May, 2017

5 Clever Online Engagement Ideas for Nonprofits

Kivi's Nonprofit Communications Blog

Looking for ways to engage supporters online? Get inspired by these real nonprofit digital engagements! Ask An Artist To Illustrate. Take that hashtag contest to the next level. Invite an artist to illustrate your supporter’s thoughts submitted online. Make a Reading List. Summer’s coming.

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3 Ways to Stay Safe from Cyber Attack

Getting Attention

Yes, this has to matter to you. The current global cyber attack , built on ransomware, could wreck your communications impact and a lot more. If or when your organization gets hacked, it’ll bring all activity—including communications and fundraising—to an absolute standstill.

There’s power in exclusivity but are you using it?

iMarketSmart

Unlike populist fundraisers (who treat everyone the same), engagement fundraisers aim to find and build relationships with “first class passengers”— people who are willing to “pay” more (with major and legacy gifts). .

New Email Study Reveals Nonprofit Spam Rates Soared in 2016

EveryAction

The state of nonprofit fundraising is undeniably digital, but aside from opens and clicks, do you really understand what's happening to your emails?

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How to Choose the Right Online Communications Platforms for A Small Nonprofit

J Campbell Social Marketing

One of the most frequent problems I see recurring in small nonprofits is this: With all the online tools out there – websites, blogs, email software, social media sites, review sites – how can a small nonprofit know which ones to prioritize? Where should my nonprofit be online?

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More Trending

What’s missing from most nonprofit mission statements?

iMarketSmart

Last week I wrote a post that ruffled some feathers. I do that from time to time. It’s probably because everything I think, write and create begins with the donor in mind — not the fundraiser. Sorry.

5 Tips for Telling Difficult Stories

EveryAction

Storytelling is a constant drumbeat that resonates throughout the nonprofit community, but increasingly, stories are getting hard to tell. Not so much with good stories, which are a welcome and inspiring; mostly, it's the difficult tales of struggle, desperation, injustice, and urgency that are the most complicated to convey - but the need has never been so great.

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10 Tech Innovations That Will Revolutionize the Sector

J Campbell Social Marketing

The nonprofit technology landscape moves so quickly, it’s hard to keep up. Technology in the nonprofit space means more than simply posting on Facebook or getting set up with the best CRM.

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The modern day office-It goes with us everywhere.

Wild Woman Fundraising

I used to love bringing my computer everywhere! But now, the modern day office-It goes with us everywhere. Even on vacation. Even when we’re with our families. It has invaded every aspect of our lives, even when we’re on the toilet, we’re responding to texts and answering emails.

How Much Is Spam Hurting Your Online Fundraising? [New Study]

Kivi's Nonprofit Communications Blog

EveryAction just released their annual Email Deliverability Study which answers that exact question. Let’s start with a few basics about email deliverability, and then we’ll break down the report.

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3 Ways to Stay Safe from Cyber Attack

Getting Attention

Yes, this has to matter to you. Maybe you dodged the bullet of the most recent global cyber attack. But the next one or the ones after that could wreck your communications impact and a lot more.

If asking for donations makes you uncomfortable, read this now!

iMarketSmart

Recently I was asked the following: “The whole idea of the ‘ask’ is very uncomfortable to me. How can I become more comfortable with it?” ” Here’s my answer: First, if you are uncomfortable with asking, it’s probably for one or all of 3 reasons.

Do You Need an Appeal Letter Refresher Course?

Ann Green

You may have noticed an influx of appeal letters over the last few weeks. Some organizations do their main fundraising drive in the spring, especially if their fiscal year ends on June 30. Others do theirs at the end of the year and some do more than one. That’s all fine.

Online Awareness Campaigns for Your Nonprofit – What Works and How to Do It!

J Campbell Social Marketing

To cut through the clutter and get your message heard on digital channels, especially social media, can seem like a Herculean feat.

Supercharge your Monthly Giving Interview with Kenita Pierce-Lewis

Wild Woman Fundraising

Mazarine Treyz: Hey, everybody. Welcome. This is Mazarine Treyz of Wild Woman Fundraising and today I am so proud and pleased to be interviewing Kenita Pierce-Lewis, the founder and the CEO of Hope, INC. That’s www.hopbe.org. Helping Other People Be Empowered.

Day in the Life of a Nonprofit Communicator – Stacy Harbaugh

Kivi's Nonprofit Communications Blog

Stacy Harbaugh. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series!

Bring Yourself to Work? James Porter Does

Getting Attention

Do you bring yourself—with your passions, personal history, and personality—to work, or do you check “the real you” at the front door? Here’s hoping you bring “all of you” to work. It’s the only way to feel fully at ease in your job, to nurture the relationships you need for success and satisfaction (for you and your organization), and to bring the greatest value to your role and responsibilities. Take James Porter, director of communications at The End Fund.

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Some people find me abrasive. Here’s why.

iMarketSmart

Recently I was told, “Greg, you are one strong cup of coffee.” ” I like that. Here’s why I am the way I am: 1. I believe life is very, very short. Both of my parents died in their 60’s. One of my best friends died last year at 54. I am 47. I think the fundraising sector needs to change, now! I don’t have time to wait. Today could be my last day. I have a tremendous sense of urgency. I believe I need to get things done now! I guess that makes me a bit abrasive.

Expanded Social Matching Allows Nonprofits to Learn Even More About Their Supporters

EveryAction

Understanding your supporters and meeting them where they are is an increasingly important part of any outreach campaign. From a grassroots effort to mobilize broad audiences like the Women’s March to high-touch, high dollar fundraising, having more information about the social media habits of your supporters will help you be more effective in your outreach. This is why we’re doubling down on our existing social matching functionality in EveryAction.

How to Get People to Raise Money for Your Nonprofit on Facebook – Part 1

J Campbell Social Marketing

Social media fundraising is getting easier, thanks to some great new Facebook features designed specifically to make it easier for nonprofits to raise money on the social network.

The first thing I ever did was come out of a woman’s body

Wild Woman Fundraising

The first thing I ever did was come out of a woman’s body picture of congressmen trying to take our healthcare away. On this Mother’s Day, let’s get mad everybody.

The Kinds of Meetings Communications Directors Need

Kivi's Nonprofit Communications Blog

Another day, another meeting. Or three, or five. When you literally have to schedule time on your calendar to think, that means you are in too many meetings. But meetings aren’t all bad. They are a great tool for collaboration when used well.

Direct Mail Buzzes

The Agitator

I’ve noticed a few good items regarding direct mail lately that I’m sharing today. First up from Target Marketing is Paul Bobnak’s collection of The 6 Best Direct Mail Teasers of 2016. Gotta get that letter noticed and open folks!

Finally we’re releasing the HIPPO killer!!!

iMarketSmart

The HIPPO is the highest paid person in the office at the time when a decision needs to be made. HIPPOs tend to be far removed from regular engagement with donors and their decisions tend to be based on opinions— not data or fact.

Leverage Your Supporters' Influence and Follow Engagement with Social Share Tracking

EveryAction

Organizations have enormous untapped potential in the form of their supporters’ social networks and influence. To tap into this, you need know who shares your content, but more importantly, you want to know who is succeeding at referring new people – and donations - to your organization. Online Actions now allows you to track referrers who share your forms, both if they click the share asks, and also if those shares generate any new submissions.

5 Summer Fundraising Ideas for Every Nonprofit

J Campbell Social Marketing

Guest post by Sara Lowe. Picnics, pool parties, soccer games, BBQs – the possibilities are endless for you to be able to soak up the warm weather.

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Wow, what happened at the AFP conference?

Wild Woman Fundraising

I had such a good time at the AFP conference! I got to present on Salary Negotiation for a room full of 200+ people! At first I wasn’t sure if I’d have more than 35 people there, but people started pouring in, more and more until by the end it was standing room only!

When Am I ‘On the Record’ With a Journalist?

Kivi's Nonprofit Communications Blog

When preparing a member of your nonprofit’s team for an interview, you invariably spend time coaching them on what to say and how to act when the camera is rolling or when the reporter is scribbling notes.

Make a Smart Investment

Ann Green

Many nonprofits, especially small ones, are working with limited resources (money, staff, time). I know how hard that is and your default mode may be to say we can’t afford to do this. . Be careful. What are you saying you can’t afford to do? It may be something you should be doing.

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There’s power in exclusivity but are you using it?

iMarketSmart

Unlike populist fundraisers (who treat everyone the same), engagement fundraisers aim to find and build relationships with “first class passengers”— people who are willing to “pay” more (with major and legacy gifts). .

Facebook Events Integration Pulls Attendee Data Directly into EveryAction

EveryAction

Facebook is one of the most important digital organizing tools of our time. Every day, nonprofits and other organizations use Facebook's events platform to build crowds and recruit attendees to actions, protests, fundraisers, parties, and other types of events. Normally, the valuable attendee RSVP data from Facebook Events disappears or goes to waste after an event takes place. By integrating EveryAction with Facebook Events, we've aimed to change that.

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To Get Me from Passive to Active – Make Me Feel Something!

J Campbell Social Marketing

There is a misguided argument that I have heard recently from nonprofits, as they prepare their fundraising appeals or their online marketing campaigns: There is no way we can pull the heartstrings like this when telling stories. . Or: Oh no – we can’t use such strong language.

Should you talk with your donors about politics?

Wild Woman Fundraising

Have you seen this video ad by Heineken ? This is the antidote to that Pepsi ad. What does the video do? It has three sets of people meet for the first time, and build bar stools together, then build a whole bar together. It asks them, what 3 things do we have in common?

How to Run a Great Text Giving Campaign

Kivi's Nonprofit Communications Blog

Abby Jarvis. If you are thinking of starting a text giving campaign, Abby Jarvis of Qgiv is here today to share some tips on how to make it successful. Kristina. Guest Post by Abby Jarvis. Next time you’re at a restaurant or sporting event, take a look around.