December, 2016

A 2017 Media Relations Calendar for Resource-Strapped Nonprofits

Kivi's Nonprofit Communications Blog

Let’s face it, media relations isn’t near the top of the priority list at most nonprofits. Nor should it be. Nonprofits don’t exist to grab sexy headlines.

5 Steps to Consistent Communications (+ Instant Connection)

Getting Attention

Whether you’re all in on year-end fundraising or working in some 2017 prep, I bet you have some pretty ambitious goals to meet. You wouldn’t be reading this otherwise. Here’s a proven but frequently overlooked method to help you get there: consistent communications.

Trending Sources

5 pieces of advice for nonprofit communicators who want to rock their marketing in 2017

J Campbell Social Marketing

This past year was certainly an explosive one for digital marketing and online fundraising. Many nonprofits upped their efforts on digital channels , and reaped the benefits.

EveryAction's 8 Most Useful Nonprofit Resources of 2016

EveryAction

No matter how you slice it, 2016 was a year to remember. With just a couple of weeks left, take stock of the most useful content from our blog and nonprofit content library and get a jumpstart on making 2017 the best year for your organization yet! The 2016 Fundraising Strategic Plan Guide.

The 6 most read parts of any major gift solicitation letter

iMarketSmart

I’m always a bit baffled when I see fundraising letters that fail to take into consideration the following. After all, research by Professor Siegfried Vogele has clearly proven what people read and in what order.

More Trending

Stories From Smaller Nonprofits ~ Bags of Hope Project

Diva Marketing Blog

I am excited to bring back Diva Marketing's Holiday For Small Nonprofits Series. Even in this generous season of giving the small NPOs too often get lost among big campaigns of nonprofits with larger budgets.

3 things to do now that #GivingTuesday is over

Fundraising Coach

I've been glad to hear of my clients' #GivingTuesday success. Matching gifts and leveraging peer-to-peer approaches seem to be the most effective reasons for their success. But #GivingTuesday is over, now what?

8 Great Ways to End Emails or Letters

iMarketSmart

Cultivation starts and ends with great communication. Goodbyes are just as important as hellos. So here are some great ways to end emails you send to donors: 1. First name], I’m really counting on you!

Losing Donors In The Sea of Sameness

The Agitator

When will some fundraisers wake up to the fact that the tragedy of donor flight is largely self-inflicted.

First Returns Indicate Record-Shattering #GivingTuesday 2016 Results

Kivi's Nonprofit Communications Blog

First thing’s first – if you participated, how was YOUR #GivingTueday ? Share your results, frustrations, celebrations and ruminations in the comments section. Next, WHOA. Initial results are in and Giving Tuesday keeps experiencing explosive double-digit growth. Now, the results!

Take 10 Minutes: Get Data to Do Comms Right

Getting Attention

Kivi Leroux Miller’s annual Nonprofit Communications Trends Report is one of my “go to” resources for boosting client communications impact.

Guide 78

Ep193: Virgin America's 'Operation Chihuahua' Airlifts Dogs to Forever Homes

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Abby Lunardini , Vice President of Brand Marketing and Communications at Virgin America , about #TinyDogsTinyFares.

5 Inventive Ways Donor Data Can Boost Your EOY Fundraising

EveryAction

EOY (or end-of-year) fundraising can be a critical time for nonprofits. The giving spirit is high, and donors want to know how they can contribute to the causes that they care about. Your organization needs to do more than simply ask your donors for contributions.

5 best practices for delivering progress reports to your major gift and legacy supporters

iMarketSmart

Tony Robbins , the author of Money: Master the Game, discussed ‘ How Progress Equals Happiness ‘ earlier this year on Oprah’s digital web-show – #OWNSHOW. So true! Your supporters want to see what you’ve done with their money.

Are e-News Subscribers Worth The Effort?

The Agitator

Following the U.S. elections, I received tons of emails from groups urging me to subscribe to their action updates, bulletins, latest news, etc. I did.

What’s Essential to Good Nonprofit Communications in 2017?

Kivi's Nonprofit Communications Blog

Little black dresses and pumps. Blue jeans and flats. Cargo shorts and tennis shoes.

Still Time: 5 Ways to Up Year-End Giving

Getting Attention

The clock is running out on year-end fundraising. Whether you’re exceeding expectations or are barely meeting the bare minimum, you can do even better. I know what you’re thinking: “There’s so little time.” But I want to share five doable adjustments you can make right now to increase year-end donations. 1) Expand your prospect pool program participants, volunteers, and advocates (Low-hanging fruit alert!). Talk about potential.

What’s on Your Wish List?

Mission Minded

If you haven’t yet made your list of hopes and dreams for 2017, here’s some inspiration from your friends at Mission Minded. As you read our musings consider this: To us, your partnership, collaboration, and commitment to those you serve is what inspires us every day. We wish you and your communities joy and peace […]. The post What’s on Your Wish List? appeared first on Mission Minded.

List 16

3 Great Fundraising Webinars to Kick Off 2017!

Fundraising Coach

These three trainings will get your 2017 fundraising and goal setting off to a great start! The 7 Habits of Highly Ineffective People & How to Beat Them (free) Join neuropsychologist Dr. Theo Tsaousides as he teaches us about the 7 blocks the brain puts in the way of accomplishing our goals.

Here’s one great legacy giving promotion

iMarketSmart

I love this legacy giving promotion. It’s actually a placeholder for your beer! You can find this along with its case study and many other great legacy gift marketing case studies here on SOFII’s website.

Year-End Benchmarking

The Agitator

Two weeks from now, you’ll be picking up the pieces, trying to figure out what went right … or wrong. Assessing how well your last-ditch December fundraising went.

Our Top Ten Blog Posts of 2016

Kivi's Nonprofit Communications Blog

Drum roll, please! Here are the Top 10 blog posts published in 2016, according to Google Analytics page views: 10. Cut the Glut! Wordy Phrases to Eliminate from Your Writing (And Alternatives) by Kristina Leroux. The Four Types of Productivity Styles by Carson Tate.

5 Marketing Tips to Retain Your Mobile Donors

J Campbell Social Marketing

Guest blog by John Killoran. As the process for making mobile donations becomes more and more convenient, your nonprofit may see an uptick in the number of donors craving more interactions via their mobile phones.

Why You Need a Communications Calendar

Ann Green

I hope your year-end fundraising campaign is going well. Fundraising is a year-round effort and after you’ve thanked your donors, you need to make a plan to communicate with them at least once or twice a month throughout the year.

The most important words of your email?

Fundraising Coach

Writing the only part of the email your donors might see: the email subject line Is your inbox filled with holiday sales, year end reminders, and charity appeals? It can be challenging to make your own nonprofit's emails standout! The email subject line.

Email 12

A list of some humongous bequests that should get your planned giving team psyched up for only 3 seconds!

iMarketSmart

I give you permission to read this list but only if you’ll count to three afterward. Let it sink in. Then DELETE IT! Forget about it. Because your organization will probably never get a gift as large as any of these. So why am I showing it to you? Two reasons.

Team 31

Show Me Your Budget

The Agitator

As we near the end of 2016 some folks will be checking the rear-view mirror to determine how they did and whether they met their goals. Others will be looking out the front windshield and focusing on their plans and goals for 2017.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Little chilly here. Let’s warm up with some Mixed Links… We’ve started our yearly Annual All-Access Pass Sale ! Get 365 days of access to webinars, downloads, time savers, and the awesome Pass Holder Community for only $499.

What You Don’t Know About Visual Marketing On Facebook

J Campbell Social Marketing

Guest blog by Rebecca Hill. Visuals are everything on social media. They catch the eye, pique interest, and hopefully, grab the user’s attention. . On Facebook, having a great visual can mean the difference between skyrocketing engagement and crickets. Facebook posts with images see 2.3

Ep195: Why Cause Marketing Forum is Rebranding to Engage for Good

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to David Hessekiel , the founder and president of Cause Marketing Forum Inc. which recently changed its name to Engage for Good !

Stories From Smaller Nonprofits ~ Dotted Line Divas

Diva Marketing Blog

During this tinsel time of year we often look to nonprofits to help families bridge the gap in providing items that will help make the holidays a little brighter. However, what often gets lost in the crowded NPO space are the smaller nonprofits whose work is critically important.

Opportunities vs. Problems: Which will your donors support?

iMarketSmart

I’ll cut to the chase. People want to take advantage of opportunities more than they want to solve problems. Here’s how it works in fundraising. “Problem” messages: We need help. The water is dirty and undrinkable. Over 25,000 children are hungry. Too many homeless people are freezing. We are running dangerously low on blood. “Opportunity” messages: You can make a huge difference for Sarah. You can make the water clean and drinkable for Baako.

The Importance Of Understanding Failure

The Agitator

An Agitator reader emailed me asking: “Why do you think most fundraisers are so resistant to innovation and change?” A good question. An important question. I attempted to answer that question three years ago when I first received it. I believe the answer bears repeating today. My first response was to bat out a kneejerk and facile response — ‘risk adverse’ … ‘insufficient resources’ … ’lack of imagination’, etc. But I couldn’t hit the ‘Send’ button.

Week of Freebies! Day 2: Five Factors of Successful Nonprofit Communications

Kivi's Nonprofit Communications Blog

Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. . You may remember a few months ago, we asked you to share your nonprofit communications success stories.