Mon.Mar 05, 2012

Audience Research: Where to Find Polls and Survey Data

Kivi's Nonprofit Communications Blog

You’ve accepted that “the general public” is not a target audience. Congratulations! Now’s the fun part: learning more about the groups of people who really are most important to your success. You can and should do some original research via surveys, interviews, and informal focus groups with people on your lists (which I talk about in Chapter 3 of my book ). But you can also learn a great deal from polls and surveys conducted by others.

What to Do When Someone Messes With Your Appeal letter

Wild Woman Fundraising

Have you ever tried to write your appeal letter by committee? Did you ever regret that you let other people have input into your writing? Here’s what happens. You study your grand controls. You make sure that you take an appeal letter webinar , you interview that international and famous copywriter, you read books on how to write more persuasively. You even go so far as to download new fonts to make sure your letter is more trusted because of these fonts.

Trending Sources

What Condoms Can Teach Causes About QR Code Marketing

Selfish Giving

You gotta love this QR code marketing program from Planned Parenthood of Greater Northwest. They distributed 55,000 condoms to colleges in western Washington state with QR codes that when scanned went to a sex checkin site called Wheredidyouwearit.com.

Plan 38

Cause Marketing From the Mouths of Kids

Cause Related Marketing

Last Friday I was a judge at my State’s DECA convention and a student suggested a way to track customer service that has real potential as a cause marketing overlay. The case study that was given to the students I judged had to do with a chain of electronics superstores. In it the staff product knowledge was very high. Nonetheless, customer satisfaction was low because shoppers said they felt pressure to buy more than they needed or wanted.

Just A Postscript

The Agitator

Here are a couple of images that add a bit of a postscript to our discussion last week of fundraising consultants and clients. From Jeff Brooks at Future Fundraising Now … And from Harry Lynch at Sanky Communications … Enjoy!

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Social Media Academy Lessons

A. Fine Blog

The Avi Chai Foundation has just posted the final report Micah Sifry and I wrote about the social media academy they sponsored last year. Here is the blog post on the Avi Chai Foundation’s blog and where you can download the full report. I’ve written about the Academy several times before here. Here are the lessons learned in summary, and I hope you’ll have a chance to read the full report. Participants were ready and eager to learn from one another on land and online.