November, 2017

7 Planning Steps for a Short Annual Report

Kivi's Nonprofit Communications Blog

One of the beautiful things about a short annual report (think 2-4 pager, infographic or video) is that you don’t have to spend nearly as much time creating the thing. But there is a catch. . . You have to spend more time planning it.

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Ready for Year-End? Here Are 10 Easy Things You Can Do to Raise More Money


We won't waste your time with a lengthy intro. With #GivingTuesday and Year-End fundraising rapidly approaching, we'll get straight to the point. Below are some quick and easy things you can do to raise more money. Go on, crush your fundraising goals! Say Thanks.

One week, two excellent events: #CbocSocial and #FWD50

Public Sector Marketing 2.0

This post features my key takeaways and notes from two events I attended earlier this month here in Ottawa. 1- Public Sector Social Media (#cbocsocial) – “ Where Canada’s social media leaders gather to discuss the most effective strategies for the most powerful media.”

5 Quick Social Media Tips to Create Buzz Before #GivingTuesday

J Campbell Social Marketing

Giving Tuesday is just one week away! Love it or hate it, the truth is that this wildly popular international day of giving and giving back will most certainly generate record amounts of press coverage, website clicks, and donations to charities small and large.

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LinkedIn for Fundraisers (EF-0019)


On today’s episode we discuss how fundraisers can utilize LinkedIn. Learn more about MarketSmart at [link]. The post LinkedIn for Fundraisers (EF-0019) appeared first on MarketSmart, LLC |. Podcast

My failures of 2017

Wild Woman Fundraising

It’s time to be totally blunt and honest with you. I’m usually honest-but not this open.

Are You Skipping Thanksgiving Too?

Kivi's Nonprofit Communications Blog

Back off, Old Man. It ain’t your time yet. How annoying is it that department stores skip over Thanksgiving and go right to Christmas?

More Trending

Thank God It’s Wednesday

The Agitator

Like it or dislike it #GivingTuesday is almost over for another year. I say “almost” for two reasons. First, I’m writing this at 6:45pm EST Tuesday, so there’s still a few hours to go. Second, for purposes of improving 2018’s results there are some learnings from this year’s event.

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15 Steps to Launching a Wildly Successful Nonprofit Crowdfunding Campaign

J Campbell Social Marketing

Has your nonprofit considered launching a crowdfunding campaign, but you don’t know if this type of fundraising is for you – or even where to begin? I’ve got you covered!

This week on the podcasts


If you didn’t know yesterday MarketSmart’s Engagement Fundraising podcast released a brand new episode all about how you as a fundraiser can create the Disney experience. Click here to listen!

What did you make of your suffering this year?

Wild Woman Fundraising

Did you know that US Thanksgiving is basically the worst time to travel in the entire year? Whole slews of people are going back to see families they don’t get along with , to overeat food they don’t really like , and getting stranded at airports thanks to various weather conditions.

Take the 2018 Nonprofit Communications Trends Survey Now

Kivi's Nonprofit Communications Blog

It’s our most popular download of the year: The Annual Nonprofit Communications Trends Report. We answer the burning questions that nonprofit communications pros have about their work and their colleagues in the sector.

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13 Minutes to Boost Credibility & Impact: 2 DAYS LEFT

Getting Attention

Invest 13 minutes NOW to complete the 2018 Nonprofit Communications Trends Survey. Payback? In the short term, you’ll be invited to an exclusive preview webinar and be the first to see the results. For the duration, you’ll get data vital for decisionmaking and for convincing the powers that be and your colleagues that your approach is spot on. And strengthen the community of which you’re a vital part.

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Does 6% Decline In 2017 Giving Thru Mid-Year Spell Year-End Trouble?

The Agitator

The Fundraising Effectiveness Project recently released its Quarterly Fundraising Report covering the first half of 2017. It shows a drop in US giving of 6% below 2016’s mid-year level. Should we worry? Perhaps.

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How to Coordinate an Army of Nonprofit Social Media Ambassadors on #GivingTuesday (and beyond)

J Campbell Social Marketing

It’s hard to believe, but #GivingTuesday , the international day of giving back, is just 22 days away! If you are planning on leveraging the social media power of that day to ask for donations, you probably know that you can’t do it alone.

Why you should stop looking for fundraising silver bullets and unicorns.


Many marketers/fundraisers desperately hope to find silver bullets or unicorns. They become enamored by shiny objects that are easy to employ. Usually, these technologies and tactics focus on the top of the funnel, generating awareness or (at best) interest.

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Being on the east coast-WHAT an adventure!

Wild Woman Fundraising

Right here, this is the face I make when I have such an incredible audience, like I had this last week at the Women in Philanthropy breakfast in Holyoke MA, and at the AFP NJ Philanthropy Day Conference. Thanks to everyone who made it to these two presentations!

Coming Soon: The CALM not BUSY Book Club

Kivi's Nonprofit Communications Blog

In just a couple of weeks, my new book, CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results will be released.

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LAST DAY—13 Minutes to Boost Credibility & Impact

Getting Attention

Invest 13 minutes A.S.A.P. to complete the 2018 Nonprofit Communications Trends Survey. Payback? In the short term, you’ll be invited to an exclusive preview webinar and be the first to see the results. For the duration, you’ll get data vital for decisionmaking and for convincing the powers that be and your colleagues that your approach is spot on. And strengthen the community of which you’re an essential part.

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Don’t Brag So Much

Ann Green

I’m sure you’ve been to a party and ended up stuck in a conversation with someone who talks too much about himself or brags about all the wonderful things she’s done. It’s exacerbating and you can’t get away fast enough.

5 Ways to Thank and Recognize Your Donors Using Digital Tools and Social Media

J Campbell Social Marketing

Donor attrition continues at a startling rate. Some nonprofits are losing as many as 90% of their first-time donors on an annual basis! The average across all types of donors isn’t much better, with about 59% of annual givers dropping off the radar each year. .

Where are you spending your marketing dollars?


If your organization has 10,000 active donors, it’s very likely they’ll be categorized as follows: A small number will generate 80-90 percent of the revenue. Mid-level donors will have a lot of potential for major giving.

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How to develop more collective power at work

Wild Woman Fundraising

Do you ever wish you had a more stable nonprofit job? With better wages? Better benefits and more vacation time? But… what can you do, right? Well, what if there WERE something you could do to develop more collective power at work?

Take Your Media Relations From Good to G.R.E.A.T.

Kivi's Nonprofit Communications Blog

For many nonprofits, media relations isn’t a high priority. This is especially true for smaller nonprofits that have limited resources for communications.

Talking Taxes

The Agitator

fundraisers whose attention last week may have been diverted somewhere between the Special Counsel’s indictments of Trump Campaign heavies and the White House Chief of Staff’s lessons in Civil War revisionist history need to be aware of that a major attempt to re-order the U.S.

Are You Thankful for Your Donors?

Ann Green

Thanksgiving is coming up and it’s a time of year in the U.S. when we show gratitude to the special people in our lives. Do you extend this same gratitude to your donors? Sometimes it doesn’t seem that way.

9 Social Media Trends That Will Shape Marketing In 2018

J Campbell Social Marketing

What’s on tap in digital marketing for 2018? Which social media trends do nonprofits need to understand and be aware of? In this infographic, Filmora lays out 9 of the top social media trends. Highlights: ** Video will comprise 80% of global internet traffic by 2020.

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Creating the Disney Experience (EF-0018)


On today’s episode we discuss creating the Disney experience for your donors. Visit [link] for more information about MarketSmart. The post Creating the Disney Experience (EF-0018) appeared first on MarketSmart, LLC |. Podcast

Going Deeper

Wild Woman Fundraising

Are you frustrated right now? Maybe you’re writing your annual report or appeal letter, but you’re stuck. Or maybe you’re wondering how to connect with a donor and you just can’t seem to get through to them? What could we do to connect better with our donors? How can we help donors feel more connected with us? How do we help them see we don’t just see them as a dollar sign, but someone who is truly a partner in our missions?

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Know Your Audience – A Lesson from the Ridiculous Pitches I Receive Daily

Kivi's Nonprofit Communications Blog

Pictured: Me reading these stupid pitches… Whether you are writing a social media update, crafting an appeal letter, or trying to get a journalist to mention your story, you must: Know. Audience. This also goes for asking someone to publish or link to your content.

Three Steps to Build Meaningful Relationships in Life (and with Your Donors)

Fundraising Report Card

Philanthropy tends to be fairly transactional — I give you some money, you send me a year-end appeal — and less relational — I give you some money, you ask me about my life story and connection to your mission. This could be (and most likely is) a contributing factor to dismal donor retention rates. The post Three Steps to Build Meaningful Relationships in Life (and with Your Donors) appeared first on Fundraising Report Card. Culture

Your Appeal is the First Step

Ann Green

I imagine many of you are beyond busy working on your year-end appeal, but if you think you can take a deep breath and relax once the letters have gone out, you can’t. Your appeal is only the first step.

More On 2nd Gifts – Part 1

The Agitator

Tom’s post Why Are 2 nd Gifts Made triggered a number of valuable comments from readers. In turn, I want to devote two posts to digging into the critical subject of Second Gifts in greater detail; going beyond the basic “how to” advice from Jeff Brooks and John Haydon reported in Tom’s post.

Why you need to know the difference between your donor’s implicit vs. explicit needs


Too often fundraisers make assumptions about what donors want. Usually, this is driven by top leaders or board members. They decide, for instance, that it would be great to close more retained life estate gifts. So they instruct their staff to go out there and market them.

Top 5 rhetorical questions - holiday edition


It’s the holiday season. That time of year when things are busier, time seems to move faster, and it’s easy to get overwhelmed. Fundraising Marketing

“Ho! Ho! Ho!” or “No! No! No!”

Kivi's Nonprofit Communications Blog

Antionette Kerr is back with us today for another post in the series we are calling “Inclusive Conversations.”

Ep242: How This Chain of C-Stores Activated Customers, Employees to Raise $1.35M for MDA

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Mike Richardson , Vice President of Marketing, Casey’s General Stores , a 2000-store convenience store chain in 15 states, about their recent charity pinup fundraiser for the Muscular Dystrophy Association. The $1.35