Sun.Feb 12, 2012

Is your organization bright, bold and visually salient?

Nonprofit Marketing Blog

Dan Ariely of Predictably Irrational fame had an interesting recent post on Tropicana’s marketing debacle. Remember that? Photo from This redesign cost Tropicana a 19% plunge ($33 million) in sales in two months. The company trashed the new look.

How Often To Ask?

The Agitator

This is one of the perennial questions of fundraising, particularly direct response fundraising. Anyone who has THE answer is welcome to guest author an Agitator post on the subject. But here is as close to a definitive answer as I think there is … courtesy of fundraiser Ken Burnett. His key point … “It’s not about how often you ask. That’s simply too mechanical.

Trending Sources

12 digital fundraising trends for 2012 #12 Digital Fundraising Staff Shortages

Giving in a Digital World

Over the last few weeks I’ve been posting about some of the key trends I think are going to be important for digital fundraising over the next year.

Susan G, Komen Organization's Experience Is the Devil In the Details (for Us and Not Just Komen)

Seeking Grant Money Today

Politics aside, for the sake of our discussion about nonprofit best practices and the 'why' in 'why do nonprofits choose to practice them' is helpful, so we are taking a cursory look at the recent Susan G. Komen happenstance and where that now leaves the agency what they can do to fix their public image. The mission statement, as Shakespeare might have written (sorry, William, for my liberties here) , is "the thing".

Upcoming Fundraising Coach training events in Nebraska & San Antonio

Fundraising Coach

My upcoming fundraising training seminars take me to Omaha, Nebraska; Lincoln, Nebraska; and San Antonio, Texas, including a rare public seminar there! Thursday, February 23: AFP- Nebraska Luncheon “Who’s Telling YOUR Story?” ” FMI: [link].