Thu.Jan 10, 2019

The Managers and Boards That Don’t Care about Communications Results

Kivi's Nonprofit Communications Blog

It’s a management maxim: We measure what we care about, and we care about what we measure. So if you want your executive management team and/or board to care more about marketing and communications, are you doing your part by suggesting how they measure your communications work ? Odds are extremely low that they will come up with the right measurements on their own — you really need to step up on this one and suggest some communications objectives and measures.

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