March, 2019

5 Creative Examples of Nonprofit Instagram Stories that Engage Supporters

Kivi's Nonprofit Communications Blog

Guest Post By John Haydon Instagram Stories create an extra layer of visibility for your nonprofit – whenever you want that visibility. Like Snapchat and Messenger Stories , Instagram Stories last for 24 hours. And like Snapchat, stories are told in a series of pictures and videos.

The State of Nonprofit Donor Retention (And What To Do About It)

EveryAction

As a general rule, retaining existing donors costs less than acquiring new ones. Current donors are a curated universe who have already demonstrated a belief in your organization’s mission, and willingness to take action toward it.

Everything I Loved About #19NTC – the NTEN Nonprofit Technology Conference – A Recap

J Campbell Social Marketing

Another Nonprofit Technology Conference has come and gone, and WOW did the week FLY by!!! This year’s conference was in Portland, OR – one of my new favorite cities! Unfortunately I didn’t get to see much in terms of sight-seeing, but I loved what I did experience.

3 tips for your fundraising career

iMarketSmart

Always add value. The best way to ensure that you have a job all the time is to make it a point to consistently try to add value to the lives of all the people with whom you come in contact. Everyone! Always! That includes the waitress, the janitor, and the guy who parks your car.

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Romayne Levee Appointed as Mission Minded’s Director of Education Strategy

Mission Minded

If you’ve worked with Romayne Levee on a project you know she brings a dogged approach to ensuring Mission Minded clients. The post Romayne Levee Appointed as Mission Minded’s Director of Education Strategy appeared first on Mission Minded.

It Takes More Than Luck to Keep Your Donors

Ann Green

Donor retention rates continue to be poor, especially for first-time donors. Donors don’t keep magically donating to your organization and you can’t hope you’ll get lucky and they’ll donate again. You need more than luck to keep your donors. Pay attention to your donor retention.

Day in the Life of a Nonprofit Communicator – Elizabeth Leslie

Kivi's Nonprofit Communications Blog

Elizabeth Leslie and her daughter Payton who comes to vote with her in every election. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words.

More Trending

Is Facebook Getting Rid of the News Feed? What Nonprofit Marketers Need to Know

J Campbell Social Marketing

The winds of change are blowing hard at Facebook, and the potential implications for nonprofit digital marketers are huge. To put it lightly… Facebook has been battling some significant negative press coverage lately. .

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Thanking vs. Appreciating

iMarketSmart

Mechanized thank you’s. I’ve been thinking that, perhaps, too many organizations have turned thanking into an automated obligation. They realize it’s something they’re supposed to do. So, they do it as cost-efficiently as possible.

Why Your School Looks So Last Year

Mission Minded

One of the most effective things independent schools can do to build community, increase enrollment, and boost donor dollars is. The post Why Your School Looks So Last Year appeared first on Mission Minded. Blog Independent Schools Nonprofit Communications Nonprofit Design

How You Can Create a Better Nonprofit Newsletter

Ann Green

A newsletter can be a great way to engage with your donors, but the key word here is can. How often does that actually happen? Unfortunately, not very much because most donor newsletters can be used as a cure for insomnia. They’re too long and filled with boring articles that brag about how wonderful the organization is. It’s possible to create an engaging newsletter your donors will want to read. Here are a few ways to create a better nonprofit newsletter. Think about what your donors want.

The Future of Social Media for Nonprofits? Here’s What I Think

Kivi's Nonprofit Communications Blog

I’ve been doing a ton of research and thinking about social media strategies for nonprofits, especially those of you without dedicated social media staff, ahead of the two new webinars I am teaching in April: Social Media Strategies for Nonprofits that Won’t Waste Your Time. What is most likely to work regardless of the platform or future algorithm changes? The framework above is what I am recommending and what I’ll be teaching in the webinars.

Catch EveryAction at NTC 2019

EveryAction

Want to meet EveryAction at this year's NTC? You've come to the right place for all our panels, demos, and happy hours. We have panels on everything from fundraising automation to donor acquisition and vendor client relationships.

I'm Back

Nonprofit Consultant Blog

After four years of working as a "permanent" full-time Executive Director, launching a start-up nonprofit, and only taking a few short-term consulting gigs from existing clients, I am once again available for new opportunities. So, what have I been doing these four years? I took on the challenge of being the first Executive Director of Recovery Cafe San Jose. And, yes, there were many challenges and frustrations, but it was also one of the greatest experiences of my professional life.

What is 3-to-1 Major Gift Fundraising?

iMarketSmart

Let’s face it, your supporters want something in exchange for their cash. But, sadly, many nonprofits don’t give. This compelled me to come up with a simple methodology that I call “ 3-to-1 Major Gift Fundraising.

Why you’ll want to come see us at AFP ICON

CrowdRise

We’re heading to San Antonio. And not just for the tex-mex or a leisurely stroll along the River Walk. We’re coming to hit up the AFP ICON conference in a big way. We’re talking tee shirt giveaways, a candlelit dinner, and maybe even a selfie station

You May Love Your Jargon, But Your Donor’s Don’t

Ann Green

Nonprofit organizations love their jargon, don’t they? But guess what? Your donors don’t love it as much as you do because it’s boring and they may not understand what you’re trying to say.

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Day in the Life of a Nonprofit Communicator – Jessica Wuensch

Kivi's Nonprofit Communications Blog

Jessica Wuensch Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words.

Newsletter: Should You Swear in Your Cause Marketing ; Super 8 Launches ‘Don’t Drive Drowsy’ ; Game of Thrones, Red Cross Partner at SXSW

Selfish Giving

A few weeks ago I got a call from a nonprofit with a dilemma. A company approached them about a cause marketing campaign on social media. Great, right? But there was one issue. The campaign involved some pretty strong language, and the nonprofit wasn't sure if they wanted to move forward.

Mixed Links for Nonprofit Communicators – #19NTC Edition

Kivi's Nonprofit Communications Blog

Meril’s. New Orleans, LA Sadly I am not at the Nonprofit Technology Conference in Portland this year. But that doesn’t mean we have to miss out on everything.

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5 Truths about Content Marketing Campaigns that Nonprofits Shouldn’t Ignore

Kivi's Nonprofit Communications Blog

As I watch nonprofits embracing content marketing as a strategy, I see a few places where they just aren’t quite getting it right. I think that’s because they are ignoring five truths about successful content marketing. TRUTH 1: Good content marketing is more about the objective than the content itself. Content is just content. What makes something content marketing is your ability to use content to achieve a marketing objective. So you have to pick an objective!

Mixed Links for Nonprofit Communicators – March 2, 2019

Kivi's Nonprofit Communications Blog

The Louis. Birmingham, AL March is here! Let’s kick the new month off with best articles, posts, tips, and more from around the world of marketing and fundraising. This week we have graphic design tips, Instagram help, and Netflix.

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Mixed Links for Nonprofit Communicators – March 8, 2019

Kivi's Nonprofit Communications Blog

I could sure use the weekend! But before we head our separate ways, here are the best articles, posts, tips, and more from around the world of marketing and fundraising. This week we will spark joy, kill Facebook, and make less money than men.

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Mixed Links for Nonprofit Communicators – March 29, 2019

Kivi's Nonprofit Communications Blog

Wintzell’s Oyster House, Mobile, AL. How was your week? Good, I hope! before we dive in, I wanted to remind you today is the last day to save $200 on our Annual All-Access Pass in honor of Kivi’s 50th birthday !

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Let’s Find the Best Nonprofit Blogs

Kivi's Nonprofit Communications Blog

The quest is on to find the best nonprofit blogs. With apologies to amazing voices such as Vu Le and Beth Kanter (and the founder of Nonprofit Marketing Guide, Kivi Leroux Miller), this search doesn’t include those who write blogs about nonprofits. This is an effort to find great blogs produced by nonprofits themselves.

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Storytelling for Nonprofits: The Challenge Plot

Kivi's Nonprofit Communications Blog

A few weeks ago I shared Why Stories Are Important for Nonprofits and promised some more ideas on how to actually write those stories. In their marketing book, Made to Stick (Amazon link), Chip Heath and Dan Heath identify three different types of inspirational stories: the Challenge Plot, the Creativity Plot and the Connection Plot. They each have very basic elements that anyone can use especially if you are just starting out with storytelling.

How Do You Manage Your To-Do Lists? #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

When we first started the #NPCOMMLIFE series , we heard from several of you needing help with your to-do lists. To-do lists are supposed to make our lives easier, but they can quickly become another hassle when you have so many options out there. Kivi and I have tried A LOT of shared to-do lists including Remember the Milk , Basecamp , and Asana. We have now settled on Google Keep since we also use other Google business products. It’s working… so far.

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Mixed Links for Nonprofit Communicators – March 22, 2019

Kivi's Nonprofit Communications Blog

Venkman’s. Atlanta, GA Happy, happy Friday, friends! Are you ready for this week’s best articles, posts, tips, and more from around the world of marketing and fundraising.

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Storytelling for Nonprofits: The Connection Plot

Kivi's Nonprofit Communications Blog

We’re wrapping up our Storytelling Series based on the marketing book, Made to Stick (Amazon link) by Chip Heath and Dan Heath today. We have broken down the Challenge Plot and the Creativity Plot and how nonprofits can use them in their stories. Today we look at: The Connection Plot Of the three different story plots, this one is the hardest to pull off. If you don’t get it right, your story will sound sappy or manipulative.

How Often Should You Report Results?

Kivi's Nonprofit Communications Blog

If you aren’t reporting your communications results regularly to your management and board, you need to start. Below I’m sharing a quick video with some stats from our 2019 Trends Report, but I think you’ll also find these resources helpful too: Not sure what you should measure? Start the discussion with these five questions. One of those questions is about objectives for your communications plan. You have more options for objectives than you might think.

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Editorial Calendar Software – Trends for Nonprofits

Kivi's Nonprofit Communications Blog

What software is everyone else using for an editorial calendar? I answer in this quick video. What software should you use for your nonprofit editorial calendar? Find out what everyone else is using for their nonprofit's editorial calendar software. Posted by Nonprofit Marketing Guide on Thursday, March 7, 2019 Can’t see the video player? You can watch it on Facebook here. Download your free copy of the 2019 Nonprofit Communications Trends Report too.

The Future of Social Media for Nonprofits? Let’s Talk about It Tuesday

Kivi's Nonprofit Communications Blog

I’ve been doing a lot of reading and research lately on what the next iteration of social media might look like for nonprofits. How will the main social media platforms that nonprofits use, especially Facebook, Instagram, and Twitter, change in wake of. Privacy and data scandals and overall creepiness ? Admissions that social media platforms are designed to be addictive ? Studies linking social media use and depression, especially among teens and young adults ?

Storytelling for Nonprofits: The Creativity Plot

Kivi's Nonprofit Communications Blog

Welcome back to our Storytelling Series based on the marketing book, Made to Stick (Amazon link) by Chip Heath and Dan Heath. Last week we looked at the Challenge Plot which is similar to a lot of Hollywood movies – hero faces adversity and triumphs in the end! Today we look at: The Creativity Plot Creativity stories create those big “Aha!” moments and tell those “what if we … ” stories that work out in the end, even though the idea may seem a little too crazy or bold at the start.

Get in a Better Mood #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

I am not going to lie. I am struggling a little bit the past few days being positive. Factors that are both in and out of my control are definitely having a toll on my mood. Unfortunately my schedule does not allow for a mental health day today so I turned on some happy music and had a little dance party with myself next to my desk. I feel much better shaking it like a polaroid picture and getting out of my own head for just a few minutes before getting back to work.

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SURPRISE! Save on the All-Access Training Pass for Kivi’s Birthday

Kivi's Nonprofit Communications Blog

It’s Kivi’s birthday, but you get the surprise! It’s Kivi’s 50th birthday this Sunday, and to celebrate, we are inviting YOU to join our amazing All-Access Pass Holder community (and save $200). But we’re only sharing this news with blog and newsletter readers like you! For the next 2 days (the 28th & 29th), you can save $200 off our Annual All-Access Training Pass. NO PROMO CODE NEEDED!

Beware of the fundraising Illuminati

iMarketSmart

The Illuminati is the name given to real and fictitious secret society groups claiming special knowledge or enlightenment. . In the nonprofit sector, such groups of ‘experts’ exist; make no mistake!

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Today I think I’ll take a victory lap. Will you join me?

iMarketSmart

I get things wrong all the time. Back in 1993 when I quit my first ‘real’ job in the newspaper business I predicted printed newspapers would be gone by now. Sure, they are having a hard time these days but they are still kicking!

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