September, 2011

The Importance of the Match in Cause Marketing

Cause Related Marketing

In an interview yesterday a reporter asked me why the match between the cause and sponsor is so vital in cause marketing. After all, what if a local welding shop in a small town was doing some kind of cause marketing for the local school. Wouldn’t that be affinity enough?

7 Steps to Better Email Fundraising and Communications

Kivi's Nonprofit Communications Blog

I’m teaching a workshop in Toledo on Wednesday for the Center for Nonprofit Resources (a program of the Toledo Community Foundation) called 7 Steps to Better Email Fundraising and Communications. I’m looking forward to meeting the 50+ nonprofits signed up for the workshop. Here are the seven steps: 1. Acknowledge Trends in the Way People Consume Information Today. Email needs to be short, timely and personal.

Trending Sources

Your Annual Report’s Opening Message: 6 Ways to Motivate Readers

Getting Attention

Thanks to guest blogger, Kimberlee Roth, one of our team’s valued writers. Kim has written for the Chicago Tribune and The Chronicle of Philanthropy among other publications, and provides writing and editing services to universities, health systems and other nonprofits.

Wanna be a fundraising rockstar?

Get Fully Funded

Fundraising rockstars are people who get it. They’re raising big money and rockin’ their nonprofit. Their fundraising activities are solid, including how theu raise money online. Did you know that most donors check out your website before they make a gift – whether they are giving on line or through the mail? A recent study found that potentially up to 50% of your donors are going to check you out online before they give, whether they give online or not.

One thing you’ve probably done to jeopardize your sponsorship

Wild Woman Fundraising

Have you ever thanked a sponsor from the stage? Did you pay careful attention to your wording? Probably not, right? Probably you were just happy to have the whole event over with.

More Trending

Size Matters – When to Write Long, or Short

Getting Attention

Eureka! The sharp folks at Marketing Experiments have shared this crystal-clear matrix to help you determine how long your fundraising or marketing copy should be for greatest impact. As with all marketing “formulas,&# there’s a lot of “it depends&# here.

Should You "Personal Brand" A Small Business?

Diva Marketing Blog

My sister Susan and I grew up with an extra family member who always had dinner with us, went on holidays with us and frequently competed for our parent's attention. We called it "The Business." . My parents owned a small business, a marketing research company Ellington Surveys, in metro Boston.

Are you trying to get sponsorships?

Wild Woman Fundraising

Are you looking for sponsors for your next big event? Fundraising Rockstars can help you. Here’s a little peek about what’s inside. Fundraising Rockstars will help you get sponsors. Think about these five words: Research, Reflection, Collaboration, Presentation and Networking.

Get Your Hands On My New Book Starting Today!

Get Fully Funded

Woohoo! It’s Launch Day for my new book Get Fully Funded: How to Raise the Money of Your Dreams! I’ve been working on this book for a couple of years and I’m so happy to have it finished and available for you to read and use. What I LOVE about this book is that it flows in a step-by-step way through everything you need to put in place to be uber successful in fundraising. I tried to create something that would make your life so much easier and simpler.

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Cause Marketing in a B2B Setting

Cause Related Marketing

Most cause marketing is aimed at consumers, but not all. B2B cause marketing takes place regularly, if not commonly. Here’s an intriguing B2B cause marketing offer from Zoomerang , the online survey company, benefiting schools or other organizations through JustGive.org. Here’s how works: When you buy $2,500 worth of Zoomerang services between Sept 13 and Sept 30, 2011, the company will send you via email a $100 GiveNow card from Justgive.org.

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Could Good Photography Make All the Difference for You?

Kivi's Nonprofit Communications Blog

Today at Shelter’s Edge , the blog by ASPCApro (for animal sheltering professionals and volunteers), they ask, “ Can we save more lives simply by taking better pictures? ” ASPCApro is considering whether or not to do formal research on this question, but the anecdotal evidence is pretty striking. Show us cute, in-focus photos of cats and dogs and they are more likely to get adopted than when we see out of focus, poorly posed photos of the very same animals.

Think Conversation, Not Megaphone, for Social Media Success (NTEN Case Study)

Getting Attention

I’m thrilled to welcome Holly Ross, our newest guest blogger.

Your youth segment is not “really” chatting on Facebook anymore

Public Sector Marketing 2.0

Let me explain what I mean. Here’s a brief history of Facebook from my own personal experience. I joined Facebook sometime in mid 2006. It was only open to colleges and universities, quickly followed by cities. Up until that point, the main conversation platforms for myself and my close friends other than in-person conversations, email and the phone were tools such as ICQ followed by MSN chat.

Want people to join? Give them a reason.

Nonprofit Marketing Blog

A lot of companies and organizations try to create online communities. That’s easy and hard. It’s easy to create a place for people to congregate. It’s hard to get the people there. If you want people to join, you have to give them a very good reason.

Serious fundraisers need to Just Say No

Get Fully Funded

If you’re serious about raising money for your nonprofit, there are times when you MUST say No. Your priority is building relationships with your donors and nothing else. . If you’re working toward fully funding your nonprofit, you need to say No to things like: Serving on committees or Boards outside of your nonprofit. Serving on non-fundraising committees. Volunteering for other organizations. Being a class Mom for your child’s classroom. Running extensive errands during the day.

A Model Cause Marketing Tactic You Could Use in Your Campaign

Cause Related Marketing

Nine West, the women’s shoe maker and Modelinia.com, the website for all things model, want you to sponsor one of the models in the ad at the left to benefit the Fashion Targets Breast Cancer (FTBC) as a part of the cause promotion called Runway Relief.

Curating Content: Why You Should Promote Other People’s Stuff

Kivi's Nonprofit Communications Blog

When I sat in a room of public relations officers for colleges and universities and suggested that, in certain situations, they might want to let their students know about events happening on a rival campus across town, they all looked at me like I was a complete idiot.

5 Steps to Op-Eds that Change Minds

Getting Attention

Opinion journalism (a.k.a. op-eds) is an unmatched opportunity for your organization to speak through the news media directly to policy makers, your constituents and other target audiences.

The Role of Emotion in Cause Marketing

Selfish Giving

You can use all the facts, figures and statistics you want, but unless you make an emotional connection with people they usually won’t give. If by chance they do, it will be go-away money. You’ll be as disappointed to receive it as they are reluctant to give it.

The Power of One

A Small Change

Every board I’ve worked with has board members who are more involved and board members who are less involved. Some of your board members are doers and others are not. If you have a smaller board of 5 to 10 people, then you probably have a board that is almost full of doers. If you have a board of 25+, then you probably know which board members are doers, which ones are only there for the meetings, and which ones you are surprised if you ever see.

3 Questions To Ask Before You Build Your Social Media Plan

Diva Marketing Blog

Ask two people if you should include social media as a part of your business communication strategy and you'll get at least three different answers. MSN Business On Main offers an interesting post written by Polly Schneider Traylor Are You Wasting Your Time On Facebook and Twitter?

The First Country Band of Cause Marketing?

Cause Related Marketing

U2 gets my vote as the best cause marketers in rock and roll based on their efforts on behalf of [RED] and Bono’s own cause-marketed clothing line called ‘Edun.’. But which country act earns honors as the best country music cause marketers? If you twisted my arm today I’d say the Zac Brown Band.

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5 Ways Nonprofits Blow Their Asks

Kivi's Nonprofit Communications Blog

On Tuesday, September 13, I’m teaching a webinar called “ Making the Ask: Getting People to Give, Volunteer, and More &# where you’ll learn ways to avoid sabotaging your nonprofit’s communications with wimpy, confusing asks. Here are five frequent problems with the way nonprofits ask for support, whether it’s donating money or time or some other valuable. Assuming One Size Fits All. There is no such thing as the general public.

The Power of Right Place, Right Time Fundraising (Girl Scout Case Study)

Getting Attention

Our daughter Charlotte is a dedicated Brownie and I was wowed by the Girl Scouts’ high-impact fundraising as I tackled her Brownie re-registration forms this weekend. Right Place, Right Time Fundraising.

What Facebook’s Changes Mean for Cause Marketing

Selfish Giving

Facebook made some interesting changes last week that may help evolve how nonprofits and businesses use Facebook “likes” for cause marketing. The change should shakeup how organizations weigh the meaning/worth of a Facebook “like.”

The Power of One

A Small Change

Every board I’ve worked with has board members who are more involved and board members who are less involved. Some of your board members are doers and others are not. If you have a smaller board of 5 to 10 people, then you probably have a board that is almost full of doers. If you have a board of 25+, then you probably know which board members are doers, which ones are only there for the meetings, and which ones you are surprised if you ever see.

Great web gems for nonprofits

Get Fully Funded

One of the gifts I’ll be giving away to those who purchase the new Get Fully Funded book next week is a special report called “100 Best Web Resources for Nonprofits.” ” There are SO many great websites out there and I want to be sure my readers know about them and use them. Here are a few that are included in the report. https://twitter.com/#!/nptweets

Weaving Cause Marketing into Your Business Model

Cause Related Marketing

There’s probably five or so businesses that cubicle drones (and others) tend to dream of starting: a winery; a restaurant; a specialty retail store; a food business based on an old family recipe; or a toy business.

Grantmakers Love Annual Report Postcards Too

Kivi's Nonprofit Communications Blog

I have yet another fabulous example of an annual report postcard to share with you. I’m so excited that people are giving this a try! This one comes from Claudia Herrold, vice president of communications and public policy at the Ohio Grantmakers Forum.

The Book that Changed My Life: Free E-Guide

Getting Attention

BONUS: Free E-Guide. When I recently asked you and other nonprofit leaders to share the one book that has most influenced your professional lives, I had no idea what I’d hear back.

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Cause Marketing 101: 5 Tactics for Raising Money from Businesses

Fundraising 123

Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit. Partnership implies equal work and equal reward for both the nonprofit and the company. Cause marketing programs should be win-win situations for everyone. This isn't about companies giving you money. This is about companies working with you so they can derive some type of benefit out of it as well. .

Are you as creative as Red Box?

Fundraising Coach

Yesterday, I got an email from Red Box asking me to take a picture of myself hugging a Red Box. Hugging a huge DVD dispensing box. Why haven’t I done this with my nonprofit?! This is a simple tactic of creating buzz. And it’s really easy!

Quick quiz: What’s the average charitable gift online?

Nonprofit Marketing Blog

Nearly $92, says Network for Good partner Convio in a new infographic summarizing their findings on online outreach.

4 Cause Marketing Campaigns, 3 Causes, 1 Day

Cause Related Marketing

On Wednesdays in my market all the major grocers insert their flyer in the local newspaper. Yesterday all of them save WalMart had a cause marketing element in their respective flyers. Here’s a review of each: Smith’s is owned by grocery giant Kroger, WalMart’s largest domestic grocery competitor.

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