March, 2017

What to Do with All Those Good Ideas

Kivi's Nonprofit Communications Blog

Communications is a creative and constantly changing field with many different options and choices. Communications team are usually understaffed.

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Just ONE Call to Action (Case Study)

Getting Attention

Remember when you were a teen and your mom told you to clean up your room, call your grandmother, and set the table all within the same five minutes. Remember how frustrating that was.

The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them

iMarketSmart

Most fundraising is based on what I call “single shot” strategies. For instance, it’s an event, gala or golf outing. Or, perhaps it’s a mailing, an email blast or a social media campaign. And, it could even be a face-to-face visit, a tour of your facilities, or a webinar.

Sheroes You Should Know: Inspiring Stories for #WomensHistoryMonth

EveryAction

she·ro (pl. sheroes) : a woman regarded as a hero. Whether quietly spearheading some of the world's most groundbreaking scientific and medical research or not-so-quietly leading revolutions on the battlefield, our history is ripe with stories of ferocious, adventurous, enlightened, and persistent women. In celebration of Women's History Month, we wanted to share some of these sheroic tales and introduce you to young women who are carrying the torch forward today.

Why Your Nonprofit Needs to Get Political – Now

J Campbell Social Marketing

There is little doubt that Trump’s presidency has been unwelcome news for most of the nonprofit sector.

More Trending

4 things pizza and major gift fundraising have in common

iMarketSmart

A while back I wrote a blog post that included 5 best practices for delivering progress reports to major donors (sometimes including legacy gift supporters too). Later on, my kids wanted Domino’s Pizza. Honestly, I don’t like their food.

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Your Official 17NTC Local's Guide to DC

EveryAction

We're just a few weeks away from one of the most highly-anticipated nonprofit conferences of the year and, seeing as it will be hosted in Washington, DC, our team wanted to share some favorite local spots to eat, drink, and enjoy the sights while visiting for 17NTC. Check out the list below and make sure to read the travel tips at the end! The Dabney. With locally-sourced dishes that change daily, the Dabney recently received a Michelin star and is worth the wait.

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Recap of #17NTC – Digital storytelling, donor retention, creating digital content that wows

J Campbell Social Marketing

On a cold, rainy March day in Boston I set off to meet other nonprofit technology professionals at the 17 th annual NTEN Nonprofit Technology Conference in Washington, DC. When people ask me “How was the conference?”

Why some people rise in fundraising

Wild Woman Fundraising

Check out the first post in this series, all about how to get that fundraising job ! And if you’d like to learn even more about moving on up in fundraising, then join us at the Fundraising Career Conference, April 17, 19 and 21st, 2017. Learn more here. Getting a raise & moving on up.

We Want You Back! How to Re-Engage Inactive Email Supporters

Kivi's Nonprofit Communications Blog

Image: [link]. You’re losing email subscribers. Every month. All year long. They unsubscribe. They bounce. They stop responding. According to M+R Benchmarks, on average, about 24% of subscribers are considered inactive. What’s a nonprofit communicator to do?

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You’re Lucky To Have Your Donors

Ann Green

Do your donors know how lucky you feel to have them support your organization? Take time this month to let them know that and keep letting them know that throughout the year. Patrick’s Day is coming up so you could use that as a theme. Luck isn’t everything. Luck isn’t everything, though.

Here’s why you should remove the word "bequest" from your vocabulary

iMarketSmart

The word bequest sucks when it comes to generating planned gift revenue. Stop using it.

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Ep206: 98% of Corporate Sustainability Programs Fail. 4 Proven Ways to Boost the Success Rate

Selfish Giving

Photo via KT on Flickr.

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7 Questions You Must Answer to Get the Right Kind of Facebook Fans

J Campbell Social Marketing

Love it or hate it, Facebook reigns supreme over the social media landscape. Pew Internet reported that nearly eight-in-ten online Americans (79%) now use Facebook.

Careers in Fundraising-What You Need to Know

Wild Woman Fundraising

Over the last five years, I’ve written a lot about how to get a good fundraising job, and how to keep from making the mistakes that I made. I got so psyched about fundraising careers that I wrote a book about it, called Get the Job! Your Fundraising Career Empowerment Guide.

Breaking Down Silos: Integrating Marketing and Fundraising Departments #17NTCteam

Kivi's Nonprofit Communications Blog

Kivi was part of a fantastic session at last week’s Nonprofit Technology Conference called Breaking Down Silos: Integrating Marketing and Fundraising Departments. Kivi, along with Big Duck CEO Sarah Durham, led a panel that consisted of Hannah B.

How ‘Sustainable’ Is Your Organization?

The Agitator

Once upon a time, the question of the ‘sustainability’ of a nonprofit — the ability to deliver services over a long period — was largely limited to foundations and mega-donors concerned that their funds were being put to long and lasting use.

Why You Should Stop Emphasizing Tax Savings When Promoting Planned Gifts

iMarketSmart

A well-known speaker once led the opening presentation at the ACGA Annual Symposium right in my backyard— Baltimore, Maryland. In his presentation, he mentioned that about 2.5 million people died in the U.S. in 2012 with an estimated 6% (150,000) leaving charitable bequests.

Social Cognitive Theory for Social Marketing Research and Practice

Social Marketing and Social Change

As social marketers and change agents, our theories drive how we understand and describe problems and propose and test different solutions to them. What is a theory?

Make Blogging a Part of Your Social Media Strategy

J Campbell Social Marketing

In this presentation, called Make Blogging a Part of Your Social Media Strategy, I show how smaller nonprofits can get on board with blogging and create a dynamic outlet that grows their supporters and helps them accomplish their goals.

Who else wants a higher salary?

Wild Woman Fundraising

Are you tired of being broke at the end of the month? Would you like to have some savings and even put some money away for retirement? Maybe like Destiny’s child, you are asking your job, “Can you pay my bills? Can you pay my telephone bills? If so maybe we can chill-.

5 Things Reporters Really Want From PR Specialists

Kivi's Nonprofit Communications Blog

Don’t frustrate the reporters you’re trying to reach. When you open your e-mail box, which messages are you most likely to open: generic messages from unknown senders or personal notes sent by someone you know? The answer to this question is obvious, right?

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Is PayPal Really Your Pal?

The Agitator

Earlier this week The New York Times reported a federal class action lawsuit accusing the PayPal Giving Fund of collecting contributions for groups that may never receive the funds.

Top 10 reasons why donors like taking donor surveys

iMarketSmart

Here are the top 10 reasons why donors like taking donor surveys: 1. They want to be perceived as (or see themselves as) a helpful person. They want to be more involved in your mission. They want their voice to be heard. They want to affect change.

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Your Audience Isn’t Everyone

Ann Green

The board chair at a place where I used to work would often say, “We need more people to know about us.” Does that sound familiar? It’s tempting to cast a wide net so as many people as possible can find out about your organization, but that’s not a good strategy.

Twitter for Newbies – A Step-by-Step Guide to Success

J Campbell Social Marketing

Are you a newbie to Twitter? Do you often ask the questions: What is the best way to set up my Twitter profile? How can I find people to follow? What’s a hashtag, and how can I use it? What in the world should I tweet? How often should I tweet and retweet? Where do I find topics to tweet about? What tools are available to help me save time on Twitter?

How to get a job as a major gifts officer-interview with David Rubin

Wild Woman Fundraising

This interview is part of a series to help you rise in your fundraising career. If you’d like to learn even more about rising in you fundraising career, join us at the Fundraising Career Conference in April 2017. Mazarine Treyz: Hey, everybody. Welcome.

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6 Tips for Launching Your Own Member Month Campaign

Kivi's Nonprofit Communications Blog

December is done. Looking for your next great fundraising campaign? Try a member month campaign. For more ideas on raising money beyond end-of-year campaigns, join us in just a few hours for Beyond December: Raise Money Throughout the Year with These Seasonal Fundraising Campaigns. Starts at 1 p.m.

Donor Retention: Good News And Poor Excuses

The Agitator

At last! I’m pleased to report that there seems to be some evidence that more and more fundraisers are paying attention to the issue of donor retention.

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RIDDLE: How do you measure the success (or failure) of your planned giving program?

iMarketSmart

Today I’m very proud to provide a guest post written by one of MarketSmart’s brilliant, yet curious, Account Managers— Lizzie Weiland. She’s got an interesting riddle to solve. Let’s see if you can help her figure it out.

How to Memorize Your One Minute Message

Mission Minded

You’ve spent a lot of time devising the perfect elevator pitch, or One Minute Message, for your organization. But now what? Don’t leave your One Minute Message stranded on your computer! Now’s the time to get practicing and take it out on the town.

Ep207: Aflac's Cause Marketing is Model for Companies That Seek Purpose with Profit

Selfish Giving

Today on CauseTalk Radio, Megan and I talk to Buffy Swinehart , Senior Manager, Cause Marketing for Aflac , on the company's Duckprints campaign to fight childhood cancer.

Reverse sexism in fundraising is not a thing, sorry

Wild Woman Fundraising

Recently AFP put out an article on international women’s day, which said, “ Where are all of the men ?” ” Vanessa Chase of The Storytelling Nonprofit wrote back and said, “ Fundraising is Female. ” This little snafu is more than an isolated issue.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Happy Friday, awesome people out there! Let’s kill some time today reading the freshest Mixed Links… Is the world getting you down? Get your inspiration from the slayer herself in M+R’s awesome post What Would Buffy Do?

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