February, 2017

How Nonprofit Communicators Spend Their Time (Infographic) #NPCOMM2017

Kivi's Nonprofit Communications Blog

Do you wonder if other nonprofit communicators are spending as much time on certain tasks as you? Check out the results from the 2017 Nonprofit Communications Trends Report and see for yourself.

Your donors want to find meaning in their lives. But are you helping them?

iMarketSmart

Sick of my rants yet? I’ve droned on and on about the fact that your job is to make your donors feel good and to facilitate the exchange of dollars for value. And, of course, value is in the eye of the beholder (the donor’s eyes).

Trending Sources

7 Nonprofit Campaigns We Can't #RESIST

EveryAction

Every successful campaign starts with a moment. Whether you're raising money to build a new school or curing a worldwide epidemic, a single moment drives the need for a campaign. This year, no moment has been more controversial than the rollout of the recent immigration ban.

Free Nonprofit Resource to Foster Connections and Knowledge Sharing

J Campbell Social Marketing

In the nonprofit sector, professionals often feel that they need to take on everything by themselves. We silo our departments, isolate our fundraising and program staff, and put our heads down to put out the fires that crop up every day as we do our important work.

A List of Digital, Tech, and Media Trend Reports for 2017

Public Sector Marketing 2.0

One thing I really like about the first quarter of the calendar year is that plenty of new statistics and trend reports are made available concerning the field I work in.

More Trending

Is there plenty of room on your fundraising island?

Fundraising Coach

As a nonprofit leader, when was the last time you recommended another nonprofit? Plenty of room on the island A while back, Seth Godin wrote about there being plenty of room on the island.

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Peer-to-Peer Fundraising Communications: 5 Mistakes You’re Making (And How to Fix Them!)

J Campbell Social Marketing

Guest blog by Adam Weinger. Peer-to-peer fundraising campaigns have become more than just an innovative approach to online fundraising : they’re now the standard.

How to manage up in your fundraising job

Wild Woman Fundraising

MT: Hey, everybody. Welcome. This is Mazarine Treyz of Wild Woman Fundraising and I’m so happy to introduce Kishshana Palmer. Kishshana, hey. Thanks so much for being here. W hat’s your fundraising journey?

The Rage-Donation

The Agitator

Ashley Fetters has written an interesting pice in GQ magazine titled, The Rise of the ‘Rage-Donation’ A fun read. What she’s talking about is the flood of post-election donations to nonprofits in the US.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Happy Friday! Join me for some Mixed Links… Have you done your year-end fundraising debrief yet? If you need more help getting started, here is How To Conduct An End of Year (EOY) Fundraising Review & Audit.

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What Fundraisers Can Learn From Restaurants and Waiters

iMarketSmart

People give billions of dollars each year to waiters for a lot of the same reasons they give to charities. Social conformity (simply because it’s something you are supposed to do). Reciprocity (in exchange for something of value – service).

Why I don't like crowdfunding

Fundraising Coach

Speaking at a conference recently, fundraisers kept peppering me with questions related to fundraising. Some of those in the audience balanced their entire annual budget on a crowdfunding campaign. That is plain crazy. Yes, crowdfunding has opened up philanthropy and investment to all of us.

From Cause Marketing to Corporate Causes

Selfish Giving

You do really great work. In fact, you tell people about it all of the time (be honest). You tell family, friends, colleagues, donors, and potential donors. Of course, why wouldn’t you tell them? Your not-for-profit organization really is making a transformative difference in people lives.

Let Your Donors Know How Much You Appreciate Them

Ann Green

Valentine’s Day is coming up and it’s a perfect opportunity to thank your donors and show how much you appreciate their support. Okay, maybe you think doing something for Valentine’s Day is hokey, but you should still do something fun and creative to show appreciation this month.

Rise Up! Fly In!

The Agitator

This is a Call to Action. The 100-year-old charitable tax deduction is under imminent threat and nonprofits are gearing up for a fight.

Day in the Life of a Nonprofit Communicator – Melanie Swiftney

Kivi's Nonprofit Communications Blog

Melanie Swiftney. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series!

5 questions to ask your planned giving marketing vendor

iMarketSmart

How many highly qualified planned giving leads did you generate for my nonprofit last year? How many of those leads could also be major gift donors? Who among those leads has a donor advised fund or family foundation? Why do each of those leads care about my organization’s mission? In the minds of each of those leads, how does my organization rank compared to other charities? Are we their top choice for giving? Most, will get stuck on question one.

Do You Need a Really a Nonprofit Mentor?

Fundraising Coach

The nonprofit sector is a strong and vibrant community full of people willing to help each other out. And now more than ever, it’s important to come together and work as allies and mentors. The value of being mentored seems pretty obvious: new skills, confidence, friendship, etc.

Ep203: Cracker Barrel Rocks Veterans Lives with 'Operation Rocker'

Selfish Giving

What your Facebook “Likes” can reveal about you

Public Sector Marketing 2.0

I recently came across the work of Stanford psychologist and social data researcher Michal Kosinski , who has developed a method to analyze people in minute detail based on their Facebook activity. He is currently a leading expert in psychometrics, a data-driven sub-branch of psychology. Most people by now are familiar with the term “ big data “, therefore I won’t go on explaining it here.

Who Will Get The Money?

The Agitator

Where’s the Love: Is Your Communications Strategy LGBTQ Inclusive?

Kivi's Nonprofit Communications Blog

Here at Nonprofit Marketing Guide, we believe that cultural competency is an important element of good nonprofit communications. Today, contributing writer Antionette Kerr takes a look at several ways you can improve LGBTQ inclusion in your organization and its communications.

Are you hunting mice or antelopes? [Guest post from T.J. McGovern]

iMarketSmart

The following is a guest post thanks to my friend T.J. McGovern, Owner/Principal at McGovern Consulting Group (McG). Here is a teaching story I usually share (with a tip of the hat to Tom Suddes): A lioness can actually capture, kill and eat a field mouse.

Do Your Organization’s Values and Brand Intersect?

Mission Minded

Does your brand reflect your values? To be effective, it must. Though brand can be a confounding subject, in its simplest definition, brand is just another word for reputation. Your logo is not your brand. Your mission statement is not your brand, and neither is your name. Your brand is the set of ideas people […]. The post Do Your Organization’s Values and Brand Intersect? appeared first on Mission Minded.

Ep201: SoCal Honda Dealers 'Causejack' Super Bowl for Charity

Selfish Giving

Can Your Organization Pass the Donor-Centered Test?

Ann Green

I recently received a newsletter from an organization that focused mainly on themselves, then their clients, and then barely mentioned their donors. There’s no question this organization does good work, but their newsletter failed the donor-centered test. Unfortunately, they’re not the only guilty culprits. The term donor-centered is pretty self-explanatory.

Storytelling Vs. Data. Which Is More Important?

The Agitator

Looking for something to debate over lunch today? Check out Nick Ellinger’s post over at the DonorVoice Blog , where he tackles the age-old debate over the power of storytelling versus data when it comes to fundraising success.

5 Strategies for Using Social Media for Media Relations

Kivi's Nonprofit Communications Blog

During my days as a newspaper reporter and editor, I was always on the lookout for story ideas. More often than not, these ideas didn’t come through news releases or pitches. They came through something I observed. Through a conversation with a neighbor.

19 reasons why nonprofit donor surveys are awesome

iMarketSmart

Here are 19 reasons why nonprofit donor surveys are awesome: They help you learn about why your donors care about your mission, how their life story entwines with your mission and why they give. They give your supporters an opportunity to have a dialogue with you and your brand.

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My Three Words for 2017

J Campbell Social Marketing

Can you condense your New Year’s Resolutions down to just three words? Yes I know it’s February, but bear with me, it’s still the start of a new year!). Why Three Words?

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Ep204: How This Restaurant Turned a Dessert Into a $200k Cancer Fundraiser

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to co-founders Kevin Finn and Mark Edelson of Iron Hill Brewery & Restaurant. Along with its handcrafted beers and New American cuisine, Iron Hill is known for its cause marketing. They've raised $200,000 for children's pediatric cancer.

Is Your Newsletter Boring?

Ann Green

There’s a good chance the answer to this question is yes. Many nonprofit organizations use a newsletter as a way to engage their donors, but the opposite is happening. That’s because most donor newsletters can be used as a cure for insomnia.

Trump Is Actually Making America Great Again

The Agitator

Here at Agitator Global HQ we never know what’s going to pop out of the morning mail bag. Yesterday’s trove ( it was “Not My President Day” see in the U.S.)

Five Ways to Plan for the Unexpected, #NPComm Style

Kivi's Nonprofit Communications Blog

I’m teaching about editorial calendars a lot this month, and here’s one of the key lessons: Stay strategic while also making room for the unexpected. You don’t know what’s going to happen in the future.