Wed.Feb 22, 2012

Give up your nonprofit poverty mentality

Get Fully Funded

Today is Ash Wednesday which means it’s the start of the Lenten season. Whether you celebrate Lent or not, now is a good time to think about something you can afford to give up in your nonprofit – your poverty mindset. Most nonprofit organizations were started on a shoestring because someone wanted to help people or change a situation. A vision was cast and the adventure began.

Don’t Waste Their Time

The Agitator

One of the worst things you can do to a donor is waste their time. I was reminded of that reading this article about marketing to the affluent. But it’s not just the affluent who are time deficient. It’s everybody! How do you waste a donor’s time? By sending them something that’s not: #1 Relevant (use whatever you know about your donor to make your message, and even the fact that you are communicating in this instant, uniquely appropriate for them to hear). #2

Email 12

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Give up your nonprofit poverty mentality

Get Fully Funded

Today is Ash Wednesday which means it’s the start of the Lenten season. Whether you celebrate Lent or not, now is a good time to think about something you can afford to give up in your nonprofit – your poverty mindset. Most nonprofit organizations were started on a shoestring because someone wanted to help people or change a situation. A vision was cast and the adventure began.

Charity Donors Say They’d Keep Giving If Tax Deduction Went Away, But They’re Not So Sure About You

Cause Related Marketing

A new study, released yesterday, finds that Americans would keep giving, even if the tax deduction for charitable gifts went away. However, they’re certain that charitable donations would decline as a result. As Congress and the President mull over how to make up ground against the burgeoning U.S. deficit, one idea that frequently comes up is eliminating tax deductibility for charitable donations.

Is your nonprofit board socializing enough?

Fundraising Coach

In the last 24 hours, I’ve heard 6 different commentators talk about the polarization of our US government being exacerbated by the fact that no one socializes anymore. I was one of the people. And I was talking to my aunt and uncle in a restaurant in Hanover, NH. But then on NHPR , I heard a person talking about how our US government was designed to run on compromise. And when people begin to lose the ability to compromise, the government is designed to breakdown.

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Honoring Donor Intent

Nonprofit Consultant Blog

This seems like such a basic, "Fundraising Ethics 101" topic that I'd never have to write a post explicitly about it, but it seems that even high profile nonprofit organizations need to be reminded: Donor Intent is King! This month started with the news that country star Garth Brooks had won his million dollar lawsuit against a regional hospital. The issue was over a donation Brooks had made with the understanding that a building would be named for the singer's late mother.

The Pain Point

Mission Paradox Blog

Things tend to grow organically/naturally. A start up dance company does a show for a small crowd, maybe just friends and family. Over time, a little buzz happens, a little word of mouth happens, and the audience slowly starts to grow. 50 people in the house becomes 60, then 65. It's all nice and steady. Here's the question: What happens when that dance company wants that 65 people to become 130 people, quickly? What happens when an author wants to triple her online readership?