February, 2017

How the Super Bowl Inspired Nonprofit Marketing in Atlanta

Kivi's Nonprofit Communications Blog

Kathy Powell shared this post with me on Sunday — before Super Bowl LI. It was a heartbreaker for Falcons fans like Kathy.

HELP! Please….

iMarketSmart

I really need your help. I funded a study to help you. Basically, we’re trying to help you and your peers understand more about major gift fundraising. I don’t think there are enough studies on the subject.

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A List of Digital, Tech, and Media Trend Reports for 2017

Public Sector Marketing 2.0

One thing I really like about the first quarter of the calendar year is that plenty of new statistics and trend reports are made available concerning the field I work in.

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7 Nonprofit Campaigns We Can't #RESIST

EveryAction

Every successful campaign starts with a moment. Whether you're raising money to build a new school or curing a worldwide epidemic, a single moment drives the need for a campaign. This year, no moment has been more controversial than the rollout of the recent immigration ban.

How to manage up in your fundraising job

Wild Woman Fundraising

MT: Hey, everybody. Welcome. This is Mazarine Treyz of Wild Woman Fundraising and I’m so happy to introduce Kishshana Palmer. Kishshana, hey. Thanks so much for being here. W hat’s your fundraising journey?

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More Trending

What your Facebook “Likes” can reveal about you

Public Sector Marketing 2.0

I recently came across the work of Stanford psychologist and social data researcher Michal Kosinski , who has developed a method to analyze people in minute detail based on their Facebook activity. He is currently a leading expert in psychometrics, a data-driven sub-branch of psychology. Most people by now are familiar with the term “ big data “, therefore I won’t go on explaining it here.

Leading the Resistance: 28 Organizations You Can (and Should) Support Today

EveryAction

The last few days have been equal parts terrifying, challenging, and complicated. There's a long fight ahead, but for issues that stir you, one simple, positive thing you can do today is give - your time, money, voice, or attention - because so many organizations need your urgent support. At EveryAction, we live and work by the motto "Build the World You Want."

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Trump Is Actually Making America Great Again

The Agitator

Here at Agitator Global HQ we never know what’s going to pop out of the morning mail bag. Yesterday’s trove ( it was “Not My President Day” see in the U.S.)

Free Nonprofit Resource to Foster Connections and Knowledge Sharing

J Campbell Social Marketing

In the nonprofit sector, professionals often feel that they need to take on everything by themselves. We silo our departments, isolate our fundraising and program staff, and put our heads down to put out the fires that crop up every day as we do our important work.

5 Strategies for Using Social Media for Media Relations

Kivi's Nonprofit Communications Blog

During my days as a newspaper reporter and editor, I was always on the lookout for story ideas. More often than not, these ideas didn’t come through news releases or pitches. They came through something I observed. Through a conversation with a neighbor.

3 major donor myths broken by Andrew Olsen

iMarketSmart

Andrew Olsen knows a thing or two about direct marketing. On his blog , he debunks 3 major donor myths that pertain to marketing. You can find them below. Here’s his proof that they aren’t true. Myth #1: Major donors don’t give through the mail or online.

Do you trust your executive director?

Wild Woman Fundraising

When I was working full time in fundraising, I ran into a problem. Maybe you had this problem too? My boss didn’t seem to trust me. I would put in the hours, do the work, raise the money, and I would still feel like my boss didn’t trust me. Then, I started not trusting my boss.

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Let Your Donors Know How Much You Appreciate Them

Ann Green

Valentine’s Day is coming up and it’s a perfect opportunity to thank your donors and show how much you appreciate their support. Okay, maybe you think doing something for Valentine’s Day is hokey, but you should still do something fun and creative to show appreciation this month.

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The Rage-Donation

The Agitator

Ashley Fetters has written an interesting pice in GQ magazine titled, The Rise of the ‘Rage-Donation’ A fun read. What she’s talking about is the flood of post-election donations to nonprofits in the US.

My Three Words for 2017

J Campbell Social Marketing

Can you condense your New Year’s Resolutions down to just three words? Yes I know it’s February, but bear with me, it’s still the start of a new year!). Why Three Words?

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How Nonprofit Communicators Spend Their Time (Infographic) #NPCOMM2017

Kivi's Nonprofit Communications Blog

Do you wonder if other nonprofit communicators are spending as much time on certain tasks as you? Check out the results from the 2017 Nonprofit Communications Trends Report and see for yourself.

19 reasons why nonprofit donor surveys are awesome

iMarketSmart

Here are 19 reasons why nonprofit donor surveys are awesome: They help you learn about why your donors care about your mission, how their life story entwines with your mission and why they give. They give your supporters an opportunity to have a dialogue with you and your brand.

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Do you have Fundraising GRIT?

Wild Woman Fundraising

What is fundraising GRIT? Grit is a combination of passion and perseverance. According to Bill Damon, a Stanford developmental psychologist, you need these 3 things to develop purpose. A spark- something you’re interested in. Observing someone, alive or dead, who is purposeful.

Is Your Newsletter Boring?

Ann Green

There’s a good chance the answer to this question is yes. Many nonprofit organizations use a newsletter as a way to engage their donors, but the opposite is happening. That’s because most donor newsletters can be used as a cure for insomnia.

Storytelling Vs. Data. Which Is More Important?

The Agitator

Looking for something to debate over lunch today? Check out Nick Ellinger’s post over at the DonorVoice Blog , where he tackles the age-old debate over the power of storytelling versus data when it comes to fundraising success.

Sprouts Integrates Local Influencer Marketing

Diva Marketing Blog

In the competitive world of grocery stores most people living in urban areas have many choices. Organic foods, once a competitive advantage, are now available in more than "specialty" grocery stores. The question many in the grocery industry struggles with is.

Need Strategic Guidance? Ask Them to Slice the Pie

Kivi's Nonprofit Communications Blog

Do you have a hard time getting strategic direction for your communications work out of your management team? Don’t worry – you aren’t alone. It’s a common predicament for communications staff.

Count legacy gift dollars, not promises

iMarketSmart

The goal for legacy gift fundraising is to raise money right? In sports they say it doesn’t matter how many points you score, it’s whether you win the game. Counting Legacy Society members is counting points. It’s good, but it should not be your primary focus.

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I was wrong

Wild Woman Fundraising

Today we have an article by Gayle Gifford, who is so right, while I was so wrong. I thought the vast majority of nonprofit budget money in the US came from individuals. It mostly comes from program income. Seriously. Check it out. Thanks Gayle! By Gayle L. Gifford, ACFRE.

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Where Did All Our Donors Go?

Ann Green

The ACLU saw a record number of donations come in right after the Trump administration enacted its travel ban. This spawned a discussion on the Nonprofit Happy Hour Facebook page in which someone wondered if these would be one-time donations.

2016 Giving Trends: The Warning Signs

The Agitator

The Blackbaud Insitute for Philanthropic Impact has released its Fifth Annual Charitable Giving Report that you can download here. It’s an attractive, interesting read and a chance to do some benchmarking comparison with your own results.

Why I don't like crowdfunding

Fundraising Coach

Speaking at a conference recently, fundraisers kept peppering me with questions related to fundraising. Some of those in the audience balanced their entire annual budget on a crowdfunding campaign. That is plain crazy. Yes, crowdfunding has opened up philanthropy and investment to all of us.

Where’s the Love: Is Your Communications Strategy LGBTQ Inclusive?

Kivi's Nonprofit Communications Blog

Here at Nonprofit Marketing Guide, we believe that cultural competency is an important element of good nonprofit communications. Today, contributing writer Antionette Kerr takes a look at several ways you can improve LGBTQ inclusion in your organization and its communications.

Your donors want to find meaning in their lives. But are you helping them?

iMarketSmart

Sick of my rants yet? I’ve droned on and on about the fact that your job is to make your donors feel good and to facilitate the exchange of dollars for value. And, of course, value is in the eye of the beholder (the donor’s eyes).

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Are you telling these 4 kinds of stories?

Wild Woman Fundraising

Mazarine Treyz: Hey, everybody. Welcome. This is Mazarine Treyz of Wild Woman Fundraising, and today I’m interviewing Vanessa Chase Lockshin of The Storytelling Non-Profit.

Can Your Organization Pass the Donor-Centered Test?

Ann Green

I recently received a newsletter from an organization that focused mainly on themselves, then their clients, and then barely mentioned their donors. There’s no question this organization does good work, but their newsletter failed the donor-centered test. Unfortunately, they’re not the only guilty culprits. The term donor-centered is pretty self-explanatory.

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Donor Centricity — The Missing Ingredient

The Agitator

No matter how much you try, you really can’ t call yourself ‘donor centric’ unless you’re actively seeking donor feedback.

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Ep201: SoCal Honda Dealers 'Causejack' Super Bowl for Charity

Selfish Giving

Day in the Life of a Nonprofit Communicator – Melanie Swiftney

Kivi's Nonprofit Communications Blog

Melanie Swiftney. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series!