Free Webinar: Quick and Dirty Marketing Plans

Kivi's Nonprofit Communications Blog

Spending time and money trying to market your nonprofit or its programs without a strategy in place is a big waste of both precious resources. But I realize that many of you simply don’t have the time for a full-day workshop, let alone weeks or months to dwell on the finer points of an in-depth, well-researched strategy. Yesterday I taught the Total Focus Nonprofit Marketing Plan Workshop with Nancy Schwartz in NYC.

Scarcity and Social Change

Social Marketing and Social Change

Having less than what we perceive we need – whether it is food, money, friends or time – is having less than we feel we need. preoccupations with money and with time cluster around the poor and the busy, and they rarely let go.

How to Hire a Graphic Designer or Design Firm Part 1: Where to Look

Kivi's Nonprofit Communications Blog

Graphic design is a highly competitive field, and firms are willing to spend time & money to come up high in page rankings that are highly relevant to your search terms. A lot has been written about this, so I don’t want to dwell in too much detail (or, perhaps I will in a future post).

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What “Trust Agents” Means for Nonprofits

Kivi's Nonprofit Communications Blog

Becoming a friend online means that person is now open to a conversation with you, but because you are being human (see above), asking for money is not what you want those early conversations to be about. I read “ Trust Agents &# by Chris Brogan and Julien Smith this weekend.

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Scarcity and Social Change

Social Marketing and Social Change

Having less than what we perceive we need – whether it is food, money, friends or time – is having less than we feel we need. preoccupations with money and with time cluster around the poor and the busy, and they rarely let go.

Fairy Tale Fundraising

The Agitator

A team who preferred to be paid on volume and would also extend credit so the Queen didn’t have to front much money. She dressed herself up as an old peddler, and headed for Hoboken, to the place where Snow White dwelled.

Comparative Effectiveness Research and Social Marketing

Social Marketing and Social Change

pharmacologic treatment, social/family support, combined pharmacologic and social/family support) for dementia in community-dwelling individuals and their caregivers. Without major changes in how we conceive, design, conduct, and analyze RCTs, the nation risks spending large sums of money inefficiently to answer the wrong questions—or the right questions too late.