Tue.Mar 13, 2012

Successful Link Building Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

Brian Honigman. Search Engine Optimization (SEO) is one of those things that a lot of nonprofits don’t want to think about, because they think it’s too hard to understand, or too difficult to keep up with. But it’s really important!

Two Views Of Social Media

The Agitator

This post might separate The Agitator’s ‘communicators’ from the ‘fundraisers’! Here’s how Jeff Brooks at Future Fundraising Now views social media — basically, as the enemy of fundraising! Here’s how Beth Kanter at Beth’s Blog views social media.

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Trending Sources

How do You Operate? What Are Your Core Values?

Wild Woman Fundraising

Why would you want to articulate your core values? What ARE values, anyway? Last week I met with Angela Robertson, who told me all about a new company that Candyss Bryant has founded, called Candyss and Associates. Candyss used to work at Austin Community College’s Center for Nonprofit Organizations. Now her company runs large scale events for the military and veterans. When Candyss was telling Angela about how she operated, she said, right off the bat, these are my core values.

Cause Marketing is at the Foundation of Modern Grocery Retailing

Cause Related Marketing

I write this post from my home office in my basement, which is heated, well-lit and comfortable. The floor beneath my feet is carpeted. Had the basement lacked any of these features, we probably wouldn’t have bought this house. Such amenities are assumed. But as a college student I lived in one of those classic ‘pit’ kinds of apartments. The house was about 100 years old back then and the foundation was made of rock rather than concrete. The basement floor in that old house was compacted dirt.

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Social Media: How to convince your boss

Fundraising Coach

Every week or so, I get a question like I did last night. It was basically, “ How do you convince your boss to let me use social media? ” So being a social media geek, I immediately posted the question on LinkedIn’s “Answers” tool. You can see the question and the answers here: [link]. Three basic approaches.

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More Trending

#SM4NP: Kone 2012 Video Goes Viral, But Maybe For Wrong Reasons

Non Profit Marketing 360

But will it hold up to scrutiny? Today is yet another day in the Republican Primary Season. Today is another day many thousands of Republicans will not want Barack Obama re-elected, but nor will they rally around a viable contender.

NONPROFIT BRANDING: The University President Did As His Board Asked. So They Fired Him!

NonProfit Branding

Last week’s post contained the following example of a media misfire you can avoid… Yielding to self-indulgent hubris, the trustees and state political leaders fired the president when the media reported an action they favored. The reason? He did not … Continue reading → PROTECTION: Guarding & Repairing Brands Uncategorized

#INTERVIEW: Sherry Truhlar, President of Red Apple Auctions, Conducts Benefit Auctions for Nonprofit Organizations

Non Profit Marketing 360

Sherry Truhlar, President of Red Apple Auctions , conducts benefit auctions for nonprofit organizations throughout the U.S. She founded the company after more than a decade in corporate sales, marketing and event management. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog. NPM360: Did you grow up wanting to be an auctioneer? SHERRY: No, not at all. I decided, wouldn’t it be fun to do that fast talk, the chant?