Fri.Mar 09, 2012

How to Use a Notable Day to Spur Engagement, Action & List-Building(Case Study: Oxfam America)

Getting Attention

Yesterday was International Women’s Day (IWD), an occasion to celebrate the accomplishments of women worldwide.

Let’s hear it for Asian Female Nonprofit Leaders!

Wild Woman Fundraising

Have you ever wanted to be a nonprofit executive director? Curious about how other people got to the top? In honor of International Women’s Day, check out some of the stories of the women below. Today’s post is all about fantastic Asian Female Nonprofit Leaders!

India 39

Trending Sources

Mixed Links on Nonprofit Marketing

Kivi's Nonprofit Communications Blog

Welcome to this week’s Mixed Links! Did you know that nonprofit websites with a branded donation page get 5 times the donations as those websites with a generic donation page? For more insights like this, download Network for Good’s Digital Giving Index.

April 21

Reporting from the World Marketing Summit

Social Marketing and Social Change

The 1st World Marketing Summit held in Bangladesh this past week provided a platform for sharing ideas among representatives from corporate, government and development agencies about how marketing can create a better world. Though I never received an official count, I estimate there were upwards of 3,000 marketing experts and students representing a variety of countries in Asia, the Middle East and the West.

The Innie vs Outie in Cause Marketing

Cause Related Marketing

Is cause marketing better on the inside or outside of packaging? That’s what I wondered when I saw this chocolate bar at Whole Foods. In an aisle of chocolate bars that were $6, $7, $8 and even $9, I bought the Whole Foods candy bar based mostly on price; it was less than $3.