November, 2016

3 Surefire Communication Strategies to Follow Your Events

Kivi's Nonprofit Communications Blog

Kerri Moore. This summer, Kerri Moore gave us The Ultimate Checklist for marketing events. Today she’s back with some ideas on what to do after your event is over. Kristina. Guest Post by Kerri Moore of Booster.

Prep Today for #GivingTuesday 2017

Getting Attention

It’s #GivingTuesday 2016, the best day to do vital prep work for #GivingTuesday 2017.

Trending Sources

It was bound to happen sooner or later, here’s why and what to do…

iMarketSmart

If you have not yet heard the news, Fidelity Charitable now sits at the top of the Philanthropy 400 list that ranks nonprofits according to the amount of money they raise from private sources. It was bound to happen sooner or later. I know some folks have their gripes with donor-advised funds.

Rules 78

One Bucket Or Many?

The Agitator

Educating donors is not fundraising

Fundraising Coach

I've been hearing a well-meaning but fundraising killing myth while talking to many groups and training many boards over the last few months. It boils down to: "We need to do more education. If people really knew what we did, they would give money and our funding crisis would be over."

More Trending

What planned and major gifts officers can learn from Shark Tank

iMarketSmart

I love Shark Tank , the reality TV show that features a panel of potential venture capitalists (“sharks”) evaluating aspiring entrepreneurs product/business ideas. I watch it with my kids!

#ThanksGivingTuesday

The Agitator

In the flood of #GivingTuesday emails washing over our in-boxes yesterday, one powerful message stood out. Marked #ThanksGivingTuesday the message came from Concordia College-New York.

Ep189: Dunkin' Rebrands Foundation to Bring More "Joy In Childhood"

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Christine Riley Miller , Senior Director of Corporate Social Responsibility & Corporate Foundation for Dunkin' Brands , about the company's new, re-branded foundation, the Joy in Childhood Foundation.

Mission Minded Wins National Marketing Awards

Mission Minded

Mission Minded won Gold and Silver Brilliance Awards this week for our work on Marin Academy’s Website and Drew School’s Admissions Video in a national competition hosted by InspirED School Marketers.

The Annual Report Donor List is a Stupid Waste of Time

Kivi's Nonprofit Communications Blog

Could your annual report fit right in with this scene? It’s time to update your approach. If you’ve heard me on an annual reports webinar any time in the last decade, you’ve heard me say some version of this: It’s OK to go short and stop publishing the donor list. Seriously.

10 Steps to a Successful Nonprofit Social Media Strategy

J Campbell Social Marketing

Giving Common Webinar: 10 Steps to a Successful Nonprofit Social Media Strategy. The Giving Common, an initiative of the Boston Foundation, was pleased to offer this webinar on Thursday, October 20, 2016 to its nonprofit partners engaged with GivingCommon.org.

7 Solid Reasons Why You Should Kill Your Printed Planned Giving Newsletter

iMarketSmart

I know, I know… you love your planned giving newsletter. After all, it’s an easy marketing option (especially if you buy them from a vendor who has been creating them for you for decades). And, as they say, once an object is in motion, it stays in motion.

Mirror, Mirror On The Wall

The Agitator

Who’s the fairest of them all? Ever wonder how your organization is doing compared to other nonprofits in your community? Or how are you doing compared to other groups in your sector? Until now, you could get the answer by calling around town, checking with colleagues.

Ep192: What Cause-Conscious Millennials Want from Their Employer

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Alison DaSilva , Executive Vice President, Cone Communications , about their latest study, the 2 016 Cone Communications Millennial Employee Engagement Study. On the show, Megan, Alison and I discuss: Alison DaSilva, Cone Communications.

How to Use a Street Team to Enhance Your Crowdfunding

Fundraising Coach

Crowdfunding is a term you hear thrown around in both the nonprofit and for-profit worlds these days, but few people have really grasped—and put into practice—exactly what it is. The way I’d define crowdfunding is with these three words: online social fundraising. Accepting donations online is not really innovative anymore, to be honest. We all know about online fundraising at this point and agree it’s necessary.

Team 13

How Can Nonprofits Communicate to Two Americas?

Kivi's Nonprofit Communications Blog

It’s Kivi here. At Nonprofit Marketing Guide, we are all about helping communications directors do the best job possible for their organizations and to do the work with purpose, enthusiasm, and integrity. We are also very much about being pragmatic and keeping it real.

4 Surefire Ways To Use Social Media To Promote Your Year-End Fundraising Campaign

J Campbell Social Marketing

Guest blog by Candace Cody. You know that social media is an important component of social fundraising (or peer-to-peer fundraising), but sometimes it can be tricky to know where to start, or exactly what to do.

A Brilliant Stewardship Plan for Legacy Society Donors From Down Under

iMarketSmart

There’s brilliance down under! . A while back on my LinkedIn Group (Major and Planned Gift Marketers) , Sharon Wangman outlined a stewardship plan for Legacy Society donors/members.

Plan 69

All About Meeting Needs

The Agitator

Any decent salesperson knows (and practises) that successful selling involves meeting customers’ needs, not selling the product or service. Fundraising is no different. It’s about meeting the donor’s needs … not the organization’s.

Ep188: New Ad Campaign Shows Mortal Combat Sick Kids Wage Against Illness, Disease

Selfish Giving

Today on CauseTalk Radio Megan and I talk to Lori Davison , Vice President of Brand Strategy & Communications, at SickKids Foundation about the foundation's new brand platform.

Ads 22

Developing a Plan to Approach Companies

Fundraising Coach

Perhaps you already have a list of companies that could donate to your organization. If not, we’ll be helping you with that in our December 6 webinar. Once you have that list, the next step is to determine who the real decision makers are in each company and how you can get in front of them to present your case. Remember that the decision maker might not be the person who has the most visibility in the company.

Good and Bad News: Communicators More Strategic, But Less Focused

Kivi's Nonprofit Communications Blog

I just pulled some preliminary data from our 2017 Nonprofit Communications Trends Report Survey. Staff from about 400 nonprofits have participated so far ( add your voice now , please!).

How to Better Engage Your Followers on Social Media

J Campbell Social Marketing

Guest blog by Kiersten Bush. What prompts followers of your company to share content that you post on social media? The short, but not uncomplicated answer is: It depends. Some people just like a product and they want to share that insider-y knowledge with others.

How to ask your board members for year-end gifts

iMarketSmart

I know this is important. But, honestly, I’m a major and planned gift marketer… not a fundraising consultant. So I found this article by Gail Perry to be very enlightening. In it, she explains how to tackle the delicate process of annual gift solicitation of board members. Below I outline her 7 points. Interestingly, the key to the solicitation happens behind the scenes.

Ordinary Fundraising Done Extraordinarily Well

The Agitator

In the New York Times Special Section on Giving — covering a wide range of topics from foundation trends, to teaching kids to give, and the ins and outs of automobile donations — there’s a piece that will be of special interest to Agitator readers. Asking for Money?

Ep190: This Mattress Company Lets You Give Back While You Sleep

Selfish Giving

Never Miss a Show - Sign Up for Email Updates. Today on CauseTalk Radio , Megan and I talk to David Wolfe , Co-Founder and CEO of Leesa Sleep , a certified B-Corp that donates one mattress to a shelter for every ten it sells.

Only 6 Nonprofit Storytelling Conference tickets left - #npstoryconf

Fundraising Coach

There are only 6 more tickets left for next week's Nonprofit Storytelling Conference in Chicago. I've personally never seen a conference make this much of a difference to attendees and the organizations they work for. I hope you won't miss out!

Find Your Frequent Email Readers Using Excel

Kivi's Nonprofit Communications Blog

Back in September, I told you about our experiment to see who our most loyal newsletter readers were. I thought that was a better measure of email engagement than simply looking at open or click rates.

Email 49

Top Nonprofit Twitter Accounts: 2016 Election Edition

EveryAction

There’s been a lot of talk about this year’s historic Presidential election, but behind the headlines, the real stories are about advocates fighting for change at all levels of government and across the entire country. At EveryAction, we’re proud to work with organizations whose missions reflect the values that built our company and the vision we have for a better, more inclusive world.

3 things every fundraiser needs to consider before they talk politics in front of their donors

iMarketSmart

I don’t have any data on this whatsoever but something tells me that a good number of fundraisers might lean left when it comes to politics. But what about your donors? Do they lean left or right? Do you know? Could you be alienating them by assuming that their politics align with yours?

Stop Driving Your Donors Away

The Agitator

Do you really know what good donor service looks like? I sure hope so, because as we’ve reported before , nearly 20% of all donors who drop out quit because of lousy donor service.

Ep191: This Austin Startup Helps Homeless with "Socks for Souls"

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Ryan Harmon , CEO & Co-founder of Press Cleaners. Press is a weekly, subscription-based dry cleaning and laundry delivery service in Texas that is helping the homeless and growing its business with its Socks for Souls program.

Your Appeal is Just The Beginning

Ann Green

Many of you are immersed in your year-end appeal, but if you think you can rest easy once the letters have gone out, think again. Your work has just begun. In fact, what comes next is even more important, especially if you want to to keep your donors for a long time.

Why You Should “Go Short” With Your Nonprofit’s Annual Report

Kivi's Nonprofit Communications Blog

FREE On Demand Webinar. Long annual reports just don’t make sense for most nonprofits now. With the advent of the mobile technology, our attention spans have dropped to the point that a goldfish can focus better than we can. There are so many distractions – email, Facebook, Twitter, etc, etc.