January, 2012

Trending Sources

2012 Nonprofit Communications Trends – Infographic

Kivi's Nonprofit Communications Blog

Every good report these days must have an infographic, so here’s ours for the 2012 Nonprofit Communications Trends Report !

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Make Your Annual Report Sing: 5 Ways to Choose and Use Stories

Getting Attention

She provides writing and editing services to universities, health systems and other nonprofits. It’s intuitive in many respects to tell a story.

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Nike Vet Keeps Bike Inner Tubes Out of the Landfill and Benefits the Humane Society

Cause Related Marketing

All while benefiting the Humane Society chapter in Portland. The company is cleverly named Cycle Dog. Cycle Dog is laser-focused on the pet market.

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#interview: Simone Joyaux, Nonprofit Consultant, Author, and Columnist

Non Profit Marketing 360

She writes a column, “Unraveling Development,” for the Nonprofit Quarterly. MKC: I have difficulty maintaining one blog. Why do you have three?

Gamification can change behaviour. I have proof.

Public Sector Marketing 2.0

This post has been on my mind for a while now, and a recent article on the topic from Policy Horizons Canada finally brought this to the top of my “blog topics” list (which seems to have a leaking hole in it these days…sorry about that). ” – Wikipedia. Example 1: My FitBit . So where is the gamification element?

More Trending

The Best Cause Marketing of 2011

Cause Related Marketing

One of the things I love about cause marketing is also one of the things I love about my wife; it (like she) continues to surprise me.

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Why and How Nonprofits Should Use Pinterest

Selfish Giving

Enter the Pinterest “Causes I Love Contest” and you could win a $250 gift card! . 4,000 percent in six months! That's growth!

NONPROFIT BRANDING: Communicate More and Better! Why? How?

NonProfit Branding

We are exploring nonprofit management during a period of economic trauma. In the last post I said you should “…expect a drop in contributions from the marginally committed and from those with serious economic difficulties.

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This is not a pity party. You understand?

Wild Woman Fundraising

Wow, hello hate mail! Actually, more than one person did, and I’m glad about it. I got a reader email saying, “I HATE YOUR PITY PARTY!

Decide How You Are Different, Be It, and Forget the Rest

Kivi's Nonprofit Communications Blog

Nancy Schwartz asked, “ What are your dreams for nonprofits ?” Nobody wants to sell a commodity, and nobody wants to be a commodity.

Strengthen Your Nonprofit Social Media Impact

Getting Attention

We would like to welcome guest blogger, Laura Quinn. Why not resolve to improve your social media efforts? Define Your Voice. Campaign and Maintain.

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The Worst Cause Marketing of 2011

Cause Related Marketing

Pathology, that is trying to figure out what went wrong, is both fun and entertaining. was no better.) But that’s the smallest cost to Groupon.

Is Talking About Spirituality and Social Change Taboo?


What shapes your world view? How does your world view influence your work to change the world for the better? It’s not realistic--Is it?

Six lessons in successful social media use

Nonprofit Marketing Blog

I heard a great presentation yesterday from DonorsChoose at the Social Media for Nonprofits conference. Celebrating big news. Share staff culture.

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Do you want to sit on a nonprofit board?

Wild Woman Fundraising

If yes, then click on through to BoardNet. link]. If you need a little more WHY: Why would you want to sit on a nonprofit board? Because you believe in the mission. But also, it’s a good way to move on up in your nonprofit career. Have you ever known an executive director who previously sat on your nonprofit board? But seriously though.

Mixed Links for Nonprofit Communicators and Fundraisers

Kivi's Nonprofit Communications Blog

Welcome to another round of Mixed Links! We’ve got some great social media and communications posts today. Think Facebook was confusing before?

Timing for Nonprofit Marketing Impact: Relevance Rules

Getting Attention

Nothing is more important than communicating the right message to a specific target audience at the right place and time! Now everyone can hear you.

Responding to Outside Magazine's Article on Livestrong.org

Cause Related Marketing

The February 2012 issue of Outside magazine has a critical assessment of LiveStrong, Lance Armstrong’s anti-cancer foundation that I feel obliged to respond to. The first criticism is that LiveStrong no longer donates to cancer research efforts and instead has transitioned itself into a role as kind of information conduit for people fighting cancer.

Is Talking About Spirituality and Social Change Taboo?


What shapes your world view? How does your world view influence your work to change the world for the better? It’s not realistic--Is it?

Protest Against Censorship

Social Media Bird Brain

The internet has been a 'place' where we have all be free to share our ideas. Some of them haven't been good and there's no doubting that there are some pretty freaky people doing things they shouldn't be doing. SOPA PIPA Congress censorship internet fair use

Are you fundraising for Africa? Read this!

Wild Woman Fundraising

I am so excited to present to you my interview with Charlotte Beauvoisin, who writes Diary of a Munzungu , a UK citizen working in Uganda. Tricks?

Ten Changes to Make in 2012: Free Webinar Thursday

Kivi's Nonprofit Communications Blog

Happy New Year! Our first free webinar of 2012 is coming up this Thursday, January 5: Ten Changes to Make in 2012. What’s most important?”

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24 Nonprofit Marketing Jobs:New Opportunities for the New Year

Getting Attention

I have a feeling that this year is going to be a great one for you. Your proaction is crucial to success in 2012. Go to it! NEW OPPORTUNITIES.

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Teva’s BOGO Cause Marketing Returns Company's Philanthropy to its Watery Origins

Cause Related Marketing

Teva, the footwear company, started out making sandals for Colorado River Guides. million linear feet of water.

The Difference Between Transactional, Transformative Cause Marketing

Selfish Giving

I’ve been talking to a lot of people about the difference between transactional cause marketing and transformative cause marketing. Simple.

Mobile Study: Donors Impulsive, Social and Tech-Savvy

Fundraising 123

A new study on mobile giving in response to the 2010 Haiti earthquake has loads of interesting insights for nonprofits seeking to understand mobile donors. The research, from the Pew Research Center’s Internet & American Life Project and Harvard’s Berkman Center for the Internet & Society, in partnership with the John S. and James L.

A response to “Bad Nonprofit Consultants” from Inside Philanthropy

Wild Woman Fundraising

Todd Cohen, editor of the Philanthropy Journal, wrote a blog post on how bad nonprofit consultants can be. Here’s my response.

Be Generous: Nonprofits Offer Facebook Timeline Covers

Kivi's Nonprofit Communications Blog

My default content strategy for nonprofits is the Three Gs: Be Genuine, Generous and Grateful. It’s an odd shape for most of us!

4 ways marketing is entering the relationship era

Nonprofit Marketing Blog

Manipulation backfires. You shouldn’t be going for the quick sale (or donation) - you should be going for trusted, sustainable relationships.

What I Learned When I Bought a Starbuck Indivisible Wristband

Cause Related Marketing

Since November 1, 2011 Starbucks has been doing its best to help boost the economy via a cause marketing standard; the wristband. Indivisible' wristbands are $5 at 6,800 company-operated stores in the United States. Starbucks seeded the effort with a $5 million donation. The barrista was super friendly. Oh, that’s so great! she asked.

Life Without Facebook ~ A View From Gen Y #1

Diva Marketing Blog

More than 800 million active users has given Facebook the enviable status of the golden child of social networks. With multiple generations sharing photos, updates and videos Facebook might even be considered a the biggest digital family reunion ever! However, as with any 'family' sometimes you need a bit of a break. Some for forever.

Pin It! Pinterest & Your Small Nonprofit

Social Media Bird Brain

I thought it was time to tell you how much I like Pinterest and why I think it's good for your small nonprofit, but I was late off the mark and more than a few folks beat me to it. Over at Nonprofit Tech 2.0 Then skip over to Frogloop where. SOPA PIPA not-for-profits social media Pinterest nonprofit Small nonprofit

What are you planning for? Fundraising Predictions for 2012

Wild Woman Fundraising

I just found the Atlas of Giving, thanks to Simone Joyeaux. Fundraising Predictions 2012. Really. Isn’t this exciting? The DOW is up. Welcome!

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Best Response So Far to End of Year Gifts

Kivi's Nonprofit Communications Blog

This time, I gave 10 of the gifts by cashing in credit card miles with Capital One. The award for best response so far goes to the Wilderness Society.

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