March, 2017

Trending Sources

We Want You Back! How to Re-Engage Inactive Email Supporters

Kivi's Nonprofit Communications Blog

Image: [link]. You’re losing email subscribers. Every month. All year long. They unsubscribe. They bounce. They stop responding. According to M+R Benchmarks, on average, about 24% of subscribers are considered inactive. What’s a nonprofit communicator to do?

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Inside Scoop: Powerful Testimonials from Your Peers

Getting Attention

Guest blogger Karen Petersen is a 12-year veteran of nonprofit fundraising. She currently serves as Director of Annual and Planned Giving at the HudsonAlpha Institute for Biotechnology , in Huntsville, Ala. In my previous life, I was a TV reporter. My favorite part of the job was interviewing people and weaving their words together with mine to construct a compelling story. Little has changed since I changed careers. In fundraising, we are all storytellers!

7 ways your competitors are stealing your gifts

iMarketSmart

Planned gifts are often the largest gifts a donor ever makes to a nonprofit, and they are certainly counted among the largest gifts many nonprofits ever receive.

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How ‘Sustainable’ Is Your Organization?

The Agitator

Once upon a time, the question of the ‘sustainability’ of a nonprofit — the ability to deliver services over a long period — was largely limited to foundations and mega-donors concerned that their funds were being put to long and lasting use.

How to Memorize Your One Minute Message

Mission Minded

You’ve spent a lot of time devising the perfect elevator pitch, or One Minute Message, for your organization. But now what? Don’t leave your One Minute Message stranded on your computer! Now’s the time to get practicing and take it out on the town.

More Trending

RIDDLE: How do you measure the success (or failure) of your planned giving program?

iMarketSmart

Today I’m very proud to provide a guest post written by one of MarketSmart’s brilliant, yet curious, Account Managers— Lizzie Weiland. She’s got an interesting riddle to solve. Let’s see if you can help her figure it out.

Opt In vs Opt Out: The ‘Make or Break’ Decision In The UK And EU

The Agitator

Here’s a question for fundraisers in the UK and the European Union: Would you rather lose 50% or 85% of your donor base? That’s the essence of what’s at stake as fundraisers stand on the tracks staring at the fast approaching train of new regulations on donor data protection that go into effect May 2018. First, some background on what’s coming and some frightening results of early testing indicating it’s not gonna be pretty.

Social Cognitive Theory for Social Marketing Research and Practice

Social Marketing and Social Change

As social marketers and change agents, our theories drive how we understand and describe problems and propose and test different solutions to them. What is a theory?

Make Blogging a Part of Your Social Media Strategy

J Campbell Social Marketing

In this presentation, called Make Blogging a Part of Your Social Media Strategy, I show how smaller nonprofits can get on board with blogging and create a dynamic outlet that grows their supporters and helps them accomplish their goals.

Breaking Down Silos: Integrating Marketing and Fundraising Departments #17NTCteam

Kivi's Nonprofit Communications Blog

Kivi was part of a fantastic session at last week’s Nonprofit Technology Conference called Breaking Down Silos: Integrating Marketing and Fundraising Departments. Kivi, along with Big Duck CEO Sarah Durham, led a panel that consisted of Hannah B.

Sheroes You Should Know: Inspiring Stories for #WomensHistoryMonth

EveryAction

she·ro (pl. sheroes) : a woman regarded as a hero. Whether quietly spearheading some of the world's most groundbreaking scientific and medical research or not-so-quietly leading revolutions on the battlefield, our history is ripe with stories of ferocious, adventurous, enlightened, and persistent women. In celebration of Women's History Month, we wanted to share some of these sheroic tales and introduce you to young women who are carrying the torch forward today.

Top 10 reasons why donors like taking donor surveys

iMarketSmart

Here are the top 10 reasons why donors like taking donor surveys: 1. They want to be perceived as (or see themselves as) a helpful person. They want to be more involved in your mission. They want their voice to be heard. They want to affect change.

Thanks In Advance

The Agitator

Believe it or not, those three words — Thanks in advance — have magical properties. Which this post is actually testing … I’ll come back to that in a moment. Every fundraiser knows the importance of timely donor thank you’s.

What the hiring manager looks for in fundraising

Wild Woman Fundraising

Hey, everybody. Welcome. This interview is part of a series to help you rise in your fundraising career. It’s a preview of what we’ll be teaching at the Fundraising Career Conference. Join us for the 3rd annual Fundraising Career Conference April 17th, 19th and 21st 2017.

When the Going Gets Tough, the Tough Lean Into Their Values

Mission Minded

In a time when so many nonprofits feel threatened, many companies and nonprofit organizations are doing an excellent job of putting their values at the forefront of their work. This type of brand behavior endears you to your stakeholders. It’s important to live your values when things are good. When the beliefs you hold dear […]. The post When the Going Gets Tough, the Tough Lean Into Their Values appeared first on Mission Minded.

Day in the Life of a Nonprofit Communicator – Kallie Rollenhagen

Kivi's Nonprofit Communications Blog

Kallie Rollenhagen. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series!

Your Official 17NTC Local's Guide to DC

EveryAction

We're just a few weeks away from one of the most highly-anticipated nonprofit conferences of the year and, seeing as it will be hosted in Washington, DC, our team wanted to share some favorite local spots to eat, drink, and enjoy the sights while visiting for 17NTC. Check out the list below and make sure to read the travel tips at the end! The Dabney. With locally-sourced dishes that change daily, the Dabney recently received a Michelin star and is worth the wait.

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How to discover planned gifts using interns because you can’t afford a telemarketing firm

iMarketSmart

Make sure the intern cares about your mission. Have the intern view videos, read reports and talk to program staff (and beneficiaries) so they are familiar with stories about the impact your organization delivers. Pull a list of longtime loyal donors (over 60 is preferable). Write a letter to the donors but have the intern personalize and duplicate it, hand address envelopes, and mail them to donors letting them know the intern will be calling the following week. Thanks for _.

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The Benefits Of Collaborative Fundraising

The Agitator

In Part 8 of The Agitator’s Barriers To Growth series I cited “Insufficient Collaboration” as one of the principal barriers. Of the more than 1 million nonprofits in the U.S., nearly 75% post annual revenues below $500,000. I noted that “this leaves little or no room for the ‘science’ part of fundraising like data analytics, predictive modeling and other higher cost skills that can aid in growth.” ” “It shouldn’t be this way,” I lamented.

Nonprofits, For Heaven's Sake Listen to Robert Rose!

Selfish Giving

I'm a New England Patriots fan. Robert Rose is a Dallas Cowboys fan. Nonetheless, we agree on one important thing: nonprofits are crazy not to focus more on content marketing. Frankly, I've been saying this for years.

Recap of #17NTC – Digital storytelling, donor retention, creating digital content that wows

J Campbell Social Marketing

On a cold, rainy March day in Boston I set off to meet other nonprofit technology professionals at the 17 th annual NTEN Nonprofit Technology Conference in Washington, DC. When people ask me “How was the conference?”

March 14

Simple Rules, Part I: How to Make Better and Faster #NpComm Decisions

Kivi's Nonprofit Communications Blog

In their book, Simple Rules: How to Thrive in a Complex World (Amazon), Donald Sull and Kathleen M. Eisenhardt define simple rules as “shortcut strategies that save time and effort by focusing our attention and simplifying the way we process information.”

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Let Go and Freshen Up: Spring Cleaning for Your Nonprofit

Ann Green

One thing I’ve noticed now that it’s officially spring is the number of articles about spring cleaning and decluttering.

The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them

iMarketSmart

Most fundraising is based on what I call “single shot” strategies. For instance, it’s an event, gala or golf outing. Or, perhaps it’s a mailing, an email blast or a social media campaign. And, it could even be a face-to-face visit, a tour of your facilities, or a webinar.

Donor Retention: Good News And Poor Excuses

The Agitator

At last! I’m pleased to report that there seems to be some evidence that more and more fundraisers are paying attention to the issue of donor retention.

Should Nonprofits Go Back to Taking Off Their Clothes?

Selfish Giving

This is awkward. Nearly a year ago to the day I wrote that cause marketers could learn a thing or two from Playboy's decision to go nude-less. Imagine, Playboy without nude pictures! It appears that Playboy readers couldn't imagine it because sales slumped over the past year.

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7 Questions You Must Answer to Get the Right Kind of Facebook Fans

J Campbell Social Marketing

Love it or hate it, Facebook reigns supreme over the social media landscape. Pew Internet reported that nearly eight-in-ten online Americans (79%) now use Facebook.

Media 14

What to Do with All Those Good Ideas

Kivi's Nonprofit Communications Blog

Communications is a creative and constantly changing field with many different options and choices. Communications team are usually understaffed.

Ideas 57

Raise More Money With Monthly Gifts

Ann Green

Although I often encourage monthly (or recurring) gifts as a great way to raise more money, I just started making them at the end of last year. I made all my pledges online, and it was easy to do. It should also be relatively easy for you to start or grow a monthly giving program.

Here’s why when it comes to planned gifts, it isn’t necessarily ALL about the relationship

iMarketSmart

I have two questions that I ask people when they say that planned gift fundraising “is all about the relationship.” ” I ask, “How many gifts did you/your organization receive last year that ‘came over the transom’? I also ask, “How many were not previously disclosed to you before you got the money or the call from the attorney?” ” The answer is always something like, “70%, 80% or 90%.”

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If You Must Deal With The Boss And Board

The Agitator

I guess I just started out in a grumpy mood this week, on Monday implying that for most fundraisers, hanging on to their donors was too demanding, beyond their ability.

Ep206: 98% of Corporate Sustainability Programs Fail. 4 Proven Ways to Boost the Success Rate

Selfish Giving

Photo via KT on Flickr.

Twitter for Newbies – A Step-by-Step Guide to Success

J Campbell Social Marketing

Are you a newbie to Twitter? Do you often ask the questions: What is the best way to set up my Twitter profile? How can I find people to follow? What’s a hashtag, and how can I use it? What in the world should I tweet? How often should I tweet and retweet? Where do I find topics to tweet about? What tools are available to help me save time on Twitter?

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What’s Your Top Strength as an #NPCOMM Director?

Kivi's Nonprofit Communications Blog

We are having some fun with a new quiz tool we are trying, courtesy of Interact. Want to find out your top strength as a nonprofit communications director? Take the Quiz! CALM Nonprofit Communications