January, 2012

2012 Nonprofit Communications Trends – Infographic

Kivi's Nonprofit Communications Blog

Every good report these days must have an infographic, so here’s ours for the 2012 Nonprofit Communications Trends Report ! Feel free to repost and otherwise share far and wide. Nearly 1,300 nonprofits participated in the survey for the report.

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Make Your Annual Report Sing: 5 Ways to Choose and Use Stories

Getting Attention

Guest blogger Kimberlee Roth , one of our team’s valued writers, has written for the Chicago Tribune and The Chronicle of Philanthropy among other publications. She provides writing and editing services to universities, health systems and other nonprofits.

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Trending Sources

Nike Vet Keeps Bike Inner Tubes Out of the Landfill and Benefits the Humane Society

Cause Related Marketing

Paul Fidrych left a promising career at Nike to start a business with his wife that takes old bike inner tubes and upcycles them into useful things like dog collars, chew toys and water dishes. All while benefiting the Humane Society chapter in Portland. The company is cleverly named Cycle Dog.

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#interview: Simone Joyaux, Nonprofit Consultant, Author, and Columnist

Non Profit Marketing 360

Simone Joyaux is an internationally recognized consultant to the nonprofit sector on fund development, board development, and strategic planning and management. She writes a column, “Unraveling Development,” for the Nonprofit Quarterly.

Gamification can change behaviour. I have proof.

Public Sector Marketing 2.0

This post has been on my mind for a while now, and a recent article on the topic from Policy Horizons Canada finally brought this to the top of my “blog topics” list (which seems to have a leaking hole in it these days…sorry about that). As always, I like to start with a definition: “ Gamification is the use of game design techniques and mechanics to solve problems and engage audiences.

More Trending

The Best Cause Marketing of 2011

Cause Related Marketing

One of the things I love about cause marketing is also one of the things I love about my wife; it (like she) continues to surprise me. Here are 10 cause marketing efforts or campaigns, culled from more than 200 posts in 2011, that were cool or fun or smart or effective or innovative or surprising.

Why and How Nonprofits Should Use Pinterest

Selfish Giving

Enter the Pinterest “Causes I Love Contest” and you could win a $250 gift card! . One site I’m committed to spending more time on in the new year is the virtual pinboard Pinterest.

NONPROFIT BRANDING: Communicate More and Better! Why? How?

NonProfit Branding

We are exploring nonprofit management during a period of economic trauma. In the last post I said you should “…expect a drop in contributions from the marginally committed and from those with serious economic difficulties. One of the essential ways … Continue reading → CONTEXT: Tricks, Tips & Taboos IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build Affinity

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This is not a pity party. You understand?

Wild Woman Fundraising

Wow, hello hate mail! Because of my posts about being a nonprofit wage slave , and being unable to make rent on a nonprofit “salary” , someone took issue with this. Actually, more than one person did, and I’m glad about it. I got a reader email saying, “I HATE YOUR PITY PARTY!

Decide How You Are Different, Be It, and Forget the Rest

Kivi's Nonprofit Communications Blog

Nancy Schwartz asked, “ What are your dreams for nonprofits ?” ” My dream for your nonprofit is that you decide what you are really all about — what makes you different — and that you be that organization, and forget the rest.

Strengthen Your Nonprofit Social Media Impact

Getting Attention

We would like to welcome guest blogger, Laura Quinn. Laura is the executive director of Idealware , and a frequent speaker and writer on nonprofit technology topics. With the new year upon us, it’s a good time to make resolutions for both yourself and your organization.

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The Worst Cause Marketing of 2011

Cause Related Marketing

Pathology, that is trying to figure out what went wrong, is both fun and entertaining. Jerry Bruckheimer, producer of the CSI franchise on television among many other production credits, personally made $113 million! in 2011 thanks in part to our fascination with the pathology of crime.

Is Talking About Spirituality and Social Change Taboo?


What shapes your world view? How does your world view influence your work to change the world for the better? Growing up, we’re told we shouldn’t talk about two things: politics and religion. Yet these two things often help set the foundation of one’s world view.

Six lessons in successful social media use

Nonprofit Marketing Blog

I heard a great presentation yesterday from DonorsChoose at the Social Media for Nonprofits conference. Marketing Manager Anna Doherty shared six lessons her organization - which is fantastic at engagement - applies to its social media work.

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Do you want to sit on a nonprofit board?

Wild Woman Fundraising

If yes, then click on through to BoardNet. link]. If you need a little more WHY: Why would you want to sit on a nonprofit board? Because you believe in the mission. But also, it’s a good way to move on up in your nonprofit career. Have you ever known an executive director who previously sat on your nonprofit board? This seems to happen quite a lot. Two nonprofits I’ve worked for had this happen. You can probably name a few, yourself. What does sitting on a board entail?

Mixed Links for Nonprofit Communicators and Fundraisers

Kivi's Nonprofit Communications Blog

Welcome to another round of Mixed Links! We’ve got some great social media and communications posts today. This post by Kari Saratovsky not only sheds some light on the recent rise in Pinterest, but also shares some great infographics on Millennials.

Timing for Nonprofit Marketing Impact: Relevance Rules

Getting Attention

Nothing is more important than communicating the right message to a specific target audience at the right place and time! This kind of relevance is vital for connecting with your network and prospects to move your mission forward.

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Responding to Outside Magazine's Article on Livestrong.org

Cause Related Marketing

The February 2012 issue of Outside magazine has a critical assessment of LiveStrong, Lance Armstrong’s anti-cancer foundation that I feel obliged to respond to. The first criticism is that LiveStrong no longer donates to cancer research efforts and instead has transitioned itself into a role as kind of information conduit for people fighting cancer. Lifestrong is now primarily a cancer awareness-raising charity.

Is Talking About Spirituality and Social Change Taboo?


What shapes your world view? How does your world view influence your work to change the world for the better? Growing up, we’re told we shouldn’t talk about two things: politics and religion. Yet these two things often help set the foundation of one’s world view.

Protest Against Censorship

Social Media Bird Brain

The internet has been a 'place' where we have all be free to share our ideas. Some of them haven't been good and there's no doubting that there are some pretty freaky people doing things they shouldn't be doing. But making Google, Yahoo, or YouTube and other companies responsible for policing and then deciding FOR us what is fair use and what isn't, won't make the bad people go away. SOPA PIPA Congress censorship internet fair use

Are you fundraising for Africa? Read this!

Wild Woman Fundraising

I am so excited to present to you my interview with Charlotte Beauvoisin, who writes Diary of a Munzungu , a UK citizen working in Uganda. Her blog has been featured on Lonely Planet since 2009.

Ten Changes to Make in 2012: Free Webinar Thursday

Kivi's Nonprofit Communications Blog

Happy New Year! Our first free webinar of 2012 is coming up this Thursday, January 5: Ten Changes to Make in 2012. I get these questions all the time: “What should I be doing first? What’s most important?” ” “I don’t know if I’m doing the right things.

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24 Nonprofit Marketing Jobs:New Opportunities for the New Year

Getting Attention

I have a feeling that this year is going to be a great one for you. Here’s why – you seek out this blog and other resources to gain a fresh perspective on your nonprofit marketing and fundraising work, and to grow your own skill set. Your proaction is crucial to success in 2012. Go to it!

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Teva’s BOGO Cause Marketing Returns Company's Philanthropy to its Watery Origins

Cause Related Marketing

Teva, the footwear company, started out making sandals for Colorado River Guides. And at its founding in 1984, Teva supported the nonprofit Save the Colorado, as it still does today. But as the company grew the footprint of its corporate philanthropy got ever-wider and more diffuse.

The Difference Between Transactional, Transformative Cause Marketing

Selfish Giving

I’ve been talking to a lot of people about the difference between transactional cause marketing and transformative cause marketing. I’ve concluded that I’m not being very clear on the difference and need this post as much as the people who ask me to explain it to them.

Mobile Study: Donors Impulsive, Social and Tech-Savvy

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A new study on mobile giving in response to the 2010 Haiti earthquake has loads of interesting insights for nonprofits seeking to understand mobile donors. The research, from the Pew Research Center’s Internet & American Life Project and Harvard’s Berkman Center for the Internet & Society, in partnership with the John S. and James L. Knight Foundation and the mGive Foundation, shows 9% of people have texted a charitable donation from their phone.

A response to “Bad Nonprofit Consultants” from Inside Philanthropy

Wild Woman Fundraising

Todd Cohen, editor of the Philanthropy Journal, wrote a blog post on how bad nonprofit consultants can be.

Be Generous: Nonprofits Offer Facebook Timeline Covers

Kivi's Nonprofit Communications Blog

My default content strategy for nonprofits is the Three Gs: Be Genuine, Generous and Grateful. Seems the being Generous part is the hardest, so I’m going to try to give you more examples of how nonprofits can be generous to their supporters.

4 ways marketing is entering the relationship era

Nonprofit Marketing Blog

My colleague, the avid reader Kate Olsen sent me a fascinating AdAge article by Doug Levy and Bob Garfield on the future of marketing, and I think it’s worth reflection.

What I Learned When I Bought a Starbuck Indivisible Wristband

Cause Related Marketing

Since November 1, 2011 Starbucks has been doing its best to help boost the economy via a cause marketing standard; the wristband. Indivisible' wristbands are $5 at 6,800 company-operated stores in the United States. All the money goes to the Opportunity Finance Network, an umbrella group of 180 Community Development Financial Institutions, which specialize in making loans to small businesses. Starbucks seeded the effort with a $5 million donation.

#Tech: SOPA Inspiring Blackouts & Lobbyists – Should Nonprofits Care?

Non Profit Marketing 360

Could SOPA chill free speech? On the surface, not much seems to be of relevance in the ‘Stop Online Piracy Act’ ( SOPA, H.R. 3261 ) because nonprofits aren’t really in the business of selling digitized content, much less pirated content.

Life Without Facebook ~ A View From Gen Y #1

Diva Marketing Blog

More than 800 million active users has given Facebook the enviable status of the golden child of social networks. With multiple generations sharing photos, updates and videos Facebook might even be considered a the biggest digital family reunion ever! However, as with any 'family' sometimes you need a bit of a break. That's what's happening for the people who 'grew-up' on Facebook. the Gen Y or the Millennial Generation. They're signing off from Facebook. Some for forever.

What are you planning for? Fundraising Predictions for 2012

Wild Woman Fundraising

I just found the Atlas of Giving, thanks to Simone Joyeaux. Fundraising Predictions 2012. The Atlas of Giving is different than Giving USA in that it gives you PREDICTIONS when your fundraising is most likely to do well.

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Best Response So Far to End of Year Gifts

Kivi's Nonprofit Communications Blog

After taking a year off, I’ve done it again: I gave $25 year-end gifts to 20 national nonprofits that I had not previously supported so that I can see what kind of donor communications I get throughout the course of year.

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