November, 2017

7 Planning Steps for a Short Annual Report

Kivi's Nonprofit Communications Blog

One of the beautiful things about a short annual report (think 2-4 pager, infographic or video) is that you don’t have to spend nearly as much time creating the thing. But there is a catch. . . You have to spend more time planning it.

Why you should stop looking for fundraising silver bullets and unicorns.

iMarketSmart

Many marketers/fundraisers desperately hope to find silver bullets or unicorns. They become enamored by shiny objects that are easy to employ. Usually, these technologies and tactics focus on the top of the funnel, generating awareness or (at best) interest.

5 Ways to Thank and Recognize Your Donors Using Digital Tools and Social Media

J Campbell Social Marketing

Donor attrition continues at a startling rate. Some nonprofits are losing as many as 90% of their first-time donors on an annual basis! The average across all types of donors isn’t much better, with about 59% of annual givers dropping off the radar each year. .

Thank God It’s Wednesday

The Agitator

Like it or dislike it #GivingTuesday is almost over for another year. I say “almost” for two reasons. First, I’m writing this at 6:45pm EST Tuesday, so there’s still a few hours to go. Second, for purposes of improving 2018’s results there are some learnings from this year’s event.

Nov 30

Three Steps to Build Meaningful Relationships in Life (and with Your Donors)

Fundraising Report Card

Philanthropy tends to be fairly transactional — I give you some money, you send me a year-end appeal — and less relational — I give you some money, you ask me about my life story and connection to your mission. This could be (and most likely is) a contributing factor to dismal donor retention rates. The post Three Steps to Build Meaningful Relationships in Life (and with Your Donors) appeared first on Fundraising Report Card. Culture

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More Trending

9 Social Media Trends That Will Shape Marketing In 2018

J Campbell Social Marketing

What’s on tap in digital marketing for 2018? Which social media trends do nonprofits need to understand and be aware of? In this infographic, Filmora lays out 9 of the top social media trends. Highlights: ** Video will comprise 80% of global internet traffic by 2020.

Does 6% Decline In 2017 Giving Thru Mid-Year Spell Year-End Trouble?

The Agitator

The Fundraising Effectiveness Project recently released its Quarterly Fundraising Report covering the first half of 2017. It shows a drop in US giving of 6% below 2016’s mid-year level. Should we worry? Perhaps.

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Your Appeal is the First Step

Ann Green

I imagine many of you are beyond busy working on your year-end appeal, but if you think you can take a deep breath and relax once the letters have gone out, you can’t. Your appeal is only the first step.

Ep242: How This Chain of C-Stores Activated Customers, Employees to Raise $1.35M for MDA

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Mike Richardson , Vice President of Marketing, Casey’s General Stores , a 2000-store convenience store chain in 15 states, about their recent charity pinup fundraiser for the Muscular Dystrophy Association. The $1.35

“Ho! Ho! Ho!” or “No! No! No!”

Kivi's Nonprofit Communications Blog

Antionette Kerr is back with us today for another post in the series we are calling “Inclusive Conversations.”

A challenge for the fundraisers of the world…

iMarketSmart

Fundraisers have more competitors now than ever before. Your competition is global. They are everywhere because the Internet has made it easy to become a competitor. Some work from their kitchen tables and others from corporate offices. Scary, isn’t it? You are substitutable. The growth in competition makes your organization exponentially more substitutable. Donors now have more information conveniently available at their fingertips.

5 Quick Social Media Tips to Create Buzz Before #GivingTuesday

J Campbell Social Marketing

Giving Tuesday is just one week away! Love it or hate it, the truth is that this wildly popular international day of giving and giving back will most certainly generate record amounts of press coverage, website clicks, and donations to charities small and large.

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Stop Telling Your Donors Who They Are

The Agitator

I fear that most nonprofits will fail to heed the alarm bells sounded in the Vital Signs study we reported on earlier this week. Dramatically increased competition in a time of declining numbers of donors — 23.6% more organizations chasing 7% fewer donors.

Ready for Year-End? Here Are 10 Easy Things You Can Do to Raise More Money

EveryAction

We won't waste your time with a lengthy intro. With #GivingTuesday and Year-End fundraising rapidly approaching, we'll get straight to the point. Below are some quick and easy things you can do to raise more money. Go on, crush your fundraising goals! Say Thanks.

Ep241: Nestle Nesquik Raises Funds for Movember with #QuikStache

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Melanie Zachar Kaloski , Nesquik Marketing Manager at Nestle , about QuikStache , a fun campaign with the Movember Foundation to raise awareness of men's health.

Take Your Media Relations From Good to G.R.E.A.T.

Kivi's Nonprofit Communications Blog

For many nonprofits, media relations isn’t a high priority. This is especially true for smaller nonprofits that have limited resources for communications.

You’ve got leads (identified major donor prospects) but are they ‘outreach-ready’?

iMarketSmart

People and vendors in our sector talk a lot about identifying donors, but getting them ready to meet with you is a different story. The problem is that most donors simply aren’t ready to talk to you yet. This post was inspired by a horrible meeting. Last week, I met with the Vice President of University Relations at one of the biggest schools in the country. During our chat, I told her that most ‘identified’ major and planned gift prospects need to be cultivated before outreach.

How to Coordinate an Army of Nonprofit Social Media Ambassadors on #GivingTuesday (and beyond)

J Campbell Social Marketing

It’s hard to believe, but #GivingTuesday , the international day of giving back, is just 22 days away! If you are planning on leveraging the social media power of that day to ask for donations, you probably know that you can’t do it alone.

More On 2nd Gifts – Part 1

The Agitator

Tom’s post Why Are 2 nd Gifts Made triggered a number of valuable comments from readers. In turn, I want to devote two posts to digging into the critical subject of Second Gifts in greater detail; going beyond the basic “how to” advice from Jeff Brooks and John Haydon reported in Tom’s post.

One week, two excellent events: #CbocSocial and #FWD50

Public Sector Marketing 2.0

This post features my key takeaways and notes from two events I attended earlier this month here in Ottawa. 1- Public Sector Social Media (#cbocsocial) – “ Where Canada’s social media leaders gather to discuss the most effective strategies for the most powerful media.”

Ep240: Zillow Aims to Evict Housing Worries with 'The Home Project'

Selfish Giving

Know Your Audience – A Lesson from the Ridiculous Pitches I Receive Daily

Kivi's Nonprofit Communications Blog

Pictured: Me reading these stupid pitches… Whether you are writing a social media update, crafting an appeal letter, or trying to get a journalist to mention your story, you must: Know. Audience. This also goes for asking someone to publish or link to your content.

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Where are you spending your marketing dollars?

iMarketSmart

If your organization has 10,000 active donors, it’s very likely they’ll be categorized as follows: A small number will generate 80-90 percent of the revenue. Mid-level donors will have a lot of potential for major giving.

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15 Steps to Launching a Wildly Successful Nonprofit Crowdfunding Campaign

J Campbell Social Marketing

Has your nonprofit considered launching a crowdfunding campaign, but you don’t know if this type of fundraising is for you – or even where to begin? I’ve got you covered!

More On Second Gifts — Part 2

The Agitator

Thank heavens I didn’t promise you a light and easy read on this subject of Second Gifts.

Don’t Brag So Much

Ann Green

I’m sure you’ve been to a party and ended up stuck in a conversation with someone who talks too much about himself or brags about all the wonderful things she’s done. It’s exacerbating and you can’t get away fast enough.

13 Minutes to Boost Credibility & Impact: 2 DAYS LEFT

Getting Attention

Invest 13 minutes NOW to complete the 2018 Nonprofit Communications Trends Survey. Payback? In the short term, you’ll be invited to an exclusive preview webinar and be the first to see the results. For the duration, you’ll get data vital for decisionmaking and for convincing the powers that be and your colleagues that your approach is spot on. And strengthen the community of which you’re a vital part.

Your Nonprofit Annual Report – Shorter and Faster

Kivi's Nonprofit Communications Blog

Did you see yesterday’s post showing that most nonprofit communicators think their workload is too heavy? Not a surprise, right? We’ve been hearing that for a while now, which is why we started developing short, intensive courses with step-by-step coaching.

Why you need to know the difference between your donor’s implicit vs. explicit needs

iMarketSmart

Too often fundraisers make assumptions about what donors want. Usually, this is driven by top leaders or board members. They decide, for instance, that it would be great to close more retained life estate gifts. So they instruct their staff to go out there and market them.

My failures of 2017

Wild Woman Fundraising

It’s time to be totally blunt and honest with you. I’m usually honest-but not this open.

Time To Go To Jail?

The Agitator

It’s been years since I was tear-gassed, arrested and tossed in jail for something worth fighting for. And the same holds for the leaders of most causes I support. Is that a sign that most nonprofits have become too much a part of the establishment, too much a part of the problem?

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Are You Thankful for Your Donors?

Ann Green

Thanksgiving is coming up and it’s a time of year in the U.S. when we show gratitude to the special people in our lives. Do you extend this same gratitude to your donors? Sometimes it doesn’t seem that way.

Our EveryAction Hero: United Nations Foundation

EveryAction

Created in 1998, the United Nations Foundation links the United Nations' work with others around the world, helping the UN address a range of global issues, including climate change, global health, women’s empowerment, peace and security, poverty eradication, and more. Their impact also carries over to #GivingTuesday, the biggest giving day of the year.

Day in the Life of a Nonprofit Communicator – Gillian Wilson

Kivi's Nonprofit Communications Blog

Gillian Wilson. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series!

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