Is your organization bright, bold and visually salient?
Nonprofit Marketing Blog
FEBRUARY 12, 2012
Dan Ariely of Predictably Irrational fame had an interesting recent post on Tropicana’s marketing debacle. Remember that? Photo from businessblunder.com. This redesign cost Tropicana a 19% plunge ($33 million) in sales in two months. The company trashed the new look.