Wed.Mar 13, 2019

Storytelling for Nonprofits: The Creativity Plot

Kivi's Nonprofit Communications Blog

Welcome back to our Storytelling Series based on the marketing book, Made to Stick (Amazon link) by Chip Heath and Dan Heath. Last week we looked at the Challenge Plot which is similar to a lot of Hollywood movies – hero faces adversity and triumphs in the end! Today we look at: The Creativity Plot Creativity stories create those big “Aha!” moments and tell those “what if we … ” stories that work out in the end, even though the idea may seem a little too crazy or bold at the start.

Today I think I’ll take a victory lap. Will you join me?

iMarketSmart

I get things wrong all the time. Back in 1993 when I quit my first ‘real’ job in the newspaper business I predicted printed newspapers would be gone by now. Sure, they are having a hard time these days but they are still kicking!

Law 130

Newsletter: Should You Swear in Your Cause Marketing ; Super 8 Launches ‘Don’t Drive Drowsy’ ; Game of Thrones, Red Cross Partner at SXSW

Selfish Giving

A few weeks ago I got a call from a nonprofit with a dilemma. A company approached them about a cause marketing campaign on social media. Great, right? But there was one issue. The campaign involved some pretty strong language, and the nonprofit wasn't sure if they wanted to move forward.