November, 2016

The Annual Report Donor List is a Stupid Waste of Time

Kivi's Nonprofit Communications Blog

Could your annual report fit right in with this scene? It’s time to update your approach. If you’ve heard me on an annual reports webinar any time in the last decade, you’ve heard me say some version of this: It’s OK to go short and stop publishing the donor list. Seriously.

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Prep Today for #GivingTuesday 2017

Getting Attention

It’s #GivingTuesday 2016, the best day to do vital prep work for #GivingTuesday 2017.

3 things every fundraiser needs to consider before they talk politics in front of their donors

iMarketSmart

I don’t have any data on this whatsoever but something tells me that a good number of fundraisers might lean left when it comes to politics. But what about your donors? Do they lean left or right? Do you know? Could you be alienating them by assuming that their politics align with yours?

4 Surefire Ways To Use Social Media To Promote Your Year-End Fundraising Campaign

J Campbell Social Marketing

Guest blog by Candace Cody. You know that social media is an important component of social fundraising (or peer-to-peer fundraising), but sometimes it can be tricky to know where to start, or exactly what to do.

You Gotta Believe: the Finest #UNselfie Posts of #GivingTuesday 2016

EveryAction

Ah, #GivingTuesday. the day donors wake up from their post-Thanksgiving food stupors, reflect on spending too much money during those retail-holidays-that-shall-not-be-named, and decide to offset the materialistic frenzy with some good-for-the-soul charitable giving - and then, of course, they take a selfie. We're back again this year with all-day coverage of the best #UNselfie posts from around the web - send us your favorites on Twitter and check back here for updates!

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A Brilliant Stewardship Plan for Legacy Society Donors From Down Under

iMarketSmart

There’s brilliance down under! . A while back on my LinkedIn Group (Major and Planned Gift Marketers) , Sharon Wangman outlined a stewardship plan for Legacy Society donors/members.

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How to Better Engage Your Followers on Social Media

J Campbell Social Marketing

Guest blog by Kiersten Bush. What prompts followers of your company to share content that you post on social media? The short, but not uncomplicated answer is: It depends. Some people just like a product and they want to share that insider-y knowledge with others.

Top Nonprofit Twitter Accounts: 2016 Election Edition

EveryAction

There’s been a lot of talk about this year’s historic Presidential election, but behind the headlines, the real stories are about advocates fighting for change at all levels of government and across the entire country. At EveryAction, we’re proud to work with organizations whose missions reflect the values that built our company and the vision we have for a better, more inclusive world.

How to Use Flat Iron for Natural Hair: 5 Tips

Non Profit Marketing 360

Straight, flawless hair is everything! When you have the perfect hair, you feel confident. You feel as though you want to flaunt it to anyone, everywhere. How to achieve a beautiful hair, anyway? Of course, it’s possible if you own the right tool which is a flat iron.

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How Can Nonprofits Communicate to Two Americas?

Kivi's Nonprofit Communications Blog

It’s Kivi here. At Nonprofit Marketing Guide, we are all about helping communications directors do the best job possible for their organizations and to do the work with purpose, enthusiasm, and integrity. We are also very much about being pragmatic and keeping it real.

How to lose a donor in 90 days

Wild Woman Fundraising

Here’s the scenario. I was a monthly donor to this nonprofit for years. I was also giving free (and paid) but mostly free advice to the ED. I hadn’t heard from the Executive Director personally in awhile (though I had gotten the nonprofit’s enewsletters).

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It was bound to happen sooner or later, here’s why and what to do…

iMarketSmart

If you have not yet heard the news, Fidelity Charitable now sits at the top of the Philanthropy 400 list that ranks nonprofits according to the amount of money they raise from private sources. It was bound to happen sooner or later. I know some folks have their gripes with donor-advised funds.

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10 Steps to a Successful Nonprofit Social Media Strategy

J Campbell Social Marketing

Giving Common Webinar: 10 Steps to a Successful Nonprofit Social Media Strategy. The Giving Common, an initiative of the Boston Foundation, was pleased to offer this webinar on Thursday, October 20, 2016 to its nonprofit partners engaged with GivingCommon.org.

All About Meeting Needs

The Agitator

Any decent salesperson knows (and practises) that successful selling involves meeting customers’ needs, not selling the product or service. Fundraising is no different. It’s about meeting the donor’s needs … not the organization’s.

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Ultimate buyer guide for black hair straightener

Non Profit Marketing 360

The advantage of black hair is that it has a good texture and in most cases it is very thick. Natural black hair may have many curls which are difficult to comb. To sustain a better look, the curls should be removed by using a black hair straightener.

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Day in the Life of a Nonprofit Communicator – Sara Maldonado

Kivi's Nonprofit Communications Blog

Sara Maldonado. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We want more stories! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. .

My mistakes of 2016

Wild Woman Fundraising

Each year I talk about my mistakes! Here are my mistakes from 2011 , 2012 , 2013 , and 2014 and 2015. And 23 of my fundraising career mistakes, too ! Because I like to remember what I did and how I can do better next year.

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What planned and major gifts officers can learn from Shark Tank

iMarketSmart

I love Shark Tank , the reality TV show that features a panel of potential venture capitalists (“sharks”) evaluating aspiring entrepreneurs product/business ideas. I watch it with my kids!

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It’s #Giving Tuesday Not Asking Tuesday

Ann Green

By now you’ve heard about #GIvingTuesday.This year it’s on November 29 and it’s billed as a global day to give back. Some people think it’s a great way to raise more revenue and find new donors. Others find it a complete waste of time.

#ThanksGivingTuesday

The Agitator

In the flood of #GivingTuesday emails washing over our in-boxes yesterday, one powerful message stood out. Marked #ThanksGivingTuesday the message came from Concordia College-New York.

Educating donors is not fundraising

Fundraising Coach

I've been hearing a well-meaning but fundraising killing myth while talking to many groups and training many boards over the last few months. It boils down to: "We need to do more education. If people really knew what we did, they would give money and our funding crisis would be over."

3 Surefire Communication Strategies to Follow Your Events

Kivi's Nonprofit Communications Blog

Kerri Moore. This summer, Kerri Moore gave us The Ultimate Checklist for marketing events. Today she’s back with some ideas on what to do after your event is over. Kristina. Guest Post by Kerri Moore of Booster.

What an annual report review looks like

Wild Woman Fundraising

Are you working on your annual report right now? How can you make it better than last year? Read on! Here’s an annual report review I did recently for a student in my annual report class. Here’s what I generally do with my annual report reviews. First, I look at the cover.

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7 Solid Reasons Why You Should Kill Your Printed Planned Giving Newsletter

iMarketSmart

I know, I know… you love your planned giving newsletter. After all, it’s an easy marketing option (especially if you buy them from a vendor who has been creating them for you for decades). And, as they say, once an object is in motion, it stays in motion.

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Your Appeal is Just The Beginning

Ann Green

Many of you are immersed in your year-end appeal, but if you think you can rest easy once the letters have gone out, think again. Your work has just begun. In fact, what comes next is even more important, especially if you want to to keep your donors for a long time.

Ep190: This Mattress Company Lets You Give Back While You Sleep

Selfish Giving

Never Miss a Show - Sign Up for Email Updates. Today on CauseTalk Radio , Megan and I talk to David Wolfe , Co-Founder and CEO of Leesa Sleep , a certified B-Corp that donates one mattress to a shelter for every ten it sells.

Mirror, Mirror On The Wall

The Agitator

Who’s the fairest of them all? Ever wonder how your organization is doing compared to other nonprofits in your community? Or how are you doing compared to other groups in your sector? Until now, you could get the answer by calling around town, checking with colleagues.

After-Action Pop-Ups: The Secret to Getting Gifts From Your Online Advocates

Kivi's Nonprofit Communications Blog

Is your nonprofit running petitions and other online advocacy actions? If the answer is “Yes,” then you might want to use after-action popups to transform your advocate’s actions into money.

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You matter more than ever.

Wild Woman Fundraising

Your life is going to be changed, now, forever. The world is scarier than ever, even if you don’t live in the US. And as a nonprofit leader, and as a fundraiser, you have the power to change things now more than ever before in history. One in ten people in the US works at a nonprofit.

Introducing the “FOUR SELFs” of Engagement Fundraising

iMarketSmart

When I first came up with the term engagement fundraising it was because I was a pissed-off donor! I wanted the charities I cared about most to treat me better. I wanted them to be more respectful of me. I wanted them to send me messages that were relevant and interesting to me.

What You Can Learn from Your Donors

Ann Green

Do you know why your donors give to your organization? Most likely they feel a connection to your cause. Most of us are good people and we want to help others. I’m very upset about the results of the recent U.S.

Mission Minded Wins National Marketing Awards

Mission Minded

Mission Minded won Gold and Silver Brilliance Awards this week for our work on Marin Academy’s Website and Drew School’s Admissions Video in a national competition hosted by InspirED School Marketers.

One Bucket Or Many?

The Agitator

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Why You Should “Go Short” With Your Nonprofit’s Annual Report

Kivi's Nonprofit Communications Blog

FREE On Demand Webinar. Long annual reports just don’t make sense for most nonprofits now. With the advent of the mobile technology, our attention spans have dropped to the point that a goldfish can focus better than we can. There are so many distractions – email, Facebook, Twitter, etc, etc.

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