Wed.Jun 16, 2021

3 types of marketing automation fundraising operations need to understand (including one you really need to deploy right away)

iMarketSmart

In this previous post we discussed the fact that lower-level, basic automation works better for raising low-dollar donors. . That’s why you need more sophisticated automation if you want to raise major gifts and planned gifts, and you want to move mid-level donors up the pyramid.

6 Ways to Align Your Web Design and Social Media Strategy

J Campbell Social Marketing

Join my new, on demand Free Masterclass: 3 Must-Have Elements of Social Media Content that Converts. How to start building a thriving social media community for your nonprofit or library right now!

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Making Connections With Your Monthly Donors

Ann Green

Monthly giving on the rise. If you haven’t capitalized on this, what are you waiting for? This post won’t focus too much on starting or growing a monthly/recurring giving program, although if you’re interested in that, here’s more information. 10 Quick Tips to Create a Great Monthly Giving Program. I want to focus on making connections with the monthly donors you already have.

Your Fundraising Strategy: The Nonprofit Digital Checklist

Fundraising Report Card

Your website is the heart of your virtual fundraising strategy. Ensure you’re ready to start earning donations by making and ticking off your digital checklist. The post Your Fundraising Strategy: The Nonprofit Digital Checklist appeared first on Fundraising Report Card.

Newsletter: Company Giving Dropped 6% in 2020 ; Burger King Uses Cause Marketing to Take Shot at Competitor ; Why Every Nonprofit Should Use Animal Marketing

Selfish Giving

One of the articles I had planned to share with you this week was from Hubspot called Everything You Need to Know About Using Tie Downs in Sales. I hadn't heard of "tie downs" before.