How can you tell a story to engage your donors?
Wild Woman Fundraising
APRIL 5, 2012
Day 3 of #12ntc. It’s INTENSE. I’m so fascinated by the sessions. Today I’m at the “Say It In Pixels: Visual Storytelling” talk. Here’s what I’m gleaning from the presentation. Ask yourself “What makes people lean forward?” ” What’s the Anatomy of a Story? Inciting Event , identify problem and introduce hero, 2. Climax , send hero out into the world,The Revealing process. Don’t give out the lead right at the top.