Tue.Mar 19, 2019

5 Truths about Content Marketing Campaigns that Nonprofits Shouldn’t Ignore

Kivi's Nonprofit Communications Blog

As I watch nonprofits embracing content marketing as a strategy, I see a few places where they just aren’t quite getting it right. I think that’s because they are ignoring five truths about successful content marketing. TRUTH 1: Good content marketing is more about the objective than the content itself. Content is just content. What makes something content marketing is your ability to use content to achieve a marketing objective. So you have to pick an objective!

You May Love Your Jargon, But Your Donor’s Don’t

Ann Green

Nonprofit organizations love their jargon, don’t they? But guess what? Your donors don’t love it as much as you do because it’s boring and they may not understand what you’re trying to say.

May 71