Wed.Jan 15, 2020

The Nonprofit Email Apocalypse is Coming

Kivi's Nonprofit Communications Blog

For the last several years, we’ve blogged and trained nonprofit communicators about the importance of monitoring email engagement – not just open and click-through rates on individual emails, but how many people on your email list have opened at least one email within a set period time, such as the last three months. .

Email 256

Newsletter: Brands Supporting the Fight Against Australia Wildfires ; How to Develop Guidelines for Corporate Partnerships ; Your 2020 Marketing Strategy is Fearless Alienation

Selfish Giving

Thanks for the great start to 2020. After taking two weeks off, I was wondering if you folks would remember me. You did!?? Open Rate is the percentage of people who opened my newsletter. Most newsletters are lucky to get 15 to 20%! My highest open rate last year was almost 60%.