December, 2017

Creating a Thank-You Video in a Day – How This Nonprofit Did It

Kivi's Nonprofit Communications Blog

Angela Crist. Last week Angela Crist, CEO of Findlay Hope House, reached out to me and Kivi about a thank you video they created after attending our recent webinar. It was so simple, yet so effective, we had to have her tell you the story! Kristina. Guest Post by Angela Crist.

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The 2018 Best Nonprofit Conferences Calendar

EveryAction

It's finally here! If you loved our 2017 Best Nonprofit Conferences Calendar get ready for our new, improved, and updated 2018 calendar! We've searched far and wide for the best and brightest nonprofit conferences from all around the country! These conferences range in size, location, and topic.

Photos to Ignite Year-End & Protect Privacy (Ask Nancy)

Getting Attention

Flickr: Martha Coakley. Dear Nancy: I saw how stories about our clients—powered by a photo or two—fueled our last two year-end campaigns. They were highly successful and I planned to feature the same kind of profiles this year.

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Cold calling major donors to arrange appointments doesn’t work— but this method does

iMarketSmart

No one likes getting cold calls and you probably don’t like making them.

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How to Use Your Smartphone to Make a Donor Thank You Video  

J Campbell Social Marketing

Bloomerang found that for every 100 donors gained by nonprofits in 2016, 99 were lost due to attrition. That is an astounding number, and one that should be sending chills down the spine of every single development director!

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More Trending

Still Time! Turn Colleagues into Powerful Year-End Fundraisers

Getting Attention

We’re counting down to the year-end giving finish line. Are you banging your head against the wall yet? Joking aside, it may seem like your team’s hard work and limited resources aren’t enough. Yet you know how much you could bring in, if only…. Good news! There is a way to move past this seemingly insurmountable barrier this year —Launch a team of messengers to drive your year-end campaign to a strong finish.

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Donors give when THEY want to give, not when YOU want them to give

iMarketSmart

It ain’t about you. Unsuccessful fundraisers want donors to give on their timeline, not the donor’s. They think they can make the donor ‘move’ when they want them to ‘move’ They ignore where the donor resides in the consideration process.

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How to Create Your 2018 Nonprofit Content Strategy in Just 2 Steps

J Campbell Social Marketing

Did you struggle with posting consistently this past year to all of your social media channels? Did you find it challenging to create and share content that garnered engagement and elicited a response? .

All of Wild Woman’s Best Fundraising Advice of 2017…in One little Article.

Wild Woman Fundraising

What a crazy year! It has been so difficult, for so many of us. We have moved backwards in so many areas. And we have moved forward in others. But we still need to continue to push forward in 2018. And I want to help you get where you want to go. SO, what support do you need in the new year?

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Week of Freebies, Day 2: Relevant Messaging Checklist

Kivi's Nonprofit Communications Blog

Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. . When you are trying to create messaging that is more relevant to your participants, supporters, and influencers, use our Six R’s of Relevant Messaging. Rewarding. Realistic. Real-Time.

Our EveryAction Hero: National Women's Law Center

EveryAction

Since 1972, the National Women’s Law Center has worked tirelessly to protect and advance the progress of women and girls in virtually every aspect of their lives. In recent months, fueled by the increasingly polarizing political and social climate, the National Women’s Law Center has become a pivotal player in the resistance movement.

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Turn Colleagues into Powerful 2018 Fundraisers

Getting Attention

We’re springboarding into 2018 fundraising with all of its challenges. Tax bill, anyone? Joking aside, it may seem like your team’s hard work and limited resources aren’t enough. You know how much you could bring in, if only…. Good news! There is a way to move past this seemingly insurmountable barrier —Launch a team of messengers to drive your 2018 campaigns to a strong finish.

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Top 10 Ways You Can Benefit from Conducting a Donor Survey

iMarketSmart

Raise money – If you want advice, ask for money. If you want money ask for advice. Surveys raise money. Identify – Decide who your best donor prospects are based on what they say. Generate leads – Get major donor and legacy gift prospects to raise their hands showing interest in giving or volunteering. Qualify – Ensure that you spend your time wisely with hi-capacity, passionate, motivated supporters. Prioritize – Determine who requires attention most urgently.

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#GivingTuesday 2017 Recap – What Worked and What Didn’t

J Campbell Social Marketing

The results are in – this year was the biggest Giving Tuesday yet! According to the Giving Tuesday Facebook Page, Giving Tuesday 2018: **$274 million raised online. **2.4 million gifts. **$110.98 mean gift size. Over 1 million social mentions and 21.7 billion impressions.

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All of the Nonprofit Leadership Ideas!

Wild Woman Fundraising

I have taken a greater interest in leadership this year. This is me teaching how to build trust, deliberately, at your nonprofit job, to the Women in Philanthropy group in Holyoke, MA, in November 2017. Why leadership?

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Inclusive Conversations: Make a Statement of Inclusion for 2018

Kivi's Nonprofit Communications Blog

Antionette Kerr is back with us today for another post in the series we are calling “Inclusive Conversations.”

7 Year-End Campaigns to Study for a Stellar Fundraising Season

EveryAction

The year is almost over but nonprofits around the world are busy with year-end giving , all leading up to one of the largest giving days of the year: December 31st. With December in full swing and the pressure of living up to arguably the best fundraising month, we know things can get overwhelming. To help you make the most out of your year-end appeals, we’ve put together a list of seven nonprofits that are rocking this giving season.

Photos to Ignite Year-End & Protect Privacy

Getting Attention

Flickr: Martha Coakley. Dear Nancy: I saw how stories about our clients—powered by a photo or two—fueled our last two year-end campaigns. They were highly successful and I planned to feature the same kind of profiles this year.

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Why you need to focus on the most qualified donors

iMarketSmart

Focus. Because… the world is quickly becoming one that has fewer donors giving more. According to The Institute for Policy Studies (after they crunched the data from Giving USA Foundation’s annual philanthropic survey from 2003 – 2013), itemized charitable donations over 10 years have increased : 104% from households with earnings of at least $10 million per year. 57% from people making $500,000 or more (the top 1%).

Code Used in Zero Day Huawei Router Attack Made Public

Selfish Giving

Researchers warn of copycat type attacks as exploit code used in Mirai variant goes public. IoT Malware Vulnerabilities Web Security BrickerBot CVE-2017-17215 Huawei Router malware Mirai Okiku Pastebin.com Satori SOAP exploits Universal Plug and Play zero day

What to Listen for in Donor Onboarding

The Agitator

“Most people do not listen with the intent to understand; they listen with the intent to reply.”. Stephen R. Covey. In the previous on boarding post I emphasized the imperative to listen as soon as possible. But that brings up the question: listen for what?

What’s Your Trailblazing First?

Kivi's Nonprofit Communications Blog

Year-end is always a good time for me to think through and either confirm or change the way we do business here at Nonprofit Marketing Guide. This year, I’ve been reflecting on our Why (a la Simon Sinek).

Donating Online Shouldn’t Feel Like a Transaction

Ann Green

Last week I both purchased some holiday gifts and made a bunch of donations online and there wasn’t much difference in the process.The key word here is process because both felt like a transaction.

Amplify The Year: 5 Inspiring Messages

Mission Minded

Let’s be honest. It’s been a difficult year, especially since our brand promise is to amplify the good. This year, we’ve avoided letting ourselves get buried in how things got this way.

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3 simple steps to get more money from donor-advised funds (DAF’s)

iMarketSmart

STEP 1- Find out who has a donor-advised fund (among your supporters, advocates, donors, members, alumni, subscribes, etc.). 80% of your problem will be solved once you have that list. MarketSmart helps hundreds of nonprofits get this information (which you can’t buy from a wealth screening company). STEP 2- Engage with the people that have a donor-advised fund. Make sure your outreach is personalized and relevant. Align your mission and programs with their philanthropic interests.

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Museums Have A New Purpose: To Help People Find Their Twin Stranger

Selfish Giving

Source: Mashable File this under the bizarre - and also under something things I had no clue existed: People looking for their doppelgänger in museums. What's a doppelgänger ? I asked the same thing.

Killing the One-Size-Fits-All Onboard

The Agitator

Consider these donors to a disease organization: She’s a researcher working on your disease. You featured some of her research in your newsletter and she was reminded to give you a donation. She was diagnosed with the disease you are working to eradicate.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Vintage Year. Montgomery, AL. Happy Friday, excellent ones! I’ve gathered the finest links for you from around the world of marketing and communications. Join me for Mixed Links… John Haydon shows you How to Create a Prosperous Fundraising Campaign.

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Stay in Touch Throughout the Year by Using a Communications Calendar

Ann Green

Donor retention continues to be a problem and one of the reasons is poor communication. Nonprofits don’t communicate with their donors enough. Sometimes the only time we hear from organizations is when they’re asking for donations. You must communicate with your donors at least once or twice a month throughout the year. If you’re getting stressed out wondering how you’re going to pull this off, then you need a communications calendar (also known as an editorial calendar).

Original Content is Crucial For Fundraising Success

Fundraising Report Card

Engaging with donors (just like I engage with my clients) takes thought, skill, and care. Your content — the materials you use to interact with your constituents en masse — carries great weight with them. The post Original Content is Crucial For Fundraising Success appeared first on Fundraising Report Card. Culture

Phone Calls – Part 1 (Episode 20)

iMarketSmart

On today’s episode we talk about phone calls; who should be answering your phone, getting over the chasm of mistrust, how best to initiate a conversation and much more. The post Phone Calls – Part 1 (Episode 20) appeared first on MarketSmart, LLC |. Podcast

This Food Bank's Two Secrets to Partnership Success

Selfish Giving

"Every corporation is filled with people. If you can inspire the employees to care about your cause, and you do great customer service with them, you’ve got a friend for life." Source: Chronicle of Philanthropy Colleen Brinkmann has been raising money for a long time.

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That which we worship

The Agitator

“What people revere, they resemble, either for ruin or for restoration.”. – Greg Beale. The word “worship” most often has a religious connotation. But we can revere, adore, exalt, venerate and glorify many things beyond whatever concept of a Higher Power we have (or don’t).

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Good Friday to you all! Won’t you join me for some fine Mixed Links… Today is the LAST DAY to take our 2018 Nonprofit Communications Trends Survey. Take the survey and get a special invite to our Trends Report Preview Webinar. Reports have this 2017 Giving Tuesday the Highest on Record.

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