August, 2020

A Basic Nonprofit Marketing Strategy, Outlined

Kivi's Nonprofit Communications Blog

Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy?

7 Steps to Grow Your Nonprofit Donor Base With Social Media

J Campbell Social Marketing

Social Media for Social Good Academy 2.0 is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here. One of my most frequently asked questions is this: “Can social media really bring in new donors for our nonprofit?”. Good news!

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How Matching Gifts Can Help Your Fundraising Team Succeed

Ann Green

Matching gifts can have a huge impact on your organization. Learn how to successfully leverage this corporate giving program and boost your nonprofit’s revenue. By Adam Weinger.

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It’s Time to Double Down on These Branding Best Practices

Mission Minded

Even in these uncertain times, use the best practices of branding and messaging to maintain a deep connection with your target audiences. The post It’s Time to Double Down on These Branding Best Practices appeared first on Mission Minded. Blog Nonprofit Branding Nonprofit Messaging

What is a major gift fundraiser to do with all this free time?

Fundraising Coach

For decades, we've known that face-to-face meetings were the best way to raise major gifts. Talking directly to people. Taking them on a tour of the project. Being in the same space as the donors.

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Social Media and Newsletter Ideas for September 2020

Kivi's Nonprofit Communications Blog

If you are looking to fill in your editorial calendar for September with social media updates, blog posts, newsletter articles, or more , w e have you covered. These ideas come from our Monthly Nonprofit Writing Prompts email newsletter*.

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Is Employee Engagement Your Most Valuable Virtual Asset? [SPONSORED]

Selfish Giving

Employee engagement with social issues has become a must-have requirement to most profit-purpose partnerships because it’s just good for business. From profitability to greater consumer satisfaction, the measured impact that engaged employees can have on a business bottom line is undeniable.

Do the Best that You Can

Ann Green

Times are tough now and there’s so much uncertainty. Everyone is feeling it. I’m sure your nonprofit organization has been dealing with many challenges over the last several months. Even though it’s hard, you need to keep going.

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8 Questions to Ask Before You Change Your Name

Mission Minded

Even outgrown, awkward, or imperfect names tend to hold enough accumulated value to outweigh the benefits of switching to a new one. The post 8 Questions to Ask Before You Change Your Name appeared first on Mission Minded. Blog Nonprofit Branding Nonprofit Copywriting

4 Smart Donor Segmentation Strategies for Nonprofits

Fundraising Coach

As a nonprofit professional, you know how important it is to cultivate deep and meaningful relationships with your supporters. It’s even more important to work toward these relationships during difficult times. . To effectively build these relationships, times of social and economic chaos present the perfect opportunity for increasing your communications with donors. .

No Comms Staff. Where Do I Start So We Can Be More Strategic?

Kivi's Nonprofit Communications Blog

I presented an online session today on editorial calendars for community engagement during the national conference for nonprofits providing support to cancer patients.

How to Effectively Tailor-Make Social Media Content for Different Platforms (with cheat sheet)

J Campbell Social Marketing

Social Media for Social Good Academy 2.0 is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here. Do you ever feel like you are grasping at straws when it comes to creating content for all of your social media platforms? .

Newsletter: The 2020 Virtual Events Research Report ? ; 5 Reasons to Over-Communicate with Your Audience (and What to Say) ; Should Nonprofits Invest in ‘Tiny Billboards’?

Selfish Giving

Two quick notes this week on COOL JOBS IN CAUSE (One of the most popular sections in my newsletter, especially these day!) First, over the past few weeks, several readers have contacted me to advocate that I include salary information in my job postings. I think this is a good practice and reflects the larger trend of salary transparency that we're seeing around hiring. Moving forward, I encourage you to submit positions with a salary or range of salary.

Your Donors Want to Hear from You

Ann Green

I hope everyone is doing okay and staying safe. Please wear a mask and practice social distancing. Summer is often a quieter time for nonprofits, although I don’t need to tell we’re not having a normal summer. You don’t want to be too quiet and ignore your donors. In fact, this is a good time to do some relationship building. You may be holding back because of the pandemic and economic downturn, but you actually want to communicate more with your donors right now.

If Brands Were People, Would You Want to Spend Time With Yours?

Mission Minded

Nonprofit brands, like people, are only interesting if they talk about something besides themselves. The post If Brands Were People, Would You Want to Spend Time With Yours? appeared first on Mission Minded. Blog Nonprofit Branding Nonprofit Communications Nonprofit Messaging

Charity Auctions: 3 Best Practices for Fundraising Success

Fundraising Coach

Charity auctions are some of the most profitable events nonprofits can host. They provide donors with a new way to support your nonprofit and they’re highly cost-effective. Not to mention, they’re incredibly flexible and can be adapted for a variety of audiences and goals. Especially right now in the midst of COVID-19 , organizations can’t risk losing supporters’ attention and engagement. Because of this, you’ll need to go into your nonprofit’s fundraising auction with an informed perspective.

Mixed Links for Nonprofit Communicators – August 28, 2020

Kivi's Nonprofit Communications Blog

How is everyone doing out there? Ready for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? Of course you are! This week we have social media audit templates, guides to both advocacy and Instagram, successful staycations and more!

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6 Common Mistakes In Nonprofit Social Media Marketing-And What To Do Instead

J Campbell Social Marketing

Social Media for Social Good Academy 2.0 is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here. If you are a nonprofit marketer or digital fundraiser looking to raise awareness for your cause, increase visibility for your programs, and grab the attention of new donors, then you probably already know that you need to start using social media. . So I’ll spare you the “why social media is essential to nonprofits” lecture. .

Newsletter: This Chain of Fabric Stores Takes Lead on Mask Policy ; Five Sources of Thought Leadership Content ; What Deaf People Can Teach You About Virtual Communication

Selfish Giving

I'm taking a few days off this week so I'm keeping this week's newsletter shorter than usual. Happy August ???and and see you next week! ?? Partnership Notes 1. This chain of fabric stores is taking the lead on masks and is willing to lose customers over the issue. We need to be telling our partners: now is not the time to be wishy-washy. As Lincoln said, "Put your feet in the right place, then stand firm." Here's an article to add to our Learning Club resources for our August 27th meeting.

Get a Head Start on Your Year-End Fundraising Campaign

Ann Green

We’re already halfway through August. Pandemic or not, we still have seasons and fall is traditionally fundraising season for nonprofit organizations. If you had a campaign planned for this fall, but are thinking against it, don’t do that. You should still do your campaign. You can’t raise money if you don’t ask. Yes, it will be harder, which is why you should start planning it now.

Mixed Links for Nonprofit Communicators – August 21, 2020

Kivi's Nonprofit Communications Blog

Good afternoon! You may never know what 2020 has in store for you next (two potential hurricanes in the Gulf of Mexico?), but you’ll always know on Fridays I have the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising.

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Level Up Your Permission-Based Marketing and List Building

Kivi's Nonprofit Communications Blog

No matter where you are in the process of creating more effective communications and marketing for your nonprofit, you can always do more. But that means it is very easy to get overwhelmed! Here’s how we suggest you level up your permission-based marketing, list building, and segmentation.

A Day in the Life of a Quarantined Nonprofit Communicator – Sofia Dupi

Kivi's Nonprofit Communications Blog

From Sofia: I’m a visual person–recent cards, postcards and of course books, adorn my work-from-home space. I keep a picture of my grandmother there too, as a reminder that what we love is more than worth fighting for.

Is Your Nonprofit Work Called Marketing, Communications, or Something Else?

Kivi's Nonprofit Communications Blog

I participate in numerous social media groups for nonprofit communicators, and several times a year, someone wants to debate the difference between marketing and communications. Sometimes words like public relations or outreach are also thrown in the mix. Many of these debates center on which words should be included in someone’s job title or team name.

Focus on Your Small Wins #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

Last week I talked about how our constant desire to better ourselves can become a bad thing when we tie our self-worth to that self-improvement. For more on how we can make sure we aren’t feeling too much like a failure, check out “The Power of Low-Stakes Productivity.”

A Day in the Life of a Quarantined Nonprofit Communicator – Jennifer Cobb

Kivi's Nonprofit Communications Blog

Jennifer Cobb at home. Here is our latest submission for our Day in the Life of a Nonprofit Communicator – Quarantine Edition. Let’s see how Jennifer Cobb is adapting. Jennifer’s Bio: Jennifer Cobb is a storyteller at heart and a dedicated disciple of “donor love.”

Share Your Typical Day at Work (Whether You are Back in the Office or Still at Home)

Kivi's Nonprofit Communications Blog

Back in May I amended our regular Day in the Life blog series to a Day in the Life of a Quarantined Nonprofit Communicator.

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Mixed Links for Nonprofit Communicators – August 14, 2020

Kivi's Nonprofit Communications Blog

Happy Friday! Let’s dive into the coolest articles, posts, tips, and more from around the world of nonprofit marketing and fundraising.

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3 Ideas for Engagement Campaigns That Are Truly Strategic

Kivi's Nonprofit Communications Blog

Many nonprofits focus on creating engaging content that gets people to like, comment, share or click. And that’s great! But with a bit more thinking and planning upfront, those same content marketing campaigns could be even more strategic — producing even more impressive results. Consider trying one of these approaches. Improve Conversion on Your Highest Ranking Web Pages for Organic Search.

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Comms in Crisis? You are NOT Olivia Pope.

Kivi's Nonprofit Communications Blog

Scandal ’s badass and fictional White House Communications Director Olivia Pope could solve a nuclear level crisis…IN AN HOUR. But I am assuming that during the course of this year [and this might come as a surprise to your co-workers] that you are NOT Olivia Pope. In the real world of fast-moving news stories, you need a little more time and preparation for crisis communications.

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Are You Enough? When the Need for Self-Improvement Becomes a Bad Thing #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

Lately my Instagram and Facebook feeds are filled with the positive affirmation: YOU ARE ENOUGH. I have seen this phrase everywhere from hashtags to t-shirts. And I love it. I see it and think “Heck yeah, I am enough!” ” But then I keep scrolling and see diet plans, organizational tips, fancy recipes, makeup tutorials, and productivity hacks. And I think “Oof. Am I enough?”

How Do You Define Community Engagement?

Kivi's Nonprofit Communications Blog

It’s the number one goal for nonprofit communications professionals: Community Engagement. Our Nonprofit Communications Trends Reports show that year after year. But what does Community Engagement mean? Googling will produce many definitions that speak to large organizations like government agencies collaborating in various ways with other organizations within their communities.

Is Your Communications Staff Ready for the Next Emergency? Crisis Communications Training Tomorrow

Kivi's Nonprofit Communications Blog

2020 is barely halfway over and to say we have faced a lot is an understatement. You’ve dealt with cancellations, social justice proclamations, misinformation, and more. But those communications teams who already had a crisis communications protocol in place were in the best position to move forward no matter what came their way.

Mixed Links for Nonprofit Communicators – August 7, 2020

Kivi's Nonprofit Communications Blog

Venkman’s. Atlanta, GA. Welcome to the end of another very long hot week. Speaking of hot, ready for the hottest articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? This week we have lots of social media tips, how to design your call to action buttons, what can be hindering your fundraising efforts and more. It’s time for Mixed Links… Alma Causey tells you How to do social media marketing during the pandemic.

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Let’s See Your Last Annual Report!

Kivi's Nonprofit Communications Blog

Have you published your 2019 annual report yet? We are looking for examples of the following types of reports to add to our annual report inspiration page : 2-4 Page Annual Reports Postcard Annual Reports Infographic Annual Reports Video Annual Reports.

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How to Get Your Nonprofit’s Story Told During The 2020 Election

Kivi's Nonprofit Communications Blog

Creative Commons photo by Marco Verch: [link]. By Peter Panepento. Getting your nonprofit’s story told in the media is not easy.

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