development Program to deliver a workshop on the latest strategic digital / social media marketing and communications best practices being used by the public sector here in Canada and around the globe.

You’re going to have to be a pain in the ass

Wild Woman Fundraising

Previously on HOLY MOLY-why are people in my life (for example male relatives or friends) not emailing me and calling me more?- we discovered that emotional labor is seen as women’s work ! What is Emotional labor? It is part of # FundraisingisFemale.

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Newsjacking for Nonprofits

Kivi's Nonprofit Communications Blog

Amazon founder Jeff Bezos set the nonprofit world ablaze earlier this month by tweeting a “request for ideas” about how to direct his charitable giving.

7 Steps to Passionate Volunteer Messengers

Getting Attention

You face an uphill battle to recruit volunteers and retain them at ever higher and more effective levels of engagement. For those of you with small or all-volunteer organizations, there’s absolutely nothing more important.

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Should your CRM include photos of each of your donors?

iMarketSmart

My uncle is a radiologist. Recently he told me about a 2007 study of radiologists. The study found that including a photo of a patient along with their imaging exam results made doctors more successful.

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8 Ways Digital Storytelling Will Make Your Nonprofit Better

J Campbell Social Marketing

There is a myriad of benefits that can be gained through a strategic online foray into storytelling—benefits that will resonate throughout the entire organization, from donors to clients to staff.

The Secret To Happiness In A World Gone Nuts

The Agitator

The long Fourth of July weekend is getting underway here in the U.S. as Americans head for beaches, barbeques, parades and fireworks to celebrate Independence Day. Agitator readers North of the border will mark Canada Day tomorrow and in two weeks our French readers will celebrate Bastille Day.

I used to work in domestic violence, but I didn’t realize this applies to all of us.

Wild Woman Fundraising

Recently I discovered what emotional labor is , and that I had been unconsciously doing it all of my life. I did notice that fundraising is emotional labor, as well as much of nonprofit work. Which is most often done by women.

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Communications Directors, Step Up and Lead

Kivi's Nonprofit Communications Blog

Just about every week, I talk to nonprofit communications directors who have “limiting beliefs” that are holding them back. Limiting beliefs are ideas or assumptions that you have about yourself, your situation, or others that limit your ability to succeed.

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Fertile Follow Up: To whom and when?

Getting Attention

Follow up. It’s vital but so tough to do right. Either we don’t know what to say, fear “bugging” the very folks we want something from, or both. So we don’t follow up enough or well, which undermines engagement and results—no matter how compelling our campaigns may be! Follow up shows we care.

6 major donor expectations you simply cannot ignore

iMarketSmart

Dialogue. Major donors expect to be able to have a dialogue with an organization and its staff. Permission. Major donors expect to maintain power over whether or not they grant permission for dialogue to happen. Convenience. Major donors expect their engagements to be convenient for them. Focus.

Choosing the Right Nonprofit Logo [Infographic]

J Campbell Social Marketing

When my daughter turned 2, I first understood the sheer power of logos and branding. We were driving in the car, and we passed one of many Dunkin’ Donuts in my town – I live north of Boston, and Dunkin’ Donuts are like oxygen around here.

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Fundraising Metrics That Matter

The Agitator

Yesterday I explored ‘vanity metrics’ and briefly explained why they’re not very helpful for serious decision-making. Or how, in the case of Benchmarking, they’re often ignored or mis-applied. Today, we’ll move to metrics that truly matter.

Fundraising is getting paid for emotional labor

Wild Woman Fundraising

OK- I had never heard of emotional labor before- but then I found this thread- And I got to thinking- Is fundraising a lot of emotional labor? Is this the reason that so much of #fundraisingisfemale ? What is emotional labor? It’s making the effort to keep a relationship going.

Mixed Links for Nonprofit Communicators – My Sources

Kivi's Nonprofit Communications Blog

Today’s Mixed Links are going to be a little different. I like to bring you the freshest links every week, but I am actually on vacation right now.

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Ep219: How This Chain of Garden Centers Raises Six-Figures with Cause Marketing

Selfish Giving

Petitti visits with patients at Cleveland Clinic's Children's Hospital. Today on CauseTalk Radio , Megan and I talk to A. Petitti , President of Petitti's Garden Centers , a 8-store chain based in Ohio, about their partnership and support for Cleveland Clinic's Children's Hospital.

Fundraising metrics: you have to see them to believe them

iMarketSmart

I always hated when my staff sent me an Excel file showing our astounding growth. You might be thinking, “Why would you hate getting an Excel file that reflects astounding growth?” ” But the reason is that numbers in little rectangles in Excel don’t excite me. I like charts!

Identify, Track, and Analyze Gifts with New Grants Management on EveryAction

EveryAction

Many nonprofits receive anywhere from 10-90% of their revenue from foundation grants. These contributions are typically high dollar grant awards that come from foundations, corporations, or the government. Organizations need a structured and effective way of following their grants throughout the grant's lifecycle so they can easily manage this very important revenue stream and track these funds in the same place as major gifts and other sources of revenue.

Beware of Vanity Metrics

The Agitator

In Is Your Website Driving Away Your Best Folks ? I warned of the danger relying on ‘vanity metrics’ like ‘page views’ or ‘time on site’ In fact, the use of ‘vanity metrics’ is problematic in our trade far beyond the online world.

Does donor-centrism perpetuate inequality?

Wild Woman Fundraising

If you’ve read my blog for any length of time, you know I am a big proponent of donor-centered fundraising. I like helping nonprofits show donors how they are an integral part of the mission.

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Why Visitors Abandon Your Website (And How to Fix It)

Kivi's Nonprofit Communications Blog

Spencer Brooks. Don’t let your website visitors get away! Use these tips from Spencer Brooks of Brooks Digital. Kristina. Guest Post by Spencer Brooks. Last year, I uncovered some data that shocked me.

Ep220: Merrick Pet Care, K9s for Warriors Join Forces to Help Vets

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Pete Brace , Vice President of Pet Parent Relations & Communications for Merrick Pet Care , a leader in natural and organic pet food, about their 3-year partnership with K9s for Warriors.

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Who truly has the silver bullet you need?

iMarketSmart

Charlatans? Have you ever wondered if the speaker at the conference scolding you for not “asking” enough has ever asked at all? Have you ever noticed that the blogger chastising you about the lack of donor-centricity on your website has an even more confusing website than you?

Powerful, Targeted Facebook Ad Integration Now Available on EveryAction

EveryAction

Businesses and organizations are increasingly finding new ways to engage supporters on Facebook, and one key way is through the use of targeted advertising through Facebook Ads Manager. For nonprofits, Facebook Ads are a precise, cost-effective way to raise more money, sign up more supporters, and communicate a message to a specific audience.

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A REALLY BIG Deal!

The Agitator

Frankly, we’re gobsmacked. Astounded, awestruck and absolutely thrilled by a massive undertaking by UK fundraisers and other leaders in the voluntary sector that should attract the serious attention and participation of all of us — on every continent.

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What Life Looks Like 8 Years after saying Goodbye to My Fundraising Job.

Wild Woman Fundraising

8 years ago, I walked out of my fundraising office for the last time. I clutched my grant folders, my bike helmet, and my dignity, and opened the door, with tears in my eyes. It was hard. Even though I had wanted to leave for a long time, when it actually came time to leave, it was hard.

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Day in the Life of a Nonprofit Communicator – Lauren McCafferty

Kivi's Nonprofit Communications Blog

Lauren McCafferty. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series!