5 Truths about Content Marketing Campaigns that Nonprofits Shouldn’t Ignore
Kivi's Nonprofit Communications Blog
MARCH 19, 2019
As I watch nonprofits embracing content marketing as a strategy, I see a few places where they just aren’t quite getting it right. I think that’s because they are ignoring five truths about successful content marketing. TRUTH 1: Good content marketing is more about the objective than the content itself. Content is just content. What makes something content marketing is your ability to use content to achieve a marketing objective. So you have to pick an objective!