Mon.Mar 05, 2012

Audience Research: Where to Find Polls and Survey Data

Kivi's Nonprofit Communications Blog

You’ve accepted that “the general public” is not a target audience. Congratulations! Now’s the fun part: learning more about the groups of people who really are most important to your success. You can and should do some original research via surveys, interviews, and informal focus groups with people on your lists (which I talk about in Chapter 3 of my book ). But you can also learn a great deal from polls and surveys conducted by others.

What to Do When Someone Messes With Your Appeal letter

Wild Woman Fundraising

Have you ever tried to write your appeal letter by committee? Did you ever regret that you let other people have input into your writing? Here’s what happens. You study your grand controls. You make sure that you take an appeal letter webinar , you interview that international and famous copywriter, you read books on how to write more persuasively. You even go so far as to download new fonts to make sure your letter is more trusted because of these fonts.

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What Condoms Can Teach Causes About QR Code Marketing

Selfish Giving

You gotta love this QR code marketing program from Planned Parenthood of Greater Northwest. They distributed 55,000 condoms to colleges in western Washington state with QR codes that when scanned went to a sex checkin site called Wheredidyouwearit.com.

Cause Marketing From the Mouths of Kids

Cause Related Marketing

Last Friday I was a judge at my State’s DECA convention and a student suggested a way to track customer service that has real potential as a cause marketing overlay. The case study that was given to the students I judged had to do with a chain of electronics superstores. In it the staff product knowledge was very high. Nonetheless, customer satisfaction was low because shoppers said they felt pressure to buy more than they needed or wanted.

The 3 kinds of inspiration: Pick one today

Nonprofit Marketing Blog

Over breakfast, a good friend recently asked me where I get new ideas for work. It was a great question. My answer was not “at the office.” ” I’ve never gotten a particularly good idea about what’s next from what’s in front of me now. I am inspired by completely different industries struggling with the same problems, big thinkers talking about how the human mind works, or pieces of vaguely relevant history. It turns out this is not weird.

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A small future

Mission Paradox Blog

The future of the arts is small. Smaller organizations.  The days of a nonprofit arts organization going from one employee to 20-30 full time employees in a short period of time are gone.  The organization of the future, both nonprofit and for profit, is nimble and probably can't afford to be weighed down with high employee overhead. Smaller audiences.  You see this in all forms of media/art/entertainment.