October, 2011

Be Consistent, Not Confusing with Multi-Channel Nonprofit Marketing

Getting Attention

Call it what you will — integrated, holistic, multi-channel fundraising and marketing — but there’s no variance in my recommendation that you take this approach right now, if you’re not already.

Facebook, Health and the Pursuit of Happiness

SocialButterfly

Facebook has become just about as integrated into American culture as apple pie. We all know apple pie tastes amazing–but when taken to the extreme and eaten on a consistent basis, it’s not exactly the healthiest food. This applies to Facebook as well.

Trending Sources

Rock Stars of Nonprofit Thank You Notes

Kivi's Nonprofit Communications Blog

I’m a nonprofit marketing geek, so I get really, super excited about things like awesome nonprofit thank you emails. That’s why you are here, right? This week I received a thank you email from Stacey Monk of Epic Change.

The Importance of Proper Positioning for Charities in Today's Economy

Cause Related Marketing

Dear Friends: What follows is an address I made yesterday to a nonprofit coalition. I spoke without Powerpoint, otherwise I just post the slides on Slideshare. What follows is the text of my speech about nonprofit positioning in a time of great need.

How can you recognize propaganda?

Wild Woman Fundraising

With the new election cycle coming up, it might be useful for you to note some of the techniques of propaganda. What are the techniques of propaganda? Glittering Generalities. Transfer. Name calling. Card Stacking. Testimonials. Plain Folks. Band Wagon. Want to understand what they mean?

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More Trending

Are You in the Joy Business? Maybe You Should Be

Kivi's Nonprofit Communications Blog

I have to admit that I am a little depressed thinking about the upcoming fall fundraising season. I’m expecting a lot of doom and gloom from nonprofits.

The World Series of Cause Marketing

Cause Related Marketing

The winner of the 2011 World Series will be determined tonight in St. Louis. But four causes, recognized during the first four games of the Series, have already won the big spotlight that the Fall Classic can bring. Those causes are: Welcome Back Veterans; the Roberto Clemente Award; Boys and Girls Clubs of America; and Stand Up to Cancer. Each was separately highlighted during the 2011 Series. This is no small thing. Game 2, for instance, had 14.69 million viewers.

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Have you ever gone to a sales pitch disguised as workshop?

Wild Woman Fundraising

You know what I hate? Sales pitches disguised as workshops. It’s sneaky. It’s slimy. You’ve paid good money to be at an event, and now you’re getting a sales pitch instead of information you can use. Seriously. Giving people useful info is important.

10 Simple Fundraising Ideas for Individuals

Fundraiser Ideas

When people talk about fundraising, we often think of a group of people getting together and raising money for an organization. However, what about the times when it’s just you trying to raise money for a worthy cause that is dear to your heart? Following are 10 simple fundraising ideas that you can implement: Door-to-door. It may sound old fashioned, but there is a reason why big organizations still use door-to-door fundraising as their primary method.

5 Signs It’s Time to Hire a Professional Writer

Getting Attention

Thanks to guest blogger, Kimberlee Roth, one of our team’s valued writers. Kim has written for the Chicago Tribune and The Chronicle of Philanthropy among other publications, and provides writing and editing services to universities, health systems and other nonprofits.

Reading Up On Social Determinants of Health

SocialButterfly

October may be Breast Cancer Awareness Month, but a number of articles came out last week focusing on social determinants of health. The phrase “social determinants of health” refers to health where we live, learn, work, play (and pray). In short, Health with a capital H.

Clean Up Your Language! Refining Organizational Rhetoric

Kivi's Nonprofit Communications Blog

Melinda McKee. Does your audience understand what you’re telling them? Melinda McKee shares her tips for making sure your message is understood by the people you are trying to reach in today’s guest post.

I Have a Bone to Pick About JWT's Trend Report Called 'Social Good'

Cause Related Marketing

‘ Social Good ,’ a white paper and research report from JWT , the marketing agency and division of WPP, has made a lot of appearances in my RSS reader since its release in September 2011 usually with some variation of a headline like ‘customers increasingly dubious about cause marketing.’ Color me dubious about JWT’s research methodologies, if not its conclusions.

The top 3 attitudes of wildly successful Fundraisers

Get Fully Funded

Many people are being wildly successful in fundraising these days. After working with several, I’ve noticed that share a few things in common. The are passionate about their cause. They believe deeply in the work their nonprofit does and they love seeing loves changed. They are willing to do whatever it takes to see their nonprofit organization succeed. If that means working long hours, they’ll do it. If that means dealing with problematic Board members, they’ll do it.

Blog Action Day - Food For Thinking

Social Media Bird Brain

Illustration via Guru's Feet Food. Is there any topic more tempting and more wholesome and yet more ripe for argument and controversy? Right now, people are eating at home, on the run, or in cafes. And people are also starving to death. Some are advocating for a meat-free diet and some are talking about choosing food on the basis of the type of energy you want to encourage in your body.

No Virginia, Your To-Do List is NOT Your Marketing Plan: Marketing Budgets, Part 1

Getting Attention

The hands-down, most hated and most frequently-avoided marketing task is budgeting. I hear that from you and your peers time and time again. But I urge you to get past this bias and take the time to absorb this four-part series on budgeting guidelines.

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Reading Up On Social Determinants of Health

SocialButterfly

October may be Breast Cancer Awareness Month, but a number of articles came out last week focusing on social determinants of health. The phrase “social determinants of health” refers to health where we live, learn, work, play (and pray). In short, Health with a capital H.

How Much Time Do I Need for Marketing?

Kivi's Nonprofit Communications Blog

A question I hear a lot from my readers is “How much time do I need to devote to marketing when it’s just me?” Many nonprofit communicators are simply over-tasked and wearing too many different hats.

Making Cause Marketing More Systemic

Cause Related Marketing

Coca-Cola has been drawing neutral to positive reviews for its white can promotion benefiting the World Wildlife Fund. Mark me down as neutral to negative, because I don’t think it goes quite fair enough.

The top 3 attitudes of wildly successful Fundraisers

Get Fully Funded

Many people are being wildly successful in fundraising these days. After working with several, I’ve noticed that share a few things in common. The are passionate about their cause. They believe deeply in the work their nonprofit does and they love seeing loves changed. They are willing to do whatever it takes to see their nonprofit organization succeed. If that means working long hours, they’ll do it. If that means dealing with problematic Board members, they’ll do it.

NONPROFIT BRANDING: Cost, Impact and Use of Logo T-Shirts

NonProfit Branding

As long as it is of appropriate quality and carries an attractive imprint, a shirt with your logo is a walking billboard for your nonprofit. Here are the questions to ask yourself about logo shirts: Do T-shirts make economic sense … Continue reading → ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info CONTEXT: Tricks, Tips & Taboos IMPLEMENTATION: Using Branding Products Effectively

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Treat Donors as Partners to Build Long-Term Giving — A Child’s Right Does It Right

Getting Attention

Take a look right now at this outstanding example of showing it (not saying it) from a child’s right (acr)! There’s nothing more effective in building and strengthening relationships with donors, prospects and other supporters than showing their impact (via your org’s, of course).

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Activating The Global Health Trifecta

SocialButterfly

Image: PSI. Is foreign aid important to Americans? According to a recent poll , most Americans believe U.S. investment in foreign aid is 25% of the Federal budget, when the accurate figure is less than one percent. When asked what would be an appropriate percentage, the median amount shared was 10%.

What Should You Name Your E-Newsletter?

Kivi's Nonprofit Communications Blog

That’s the question that the MetroWest Health Foundation asked today on Twitter. Turns out that the current name of the e-newsletter is . ”E-Newsletter.” ” Here’s what it looks like. I do have a ton of nonprofit e-newsletters in my inbox called “E-Newsletter” so it’s not like that’s a horrible thing. But the fact that everyone does it also argues for being a bit more original.

Farewell Steve Jobs

Public Sector Marketing 2.0

At this time , millions of tributes, obituaries and status updates are flooding the internet in remembrance of a true visionary. I did not know Steve Jobs personally, but I did follow his endeavors quite closely throughout the last decade.

Boo! What Is Your Scariest Thought About Social Media?

Diva Marketing Blog

The oldest and strongest emotion of mankind is fear, and the oldest and strongest kind of fear is fear of the unknown. ~ H. Lovecraft, Author. How are you learing about social media? Perhaps through books, conferences or workshops.

Blogs vs. Facebook for Nonprofits

ImpactMax

(My 100 th post!). Over the past few months, I’ve helped a couple nonprofit clients who are ready to move into social media decide whether to go with a blog or Facebook. (I’ll I’ll talk about Twitter strategies in a future post. It’s kind of a different animal.). Most approach it as an either/or decision because of their limited staff resources. That’s a real concern.

Move Your Nonprofit Agenda Forward with Opinion Editorials

Getting Attention

I’m happy to welcome guest blogger, Margot Friedman, principal of Dupont Circle Communications. Margot is an expert trainer on writing and placing opinion editorials. Please like Op Ed Talk with Margot on Facebook to share op-ed tips and strategies.

Activating The Global Health Trifecta

SocialButterfly

Image: PSI. Is foreign aid important to Americans? According to a recent poll , most Americans believe U.S. investment in foreign aid is 25% of the Federal budget, when the accurate figure is less than one percent. When asked what would be an appropriate percentage, the median amount shared was 10%.

A New Take on Higher Education Fundraising

Kivi's Nonprofit Communications Blog

James Vineburgh. In today’s guest post, James Vineburgh explains how the typical donor persona for higher education is changing to younger donors, more women donors, more tech-savvy donors, and less trusting donors — and what that means for fundraisers.

I’m not your ATM

Fundraising Coach

As the economy continues to falter (or barely grow), we need people’s donations more than ever. But if we operate from a place of “need,” we can start sounding like we think we’re entitled to people’s money. We never are.

8 “Pinktober” Promotions that Deserve a Ribbon

Selfish Giving

Selfish Giving and Cone Communications , a leading public relations and marketing agency that specializes in cause marketing, are teaming up to share our top “pinktober” cause marketing promotions.

Why Email? Reasons to Love Email Marketing

Fundraising 123

With the right email marketing service, like EmailNow , you can create powerful, effective branded messages that get the results you want. You may have heard that "email is dead," but here are 5 reasons why you should be using email marketing to stay in touch with your audience: . Reason 1. Everybody's Doing It! 95% of all adults have at least one email address and 93% of those subscribe to at least one email marketing list.

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5 Nonprofit Marketing Innovations for Tough-Times Results (Case Study)

Getting Attention

Marketing your way through times like these is gritty, sweaty, get-your-hands-dirty work. Your challenge right now is to step-up with a sense of adventure, a bolt of courage and persistent innovation. It’s the only choice.

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